This document provides analyses of the visual elements, target audiences, and conventions used in different magazines and films. For the football magazine FourFourTwo, it notes the use of dark masculine colors, simple fonts, relatable images of footballers, large prominent images, and a target audience of males ages 14-50. For the men's magazine Nuts, it describes dull colors that make images stand out, ordinary fonts, sexually appealing images of scantily-clad women, large prominent images, and a target audience of males ages 15-20. For the horror film Saw 3, it discusses the use of casual dress, low lighting, varied camera shots and movement for tension, extensive or minimal editing for realism, and exaggerated

1. Media AS
Dan Silsbury

2. Analysing Similar Texts
FourFourTwo

3. Colours
The colours used are all dark, this is because they are much more
masculine colours. The black connotes mystery and makes you
want to read the magazine, and the red connoted danger and
shows something could be different or new. The gold connotes
wealth and money, making it seem like the magazine owner is
wealthy.

4. Font
The font used is simple, this is because men conventionally like
simple things, and things that are straight to the point. It also
makes the reader focus on the information and rest of the
magazine, rather then reading the title, which is a recognisable
brand image.

5. Images
The images used are always of relatable things, for example, a
footballer, which some people may want to be like, or follow or
recognise etc, or a team, if they just won an important game,
and are recognised and important. Or a picture of a new pitch
which readers may be interested in and the image attracts.

6. Sizes
The image is the biggest thing on the page, this is to attract
attention to it immediately, to whoever recognises and is interest
in the person/team. The title is small, as it is a popular magazine
and is recognised. In magazines that are popular and well
known, the image of the person often covers the title, making
the magazine seem less important then the person.

7. Target audience
the target audience would be a very wide range of males, from
14-20 for the younger audience, and probably 40-50 for the
older audience, this is around the age where you are most
interested in football, or have time for it. males can more easily
relate to football then females, as they may play it and follow it,
making it more interesting to watch/listen to or play it.

8. Dress/Gesture codes
The dress codes in this are the conventional football kits, this is
because they are expected to be wearing this, as they are
footballs and are iconic. If they aren't in kits they’ll be wearing a
suit, and this could be due to an interview or formal event.
The gesture codes are normally them playing football, or in an
interview looking at the camera, making them seem natural and
devoted.

9. Nuts Magazine

10. Colours
The colours used in this magazine, are quite dull and ordinary,
this makes the images and copy stand out more, which is what
the publisher wants. The background is white and has orange or
red round the outside of the pictures, really making them stand
out.

11. Font
The font is ordinary and simple, this is because the target
audience is the same, but it makes the title and headings not
seem as important and a lot less noticeable.

12. Images
The images in this are very appealing to the male audience, this
immediately catches the eye of almost any male, instantly
drawing them in. they are all of very good looking woman which
creates a male gaze theory.

13. Sizes
Most of the pictures on this are large, this makes the stand out,
and catch attention of males. They are the most important thing
on the page and want to stand out most. Females may also be
interested as they may want to look like the models.

14. Target Audience
The target audience for this magazine is probably males around
15-20, this is the age you become attracted to females the most,
and the age you can legally buy it.

15. Dress/gesture codes
The dress codes in this are little to nothing, this is to make the
females look good looking and attractive, the are also all in
seductive poses, and aim to attract males. They are all looking at
the camera, so it looks like they are specifically looking at you.

16. Saw 3

17. Dress codes
The dress codes in saw, are casual people, which have been put
in an extraordinary situation and place, this makes the film seem
relatively real and relatable, making the audience either scared,
or interested. The fact they are normal people shows it could
happen to anybody, well that’s what the directors want us to
think.

18. Lighting
All throughout the film, there is very little lighting, that is
conventional for a horror film. It makes the film much scary and
jumpier, which is the point of a horror film. Darkness and
shadows connotes things like evil, ghosts and ghouls etc.

19. camera shots/movement
A horror film uses loads of different camera shots, it does this for
many reasons, like to show the expression on a dying persons
face, or a long shot to show the background and situation of a
scene. Medium or body shots could be used so that you can see
a character get creeped up on etc.
In horror films, the camera often pans and slowly moves about a
scene, this makes the audience disorientated, and the scene
changed making them unexpecting.

20. Editing
Horror films are either really edited, or not edited much. This is
done so the film looks realistic either way, depending on how
much money the director has to spend on it. it often flicks
between clips, and flashes etc. this makes the audience jump,
and builds interest.

21. Sound
Horror films are often known for their sound, they have
exaggerated sound effects like thunder and lighting, ghosts and
creaky doors and footsteps etc. they use a lot of real sound like
voices etc.

22. Nightmare on Elm Street

23. Dress Codes
The dress codes in this, are once again casual, making the film
seem realistic, however. The main character, Freddy Kreiger, has
a deformity, this is conventional in many horror films as they
want revenge, or use that as a motive to kill. He looks like a
casual person apart from his face, which is torn and burnt, this
makes him seem evil. This film could show that an everyday
person could do something bad like killing people etc.

24. Lighting
The lighting in this film is similar to saw, it is usually extremely
dark, as Freddy kills people in their dreams, at night time when
its dark and jumpy. This makes the scene seem scary, and you
expect it, but you don’t see it coming.

25. Camera Shots/movement
This is an older film, and there is less camera movement, and
more basic camera shots. They are usually medium or close
range shots, this is to show expression on the faces of people.
And to show what’s happening in a larger scene more clearly.

26. Editing
The editing in this is kept to basics, this is because its an older
film. There is very little editing, apart from the transaction from
when he leaves and enters people dreams. This isn't every time
though, as sometimes its mixed into real life so the murder
seems real.

27. Sound
The sound in this is almost all natural and real, this is due to the
age of the film. Also the fact that the sound if natural, makes it
much more realistic, and many more people can relate to it.
there is still added in sound, like voice overs and exaggerated
lightning etc.