The document discusses how effective the combination of a documentary and ancillary texts like a magazine article and radio trailer were. It explains that similarities were created by including images and music from the documentary in the ancillary texts so the audience could relate them. It aimed to attract both younger and older audiences by placing the article in a magazine aimed at teens and advertising on BBC Radio 2 which targets older audiences. Overall, the document evaluates that the documentary and ancillary texts were successfully combined to create a clear brand identity and cater to multiple audiences.

1. How effective is the combination of your main product and ancillary texts?
When creating our ancillary texts, we needed to make sure that it linked in with the
documentary, so that similarities could be made by looking at and listening to them.
As a result of this, whilst making the magazine spread, we had images of screenshots
from the documentary so that the audience can relate to both. Here is an image of
Jag Jagdev a youth worker at The Sixth Form College, Solihull. It was important to
have him featured on the article as his input in the documentary was significant.
Screenshot of interview placed
onto the article, the title was
added to the top of the picture
to capture the eyes of the
reader.
As well as creating familiarities between the documentary and article, we needed to
make sure that the radio trailer also linked in well. With this in mind, the background
music of the radio trailer was the same music featured in the documentary so that
the music would be recognisable. In addition to this, a snippet of the narration from
the documentary was used at the beginning of the radio trailer; by doing this is, it
enabled us to give the listeners a short preview and hopefully incite them to watch
our documentary.
Screenshot of music
used on garage band
for the radio trailer.
We wanted our documentary to be accessible to both the older and younger
generation which is why we included things that would suit all ages. In order to
attract a younger audience we featured our double spread article in radio times
which is a magazine aimed at teenagers. Our article featured pictures of college
students and the layout was less formal in an attempt to attract the teenage
audience.

2. Finding the right radio station to advertise our documentary was crucial. Therefore
we found that BBC Radio 2 had the right criteria for our radio trailer as it enabled us
to target an older audience, which was the key for the right balance of an older and
younger audience. Our documentary was featured on BBC 2, generally BBC 2 targets
an up-market, educational and affluent audience however, it also caters for younger
people with programs such as Top Gear (which caters for an audience aged 16-30)
and Match of the day. Therefore, our documentary was created by us students in a
way that would relate to us and our peers as well as our parents.
Overall, I think we have been successful in combining our main product and ancillary
texts to create a clear brand identity. We have included vital components of the
documentary in each separate ancillary text and have also been able to cater for
more than one audience