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Media Relations in Sport: Lecture #3

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Game Day Communications
Game Day Communications
SportsNews & Politics
1 of 8
Media Relations in Sport Lecture: 1.17.12 University of Cincinnati By Jackie Reau
Assignment
TV Newsroom Discussion
Boom Goes the Dynamite http://www.youtube.com/watch?v=W45DRy7M1no Fox 19 http://www.fox19.com/category/4219/sports
Know Your Audience/Community Plan Assign Take Pitches Write, photograph, edit, air Get ratings Viewer comments
Sports Broadcast Mix Pro Team News Milestone in the Market High School News Major National Sports News
Class Discussion Plan Cincinnati broadcast for tomorrow: Jan. 18
Next Assignment Write a one-minute sportscast (minimum: three stories) for your market’s evening news (type and turn in at next class) *Headline *Lead of story with an overview *What video you would show with the story *Wrap up

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Media Relations in Sport: Lecture #3