Db10 radio ads regulation
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This document provides an assignment for a blog on radio advertising. The blog must include three posts: 1. Describe three styles of radio commercials with examples, discussing their structure and purpose. Styles include humorous, serious, and factual. Structure looks at message, voices, music, and sound effects. Purpose is to raise awareness, promote sales, or increase market share. 2. Explain regulatory issues commercials must abide by regarding taste, ethics, consumer protection from bodies like ASA and Ofcom. 3. Critically evaluate the style, structure, purpose and regulation of UK radio commercials with detailed examples and arguments.
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BU 504 PROJECT COVER SHEET
STUDENT NAME: ________________________________________
Name of your selected product: _________________________
Real product / Fictional product (circle one)
WORKSHEET ONE: FULL PRODUCT WORKSHEET TWO: (2) TARGET MARKET WORKSHEET THREE: FULL
DESCRIPTION, MAIN COMPETITORS, PROFILES, CHOSEN ADVERTISING/MEDIA CREATIVE BRIEF, DESIGN
FORMER MKTG, FULL 4P ASSESSMENT PREFERENCES OF EACH GROUP & WHY .
Services marketing mix
The document discusses key elements of services marketing including the 7 Ps - product, price, promotion, place, people, physical evidence, and process. It provides details on each P, such as product life cycle stages, pricing strategies, promotion tools, distribution channel design, the role of people, and how to manage the internal and external environments. Overall, the document outlines important concepts in services marketing and how to develop an effective marketing mix.
Channel design and modification decisions
This document discusses key aspects of marketing channel design. It notes that channel design must be linked to channel objectives, customer characteristics, product characteristics, and available company resources. It also emphasizes evaluating competitors' channel designs and the distribution environment. The best channel design will be one that delivers the most value to customers through an appropriate number of tiers and level of channel intensity. A multi-channel or hybrid model may provide benefits like increased market coverage and customization.
UK Production Lounge: Robert Hicks
Robert Hicks, ITV, Digital Sales Manager, Commercial and Online, TV, Television, Production, Product Placement, AFP, Advertiser Finded Programming, Sponsorship, Branded Television
Unit 32 Lo1(ident presentation)
Jacob Evison is working for the BBC's research and development department to rebrand their idents for the launch of the first female Doctor Who. He has been asked to research the purpose of idents by analyzing existing examples. An ident is a short sequence shown between TV programs to identify the channel. Idents are used for identity, branding, marketing, packaging/repackaging programs, and scheduling. They represent the channel's themes and brand viewers with consistent logos and colors. As idents are shown frequently, they advertise the channel and upcoming programs. Some idents include extra information for viewers or amuse audiences between segments.
Similar to Db10 radio ads regulation (20)
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Pr12 brief designing and producing a radio commercial
Pr12 brief designing and producing a radio commercial
Assignment ContentNow that you’ve assessed your business a.docx
Assignment ContentNow that you’ve assessed your business a.docx
Advertisements & Video Segment BU504 SUMMATIVE COURSE PROJE.docx
Advertisements & Video Segment BU504 SUMMATIVE COURSE PROJE.docx
More from danhops888
Pr 11 designing and producing page layout
This document provides an assignment brief for a page layout and design qualification. Students will be tasked with designing a magazine front cover and double page spread for a publication targeting 16-25 year olds. They must research the target audience and draft articles. Students will use Photoshop to design the layouts and provide a written commentary explaining the design processes, conventions used, and how the design meets the audience needs. The assignment aims to have students edit text, source and prepare images, and design page layouts to a near-professional standard.
Front cover + double page spread
The document summarizes the process of designing a magazine cover and double page spread for a horror film magazine. It discusses using Adobe Photoshop and Microsoft Word to design the layout. Reference magazines like Empire and Scream were used for research on conventions like prominently featuring a model on the cover. The cover image features a model in a hockey mask holding a knife. Color schemes of red, purple and green were chosen to evoke the horror genre. Fonts and visual elements like images, gutters and drop caps were used following magazine design conventions. The target audience is identified as males aged 18-35 of social classes C1/C2 who enjoy conventional horror film narratives.
Magazine cover analysis
The document analyzes two magazine covers:
1) NME (New Musical Express) January 2006 issue with a special feature on the 100 greatest British albums. The cover targets males ages 18-35 interested in genres like indie and punk.
2) Empire magazine 2010 issue featuring the film Inception. The cover uses dark colors and striking images to showcase films for both male and female audiences ages 13 and up interested in popular cinema.
Pr11 production commentary
The document provides guidance for four slides to include in a PowerPoint presentation on a magazine design project. Slide 1 asks to list the design and word processing programs used. Slide 2 asks to describe the media format used and include examples of analyzed existing texts. Slide 3 asks to explain the genre conventions used, demonstrate the Gutenberg Principle, and discuss color and font connotations. Slide 4 asks to define the target audience and describe how the magazine meets their needs. The presentation and design work should be submitted together as PR 11.
Fair usage
Daniel Hopkins intends to use songs like "Jaws Theme", "More Than a Feeling", "I'm Coming Out", and "Let's Get It On" along with various sound effects for a college project. He will use the content fairly without commercial gain, which falls under UK copyright fair usage laws for educational purposes. Fair dealing allows limited copying of copyrighted works for research and private study as long as it is non-commercial and credits the source.
Contingency plans
Daniel Hopkins outlines several contingency plans for potential issues that may arise during filming and editing. These include re-recording unsuitable footage, postponing shoots due to weather, finding replacement cast or crew, regularly saving work to avoid losing edits, using alternative equipment if batteries die, and lowering quality or getting help to meet deadlines.
Closest emergency services
The document provides contact information for emergency services near Daniel Hopkins, including the Swinton Police Station phone number 0161 856 5229, the Greater Manchester Fire and Rescue Service location and phone number 0161 736 5866 on Bolton Road in Swinton, and the Salford Royal Hospital location, phone number 0161 789 7373, and address on Stott Lane in Salford.
Fmp risk assessment form
This document provides a template for conducting a risk assessment for a film production. It instructs the user to consider all potential hazards, who or what may be harmed, existing controls, and assigns a risk level. For each hazard identified in the specific production, such as electrical, trip, or slip hazards, the template lists the risk level and recommends further actions to reduce the risk. It also includes a risk assessment chart to define the risk levels.
Location reconnaissance
This document provides location details for Daniel Hopkins' short film. Most of the filming will take place at Daniel's home address as the script scenes are set in a house or room. The only exception is a phone call scene which will be recorded by an actress at the radio studio of Eccles Sixth Form Centre located in Eccles, Manchester. Contact details are provided for both locations.
More than a feeling second draft (1)
1) Daniel receives a call from a girl asking him out on a date.
2) Inside Daniel's mind, his emotions have a debate over whether he should accept the date. Common Sense breaks a tie vote by Intelligence who votes yes.
3) Daniel tells the girl he would like to go out with her on Saturday for their meal date. He winks at the camera, feeling confident about the potential new relationship.
More than a feeling first draft (1)
The document is a script that summarizes the internal dialogue of emotions in a teenage boy's brain as he considers whether to go on a date. It depicts Common Sense leading a debate between emotions like Happiness, Sadness, Anger, Libido, and Intelligence on whether the boy should accept the date. After a tied vote, Intelligence casts the deciding vote in favor of the date. Common Sense then relays the decision back to the boy, who accepts the date.
Daniel hopkins final major project treatment (2)
The short film "More Than A Feeling" will be approximately 3-6 minutes and target 15-25 year olds. It follows a teenage boy deciding whether to go on a date with a girl. His emotions like Common Sense, Sadness, Anger, and Libido debate the decision in his mind. The emotions argue and bully each other. Ultimately, Common Sense rallies a vote where they decide the boy should accept the date. He relays the message to the girl, who is excited. The boy then references the film title while breaking the fourth wall. The film will be made with no budget using cloning editing to depict the emotions arguing.
Equipment and technology
The document lists the equipment and software Daniel Hopkins plans to use for his final major project, including a Nikon D3100 camera with 18-55mm lens, the possibility of a Canon DSLR, a tripod, a Canon audio recording pack with Zoom H4n, Microsoft Office, MindGenius Education, Adobe Premiere Pro CS5.5, Adobe After Effects CS5.5, and Celtx.
Audience 1
The audience for the filmmaker's comedy short film is intended to be broad, including both young people and older audiences. Young people may associate more closely with the main character and situation of being asked to go out. While the film focuses on the internal emotions and feelings of the young male main character, the filmmaker hopes both genders can enjoy the comedy, which is intended to overshadow the narrative. The humor and themes are influenced by 1970s and 1980s comedy, and it is hoped this style will also appeal to older audiences in addition to teenagers.
Audience 1
The audience for the comedy short film is intended primarily for young people who can relate to the main character's situation of being asked to go out. While the film has mostly male characters, the filmmaker hopes both genders can enjoy the comedy, which is intended to overshadow the narrative. The goal is for the teenage audience and older audiences to both find humor in the film's themes and style, which take influence from 1970s and 1980s comedy.
Analysis of comedy shorts
Comedy sketches are typically very short, usually under a few minutes, in order to quickly grab the viewer's attention and hold it. While brief, sketches still aim to have a clear beginning, middle, and end structure and can develop characters further in a series. The characters are often zany or eccentric to provide more opportunities for jokes and humor. Situations in sketches tend to be funny and centered around jokes about whatever scenario is depicted, such as a person at a party. Many successful sketches studied by the author used wild and unusual characters like a "Green Clarinet Man" who reveals embarrassing truths. A variety of humor styles can be employed including rapid-fire jokes, observational humor, witty one-liners,
Books
The document summarizes Daniel Hopkins' secondary research for how to write a sitcom. It includes researching a book by Marc Blake titled "How not to write a sitcom" focusing on pages 120-140 about jokes and dialogue. It also lists research from comedy video websites CollegeHumor and BBC sketch shows, as well as an article by comedians Richard Herring, David Mitchell and Robert Webb on writing comedy sketches.
Project research survey results
Daniel Hopkins conducted a survey to inform his short comedy film project about cloning. Of the 9 respondents, 6 were male and 3 female. All respondents were between 18-24 years old. When asked about favorite genres, 4 selected comedy, while 2 selected fantasy, and 1 each selected action, science fiction, and horror. Respondents rated their enjoyment of comedy highly, with an average score of over 8 out of 10. Most respondents viewed sketch comedy shows positively. They also generally had a positive view of the concept of a cloning comedy short. The survey provided Hopkins with useful information on what respondents thought made comedy funny and what could make his cloning comedy short funny. He plans to incorporate various comedic elements and styles suggested by respondents
Pitch script
This document is a pitch for a short comedy film by Daniel Hopkins. The film will follow a teenager deliberating whether to give his number to a girl who approached him at a bus stop. His thoughts will be visualized through an argument between anthropomorphic emotions in his mind, each resembling the teenager. The emotions will debate what decision he should make, creating conflict, drama, and comedy. The film aims to appeal to teenagers and young adults through its cloning effects and humor, which will be reminiscent of British sketch shows and madcap comedies like Airplane.
Final major project proposal form
The student proposes creating a short comedy film as their final major project. The film will use cloning techniques to feature the actor appearing twice in the same shot as different characters. It will follow a boy dealing with a girl asking for his number by entering his mind where various emotions and traits debate each other. The target audience is males aged 15-25. Production techniques will include using Excel to track progress, writing a production diary, and editing in Adobe Premiere Pro.
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Db10 radio ads regulation
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