This document discusses various topics related to entertainment media including the role of technology in magnifying audiences and extending reach, major genres like storytelling, music, and sports. It explores the differences between authentic and mediated performances and benefits of each. It also discusses genres within storytelling and music, why sports attract advertisers, issues around regulating sexual content in media, and how gaming is becoming a new mass media vehicle driven by large audiences and in-game advertising.

1. CH 9: Entertainment
What is the role of media technology
in entertainment?
Magnifies the audience
Extends the reach

2. What are the major genres of media
delivered entertainment?
Storytelling
Music
Sports

3. What is the difference in
“authentic performance” &
“mediated performance”?
What are the benefits of each?
Which do you prefer?

4. What falls into the genre of storytelling?
Novels
Short stories
Television
Movies
Literature

5. Movie Genres
You can view video on Blackboard.

6. What about sports?
Why are advertisers attracted to sports?
Why do broadcast companies compete
to air sports even though it
generally loses money?
Loss leader...

7. What about Music?

8. Music Genres
You can view video on Blackboard.

9. Media literacy
As a media professional how
would the use of music be an
important consideration?

10. Music in Advertising
You can view videos on Blackboard.

11. Let’s talk about sex.
Sex Sells... Over $10 Billion annually
Is there a difference between
obsenity & pornography?

12. Obscenity...
Sexually explicit media depictions that the
government can ban.
Pornography...
Sexually explicit media that are
protected from government bans.

13. Is government banning
censorship?

14. Who defines what is...
Obscene?

15. The Miller Standard
• Would a typical person applying local standards see
the material as appealing mainly for its sexually
arousing effect?
• Is the material devoid of serious literary, artistic,
political, or scientific value?
• Is the sexual activity depicted offensively, in a way
that violates a state law that explicitly defines
offensiveness?
If all three are answered “YES” it can be banned.

16. How is the Miller standard helpful in
distinguishing pornography from
obscenity?
Why is government regulation of
media sexual content so difficult?.

17. Media professionals must be aware of
unintended interpretation of their work.

21. Why was the “wardrobe malfunction”
such a big deal?

22. There are different standards for
adults and children... Do you agree?

23. How about gaming?
What is driving “gaming” into its new
status as a mass media vehicle?
Massive audience
Advertising in game landscapes
Scripted plugs in audio for sponsors