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Vocational scenario
In this presentation, I will be doing research into how television and
films target audiences by using test screenings, focus groups,
questionnaires, collecting user data and BARB.
BARB
BARB (Broadcasters audience research board) is the official source of
television viewing figures in the UK. They develop new ways of measuring
what you and the rest of the UK are watching.
In every panel household, all television viewing is monitored automatically
by equipment installed. More than 30,000 viewing devices are monitored
across the panel of over 5,100 homes, including PVRs, DVDRs and VCRs, as
well as standard set-top boxes.
BARB is useful to TV production companies and schedulers because it allows
them to view the data that has been recorded, this can show if their show or
show they are hosting is a success. By doing this, it enables the companies to
organize whether or not the show is worth scheduling or not.
I think the reason why these top two shows are popular is because they are soap operas which can be
appealing to a wide target audience.
Here shows the recordings from October 1998, this shows that the amount of viewers has
dropped by nearly 50% since then. I think this is because there are many different ways to watch
television programmes such as BBC iPlayer, online etc. whereas in 1998 there wasn’t really an
option apart from the television.
Test screening
All films use test screening after they finish editing a film, a test screening Is a
preview of a film or television programme before they release it for the public to
view. This is so they can receive feedback from a small target audience to see if
they need to re-shoot, re-write or edit any parts of the film the audience didn’t
think would grab the publics attention.
The audience are selected from a cross-section of the population, which are then
given a questionnaire to give feedback of their opinion after watching the film or
show.
Focus group screening is if the film has a target audience of 18-45 for example,
someone will go out and get different people around that age which will be
allowed to watch the film before its been released. Target audience members
answer survey questionnaires and sometimes they would be interviewed on
camera for proof.
Private screening is provided for investors, marketing, distribution representative,
and VIP media figures.
Focus groups
A focus group is a form of qualitative research in which a
group of people are asked about their perceptions, opinions,
beliefs, and attitudes towards a product, service, concept,
advertisement, idea, or packaging.
Questions are asked in an interactive group setting where
participants are free to talk with other group members.
Questionnaires
A questionnaire is a form of research consisting of a series of
questions and other prompts for the purpose of gathering
information from respondents. Although they are often
designed for statistical analysis of the responses, this is not
always the case.
Collecting user data
Real Time – Raw or aggregated data sent immediately to storage
database.
Store and Forward – Data saved on set top box and sent to
storage database at night.
Stay on the Box – Storage database is kept on the set top box.
Data is kept either in raw form, aggregated form or as statistics .
The probability that a viewer or household does in fact match
certain predefined profiles.

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Vocational scenario

  • 1. Vocational scenario In this presentation, I will be doing research into how television and films target audiences by using test screenings, focus groups, questionnaires, collecting user data and BARB.
  • 2. BARB BARB (Broadcasters audience research board) is the official source of television viewing figures in the UK. They develop new ways of measuring what you and the rest of the UK are watching. In every panel household, all television viewing is monitored automatically by equipment installed. More than 30,000 viewing devices are monitored across the panel of over 5,100 homes, including PVRs, DVDRs and VCRs, as well as standard set-top boxes. BARB is useful to TV production companies and schedulers because it allows them to view the data that has been recorded, this can show if their show or show they are hosting is a success. By doing this, it enables the companies to organize whether or not the show is worth scheduling or not.
  • 3. I think the reason why these top two shows are popular is because they are soap operas which can be appealing to a wide target audience.
  • 4. Here shows the recordings from October 1998, this shows that the amount of viewers has dropped by nearly 50% since then. I think this is because there are many different ways to watch television programmes such as BBC iPlayer, online etc. whereas in 1998 there wasn’t really an option apart from the television.
  • 5. Test screening All films use test screening after they finish editing a film, a test screening Is a preview of a film or television programme before they release it for the public to view. This is so they can receive feedback from a small target audience to see if they need to re-shoot, re-write or edit any parts of the film the audience didn’t think would grab the publics attention. The audience are selected from a cross-section of the population, which are then given a questionnaire to give feedback of their opinion after watching the film or show. Focus group screening is if the film has a target audience of 18-45 for example, someone will go out and get different people around that age which will be allowed to watch the film before its been released. Target audience members answer survey questionnaires and sometimes they would be interviewed on camera for proof. Private screening is provided for investors, marketing, distribution representative, and VIP media figures.
  • 6. Focus groups A focus group is a form of qualitative research in which a group of people are asked about their perceptions, opinions, beliefs, and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members.
  • 7. Questionnaires A questionnaire is a form of research consisting of a series of questions and other prompts for the purpose of gathering information from respondents. Although they are often designed for statistical analysis of the responses, this is not always the case.
  • 8. Collecting user data Real Time – Raw or aggregated data sent immediately to storage database. Store and Forward – Data saved on set top box and sent to storage database at night. Stay on the Box – Storage database is kept on the set top box. Data is kept either in raw form, aggregated form or as statistics . The probability that a viewer or household does in fact match certain predefined profiles.