2. $7 trillion
in consumer and business spending is controlled by American women
(Ahead of Japan’s entire economy and ahead of American men)
85%
of all consumer purchases
60%
of our country’s wealth will be controlled by women by 2010.
Source: Trends, by Tom Peters
4. Are we actually buying it?
73%
of women feel like brands and marketers
don’t understand them
35%
of women are actually offended by companies
attempts to engage them
Source: “Frank About Women” presentation at 2007 M2W conference
19. Real women. Real results.
•Achieved annual sales goals in first month
•Went from 1,500 locations to over 10,000
worldwide
•Brand awareness jumped to 90%
•The competition started copying them
27. X
Talk is cheap money.
Brands with the
Increasing
most conversations
conversations by 12%
in their category
double sales growth
grow 4x faster than Bain
the category
average.
London School of Economics