This magazine called "Crowd Control" aims to appeal to a young audience aged 13-23 who enjoy punk rock music and have a rebellious attitude. The magazine uses vibrant colors, informal language, and candid concert photos to attract this target demographic. It focuses on punk rock music genres but also covers other rock subgenres. Market research found the target audience is highly interested in music content. The $1.99 price point makes it affordable for young readers. Potential publishers for the magazine include IPC Media, Century One Publishing, and Prometheus Global Media as they do not currently publish similar rock magazines.

2. Crowd control
magazine

3. Who Is the
AUDIENCE
For your medIa Product?
Crowd control is a magazine that should appeal to the younger
generation, and those that like to break the rules, live in the
moment and live loud with a care free, rebellious, punk attitude.
I have tried to create a magazine which appeals to both middle
and working class as then my demographic is wider. This limits
my target audience to a young group between the ages of
approximately 13-23 of mostly male, enthusiastic and animated
characters. However these people do exist in numbers in the
huge number of punk rock fans across the globe and that is the
music genre I have
used to appeal to this audience
along with various techniques
I have used to attract and
Address this audience.

4. How did you attract/address the
audience?
Considering this audience is a
large and energetic audience I
had to appeal to them by using
loud features such as vibrant
colours , sketchy layouts,
exclamation marks as well as
keeping the mode of address
care free and informal. The
magazine is priced at £1.99 which leaves a reasonable profit margin
and is affordable for my target audience. I address the audience in
the magazine by being very informal in language and also using
outrageous photos with abnormal facial expressions and also candid
photos from live performances which is less
conventional than using shots from a photo shoot but I feel it suits my
demographic more as it is more energetic and wild. Furthermore I think
the title of my magazine ‘crowd control’ suits the demographic, as they
are out of control.

5. GE
NR
E
The genre of my magazine is rock and this is very
important that I include only this genre as it is a unique
genre that only my target audience will enjoy and they
are not likely to enjoy any other genres of music.
However it is a wide genre of music with lots of sub
genres such as punk, metal, indie and alternative rock.
The sub genre that I will focus most on my magazine is
punk however I will try to cover many genres to keep
my demographic as wide as possible. This genre is by far
the most important aspect of attracting my target
audience and keeping them interested. I know this as
before creating the magazine I created a survey for
people in my demographic and when asked what things
interest them in a magazine approximately 70% said
they were only interested in music. So it proves that my
target audience is all about the music so I need to give
them exactly that.

6. In what ways does
your media product
use, develop or
challenge forms and
conventions of real
media products?

7. COMPETITOR
MAGAZINES

8. CONVENTIONS COVER PAGES
Candid photo
(live concert)

9. CONVENTIONS MASTHEADS
Live candid photo
Square font, tidy.

11. Lines break
font, sketchy
outline

12. CLA
SS

13. HOW DOES
YOUR MEDIA
PRODUCT
REPRESENT
PARTICULAR
SOCIAL
GROUPS?

15. REPRESENTATI
ON IN TEXT
I have also represented this group through the
use of wording, I have chosen to use a pull
quote shown below that uses language that the
common man doesn’t use when being
interviewed, but to emphasise his attitude and
individuality I have chosen to pull out this quote
and show it to all the readers. I have also
referred to rock stars as crazy in places which
can be seen as a compliment, but only by this
social group as that is
how they perceive words that

16. Cover lines

17. CONTENTS
PAGE
ANALYSIS
I analysed the contents pages of my competitor
magazines and they showed a much more
organised format to their cover pages, particularly
NME and Crowd Control followed this convention
as a contents page is there to inform the reader of
what the magazine includes. However I tried to
keep a chilled out tone by creating quirky captions
for my images to keep the less civilized readers
interested. Captions such as ‘Nice pose, Bro.’ have
a humorous outlook on the celebrities in the
photos which is quite unique but is similar in ways
to Kerrang magazine which is a convention that I
have developed and have used throughout my
magazine. Other conventions such as page
numbers and pull quotes I have kept similar to my
competitors to follow conventions as we have
similar demographics. A lot of the rock magazines
have editors words and views on the magazine, I
used this to outline the style of the magazine to
the reader, and I included bands in my magazine
that fit perfectly into my genre.

20. I have made use of a title and running
head which are key conventions used
my all magazines. As well as a pull
quote to give interesting information
out from the main text. The pictures
that I have used are very loud in
comparison to Metal Hammer who are
more hard-core, aggressive characters.

22. SURVEY
RESULT
S

23. MARKET
RESEARCH

24. PLAN
Above is the original digital plan for
my magazine. I made this to outline
what I wanted to achieve and to have
rough guidelines to follow. I made it
digitally using photo shop to make it
easier to follow and I wouldn’t lose
it. In relation to the plan, my finished
product is very similar, except I have
changed the photo as the first one
was blurred and I have added some
plugs flush left of the cover. The
cover line is also a lot larger than I
planned but I had too much negative
space and overall it looks better, I
also added a few more puffs and
plugs to fill negative space. I also
used my competitor magazines as
guidelines to take conventions from.

25. What have you
learnt about
technologies
when creating
your media
product?

26. PRODUCTION

27. PRODUCTION
Above is the contents plan and final contents page for Crowd Control,
overall the plan to production phase went very well and I didn’t have to
change much. All I changed was adding an editor’s word instead of 4
images flush right. And this then created negative space so I added one
image in the corner of the page. Other than this almost everything is the

28. PRODUCTION

29. PRODUCTION

30. PRODUCTION
Above is the plan and finished main feature for Crowd Control. With
this I followed the plan very closely. I had already decided what picture
I wanted on the first page, all I had to do was put a yellow border
around it to make it contrast with the text. I then had to add drop caps
as this is a common convention used but that is all I changed from

31. PRODUCTION

32. PRODUCTION
Slight
shine on
text
Slight
stroke on
text
red border

33. Above is my preliminary task which was to create a school magazine and the cover
to my final rock magazine. I will point out the things wrong with my preliminary task
and how I have improved upon them.

34. Font all the same size.
And boring masthead.
Jagged outline on head due
to poor editing
Feature article
photograph not
interesting.
Background colour dull
and does not go well
with text
Font quite
difficult to read
Lots of
negative
space here

35. Masthead is more creative
and eye catching.
Puff gives a tone to
magazine.
Negative space
filled with cover
lines and plugs.
Candid photo is more
interesting and relevant.
Cover lines are all eligible
but with interesting fonts.
Guitar adds to loud tone
and also shows genre.

36. WHAT KIND OF
INSTITUTION
MIGHT
DISTRIBUTE
YOUR MEDIA

37. METAL HAMMER
PUBLISHER
Metal Hammer is currently owned and
distributed my Alex springer who is a
German publisher who distributes hundreds
of media products world wide, meaning that
they already have many music magazines
including rock magazines. Which means
they may not be interested in publishing my
magazine.

38. KERRANG PUBLISHER
Kerrang are currently being published by the
Bauer Media Group, also from Germany. BMG
also publish Q magazine, another popular
magazine which is more cross genre than a
rock magazine as it covers pop music aswell.
But considering BMG already have two huge
music magazines, they would probably not be
interested in my magazine.

39. NME PUBLISHER
NME are currently being published by IPC Media which
is a British publisher that also publishes rock magazine
‘Uncut’. However, Uncut is more of a classic rock genre
magazine and NME is more cross genre with main
stream bands. Therefore IPC Media would probably
consider a magazine like Crowd Control as it is more
‘punk rock’ which on it’s own is an entirely different
genre. So IPC Media would be one of the candidates to
publish my magazine. Also as a British publisher they
may be looking for a British magazine to publish.

40. CENTURY ONE PUBLISHING
Another candidate is century one publishing.
These are a smaller publishing company
that don’t publish as many magazines, they
don’t have any big Music magazines and
they may be looking for one so they could
be a candidate. They are also a UK based
company so might be interested in an up
and coming British music magazine.

41. PROMETHEUS GLOBAL
MEDIA
PGM is another example of an institution
that may want to publish a magazine like
mine, they currently publish a hug music
magazine in billboard, and no rock
magazines, so they be looking to publish a
rock magazine to widen their audiences.
This is an American company so as a global
media company they may be looking
for a British magazine.