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Media 
Literacy 
University Arkansas Students
What is Media Literacy? 
๏‚› A set of perspectives that we use to 
expose ourselves to the media and 
interpret the meaning of the messages we 
encounter 
๏‚› What does that mean? 
๏‚› Your ability to: 
๏‚› Understand how media messages shape 
our society 
๏‚› Recognize what the media producers want 
us to believe or do 
๏‚› Evaluate media messages based on our 
own experiences, skills, beliefs, and values
For example: 
๏‚› Proactiv acne face wash commercial 
๏‚› Celebrities= $$ 
๏‚› Good lighting 
๏‚› Good editing 
๏‚› Experience, knowledge, and skills help 
you see what they are using to try to 
persuade you to buy this product
Exposure 
๏‚› What types of media is in your life? 
๏‚› Facebook? 
๏‚› Internet? 
๏‚› Magazines? 
๏‚› Songs? 
๏‚› Television? 
๏‚› Media is all around us whether we are aware 
or not
Sources of Media 
๏‚› Television 
๏‚› Radio/ Music 
๏‚› Magazines 
๏‚› Physical 
๏‚› Stores 
๏‚› Billboards 
๏‚› Internet 
๏‚› Social Media
Body Image 
๏‚›What is body image? 
๏‚› What we look like 
๏‚› How we dress 
๏‚› How much we weigh 
๏‚› And so onโ€ฆ 
๏‚› Media- positive or negative?
Online Clothing Stores 
๏‚› Models: 
๏‚› Perfect hair, skin, makeup, nails, body, ect 
๏‚› Producers of these websites show: 
๏‚› In order to wear our clothes you must look 
like this 
๏‚› Buy products in order to look like these 
models
Before & After Photoshop
Online Clothing Stores 
๏‚› Size XL yoga pants from 
Victoriaโ€™s Secret are 34 inches 
in waist 
๏‚› www.usatoday.com says 
average womenโ€™s waist size is 
37.8 inches 
๏‚› Smaller than average woman
Effects 
๏‚› Dissatisfaction with the body 
๏‚› Low confidence 
๏‚› Low self-esteem 
๏‚› Eating Disorders 
๏‚› Plastic Surgery
Magazines
Magazines 
Effects: 
๏‚› Negative Self 
Image 
๏‚› Eating Disorders 
๏‚› Unrealistic Ideals 
๏‚› Dissatisfaction with 
your body 
๏‚› Unrealistic 
expectations to 
your peers
Television 
๏‚› Most of the people you see on television 
are perfect 
๏‚› Hair, makeup, clothes, bodies, etc. 
๏‚› This sets up unrealistic expectations 
๏‚› Young boys and girls want to look like their 
favorite TV characters 
๏‚› Young boys and girls think that this is how 
everyone is supposed to look
Television 
๏‚› Effects: 
๏‚› Unrealistic expectations 
๏‚› Low self-esteem and confidence 
๏‚› Eating disorders
Television
Social Media 
๏‚› Twitter? 
๏‚› Instagram? 
๏‚› Facebook?
Example
Why does this matter?
Why it matters conโ€™t
Effects
Video! 
๏‚› http://www.youtube.com/watch?v=zRlpIk 
H3b5I
Music 
๏‚› Songs from every genre of music are 
singing about body image. 
๏‚› Telling women what to look like and men 
what to look for 
๏‚› Perfect bodies=happy lives
Effects 
๏‚› Low self esteem in women 
๏‚› Poor self value 
๏‚› Men are more judgmental when it comes 
to women 
๏‚› Unrealistic expectations
Conclusion 
๏‚› Media can have many effects on us 
๏‚› Become Media Literate

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Media engagement

  • 1. Media Literacy University Arkansas Students
  • 2. What is Media Literacy? ๏‚› A set of perspectives that we use to expose ourselves to the media and interpret the meaning of the messages we encounter ๏‚› What does that mean? ๏‚› Your ability to: ๏‚› Understand how media messages shape our society ๏‚› Recognize what the media producers want us to believe or do ๏‚› Evaluate media messages based on our own experiences, skills, beliefs, and values
  • 3. For example: ๏‚› Proactiv acne face wash commercial ๏‚› Celebrities= $$ ๏‚› Good lighting ๏‚› Good editing ๏‚› Experience, knowledge, and skills help you see what they are using to try to persuade you to buy this product
  • 4. Exposure ๏‚› What types of media is in your life? ๏‚› Facebook? ๏‚› Internet? ๏‚› Magazines? ๏‚› Songs? ๏‚› Television? ๏‚› Media is all around us whether we are aware or not
  • 5. Sources of Media ๏‚› Television ๏‚› Radio/ Music ๏‚› Magazines ๏‚› Physical ๏‚› Stores ๏‚› Billboards ๏‚› Internet ๏‚› Social Media
  • 6. Body Image ๏‚›What is body image? ๏‚› What we look like ๏‚› How we dress ๏‚› How much we weigh ๏‚› And so onโ€ฆ ๏‚› Media- positive or negative?
  • 7. Online Clothing Stores ๏‚› Models: ๏‚› Perfect hair, skin, makeup, nails, body, ect ๏‚› Producers of these websites show: ๏‚› In order to wear our clothes you must look like this ๏‚› Buy products in order to look like these models
  • 8. Before & After Photoshop
  • 9. Online Clothing Stores ๏‚› Size XL yoga pants from Victoriaโ€™s Secret are 34 inches in waist ๏‚› www.usatoday.com says average womenโ€™s waist size is 37.8 inches ๏‚› Smaller than average woman
  • 10. Effects ๏‚› Dissatisfaction with the body ๏‚› Low confidence ๏‚› Low self-esteem ๏‚› Eating Disorders ๏‚› Plastic Surgery
  • 12. Magazines Effects: ๏‚› Negative Self Image ๏‚› Eating Disorders ๏‚› Unrealistic Ideals ๏‚› Dissatisfaction with your body ๏‚› Unrealistic expectations to your peers
  • 13. Television ๏‚› Most of the people you see on television are perfect ๏‚› Hair, makeup, clothes, bodies, etc. ๏‚› This sets up unrealistic expectations ๏‚› Young boys and girls want to look like their favorite TV characters ๏‚› Young boys and girls think that this is how everyone is supposed to look
  • 14. Television ๏‚› Effects: ๏‚› Unrealistic expectations ๏‚› Low self-esteem and confidence ๏‚› Eating disorders
  • 16. Social Media ๏‚› Twitter? ๏‚› Instagram? ๏‚› Facebook?
  • 18. Why does this matter?
  • 19. Why it matters conโ€™t
  • 22. Music ๏‚› Songs from every genre of music are singing about body image. ๏‚› Telling women what to look like and men what to look for ๏‚› Perfect bodies=happy lives
  • 23. Effects ๏‚› Low self esteem in women ๏‚› Poor self value ๏‚› Men are more judgmental when it comes to women ๏‚› Unrealistic expectations
  • 24. Conclusion ๏‚› Media can have many effects on us ๏‚› Become Media Literate

Editor's Notes

  1. In the ever so popular Proactiv face wash commercial, celebrities such as Julianne Hough and Adam Levine are paid thousands of dollars to promote this acne care system because consumers are drawn to these people. In the commercials, their skin looks flawless from the combination of lighting and editing. Someone who is media literate will notice these factors, may have experience with the product or may have information from a dermatologist who does not suggest this product. The combination of knowledge, experience, and beliefs will lead you to not purchase this product because you know it is not good for you. Make sense?
  2. We will be talking about different sources of media that in turn effect body image. Again we felt it was important to reach out to your age group because body image is developing significantly at this age. We want you to be aware of how media effects how you view your body along with the opposite sex.
  3. There are different ways that media effects us as statedโ€ฆ one of the ways is body image. Ask what they think body image is, then click next to show what we have written. Next, do you believe the media exposes body image positively or negatively?
  4. This is an example of a before & after Photoshop picture of a Victoriaโ€™s secret model. As you can see.. (talk about differences)
  5. How do these workout segments make you feel? Do they make it seem like you need to look a certain way? Guyโ€™s magazines have them as wellโ€ฆ what kind of message is this sending to readers?
  6. Everyone in here uses at least one form of social media. This means that every single one of you is at risk for the effects social media can have.
  7. This is an example of an ad I came across while on my facebook page. Now with social media, you donโ€™t even have to have โ€œlikedโ€ a specific page for โ€œsponsored adsโ€ to randomly appear on the home feed of your facebook.
  8. instead of like this (second realistic picture)
  9. This leads to girls stressing over things such as a โ€œthigh gap.โ€ Cara Delevingne is a Victoria Secret Model and this twitter account was made specifically for Cara Delevingneโ€™s โ€œthigh gap.โ€ -- A thigh gap was once a standard measurement of thinness among models, and more and more women are now seeking this unrealistic expectation and considering it an achievement.