This document discusses the evolution of the concept of Media and Information Literacy (MIL). It describes how MIL has developed over time through the contributions of various actors and institutions. MIL is now generally understood as an approach that combines elements of media literacy, information literacy, and digital literacy to help citizens engage critically with media and develop important lifelong learning skills. The document also examines ongoing efforts to establish common definitions, frameworks, and indicators to assess MIL competencies on an international level.
Open education and open society: Popper, piracy and praxisRobert Farrow
What is the point of open education? Uncontroversially, we might suggest that it is about widening participation; equalising access to education; and bringing about a fairer society. This is another way of stating that the main concern of open education is a kind of justice. For many social and political philosophers, justice has been understood as the defining goal [τέλος] of society and civilization. But this relationship between open education advocacy and the goal of social transformation remains remarkably underexplored and undertheorized. This presentation will explore this relationship and the idea of openness in contemporary discourses in education and politics. It will examine the use of the concept of openness in educational and political discourse and use the normative concept of an "open society" to explore the relationship between theory and practice in open education. Paper presented at the 2018 Open Education Global Conference, TU Delft, Netherlands.
The @Filosoclips project: teaching feminist philosophy through popular cultur...eraser Juan José Calderón
The @Filosoclips project: teaching feminist philosophy through popular culture in Spain
Laura Triviño-Cabrera , Asunción Bernárdez-Rodal & Alba Velázquez-Felipe
Introduction to UNESCO Chairs at the University of Guadalajara presented by Carlos Ivan Moreno Arellano during the UNESCO Chair Working Group Meeting held in Barcelona last 29 of September.
This document discusses the history of alternative schools and educational reform movements over three waves in the 20th century. The first wave occurred in the late 19th/early 20th century and was influenced by romanticism, with a focus on more freedom and nature-based learning. The second wave emerged in the 1970s due to social changes and student protests, bringing anti-authoritarian schools. The third wave around 2000 reflected needs of a new global society and use of technology, reviving earlier reform ideas. Key alternative school models are described for each period.
Media studies emerged in the UK in the 1960s from the academic study of English and challenged distinctions between high and popular culture. Influential journals like "Screen" were established in the 1970s. The 1980s saw developments in computing, telecommunications, and Len Masterman's influential works on teaching media. National GCSE courses in media studies launched in the 1980s/90s. The 1990s saw media studies gain recognition worldwide, though it still required justification as an academic subject. Into the 2000s, technology growth and recognition of children's media experience helped promote media education. Schools now have technologies for media production across curriculums.
This document provides an overview of media literacy. It defines media literacy as the ability to access, analyze, evaluate, and create media in various forms. It discusses how media literacy skills have become essential for navigating today's media-saturated world. It also outlines some of the key concepts of media literacy, including the eight basic concepts, the media literacy process skills of access, analyze, evaluate, create and participate, and the empowerment spiral model of media literacy education. Finally, it discusses some of the benefits of media literacy education, such as engaging students, integrating subjects, and providing tools for respectful discourse.
Understanding Media Studies "Mapping the Field" PresentationShannon Mattern
The document discusses the history and development of communication studies as an interdisciplinary field. It touches on key influences from other disciplines like humanities, social sciences, and professions. The field has struggled with defining its boundaries and subject matter but is characterized by its interdisciplinary and popular approach to organizing inquiry into areas like media effects, democracy and culture, and ideology and power.
This document discusses various topics related to new media literacy including learning with computers, social software, Google Earth, population statistics, online videos, reasons for using new media in classrooms, how to integrate information and communication technologies (ICTs), and quotes about media education. It provides resources for teachers on integrating new media and evaluating online content and graphics.
Open education and open society: Popper, piracy and praxisRobert Farrow
What is the point of open education? Uncontroversially, we might suggest that it is about widening participation; equalising access to education; and bringing about a fairer society. This is another way of stating that the main concern of open education is a kind of justice. For many social and political philosophers, justice has been understood as the defining goal [τέλος] of society and civilization. But this relationship between open education advocacy and the goal of social transformation remains remarkably underexplored and undertheorized. This presentation will explore this relationship and the idea of openness in contemporary discourses in education and politics. It will examine the use of the concept of openness in educational and political discourse and use the normative concept of an "open society" to explore the relationship between theory and practice in open education. Paper presented at the 2018 Open Education Global Conference, TU Delft, Netherlands.
The @Filosoclips project: teaching feminist philosophy through popular cultur...eraser Juan José Calderón
The @Filosoclips project: teaching feminist philosophy through popular culture in Spain
Laura Triviño-Cabrera , Asunción Bernárdez-Rodal & Alba Velázquez-Felipe
Introduction to UNESCO Chairs at the University of Guadalajara presented by Carlos Ivan Moreno Arellano during the UNESCO Chair Working Group Meeting held in Barcelona last 29 of September.
This document discusses the history of alternative schools and educational reform movements over three waves in the 20th century. The first wave occurred in the late 19th/early 20th century and was influenced by romanticism, with a focus on more freedom and nature-based learning. The second wave emerged in the 1970s due to social changes and student protests, bringing anti-authoritarian schools. The third wave around 2000 reflected needs of a new global society and use of technology, reviving earlier reform ideas. Key alternative school models are described for each period.
Media studies emerged in the UK in the 1960s from the academic study of English and challenged distinctions between high and popular culture. Influential journals like "Screen" were established in the 1970s. The 1980s saw developments in computing, telecommunications, and Len Masterman's influential works on teaching media. National GCSE courses in media studies launched in the 1980s/90s. The 1990s saw media studies gain recognition worldwide, though it still required justification as an academic subject. Into the 2000s, technology growth and recognition of children's media experience helped promote media education. Schools now have technologies for media production across curriculums.
This document provides an overview of media literacy. It defines media literacy as the ability to access, analyze, evaluate, and create media in various forms. It discusses how media literacy skills have become essential for navigating today's media-saturated world. It also outlines some of the key concepts of media literacy, including the eight basic concepts, the media literacy process skills of access, analyze, evaluate, create and participate, and the empowerment spiral model of media literacy education. Finally, it discusses some of the benefits of media literacy education, such as engaging students, integrating subjects, and providing tools for respectful discourse.
Understanding Media Studies "Mapping the Field" PresentationShannon Mattern
The document discusses the history and development of communication studies as an interdisciplinary field. It touches on key influences from other disciplines like humanities, social sciences, and professions. The field has struggled with defining its boundaries and subject matter but is characterized by its interdisciplinary and popular approach to organizing inquiry into areas like media effects, democracy and culture, and ideology and power.
This document discusses various topics related to new media literacy including learning with computers, social software, Google Earth, population statistics, online videos, reasons for using new media in classrooms, how to integrate information and communication technologies (ICTs), and quotes about media education. It provides resources for teachers on integrating new media and evaluating online content and graphics.
Media studies is an academic discipline that analyzes media content, history and effects. It draws on social sciences and humanities and overlaps with fields like mass communication. Researchers employ theories from disciplines including cultural studies, philosophy, psychology and sociology. New media studies is a recent field that explores computing, sciences, humanities and visual/performing arts. It examines ideas from theorists, programmers and technologists on media. A key thinker is Marshall McLuhan whose concept of "the medium is the message" influenced media theory. David Gauntlett proposed Media Studies 2.0 to recognize changing media landscapes and require new research methods as categories of audiences and producers blur.
Ham radio can be useful for communication during natural disasters when other forms of communication like cell phones and internet are disrupted. Ham radio uses transmitters and receivers to allow two-way communication between operators around the world. It does not rely on cellular or internet infrastructure. During the recent Nepal earthquake, Indian ham radio operators were able to contact operators in Nepal to coordinate relief efforts when other communication methods were not working due to damage or network overload. Ham radio enthusiasts in Bangalore were also receiving calls to help provide information about stranded people in Nepal. Ham radio has the potential to be a valuable disaster management tool for communication when other networks have failed.
The focus of this presentation is to discuss emergent social media as a disruptive force facilitating the open sharing of educational content. The author presents case studies on the uses of social media to encourage open learning, collaborative learning, shared content and resources, curriculum collaborations, and student generated content.
Bolter and Grusin propose that new digital media are not external agents that come to disrupt an unsuspecting culture. They emerge from within cultural contexts, and they refashion other media, which are embedded in the same or similar contexts. I demonstrate that social media can indeed serve as a disruptive force when appropriated, refashioned, and placed within a framework of critical inquiry and analysis, and that a movement to share open educational resources is part of this disruption.
According to Lev Manovich in his seminal work The Language of New Media, the computer media revolution affects all stages of communication, including acquisition, manipulation, storage, and distribution; it also affects all types of media- texts, still images, moving images, sound, and spatial constructions. Social media such as Facebook, MySpace, Twitter, Youtube, blogs, collaborative wikis, and a wide range of web 2.0 tools are taking this revolution to the next level as students and faculty appropriate the new media to create innovative approaches to teaching, learning, collaborating, and the open sharing of intellectual property and creative content. In addition, virtual worlds such as Second Life provide both an immersive medium and extensive tools for content creation, social networking, and the sharing of educational content.
The author presents case studies on the uses of social media to encourage open learning, collaborative learning, shared content and resources, curriculum collaborations, and student generated content.
Transformational Media and Information Literacy learning for adult citizens: ...Sheila Webber
Presentation given by Sheila Webber, Information School, University of Sheffield, coauthored with Bill Johnston, Honorary Research Fellow, Strathclyde University. Presented on 29th October 2019 as part of the University of Sheffield Information School's celebration of Global Media and Information Literacy Week. A recording of the webinar (31 minutes) is here: https://eu-lti.bbcollab.com/recording/0284c699a3784b1a9da5a632291dc8d8
The document summarizes a presentation about the impacts of the COVID-19 pandemic on education and learning. It discusses how distance learning during lockdowns increased learning gaps between students and highlighted issues with digital access. It also explores theoretical perspectives on the relationships between humans and technology, and their implications for rethinking education. Specifically, it advocates for an integrated "bi-alphabetic" approach to learning that combines traditional reading skills with media literacy and digital skills to support deep, analytical thinking in both digital and non-digital contexts.
Moreno: Chicana/o from the Civil Rights Era to the Presentjeniffer1023
The document summarizes de facto school segregation experienced by Mexican students from the 1950s to the 1960s. It discusses key court cases that ended de jure segregation but not de facto practices. Reasons for continued segregation included beliefs in cultural deficiency and prohibiting Spanish language use. The document also outlines social activism in the late 1960s that addressed grievances, as well as policies that increased access to higher education. However, inequities persisted through the 1970s and beyond, with underfunding of Chicana/o schools and tracking of students away from college preparation.
This document provides an introduction to media studies. It defines media as collective communication outlets used to deliver information, including television, music, newspapers, the internet and advertising. Media studies is described as the discipline that analyzes content, history and effects of mass media. The document outlines the importance of media literacy in making sense of increasing media messages. It then gives a brief history of media development and an overview of four eras in the evolution of media theories, from early mass society theories to current cultural criticism approaches. Key theories from each era are also summarized.
The document analyzes the 2010 student occupation at the School of Oriental and African Studies (SOAS) in London. It argues that student occupations form around resistant discourses and diffuse values through new media across borders in a translocal manner. The SOAS occupation utilized mobile phones, email, social media and other tools to organize activities and communicate both within the occupation and with other student groups. The use of new communication technologies helped create an open, fluid political space that challenged traditional power structures.
Hobbs, Media Literacy, Artistic Expression And Copyright AlaRenee Hobbs
Renee Hobbs presented a talk to the American Library Association describing her work on media literacy education, copyright and fair use, conducted with colleagues Peter Jaszi and Pat Aufderheide.
Marie Verhoeven is Professor at the Université catholique de Louvain. At ECER 2010, she will analyse how cultural domination through schooling process has to be rethought, in a context which combines cultural and normative pluralism, globalized international policies and normative discourses, and “post-massification” equality of opportunity policies (often articulated with educational “quasi-market” mechanisms).
More details here: http://www.eera-ecer.eu/ecer/ecer2010/keynote-speakers/marie-verhoeven/
The recording of the keynote is here:
http://www.eera-ecer.eu/ecer/ecer2010/channel-2/
Wjec 3, 5b, citizen journalism and civic journalismWJEC3
Nineteen journalism educators from around the world debated issues related to citizen journalism and civic journalism. They discussed how to best teach students the important role citizens play in journalism today. Some key topics included having students engage more with online and real-life communities, act as facilitators in civic conversations, and apply knowledge from other fields like computer science and sociology. Recommendations included promoting collaboration with citizens, familiarizing students with civic journalism theories and research, paying attention to ethics of social media and community engagement, teaching community analysis skills, and inspiring entrepreneurial thinking for citizen journalism projects.
The Right To Education Roma Students In The European UnionMelany Williams
The role of the European Union is extremely important in the promotion of human rights for the Roma. European Union conditionality has been a key motivator in inducing Central and Eastern European acceding states to implement policies of non-discrimination towards their Roma minorities. The European Union continues to be an important leader in the promotion of minority rights for the Roma living in its new member states. My paper examines the right to education, and seeks to determine whether or not this right is being equally accorded to Roma EU citizens. My paper examines Roma cultural perspectives on education and closes with some recommended interventions to increase access to and quality of education for the Roma living in the European Union.
Renee Hobbs and Paul Folkemer present “Teens Blog the News,” Paper to the Association for Supervision in Curriculum and Instruction (ASCD), New Orleans, March 17, 2008.
1. The document outlines a lesson plan about the evolution of traditional and new media.
2. It discusses four ages of media - prehistoric, industrial, electronic, and digital - and the technologies used for communication, information storage, and sharing at each stage.
3. The lesson includes group activities where students complete a table identifying the devices used in each age for different media functions, and group reporters share their answers with the class.
Friesem, tuzel, friesem, and bojesen globalization of media in the classroo...Yonty Friesem
The document discusses media literacy education in Turkey. It provides background information on Turkey's school system and population demographics. It then outlines Turkey's approach to media literacy, which began in 2006 with the introduction of an elective secondary school course on media literacy. The course aims to help students think critically about media messages and consume media consciously. It is taught over one term through an integration approach within existing subject areas. While the course represents Turkey's initial approach to media literacy, the country does not yet have a formalized media literacy education model.
Media and Information Literacy (MIL) 4.MIL Media Literacy (Part 2)- Key Conce...Arniel Ping
Learners will be able to…
1. identify and explain the key concepts in media analysis (SSHS);
2. discuss key questions to ask when analyzing media messages (SSHS); and
3. apply the discussed strategies in analyzing and deconstructing media messages (SSHS).
I- Media Literacy
A. Key Concepts In Media Analysis
B. Key Questions to Ask When Analyzing Media Messages
C. Class Activities
Formative Assessment: Analyzing and Deconstructing Media Messages
This document outlines a presentation about teaching critical approaches for teaching about the Occupy movements. It begins with discussing the objectives of examining examples from the 1964 Mississippi Freedom School curriculum and applying its lessons to current issues related to political and economic power, civil rights, and citizenship education. It then provides an overview of examining the Occupy Wall Street and Occupy the Hood movements through a critical lens to complicate mainstream media narratives. Finally, it proposes bringing together the ideals of the Freedom Schools and Occupy the Hood to develop curriculum that critically examines historical and contemporary social justice issues relevant to students.
This document provides a brief history of education reform in America from the 19th century to present day. It discusses how education has changed from an emphasis on memorization and the 3 R's to preparing students for a digital global economy. Key figures like Jean-Jacques Rousseau, Horace Mann, John Dewey, and Maria Montessori influenced education philosophy and approaches. Federal involvement has increased through acts like Brown v. Board, ESEA, and NCLB to address issues like desegregation, funding, and standards. Current trends integrate technology while older approaches come and go. Challenges remain around teacher and funding issues against a backdrop of constant reform debates.
The document summarizes major events in the history of education reform in the United States from the 1950s to present day, focusing on increased recognition of students' individual rights. It discusses key court cases like Brown v. Board of Education that desegregated schools and Tinker v. Des Moines that established free speech rights for students. Major federal education laws like the Elementary and Secondary Education Act, Education for All Handicapped Children Act, Goals 2000, and No Child Left Behind Act are also summarized along with ongoing debates around standardization and accountability versus flexibility and local control in education policy.
The document discusses the history and development of Media Studies as a subject in schools. It traces how Media Studies evolved from being seen as a way to "inoculate" students against the harmful influences of mass media, to an approach that analyzed media texts using theoretical frameworks to understand construction and representation. It also notes how the subject incorporated both analyzing media critically and allowing students to construct their own media. The document argues Media Studies in schools should take a broad, diverse approach incorporating both theory and practice.
week 7 Challenges in virtual world.pptxJOANESIERAS1
This document discusses current challenges in media literacy education. It covers topics such as how learning is changing due to increased mediation; the history of media education concerns around commercialization of children's media and impacts on learning; evolving conceptions of literacy to include multimodal meanings; key concepts for analyzing media like production, texts, reception; characteristics of new media environments; and changes to young people's media experiences and culture. It concludes with seven challenges facing media education around issues like participation versus protection, linking literacies, connecting to human rights, and realizing democratic goals.
Media studies is an academic discipline that analyzes media content, history and effects. It draws on social sciences and humanities and overlaps with fields like mass communication. Researchers employ theories from disciplines including cultural studies, philosophy, psychology and sociology. New media studies is a recent field that explores computing, sciences, humanities and visual/performing arts. It examines ideas from theorists, programmers and technologists on media. A key thinker is Marshall McLuhan whose concept of "the medium is the message" influenced media theory. David Gauntlett proposed Media Studies 2.0 to recognize changing media landscapes and require new research methods as categories of audiences and producers blur.
Ham radio can be useful for communication during natural disasters when other forms of communication like cell phones and internet are disrupted. Ham radio uses transmitters and receivers to allow two-way communication between operators around the world. It does not rely on cellular or internet infrastructure. During the recent Nepal earthquake, Indian ham radio operators were able to contact operators in Nepal to coordinate relief efforts when other communication methods were not working due to damage or network overload. Ham radio enthusiasts in Bangalore were also receiving calls to help provide information about stranded people in Nepal. Ham radio has the potential to be a valuable disaster management tool for communication when other networks have failed.
The focus of this presentation is to discuss emergent social media as a disruptive force facilitating the open sharing of educational content. The author presents case studies on the uses of social media to encourage open learning, collaborative learning, shared content and resources, curriculum collaborations, and student generated content.
Bolter and Grusin propose that new digital media are not external agents that come to disrupt an unsuspecting culture. They emerge from within cultural contexts, and they refashion other media, which are embedded in the same or similar contexts. I demonstrate that social media can indeed serve as a disruptive force when appropriated, refashioned, and placed within a framework of critical inquiry and analysis, and that a movement to share open educational resources is part of this disruption.
According to Lev Manovich in his seminal work The Language of New Media, the computer media revolution affects all stages of communication, including acquisition, manipulation, storage, and distribution; it also affects all types of media- texts, still images, moving images, sound, and spatial constructions. Social media such as Facebook, MySpace, Twitter, Youtube, blogs, collaborative wikis, and a wide range of web 2.0 tools are taking this revolution to the next level as students and faculty appropriate the new media to create innovative approaches to teaching, learning, collaborating, and the open sharing of intellectual property and creative content. In addition, virtual worlds such as Second Life provide both an immersive medium and extensive tools for content creation, social networking, and the sharing of educational content.
The author presents case studies on the uses of social media to encourage open learning, collaborative learning, shared content and resources, curriculum collaborations, and student generated content.
Transformational Media and Information Literacy learning for adult citizens: ...Sheila Webber
Presentation given by Sheila Webber, Information School, University of Sheffield, coauthored with Bill Johnston, Honorary Research Fellow, Strathclyde University. Presented on 29th October 2019 as part of the University of Sheffield Information School's celebration of Global Media and Information Literacy Week. A recording of the webinar (31 minutes) is here: https://eu-lti.bbcollab.com/recording/0284c699a3784b1a9da5a632291dc8d8
The document summarizes a presentation about the impacts of the COVID-19 pandemic on education and learning. It discusses how distance learning during lockdowns increased learning gaps between students and highlighted issues with digital access. It also explores theoretical perspectives on the relationships between humans and technology, and their implications for rethinking education. Specifically, it advocates for an integrated "bi-alphabetic" approach to learning that combines traditional reading skills with media literacy and digital skills to support deep, analytical thinking in both digital and non-digital contexts.
Moreno: Chicana/o from the Civil Rights Era to the Presentjeniffer1023
The document summarizes de facto school segregation experienced by Mexican students from the 1950s to the 1960s. It discusses key court cases that ended de jure segregation but not de facto practices. Reasons for continued segregation included beliefs in cultural deficiency and prohibiting Spanish language use. The document also outlines social activism in the late 1960s that addressed grievances, as well as policies that increased access to higher education. However, inequities persisted through the 1970s and beyond, with underfunding of Chicana/o schools and tracking of students away from college preparation.
This document provides an introduction to media studies. It defines media as collective communication outlets used to deliver information, including television, music, newspapers, the internet and advertising. Media studies is described as the discipline that analyzes content, history and effects of mass media. The document outlines the importance of media literacy in making sense of increasing media messages. It then gives a brief history of media development and an overview of four eras in the evolution of media theories, from early mass society theories to current cultural criticism approaches. Key theories from each era are also summarized.
The document analyzes the 2010 student occupation at the School of Oriental and African Studies (SOAS) in London. It argues that student occupations form around resistant discourses and diffuse values through new media across borders in a translocal manner. The SOAS occupation utilized mobile phones, email, social media and other tools to organize activities and communicate both within the occupation and with other student groups. The use of new communication technologies helped create an open, fluid political space that challenged traditional power structures.
Hobbs, Media Literacy, Artistic Expression And Copyright AlaRenee Hobbs
Renee Hobbs presented a talk to the American Library Association describing her work on media literacy education, copyright and fair use, conducted with colleagues Peter Jaszi and Pat Aufderheide.
Marie Verhoeven is Professor at the Université catholique de Louvain. At ECER 2010, she will analyse how cultural domination through schooling process has to be rethought, in a context which combines cultural and normative pluralism, globalized international policies and normative discourses, and “post-massification” equality of opportunity policies (often articulated with educational “quasi-market” mechanisms).
More details here: http://www.eera-ecer.eu/ecer/ecer2010/keynote-speakers/marie-verhoeven/
The recording of the keynote is here:
http://www.eera-ecer.eu/ecer/ecer2010/channel-2/
Wjec 3, 5b, citizen journalism and civic journalismWJEC3
Nineteen journalism educators from around the world debated issues related to citizen journalism and civic journalism. They discussed how to best teach students the important role citizens play in journalism today. Some key topics included having students engage more with online and real-life communities, act as facilitators in civic conversations, and apply knowledge from other fields like computer science and sociology. Recommendations included promoting collaboration with citizens, familiarizing students with civic journalism theories and research, paying attention to ethics of social media and community engagement, teaching community analysis skills, and inspiring entrepreneurial thinking for citizen journalism projects.
The Right To Education Roma Students In The European UnionMelany Williams
The role of the European Union is extremely important in the promotion of human rights for the Roma. European Union conditionality has been a key motivator in inducing Central and Eastern European acceding states to implement policies of non-discrimination towards their Roma minorities. The European Union continues to be an important leader in the promotion of minority rights for the Roma living in its new member states. My paper examines the right to education, and seeks to determine whether or not this right is being equally accorded to Roma EU citizens. My paper examines Roma cultural perspectives on education and closes with some recommended interventions to increase access to and quality of education for the Roma living in the European Union.
Renee Hobbs and Paul Folkemer present “Teens Blog the News,” Paper to the Association for Supervision in Curriculum and Instruction (ASCD), New Orleans, March 17, 2008.
1. The document outlines a lesson plan about the evolution of traditional and new media.
2. It discusses four ages of media - prehistoric, industrial, electronic, and digital - and the technologies used for communication, information storage, and sharing at each stage.
3. The lesson includes group activities where students complete a table identifying the devices used in each age for different media functions, and group reporters share their answers with the class.
Friesem, tuzel, friesem, and bojesen globalization of media in the classroo...Yonty Friesem
The document discusses media literacy education in Turkey. It provides background information on Turkey's school system and population demographics. It then outlines Turkey's approach to media literacy, which began in 2006 with the introduction of an elective secondary school course on media literacy. The course aims to help students think critically about media messages and consume media consciously. It is taught over one term through an integration approach within existing subject areas. While the course represents Turkey's initial approach to media literacy, the country does not yet have a formalized media literacy education model.
Media and Information Literacy (MIL) 4.MIL Media Literacy (Part 2)- Key Conce...Arniel Ping
Learners will be able to…
1. identify and explain the key concepts in media analysis (SSHS);
2. discuss key questions to ask when analyzing media messages (SSHS); and
3. apply the discussed strategies in analyzing and deconstructing media messages (SSHS).
I- Media Literacy
A. Key Concepts In Media Analysis
B. Key Questions to Ask When Analyzing Media Messages
C. Class Activities
Formative Assessment: Analyzing and Deconstructing Media Messages
This document outlines a presentation about teaching critical approaches for teaching about the Occupy movements. It begins with discussing the objectives of examining examples from the 1964 Mississippi Freedom School curriculum and applying its lessons to current issues related to political and economic power, civil rights, and citizenship education. It then provides an overview of examining the Occupy Wall Street and Occupy the Hood movements through a critical lens to complicate mainstream media narratives. Finally, it proposes bringing together the ideals of the Freedom Schools and Occupy the Hood to develop curriculum that critically examines historical and contemporary social justice issues relevant to students.
This document provides a brief history of education reform in America from the 19th century to present day. It discusses how education has changed from an emphasis on memorization and the 3 R's to preparing students for a digital global economy. Key figures like Jean-Jacques Rousseau, Horace Mann, John Dewey, and Maria Montessori influenced education philosophy and approaches. Federal involvement has increased through acts like Brown v. Board, ESEA, and NCLB to address issues like desegregation, funding, and standards. Current trends integrate technology while older approaches come and go. Challenges remain around teacher and funding issues against a backdrop of constant reform debates.
The document summarizes major events in the history of education reform in the United States from the 1950s to present day, focusing on increased recognition of students' individual rights. It discusses key court cases like Brown v. Board of Education that desegregated schools and Tinker v. Des Moines that established free speech rights for students. Major federal education laws like the Elementary and Secondary Education Act, Education for All Handicapped Children Act, Goals 2000, and No Child Left Behind Act are also summarized along with ongoing debates around standardization and accountability versus flexibility and local control in education policy.
The document discusses the history and development of Media Studies as a subject in schools. It traces how Media Studies evolved from being seen as a way to "inoculate" students against the harmful influences of mass media, to an approach that analyzed media texts using theoretical frameworks to understand construction and representation. It also notes how the subject incorporated both analyzing media critically and allowing students to construct their own media. The document argues Media Studies in schools should take a broad, diverse approach incorporating both theory and practice.
week 7 Challenges in virtual world.pptxJOANESIERAS1
This document discusses current challenges in media literacy education. It covers topics such as how learning is changing due to increased mediation; the history of media education concerns around commercialization of children's media and impacts on learning; evolving conceptions of literacy to include multimodal meanings; key concepts for analyzing media like production, texts, reception; characteristics of new media environments; and changes to young people's media experiences and culture. It concludes with seven challenges facing media education around issues like participation versus protection, linking literacies, connecting to human rights, and realizing democratic goals.
1. Comparative education involves comparing educational systems, theories, and practices across countries. It emerged in the 19th century to understand relationships between education and society. Marc-Antoine Jullien de Paris is considered the father of comparative education.
2. Key figures who advanced comparative education include Jullien, Kandel, Sadler, and Noah. Their work established historical and contextual approaches to understanding how factors like culture and tradition influence different education systems.
3. Comparative education is used to describe systems, develop new practices, understand links between education and society, and highlight success and limitations of different approaches to help policymaking. It provides a framework to analyze and potentially improve education.
MIL for Teachers Module 04: Languages in Media and InformationPEDAGOGY.IR
This document discusses languages in media and information. It explains that each medium has its own technical and symbolic codes that convey meaning in unique ways. Technical codes include things like camera angles and lighting, while symbolic codes use symbols like red roses to represent romance. Understanding how media uses these codes is an important part of media literacy. The document also provides resources for teachers to learn about film genres and camera techniques used to communicate different meanings. It emphasizes the need to understand how audiences interpret information based on the language of the medium.
The document discusses media culture and cultural studies. It defines media culture as a society heavily influenced by mass media where communication occurs instantly across large populations. Cultural studies is defined as a field that analyzes politics of contemporary culture, its history, traits, conflicts and contingencies. The document outlines different types of media and approaches to media studies. It discusses concepts in cultural studies put forth by Stuart Hall and how cultural studies examines how media culture influences identity and social relations through its representations.
This document provides an overview of major communication theories developed since the early 20th century. It discusses early theories like rhetorical theory and symbolic interaction theory. It then covers research in the 1930s-40s that studied the effects of media like film, radio and newspapers. This led to theories around two-step flow of communication, uses and gratifications, and limited effects of media. The document also summarizes cognitive dissonance theory, agenda setting theory, spiral of silence theory, cultivation theory, dependency theory and other influential communication theories.
This document discusses research on intercultural competences and social media. It covers several topics:
1. Social media monitoring tools can be used to analyze online discussions about intercultural topics like the Erasmus program and gain insights into public attitudes.
2. A "third culture" model suggests that social media may be developing its own universal communication styles that bridge different cultures. Memetic communication uses multimedia to make comments more attractive and understandable globally.
3. Cultural differences can still be observed in online behaviors, like what types of content people from individualistic versus collective cultures prefer to share.
4. Overall, while social media may be developing some shared communication norms, it also enables the externalization
Stuart Hall argued that audiences can have dominant, negotiated, or oppositional readings of media texts based on their cultural identity and ideology. David Morley conducted research using Hall's theories, including a famous study of audience reactions to the BBC program Nationwide. The study found different responses based on participants' backgrounds, supporting Hall's ideas about encoded and decoded meanings.
This document provides an introduction to the course "Introduction to Mass Communication" and defines key concepts. It explains that communication is the process of sharing ideas, experiences, emotions, and information with others. The communication process involves a sender transmitting a message to a receiver. Communication grew as an academic discipline in the late 19th century in Europe and the first graduate program was established in the US in 1948. Communication establishes relationships and allows for conversation, with the sender typically intending to accomplish something by communicating, such as motivating, informing, teaching, persuading, entertaining, or inspiring.
Douglas kellner media literacies and critical pedagogy in a multicultural s...pacwood
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Media and information literacy (mil), contextual approach to a still young concept
1. Media and Information Literacy (MIL), contextual approach to a
still young concept
Executive summary:
This article describes the attention given to Media Education (ME) by different
actors during different periods of time. It seeks to show the importance of
gathering up all close definitions in order to establish a convenient
understanding over a topic that is winning space and relevance /1/. The role that
the international agencies and institutions -such as the European Commission
and UNESCO- have played on the development of the Media and Information
Literacy (MIL) concept is described and analyzed taking into account the many
contributions academics have given to its current general understanding and
definition. The article also describes the efforts being realized in order to
produce MIL indicators and assessment schemes. Under the approach exposed,
MIL competencies are understood as lifelong learning enablers and facilitators,
and as an empowering tool. Finally, the article remarks the importance of
including Media and Information Literacy and Media Education in schools’
curricula and in general communication and social policies, as well as the
urgency of concentrating the works on its implementation rather than on its
theoretical discussion.
Key words:
Media and Information Literacy, Media Education, Assessment, Implementation,
Media Competencies
1. Brief history of Media Education: locating the precursors
1.1. First appearances
The studies conducted by Lasswell and McLuhan produced a strong impact over
Media Education (ME) in the whole world. In 1967, McLuhan’s “global village”
presented a world in risk of becoming a huge spectrum of media products,
worldwide available, nourished by a disproportionate distribution of different
kinds of information, ads, and opinions. But the efforts for describing the
possible effects of the media over the population started long before.
1.1.1. UK, France and Russia
The conceptual path Media Education (ME) has covered is at least one century
old. France, the United Kingdom, Russia and the United States have been
2. developing the concept since the beginnings of the 20th Century. The first bastion
of ME started growing at the same time the films were spreading throughout
France and England. In the 1920’s, Paris started experiencing the well-known
film clubs, from which, in 1922, the first international conference about film
education was propelled and held. By this moment, France founded the Offices
régionaux du cinéma éducateur and, in 1936, France launched the ‘Young-
Cinema’ movement all over the country/2/.
Almost at the same time, in 1933, the British Film Institute (BFI) was founded in
the UK. The BFI has promoted since a great number of campaigns and studies
concerning ME and Film Literacy. Originally, the UK had a very protective vision
over the different media supports and broadcasts, and conducted through
regulatory institutions researches concerning the possible side effects of media
in children and potentially vulnerable audiences. The BFI’s first campaigns
concentrated on consumer protection. Gradually, an aesthetical approach to film
education started spreading throughout the UK and France, where the
appreciation of images and artistic elements in movies, besides the contextual
studies over the characters and directors, were used to describe different
cultural and historical processes.
France maintained its position as the leader in terms of Media Literacy (ML) for
long. By 1952, for example, French teachers received, as part of their initial
training, courses on audiovisual education. In 1960, the media analysis was
included in the curriculum as an indispensable area of study. In a very similar
way, the UK started spreading the concept of screen education, but it was not
until the 1960’s when this concept was introduced into formal education.
The ME process followed in Russia is what was later known as the reception
studies. In the early 1920’s, the Russian government led experiments and studies
concerning the possible effects of mass media messages over the population.
Aiming the mechanization of opinions, they started sending huge amounts of
ideological-charged messages to the workers. Different kinds of approaches
were studied, passing through the more invasive ones to the refinement of subtle
techniques of political propaganda and mind programming /3/.
The principal contribution made by the Russians to the studies of media effects
was the introduction of distorted contents into the school curricula. The
Russians started spreading ideological charged materials on books, videos, radio
transmissions and posters, and thus permeated the educational system with an
invasive pro-communist historical approach. This type of propaganda proved
efficient and the regime saw its supporters grow at a good rate. Some detractors
of the communist regime argued that the bolshevists were using Pavlov’s
conditioned reflex theory as the people was involuntarily guided by external
stimulus such as the apparition of certain public figures or by the imaginaries
constructed around them, the result of a “conduct taming” technique /4/.
Similar studies were run by other authoritarian political regimes. Under the Nazi
Germany, for instance, Minister of Propaganda Joseph Goebbels used to state
3. that excessive amounts of propaganda would not work as efficiently as well
addressed “non-invasive” propaganda strategies.
At this point, the world knew about the possible -and the proved- negative
effects of media, and the most democratic countries started working towards
limiting these potentially damaging side effects people could be victims of. These
kinds of approaches could then be classified as the citizens empowering ones.
1.2. The ‘second wave’
In the United States proper ME started to spread during the 1950’s. Canada had
similar circumstances, even though it is in this slightly developed scenario where
McLuhan founded the first Media Culture course in the country /5/.
It was in 1960 when the US developed in a more generalized way the Media
Education. The American studies adopted an aesthetical approach. This
theoretical framework visualized media as popular arts and tried to study the
languages of the messages being transmitted (artistic languages and types of
representation). This approach also developed a more protectionist branch. The
American universities started offering cinema studies and subjects such as visual
languages, film history and authors/directors studies (contexts and biographies).
During the 1970’s and 1990’s ME received a lot of important theoretical
additions. Lasswell and McLuhan’s studies certainly established a benchmark in
the way this discipline was understood. Giving importance to the distribution of
media contents in a transcontinental way waked up a series of reflections over
the effects of the passive reception of overseas and foreign cultural productions,
as well as over the advertisement strategies used in marketing. These
approaches had a strong influence over UNESCO, which initiated its campaign for
developing the subject of media literacy (ML) in the 1970’s.
UNESCO first defined the education in communication subjects as any way of
studying, learning and teaching the history, creation, utilization and assessment
of mass media as practical arts and techniques and as the establishment of the
role these media play in the society, their social repercussions, the consequences
of a mediatised communication, the participation and the transformations they
can produce in the way in which people receive messages and information /6/.
1.2.1. Educommunication: Freire and the banking education
Paulo Freire’s/7/ theoretical proposal helps to understand the Latin-American
approach. The comparison between what was being produced and Freire’s
contribution leads to a somewhat different discipline. Freire establishes the
educommunication as a rupture in the traditional education whilst European
approaches see it as a defensive and empowering tool that should be used by
citizens in order to face the possible effects of media as well as to benefit from
the multiple opportunities they create.
4. The process described by Freire aims to change the organization and the
practices of the educational processes, described as a “banking education”
model. This Brazilian researcher worked on a dialogical educational process
capable of transforming the unidirectional model that has traditionally ruled in
education.
Barbas-Coslado/8/ describes Kaplún/9/, Freire /10/ and Aparici’s /11/
statements as the main orientations to understand the meaning of
educommunication in the Latin American and Spanish tradition. Barbas-Coslado
establishes a differentiated definition of the concept, which goes far beyond the
instrumental approach derived from the Anglo-Saxon Information Literacy (IL).
IL considers the concept as the librarians’ information classification ability
rather than as a complex learning and information transmitting method.
Educommunication is then seen as a process and a discipline that has the
objective of collectively create and construct meanings by exchanging both
symbolical and well-established definitions and general data. What Barbas-
Coslado /12/ suggests is that educommunication should be seen as a
collaborative and participative area of study and as an enhancer of creative and
participative possibilities.
The author reflects about the role of media and different devices used in the
educommunicative process as well as the codes and languages in which the
knowledge creation should be done. Knowledge creation and critical thinking are
seen as outcomes of the interaction, dialogue and collaboration in the
educational processes where creativity is both a goal and a method.
1.3. Media Literacy: birth of a discipline
With the UNESCO declarations and the development of regulatory agencies,
multiple definitions were created in order to describe, understand and try to
foster the abilities to adapt the educative systems and the administrations to an
increasingly technological scenario, as well as to secure, protect and train
citizens with the purpose of developing a balanced use of the ICT. The first
theoretical approaches responded to specific issues like the need of acquiring
working skills related to the ICTs (digital/ICT literacy), the will of more
transparent and better managed information (IL/Librarian Literacy) and/or the
study of the effects, reach, influences and uses of the different media channels
on/by citizens (ML/MIL).
At a first stage, the works concentrated on protectionist studies and on
aesthetical understandings of the media and cultural productions. However,
today’s approaches are going far beyond these types of visions. Researchers are
working on the establishment of guidelines, criteria and competencies linked
with the nowadays’ school needs.
5. According to the UNESCO guidelines /13/ for the establishment of proper Media
and Information Literacy (mixing up the concepts of ML and IL), indicators must
result on a theoretical proposal capable of assessing the abilities that a media
and information literate person must have. In order to give a holistic view of the
MIL concept, different researchers and organizations have started identifying the
common elements between the most renamed literacy theories (digital/ICT,
media, information/librarian). Jesus Lau /14/ has written about the skills that
MIL should generate and the subsidiary ones that each principal derives. For Lau,
it is more important to know the global elements of MIL rather than to identify if
it is a matter of ML, IL or DL (Digital Literacy). Lau proposes the following
‘competencies/skills map’ /15/:
Table 1 - MIL Competencies (Knowledge, Skills and Attitudes
Core skills Subsidiary skills
Access Identify need / Express / Search / Locate
Evaluation/ Understanding
Analyze / Induction / Deduction (Understand)
/ Process
Use
Apply / Learn / Ethics / Communicate /
Reproduce / Produce
Under this theoretical framework, tools coming from IL are seen as the ones
giving a contextual understanding as well as the ones that generate in citizens
critical understanding abilities and empowering scenarios related to the
management of information. On the other hand, ML is supposed to produce
individual abilities and knowledge that will help people analyze, assess and
produce media messages. The path Media Literacy has follow in Europe can be
schematized as follows /16/:
6. Media Literacy concept evolution in Europe
New skills to address the
context of new
technologies
DIGITAL
COMPETENCE
S
Acquisition
process
Cultural, social and contextual
elements aggregation
Development of critical
thinking and reading
Autonomous and efficient
use of information and
communication resources
MEDIA
LITERACY
INFORMATION
SOCIETY
Information
economy
New digital
context
Telecommunication
industry
Resources and
media availability
increasing: ICT
DIGITAL
LITERACY
Process of social
adaptation to new
technologies
Individuals
Institutions
Capacity to
accept change
Figure 1 - Media Literacy Concept Evolution
7. 1.3.1. Consolidation of a discipline
The most recent solution to the conceptual and theoretical encounters, with an
apparently consensus, is the MIL concept. UNESCO’s MIL understanding
pretends to smooth things over between the different definitions by creating a
common framework. It is then understood as the grouping of common and
distinctive elements of the three principal ICT-media related literacies.
The UN has supported the promotion of citizens’ education globally orientated
policies. As a result, ML first appeared as an educational paradigm that stated the
importance of promoting a responsible use of media and the acquiring of
selection, comprehension, and discrimination abilities towards information
coming from the different media channels. ML was then understood as a
discipline willing to promote critical understanding and thinking in citizens in
order to foster better information, well-structured opinions and a free and
transparent information/communication /17/.
The quest for the establishment of a univocal term and a universal use and
understanding of its components could not have been done without the help of
the international institutions. Still, the governmental aids and subventions to
research groups, as well as the policy-making guidelines, have enormously
contributed to the definition of the MIL concept. Aguaded-Gómez /18/ gives
special attention to the ML section of the United Nations Alliance of Civilizations
(UNAOC), in which, for instance, an open resources directory has been created in
order to facilitate the dissemination of the concept. Another principal initiative
he recognizes as a milestone on the evolution of ML is the UNESCO’s MIL
Curriculum for Teachers (2011).
The path UNESCO has been drawing for the generation of a common MIL concept
can easily be recognized since the Digital Competencies Indicators framework
created in 2008 and the proper MIL indicators framework /19/. According to
Marc Sheuer, UNAOC’s director, ME and ML must be seen as a part of the general
human right to education/20/. ML has to be thought as a set of tools, skills and
abilities that should guarantee the wellbeing of people consuming media
products, foster public debate and generate more engaged and participative
citizens.
2. Actual paradigm: Media and Information Literacy in an international
environment of implementation
As it has been developed in the previous pages, MIL gathers up several
definitions that have different contextual and historical periods of evolution and
that have been in conflict for the last decades. UNESCO’s efforts have guided the
path this discipline has walked. But the establishment of a common framework
has not been an easy task. The elaboration of a theoretical and practical guideline
for its application is at this moment a task that has not been completely
developed. The MIL Curriculum for Teachers, the UNESCO MIL indicators
8. framework, the EAVI’s conceptual pyramid /21/, as well as other measurement
surveys such as the ICT assessment done by European Schoolnet, the PISA
studies, the French B2i examination, Ferrés’ guidelines for ML indicators or the
Australian National Assessment Program (NAP) are some of the academic
approximations that have shaped-up the meaning of MIL.
2.1. Actual theories
In the process of establishing this common concept, different literacies were
taken into account. UNESCO picked up all alike-literacies (related) and
reorganized them into the three principal ones (see Figure 1). According to the
framework drawn on the teachers curriculum, MIL as a global concept should be
understood as the essential competencies (knowledge, abilities and attitudes)
that allow citizens to efficiently involve with media and other kind of information
providers as well as to generate critical thinking capacities, and abilities
concerning lifelong learning in order to assure a more participative and engaged
citizenship.
Table 2 – Notions of MIL (UNESCO)
Media and Information Literacy /22/
Media Literacy Information Literacy Digital Literacy
Cinema literacy
Internet literacy
Games literacy
Television literacy
News literacy
Advertising literacy
Freedom of expression
literacy
Library literacy
News literacy
Freedom of information
Literacy
Computer literacy
Internet literacy
Game literacy
The different literacies gathered up by UNESCO’s holistic approach are also
defined in the MIL Teachers curriculum. IL is set to be understood as the
abilities, skills and tools that allow citizens to comprehend and use the mass
media in a safe way, with an informed understanding -both critic to the theories
and techniques the media enterprises use to spread messages, ideologies and
understandings. ME is then globally seen as a tool to foster the capacities of
reading, analyzing, assessing and communicating information on the different
media channels and supports.
ML by itself is understood as a set of capacities and skills that allow people to
understand and use mass media in a safe way, including critical understanding
components related to the techniques media agents use as well as on its effects
(regarding the use of these techniques). The abilities of reading, analyzing,
assessing, and producing different media products are also taken into
consideration in this definition. DL, the third principal ICT-Media related literacy
conceptual approximation, is understood as the ability to use different digital
technologies, tools, networks and communication resources in order to identify,
9. access, build and transmit information and cultural productions. This approach
also concerns the use of different formats and applications and the basic skills
for the proper utilization of text processing and daily-use software and Internet
services (mail, browsers) /23/.
Carolyn Wilson /24/ asserts that MIL mostly makes reference to the processes of
understanding and using the media (IL and ML seen from UNESCO’s point of
view) and to the use of ICT (DL). This discipline seeks the development of critical
attitudes towards the comprehension of media products, the decision-making
processes (agenda setting and other media practices) and the overall utilization
of technologies and media channels. Thus, Wilson reflects on the necessity of
introducing study elements on the different education stages in order to assure
the rising of this kind of competencies among citizens. MIL should then give
special attention to the treatment of information in an ethical way, which should
be translated into the capacity of generating the ability of identifying when a
media actor is distorting a meaning or creating a different scenario with the
intention of manipulating the understanding of events. This approach highlights
the importance of delivering capacities and skills to citizens, giving increased
importance to the critical abilities rather than to the technical related ones.
Wilson, for whom the different risks are not only drawn by the arrival of the new
technologies, also emphasizes on this topic giving special attention to the
interconnection and the free flow of information today’s world is facing. This
approach, which reflects McLuhan’s global village theory, includes the awareness
over the right to access information and the ethical use of ICT when
communicating with others. Nowadays, users can participate in an “intercultural
dialogue” rising inside the “global village” they live in. This participation creates
a sort of “global citizenship” that must be exploited in a rational way: by using
the different media and technologies in a responsible, critical and supportive
way.
MIL covers different visions and theoretical frameworks. The components of
citizens’ empowerment and access to opportunities share importance with those
of users protection and ethical and rational use of media. Access to information
is therefore shaped by the continuous emphasis on the correct utilization of
searched and retrieved sources, its validation and the capacity of identifying
reliable contents. Empowerment must be understood as the principal
component of MIL as it gives the opportunity of accomplishing all other
theoretical contributions, as well as the real opportunity of enjoying the
resulting rights it fosters (i.e. access to information, tools, debate and media
channels).
2.1.1. Beyond the UNESCO
Several assessment schemes and evaluation attempts have been carried out
since the arising of the European Commission and the UN’s (among others)
preoccupation for the measurement of MIL levels. Different institutions have
developed methodologies including questionnaires and tests aiming to establish
a reliable indicator. However, universities and researchers have also started
10. testing their own assessment methods. Del Moral and Villalustre /25/, for
example, applied a series of questionnaires to a senior citizens congregation in
order to establish their levels of awareness and critical understanding:
persuasion, valuation of the transmitted information and active participation.
They used a simple methodology that included twelve observation items
(variables) aiming to determinate the critical competencies of the sample.
As established, empowerment, awareness, participation, engagement and other
elements concerning personal development and critical understanding derive
from Del Moral and Villalustre’s approach. Spanish researcher Joan Ferrés,
starting from precedent studies considering the “languages, the technologies, the
production and diffusion processes, the reception and interaction processes,
ideology and values as well as the aesthetic dimension” /26/, has begun working
on a methodology for the assessment of ML in Spain. Ferrés and Piscitelli /27/
have followed the recommendations made by 50 experts regarding ME and ML
in order to establish a series of indicators to assess people’s knowledge and
capacities facing media. They focus on the growing technological environment by
giving enormous attention to the fact that today’s citizens/users/students have
the opportunity of accessing and generating messages in several supports and
channels. On the other hand, they claim that the power of media has also
attained a level that exceeds any previously imagined scenario. The
concentration of mass media in a little series of entrepreneurial groups compels
the citizenship to act in a more active and engaged way. “The media’s power
benefits from the transparency that characterizes the new representation
systems, which generates confusion between reality and what is being
represented. The media competence should face these complexities by triggering
a participative culture and a critical capacity [on citizens]” /28/.
2.1.2. Other academic approaches
Several authors understand MIL as the ‘new literacies’, the ‘multiple literacies’ or
the ‘media literacy in a broad sense’. These similar definitions come from the
historical confrontation between ML, IL and DL and from the development of the
concept that different researchers have preferred. Manuel Area and Teresa
Pessoa /29/ stand on the concept of “new literacies” as a result of the changes
introduced by the new technologies.
On their research, they resume Bauman’s liquid and solid theory /30/ to
characterize the realities brought by the ICT. The new technologies are defined
by their capacity of change and adaptation and by the velocity with which these
changes take place in society. Area and Pessoa describe nowadays’ cultural
productions as an unstable and in continuous motion set of products that are
determined by the capacity to rapidly change or adapt. This “liquid cultural
production” contrasts with the XIX and XX centuries’ solid production that is
characterized as static and predictable. Under this approach, the web 2.0
establishes a benchmark in the cultural process by breaking, all at once, the rules
of production, consumption and elaboration of cultural products.
11. The scenario drawn by Area and Pessoa shows that in order to face the different
risks, as well as to take advantage of the different offered resources, people must
be aware of the flows, trends and possible distortions that media products offer.
The authors finally affirm that this new context constrains the citizenship
(human resources) to be trained (to become literate) on several aspects. Literacy
is then understood not only as the capacity to manage, produce, stock, validate or
consume informational products, but also as a client/user/consumer literacy,
capable of giving the necessary tools and skills to face online productions, to
understand the limits and regulations around information and data being
collected, to defend and respect other people’s rights and integrity and to
correctly (and safely) absorb the different digital products.
2.2. Measurement efforts
In 2008, UNESCO suggested a series of parameters for the creation of assessment
indicators on IL. In that moment MIL was not defined and its different concepts
were worked separately. Under this scenario, different observation units were
established in order to assess all its components. The communication skills
map/constellation was established taking into account IL, ICT skills (DL), ML,
general literacy, oral communication and reasoning. Every criterion was also
divided into several variables /31/:
Figure 2 - Communication skills Constellation
12. Despite the information literacy approach, the need of taking into account the
different literacies is already on its structure. This UNESCO’s proposal
constitutes a first approximation to the MIL levels assessment models being
studied today. On this document, UNESCO takes Catts’ /32/ understanding of
literacy as a lifelong process (Figure 4). On its proposal, UNESCO establishes the
difference between generic capacities and specific capacities, which are defined
by the profession and life path decided by every citizen /33/.
Figure 3 - Hierarchical Model of General Skills
According to this framework, the autonomous learner is placed on the top of the
hierarchical model. This means, the person being able to use the tools, abilities
and capacities acquired through continuing education. This understanding is
since then part of almost every theoretical framework proposing MIL assessment
methodologies.
On the Study on Assessment Criteria for Media Literacy Levels /34/ a first formal
MIL levels assessment is proposed. The report shows several aspects that should
be taken into consideration for the development of reliable measurement
strategies. The suggested criteria reflect the theoretical and practical
complexities surrounding the MIL concept.
The two principal proposed dimensions for MIL are “the individual
competencies” and the “environmental factors”. The individual competencies
must be understood as the set of abilities, skills and tools people must have –in
terms of MIL-, this is, the abilities to critically understand information, clearly
identify sources, critically approximate to texts and contents as well as the ability
to use and appropriate the new technologies. All this competencies must conduct
people to a continuous learning environment where information should be well
processed (as exposed above, in terms of empowerment). On the other hand, the
environmental factors refer to the given conditions to the development of the
13. individual capacities (like media education, access to technologies, well equipped
schools).
The report outlines five principal criteria inside the two principal components.
These are: for the personal competencies, “use” and “critical understanding”; for
the social ones, “communication abilities” and; for the environmental factors,
“media availability” and “media literacy context”. The scheme is illustrated as
follows /35/:
Figure 4 - Celot & Pérez-Tornero Pyramid
On the pyramidal representation of their model, Celot and Pérez-Tornero give a
specific order to the different components in order to show that the base (the
structural support of the pyramid) is composed by the triggering elements for a
well MIL-trained society. Several components have been derived from the
criteria proposed by these authors, with the intention of creating a theoretical
framework to a MIL levels assessment scheme.
14. The individual competencies, listed on the two upper levels, are described as
shown:
Figure 5 - Celot & Pérez-Tornero’s MIL criteria
Close to Celot and Pérez-Tornero’s framework, UNESCO /37/ established a
proper MIL (adopting the concept of MIL) indicators framework. This new
attempt to create a common understanding of what should be taken into
consideration when referring to MIL and its assessment proposes two main
categories. The first one is “Media and Information Enabling Factors”, which
could be understood as the bottom of the pyramid previously exposed, by giving
great importance to the context in which MIL is being introduced. The second
category includes three main components. The first one is “Creation and
Availability”. This variable, also related to the context, seeks to establish the
elements that create both media and information (Online newspapers, journals).
The second variable of this category is described as “Distribution and Supply”,
making reference to the infrastructure one country has. This is, the channels and
different technological elements to distribute (deliver) the media products
(radio and TV infrastructure, Internet wiring, PCs available). The third variable
15. goes a little bit further in relation to the enabling factors. It is described as
“Information Reception”, and has to do with the capability of citizens to receive,
decipher, understand and process media and information.
Nevertheless, these two categories are not described alone. UNESCO establishes
at the same time three “ability’s components”. The first one refers to “access”, to
the capacity of retrieving information in an efficient and effective way. The
second one marks a higher level as it observes the “evaluation” of the
information that is being retrieved. This component has to do with the critical
understanding of information and media in general. The third one is stated as
“use”. It observes the ability to communicate media and information and it is
composed by the other two components.
Conclusion
The importance MIL is receiving nowadays goes far beyond the discussion over
its definition and the historically confronted meanings different countries and
research groups used to defend /38/. The use of different terms has to do with
the haze that exists over the understanding of the MIL concept, but it has finally
arrived to a point where it has been recognized -despite its different
“nicknames”- on the top of the international agencies’ preoccupations, as well as
on those of the most developed countries (changes to the curriculum,
implementation of new courses, teachers training on ME).
MIL’s role on modern society is of great significance: not only the academic
circles are working on its development, but governments are somehow starting
to work on models to establish the levels of ME that citizens have. MIL is seen
(and must be understood) as an element that is present in society even without
knowing it: as strategies to defend consumers, viewers, students, disadvantaged
groups and every sector of the population from the effects and contestable
intensions of some media agents; as a tool to empower them, to show the
development enabling factors the ICTs constitute and the enormous
opportunities they have brought to today’s world (among others).
It is important to understand that MIL must find its place at all stages of
education and formation as a lifelong learning enabler. Multi-literacies, as some
authors understand MIL, must be inserted into the curricula and governments
should continue paying attention to it as it derives from the rights of access to
education, opportunities and information, as well as from the right to live in a
democratic and inclusive society.