AS an Intern with PRSI, I did

1. MEDIA PERSON SPEAK
INTERN-MEDIA PERSON PHOTO MEDIA PERSON PHOTO
Sri Bob Roy,Editor Times of India(Response)East,has more than 25 years of experience.I Anish
Mondal,Intern of PRSI(Public Relations Society of India),Kolkata Chapter taken an exclusive and
personal interview of him.
Q. WHAT INSPIRE YOU THAT YOU TAKE JOURNALISM AS YOUR CAREER?
A. Well,I had a flair for writing. Essentially I wanted to write, and literature taught me how to
write. And journalism is the ideal profession where I could implement that learning from
literature.
Q. HOW JOURNALISM IS RELATED TO PR?
A. PR is done for promoting propose. In PR, one will talk about the good of the organization,
whereas in journalism each and every aspect whether it is good or bad will discussed and
published.
Q. AS PER YOUR EXPERIENCE THE POINTS THAT YOU WANT TO HIGHLIGHT FOR A FRESHER
LOOKING INTO THIS JOB?
A. Internship count as an experience, it helps to build network. If one joins as trainee then he/she
will gain experience in that field thus will help to get the job.
Q.WHAT DO YOU THINK ABOUT READERSHIP?

2. A. See, that depends upon many strategies. One is content, another is how you position your
product, position your product, who are you targeting, and what is your marketing strategy.
Content plays the most important role, whether it is digital media, newspaper or television
channel, if your content is good it will attract customers and thus it will build trust among the
customers.
Q. MEDIA IS SAID TO BE THE FOURTH PILLAR OF DEMOCRACY.BUT SINCE LAST FEW MONTHS
THERE WERE CONSTANT ATTACKS ON JOURNALIST.IN UP A JOURNALIST WAS BURNT ALIVE,IN
MAHARASHTRA A JOURNALIST LOSE HIS BOTH LEG AND HANDS,RECENTLY AKSHAY
SINGH,AAJTAK INVESTIGATIVE JOURNALIST INVESTIGATING ‘VYAPAM SCAM’KILLED.WHAT’S
YOUR RESPONSE?
A. This is nothing new, from the very dawn of journalism there are always reports of journalists
being attacked. A good journalist will always do good research and make breaking stories at one
point of time will come in conflict with people who are ills to the society. But a journalist will do
his work and bring out the truth whatever happens; they are the watch dog of society.
Q. WHEN AN IAS OR AN IPS OR ANY OTHER BUREAUCRAT MURDERED,MEDIA STOOD BY HIS SIDE
AND FORCED THE GOVT.TO GO FOR CBI OR SIT INVESTIGATION.WHY NOT TILL NOW ANY SUCH
INVESTIGATION OR ACTION TAKEN FOR THE PREVENTION OF THE FOURTH PILLAR?
A. The Press Council put advisory notes to govt. There interest where the ministers may be
involved. If the keepers of the law are itself ruffians then how do you expect the laws to be
abided by them. Obviously somebody is protecting somebody, and this not one incident this
happens all the time. Sometimes justice is done and sometimes it gets worst due to influence of
stronger side. This is professional hazard and it go on.
Q. IS MEDIA TRIAL GOOD OR BAD?
A. I would not say media trial is good but media has got portal. What it does is what we want to
say our views get affected. Nowadays TV channels what they do is telecast a discussion among
various experts, discussion is good but castigating others without proof should not be done.
Media trail as per say is not a good idea, but what I would like is having a open discussion make
things transparent and helps mass to take up decision on a matter.
NAME OF INTERN-ANISH MONDAL
CO-INTERN-ARPITA SARKAR
DATE-9/07/2015
ADDRESS-8 CAMAC STREET,12TH
FLOOR,KOLKATA