The document provides an agenda and summaries for a media training session. It discusses: 1) The current UK media landscape of rolling news cycles and the rise of citizen journalism, and the need to be prepared to speak to journalists at any time; 2) Top tips for interacting with journalists such as telling your story, building rapport, thinking about readers, and being honest and avoiding jargon; 3) Types of media interactions like face-to-face interviews, and perfecting an elevator pitch to concisely explain your message and differentiate your business.