In this presentation, Samantha Russell of FMG Suite and Dan Bolton of Riskalyze discussed the top marketing strategy to help advisors maximize their results in 2022 and beyond.
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Samantha Russell
In this webinar, Dan Bolton of Riskalyze and Samantha Russell, Chief Evangelist for FMG Suite discussed the top marketing tips that advisors need to know about to maximize results in 2022 and beyond.
How to Attract Quality Web Traffic & Leads with InstagramAffiliate Summit
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Instagram is a powerful platform for marketing today. Businesses are using it right now to get quality web traffic, leads, and sales. This session will teach you the insider secrets of how to do it.
How to Attract Traffic and Leads Using Instagram at Affiliate Summit EastSarah Davidson
A simple strategy to using Instagram to attract high quality web traffic and leads. This starts with building a compelling Instagram profile and includes creating the kind of content that not only attracts your ideal audience but also the kind of content that just works on Instagram.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Marketing 101: What Busy Advisors Need to Know to Maximize Results in 2022Samantha Russell
In this webinar, Dan Bolton of Riskalyze and Samantha Russell, Chief Evangelist for FMG Suite discussed the top marketing tips that advisors need to know about to maximize results in 2022 and beyond.
How to Attract Quality Web Traffic & Leads with InstagramAffiliate Summit
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Instagram is a powerful platform for marketing today. Businesses are using it right now to get quality web traffic, leads, and sales. This session will teach you the insider secrets of how to do it.
How to Attract Traffic and Leads Using Instagram at Affiliate Summit EastSarah Davidson
A simple strategy to using Instagram to attract high quality web traffic and leads. This starts with building a compelling Instagram profile and includes creating the kind of content that not only attracts your ideal audience but also the kind of content that just works on Instagram.
B2B buyers are spending lots of time on social media, so how do you reach them and sell through your network? In our free, informative webinar, learn the basics of social selling, how to get started, and how to be successful. Hear the newest tips and tricks on growing your network and selling directly to them.
http://livehive.com/social-selling-with-livehive/
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedDarmini Kara
In the October 15, 2015, Masters of Marketing webinar, AgencyBuzz Coordinator Heather Galloway discussed the fundamentals of creating marketing emails for your insurance agency that your readers will actually read.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Blueprint to Hit 7 Figures in 12 Months on FacebookAffiliate Summit
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: How to go from 0 to 7 figures in 6 to 12 months with Facebook, affiliate marketing, and owning your own products.
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible: How To Build An Effective Content Strategy WebinarSendible
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Masters of Marketing -- How to Create Awesome Emails That Won't Get DeletedDarmini Kara
In the October 15, 2015, Masters of Marketing webinar, AgencyBuzz Coordinator Heather Galloway discussed the fundamentals of creating marketing emails for your insurance agency that your readers will actually read.
Three Things NOW! - Content Marketing, Listening and Social MediaJoe Pulizzi
Presentation by Joe Pulizzi given at Esource 2009 Utility Marketing Conference. Pulizzi presented the shift from traditional marketing into three key areas - content marketing, listening, and the combination of social media and relevant content distribution.
Pioneering LinkedIn sales executives are changing how sales is done. Their social selling techniques are reshaping prospecting and turning the conventional sales process on its head. Hear firsthand from three of the top performing members of our sales team — salesperson to salesperson — as they reveal how they run sales at LinkedIn, the tools they use, and their top tips for success.
Blueprint to Hit 7 Figures in 12 Months on FacebookAffiliate Summit
This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: How to go from 0 to 7 figures in 6 to 12 months with Facebook, affiliate marketing, and owning your own products.
Sendible: How To Build An Effective Content Strategy WebinarSendible Web
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
Sendible: How To Build An Effective Content Strategy WebinarSendible
Join Sendible's Luke Knight as he shows you how to implement a successful content marketing strategy using original content and social media to drive highly targeted traffic back to your website.
With a few easy steps, he'll show you how you can turn your Sendible account into an effective content marketing engine that uses the power of social media and quality content to drive leads through your funnel.
The Social Experiment: A Presentation from Staffing World 2016Haley Marketing
Great ideas on how to quickly and effectively capitalize on social media.
In this presentation:
- The theory behind a social media strategy
- A review of best practices in using social media for sales, recruiting, personal branding, and inbound marketing.
- How to put theory into practice.
Watch free social media related webinars: http://www.lunchwithhaley.com/?s=social+media
Inbound in an Hour. Learn the basics to grow your business in 2015Thomas M Schwab
Presentation for the 48 Days community on how to grow your business in 2015 using an Inbound Strategy. Attract visitors, engage leads and delight more customers with a proven cost effective strategy..
A Small Business guide to why and how to implement a Social Media strategy for your business. Presented at the Mountain View Chamber of Commerce Social Media Conference, October 2013.
Presentation by the Co-Founder & CMO of BlueGlass Interactive, Chris Winfield given at the SES Conference in San Francisco on August 15, 2012.
At any given time, there are 50-200 versions of Google's core search algorithm handling over 12 billion queries per month. At the same time, Google has made substantial quality improvement efforts through Panda and Penguin updates that require website owners to focus on quality content, optimization, and social engagement to stay above the fold. Siloed SEO is no longer a competitive advantage, and webmasters must master the converging worlds of search, social media, and content.
I share my thoughts on Content Marketing,
You will learn how to Build your buyer persona.
How to conduct a content audit
How to setup an editorial Calendar
I have shared my thoughts on using Twitter as a Marketing tool.
The basics of setting up a twitter account
What you can use Twitter for
A few tips on the types of tweets to get started
I have shared my tips on how to grow your twitter following
I have shared tips on how to use Twitter for lead generation.
I have shared tips on how to track and analyse your twitter marketing
I have shared tips on how to use Facebook for marketing
Contact me for more information. m@webonmobi.com
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
This is a presentation I gave at Rocky Mountain Promotional Products Regional Association on networking at events as well as linkedin. The stories and details are delivered live but this is a good overview of the content.
Advanced Blogging For Business Tips - HubSpotHubSpot
You've launched a business blog and you're ready to take the next step. How do you promote your blog to increase subscribers? What do you write about and how do you brainstorm new blog post ideas? This webinar will cover tips on how to turn your blog into a powerful tool for your business, helping you engage customers in a conversation while also improving your search engine rankings.
Topics include:
* How to create top-notch, keyword-rich content
* How to use your blog to generate leads and sales for your business
* How to build your blog's subscription base
* How to strengthen your blog's community of readers
* What and how to measure the performance of your blog
View the video presentation at http://www.hubspot.com/marketing-webinars/b2b-business-blogging/
Social Media it's not Sex but it Sure Does SellRich Benjamin
2012 Tennessee Association Of CVB's Social Media Sales presentation. I was asked to prepare a presentation that would educate, enlighten, and empower the membership. The members all work for Chamber of Commerce's or Convention Visitor Bureaus. They are tasked with promoting their communities and regions. NOT an easy task they have limited funds and have to find a way to reach out to visitors as never before. This presentation examines Conventional sales tactics, and the new style of sale s that is needed to attract Web-visitors and Social Followers.
Need tips on how to manage digital marketing for your startup? Check out these three presentations from RIC Centre experts Paul Barter, Bernie Schmidt and Amarpreet Kaur covering: earned, owned and paid media and how it relates to website conversions and social media.
Make the most out of your time on the world's most popular social network for business. Create a killer profile, maximize your company page, convert connections into sales and more! Learn tips and tricks to leverage this powerful sales, marketing, human resources and professional development tool for your business.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Social allows you to listen to (potential) customers’ needs and experiences. We want to help you join this social revolution so here are a few handy tips, tricks and presentations to get you up to speed.
Similar to Marketing 101: What Busy Advisors Need To Know To Maximize Results in 2022 (20)
Unlocking Advisor Success With YCharts’ 2024 Communication SurveySamantha Russell
A strong communication strategy is the key to your success and growth. So, when it comes to your communication approach, are you losing or retaining clients?
In this webinar, Chief Evangelist of FMG, Samantha Russell, and President & CEO of YCharts, Sean Brown, shared the importance of communicating consistently, plus tips for getting the most out of your communication strategy.
They discussed:
- Key takeaways from the YCharts Communication Survey
- The consequences of less communication
- Enhancing communication techniques for high-value clients
- Long-term communication improvement strategies
- Bullet-proof marketing ideas
Supercharge Marketing Strategies to Skyrocket Firm GrowthSamantha Russell
A strong marketing strategy is the cornerstone of any successful business plan. In this webinar, Director of Product & Enterprise Marketing, Elise Lambert and Director of Business Development at Wealthbox, Andrew Ladwig share their marketing strategies for boosting your firm’s overall growth.
They discussed:
- The importance of a traffic-driving website
- How to invest in content marketing
- Utilizing social media
- Tips to increase client satisfaction with email marketing
- Ways to ramp up your SEO (Search Engine Optimization)
So What's This Do It For Me Program Really Like?Samantha Russell
In this quick demo, Beth Blecker of Eastner Planning Inc, Chevonne Farler of TBH Advisor, and Susan Theder share the specific ways that they have leveraged FMG to ramp up their marketing success. They talked about how the FMG platform works, shared specific details on the program and much more!
Without an effective onboarding process, converting leads into clients and growing your practice can be challenging. So, how can you turn leads into clients who then become raving fans?
In this webinar, Director of Product & Enterprise Marketing, Elise Lambert shares her strategies for successfully boosting your firm's lead generation, referrals and conversions.
10 Tips for Marketing Your Tax Planning Services As An AdvisorSamantha Russell
Help with tax planning is the #1 thing clients of advisors want. In this webinar, Chief Evangelist, Samantha Russell and Head of Partnerships at Holistiplan, Torie Happe, share how to best market and showcase your tax planning offerings.
Leveraging Your Client or Prospect's Age Milestones to Exponentially Grow You...Samantha Russell
In this quick webinar, Chief Marketing & Experience Officer, Susan Theder and CEO of Bento Engine, Philipp Hecker share how to personalize your marketing strategy by leveraging life events and important age milestones. They talked about the Bento Engine integration, how to use the FMG platform and more.
Mastering the Client Journey: How to Maximize the Return on Your TechSamantha Russell
In this webinar, we walked through a client’s journey and how an advisor or firm can leverage their technology stack and not miss a beat.
We heard expert perspectives across the client journey from:
- FMG : On how your marketing can help you stay in touch with your clients and grow your business.
- Wealthbox: On how to better manage your client relationships and operations.
- Nitrogen: On how to win prospective clients faster and create a personalized client experience.
- Asset-Map: On how you can visually represent a client’s financial picture and turn client conversations into actionable decisions.
Whether you’re looking to capture and convert leads, improve your client communication, identify gaps in your business or measure your firm’s impact, this was an excellent event.
Our Best Growth Strategy for 2024 - Webinars that WOW!Samantha Russell
In this webinar, we discussed the top tips and strategies for integrating webinars into your overall marketing strategy and getting the most out of this highly-effective lead generation strategy in the new year and beyond.
They discussed:
- Webinar Logistics
- Topic Ideas
- Planning Logistics
- How to Get Registrants
- Post-Webinar Tactics-and more!
If you’re looking to grow your lead generation in the new year and beyond, then this webinar was an excellent way to get started.
In this webinar, Chief Marketing & Experience Officer, Susan Theder and President of Peabody Wealth Advisors, Michael Murray shared their top five marketing themes for the new year with tips for implementing them.
Content Strategies To Differentiate Your Brand and Grow Your BusinessSamantha Russell
In this webinar, Chief Marketing & Experience Officer, Susan Theder shared actionable tips that you can implement right away so that you can boost your website copy, social media messaging email marketing and more!
Convert Leads, Delight Clients: Proven Communication StrategiesSamantha Russell
In this webinar, Chief Marketing & Experience Officer, Susan Theder and President and CEO of YCharts, Sean Brown shared the consequences of not communicating consistently plus tips for getting the most out of your communication strategy.
In this webinar, Chief Marketing & Experience Officer, Susan Theder and Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran are sharing exactly what it takes to start a podcast plus the top ways to best market it and grow your business.
Advisor Marketing: What to Outsource vs. What to InsourceSamantha Russell
In this webinar, Chief Marketing & Experience Officer, Susan Theder, and President & Financial Advisor of Heimensen Wealth Advisors, Corey Heimensen shared how he made decisions regarding what parts of his marketing efforts he chose to outsource to free up his time to focus on other areas of his business.
They discussed:
- The objective of marketing activities
- The marketing activities you should keep in-house
- The importance of content creation
- What outsourcing should accomplish
- Corey’s recommendations
Marketing Masterclass: Exclusively for LPL Financial Advisors:Samantha Russell
Do you have trouble differentiating your service and defining your unique value proposition? Do you know your marketing needs a facelift but you just aren't sure where to start or what to do?
In this webinar, exclusively for LPL advisors, Samantha Russell will share:
- Why traditional advisor marketing and messaging just doesn't work anymore
- How to think about establishing your own unique brand, and
- Practical tips you can implement right away - to help you nail your messaging in your website, copywriting, social posts, and more!
What Makes this Advisor Website Stand Out? Interview with Rubin Miller, CFASamantha Russell
In this webinar, Chief Evangelist, Samantha Russell, and Founder and Chief Investment Officer at Peltoma Capital Partners, Rubin Miller discussed how he seamlessly integrates his unique personality, family values, and professional expertise to create an engaging website that sets him apart from the competition.
They discussed:
- Your website messaging
- The importance of design and user-experience
- Best website design practices
In this special event, Doug Howes, wealth advisor at Sapphire Wealth Management shares how he has ramped up his marketing significantly by leveraging FMG. They also showed how the platform works and how it could potentially help you!
They shared:
- Their favorite features
- Best ways to leverage content
- How the “Do It For Me” program works-and more!
The Best Lead Generation Tactic Most Advisors Aren’t Doing: WebinarsSamantha Russell
Webinars are low-cost, easy to implement, and best of all, they work really well to showcase your expertise and bring in new prospects.
But did you know that only 23% of advisors are utilizing them?
In this webinar, Chief Evangelist, Samantha Russell, and Chief Marketing & Experience Officer, Susan Theder discussed their top tips and tricks for getting the most out of this highly-effective lead generation strategy.
They discussed:
- Webinar logistics
- Topic ideas
- Planning logistics
- How to get registrants
- Post-webinar tactics
How to Use Behavioral Finance to Differentiate Your Firm and MarketingSamantha Russell
In this webinar, Chief Evangelist, Samantha and Founder of Shaping Wealth, Brian Portnoy discuss how to use behavioral finance insights in your marketing to differentiate your firm from the competition and drive dramatic growth in your business.
They discussed:
- Behavioral finance and “human-centric advice
- The evolution of the profession
- The working model for “behavior”
- How to leverage behavioral finance to enhance your client relationships and create “referable” moments
- Ideas to integrate behavioral finance principles into your marketing
Create your own podcast - It’s way easier than you thinkSamantha Russell
In this webinar, Chief Marketing & Experience Officer, Susan Theder and Co-Founder & Chief Relationship Officer of ProudMouth, Matt Halloran are not only sharing how to start a podcast, but ways to repurpose your content and leverage your network to get the most out of your efforts.
And if you want tangible evidence that podcasting REALLY works, they shared examples of advisors who have found a lot of success using this in their marketing strategy.
Lead Generation & Growth Creation: Grow and support your business through ta...Samantha Russell
In this webinar, Chief Evangelist, Samantha Russell and Chief Growth Officer of Holistiplan, Chris Field share their expertise, guiding you on how to effectively request tax returns from clients and identify key areas where you can showcase your value.
You’ll gain valuable insights on leveraging tax returns to provide tailored recommendations that can leave a lasting impact on your clients.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
June 3, 2024 Anti-Semitism Letter Sent to MIT President Kornbluth and MIT Cor...Levi Shapiro
Letter from the Congress of the United States regarding Anti-Semitism sent June 3rd to MIT President Sally Kornbluth, MIT Corp Chair, Mark Gorenberg
Dear Dr. Kornbluth and Mr. Gorenberg,
The US House of Representatives is deeply concerned by ongoing and pervasive acts of antisemitic
harassment and intimidation at the Massachusetts Institute of Technology (MIT). Failing to act decisively to ensure a safe learning environment for all students would be a grave dereliction of your responsibilities as President of MIT and Chair of the MIT Corporation.
This Congress will not stand idly by and allow an environment hostile to Jewish students to persist. The House believes that your institution is in violation of Title VI of the Civil Rights Act, and the inability or
unwillingness to rectify this violation through action requires accountability.
Postsecondary education is a unique opportunity for students to learn and have their ideas and beliefs challenged. However, universities receiving hundreds of millions of federal funds annually have denied
students that opportunity and have been hijacked to become venues for the promotion of terrorism, antisemitic harassment and intimidation, unlawful encampments, and in some cases, assaults and riots.
The House of Representatives will not countenance the use of federal funds to indoctrinate students into hateful, antisemitic, anti-American supporters of terrorism. Investigations into campus antisemitism by the Committee on Education and the Workforce and the Committee on Ways and Means have been expanded into a Congress-wide probe across all relevant jurisdictions to address this national crisis. The undersigned Committees will conduct oversight into the use of federal funds at MIT and its learning environment under authorities granted to each Committee.
• The Committee on Education and the Workforce has been investigating your institution since December 7, 2023. The Committee has broad jurisdiction over postsecondary education, including its compliance with Title VI of the Civil Rights Act, campus safety concerns over disruptions to the learning environment, and the awarding of federal student aid under the Higher Education Act.
• The Committee on Oversight and Accountability is investigating the sources of funding and other support flowing to groups espousing pro-Hamas propaganda and engaged in antisemitic harassment and intimidation of students. The Committee on Oversight and Accountability is the principal oversight committee of the US House of Representatives and has broad authority to investigate “any matter” at “any time” under House Rule X.
• The Committee on Ways and Means has been investigating several universities since November 15, 2023, when the Committee held a hearing entitled From Ivory Towers to Dark Corners: Investigating the Nexus Between Antisemitism, Tax-Exempt Universities, and Terror Financing. The Committee followed the hearing with letters to those institutions on January 10, 202
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
2. +
Session Agenda:
• Marketing 101 Intro
• How To Drive Traffic
• Using Your Website to Capture Leads
• Developing a Social Presence
• Creating a Brand & Communication Strategy
• Q&A
4. +
How did
your client
select you?
Only 4% (🤯) of Millennials
choose "comes with a strong
recommendation from
trusted family/friends" as
their top criteria.
8. +
Content 101
• 1800-2400 words
• Answer questions your
clients have, using their
language
• Podcasts/video -
include transcription
• Add images + graphs
9. +
Content 101
• Add New Content at
least 2x per month
• Make sure it’s optimized
for Mobile
• Write it yourself - or use
a provider like FMG,
where we write it for you
10. +
Social Proof:
The “New
Referral”
• Never respond or “like”
reviews until you clear
with compliance
• Google, Yelp, most
popular
• Once approved, can use
on Website, Social
22. +
How to Write a
Great Post? 5
Social Media
Commandments
1. Don’t start posts with “I”, “My” or “We”
➡️ instead, address the benefit to the reader.
2. Don’t use passive voice (ie “check out”,
“take a look” etc)
➡️ instead of “Check out my latest blog on
❌
✅
23. +
audience.
➡️Instead, visualize who will read your posts.
4. NEVER share an article or link with
absolutely no context as to why you are
sharing it.
➡️ Instead:
• Give your opinion
• Share an interesting stat or fact from the piece
❌
✅
24. +
audience.
➡️Instead, visualize who will read your posts.
4. NEVER share an article or link with
absolutely no context as to why you are
sharing it.
➡️ Instead:
• Give your opinion
• Share an interesting stat or fact from the piece
❌
✅
25. +
5. Follow the 80/20 Rule 👇👇
For every 1️⃣ thing you post to your own feed
Comment on 5️⃣ other people's posts
32. +
Overwhelmed?
Need Help?
• Timely Content Written Weekly
• Blogs, Emails & social posts
• Automated marketing
• Lead gen tools
• Modern, Customized Websites
• 1 Click Compliance
33. jamison_wealth.png
Past performance is not indicative of future results.
Advisory services offered through Jamison Wealth
Management, a Registered Investment Advisor.
Securities offered through Jamison Securities, a
Registered Broker/Dealer…
dan@example.org
Riskalyze’s lead generation questionnaire can generate leads both organically and strategically.
The beauty of the lead generation questionnaire is the data you get from it. This Risk Assessment only works accurately if an investor uses real, relevant dollar amounts, right? So what you get is contact information, goals, market sentiment, risk tolerance, and the sum of their investable assets! Let’s talk about best practices here.
You can design the lead capture to be specific to your brand - and make it a button
Here’s another example
Here’s another example where instead of the lead capture being on the homepage, its included with a list of tools
Riskalyze’s lead generation questionnaire can generate leads both organically and strategically.
The beauty of the lead generation questionnaire is the data you get from it. This Risk Assessment only works accurately if an investor uses real, relevant dollar amounts, right? So what you get is contact information, goals, market sentiment, risk tolerance, and the sum of their investable assets! Let’s talk about best practices here.
“Would you take a guaranteed 10% gain...or a 50/50 chance of a 70% gain or 30% loss? #riskalyze,” and the LGQ link with a graphic. What’s so great about this post?
SO. GOOD. This pose COMPLETELY appeals to WHO we want to communicate with -- those data-centric individuals. It’s an interesting post that makes complete sense, but almost requires you to read it twice. You think about it. It’s engaging. It’s about YOU. Human beings are innately self-focused...that’s just human nature! This post really does an excellent job in appealing to that. We also have a hashtag, there, and (of course) the LGQ link.
Then this graphic. How awesome is this graphic? It’s clean, it’s pretty, it catches your eye -- you WANT to look at this graphic. They did an excellent job designing it, and I urge you to get creative like this with the design resources provided to you in the marketing kit! You’ll also note that this post has caught a lot of eyes because it’s been shared 15 TIMES! And for those of you who aren’t sure -- that’s a lot of shares.
Now would be a good time to tell you how to access the sharable LGQ link… Inside your Riskalyze account, navigate to MENU > SETTINGS > and click on the LEAD GENERATION tab. You will see UNTITLED LINK, to the right of that, there are 3 dots. Click on those and copy the shareable link.
DAN
A longtime comms mentor of mine has always said that all good communication is the alignment between delivering the right message to the right audience at the right time and in the right medium.
How do I know what the right audience is? How do I know that I’m aligning this well? Well if you know a marketer, we’re obsessed with our funnels. Shaped like a funnel because of the volume of people we engage at different levels. And there’s a few ways we can slice it. This one’s called the AIDA framework: Awareness, Interest, Decision, Action. No matter how you slice your funnel, the principle is consistent. You engage with the top of the funnel differently than the bottom of the funnel.
If you get the chance to hang out with Riskalyze’s Marketing team, you’d hear a lot of funny phrases like TOFU (we’re not talking about the fake meat, we’re talking about Top Of Funnel. If you hear TOFU, think funnel cake — I’d way rather have that then the nasty fake meat). You’ll also hear MOFU (middle of funnel) and BOFU (bottom of funnel).
DAN
Here’s another way to slice the funnel. Same principles. You engage with folks differently at the top of the funnel, and this is important — no single person goes into a bar, and walks up to someone and says “Hi, nice to meet you, I’d like to have children someday. You look like a really great candidate for that.”
The top of the funnel is about brand awareness. Do people know who you are and what you stand for? This is why you have a website, social media accounts, and consistently work to expand your network.
The middle of the funnel is about engagement. This is why you might throw events and have folks spend time engaging with you.
The bottom of the funnel is where it’s okay to ask about having kids and buy the engagement ring, right? That’s a little more appropriate. This is where you’re delivering that proposal that has them understand risk for the first time. For an advisor, this is what we at Riskalyze call that “ACAT Form Moment,” right?
But there’s all sorts of activity you can do throughout the funnel, and there are a ton of material to support you in that…