Melanie Becker founded the activewear brand Female For Life after struggling to find comfortable exercise clothes that fit and flattered her curvier frame following a neck injury. Her brand aims to make exercise clothing available in sizes up to 20 and beyond that make women of all shapes and sizes feel beautiful when working out. She was inspired by the lack of options for women above a size 14 and brands using very thin models to promote supposedly health-focused products. Female For Life provides stylish, form-fitting workout gear and an online community to encourage women of all sizes in their fitness.