The document discusses the need to transform medical education (MedEd 2030) to better prepare students for the future healthcare system and address evolving stakeholder needs. It proposes using design thinking and a business model canvas approach to develop new educational programs and curricula focused on key areas like virtual health, emerging technologies, health informatics, and entrepreneurship. The goal is to help medical schools achieve the "quintuple aim" and win the 4th industrial revolution by training future physicians with the necessary leadership, collaboration, and innovation skills.

1. MedEd 2030
Arlen Meyers, MD, MBA
University of Colorado School of Medicine and
Business School
Society of Physician Entrepreneurs
MI10

2. Why?
1. To win the 4th industrial
revolution
2. To address the evolving and
changing needs of stakeholders
3. To achieve the quintuple
aims

3. Why now?
1. Stakeholders are demanding
change
2. The arrival of substitutes
3. The need to change the
medical school business model

4. Why us?
1. Someone else will do if
we don’t
2. Evolving accreditation
requirements
3. To create a competitive
advantage

5. 5 stages
Needs assessment
Design
Execution
Assessment
Continuous improvement and scale

6. Apply the
Business Model
Canvas to
Design and Test

8. Motifs
•Design Innovation & Healthcare
Entrepreneurship
•Virtual Health & Monitoring Devices
•Emerging Technologies & New Sciences
•Health Informatics & Data Science
•Artificial Intelligence & Human Cognition
•System Science & Health Systems
•Medical Business & Healthcare Economics
•Transdisciplinary Collaboration & Diversity
Principles
•Professional Leadership & Virtual Presence
•Social Determinants & Healthcare Ethics

9. What is
entrepreneurship?
The pursuit of opportunity
Under volatile, uncertain, complex and ambiguous
conditions (VUCA)
With the goal of creating stakeholder defined value
(the quintuple aim)
Through the deployment of innovation
Using a viable, automatic, scalable and time
sensitive (VAST) business model

10. Examples
Kansas College of Osteopathic Medicine (new
medical school)
University of Colorado School of Medicine (1st year
med students)
University of Colorado Business School (xMBA/HA)
University of Alabama Birmingham Medical School
(certificate, Masters)
OER Course: Introduction to Healthcare
Entrepreneurship at www.merlot.org

11. Lessons learned
Think big, start small,
stay small
Integrate, don’t
substitute
Balance accreditation
with innovation
Test new business
ideas and learn from
failure
Use design thinking to
do needs assessment
and create curriculum
map
Invite guest domain
experts
Flipped classroom and
drive application and
examples
Create a VAST (viable,
automatic, sustainable,
time sensitive)
business model
Train the trainers
Engage student and
faculty champions