This document is a 2010 media kit for CEO Update, a biweekly publication and online resource tailored for top executives in trade associations, nonprofits, and philanthropic groups. It provides concise summaries of news, trends, and career opportunities in the association sector. The media kit outlines CEO Update's readership of over 1,500 executive-level subscribers. It also details the publication's integrated marketing services including print advertising, online advertising on its website and AssociationIntelligence database, sponsored events, and weekly email updates. Advertising rates and specifications are provided.
The newsletter provides information on upcoming events for the National Black MBA Association Toronto chapter, including a charity cycling event, networking events, and speaker series. It also recaps past events, profiles chapter members and leadership, and discusses community outreach programs. The newsletter aims to keep members informed about chapter activities and opportunities for involvement.
Cascade Capital Corporation honored #TeamMIELKE with two awards at the 2017 Business Growth Awards Akron/Canton. The Business Growth Awards recognize and honor businesses from our seven-county region that have achieved superior growth in sales and/or employment over the past five years.*
Congratulations to all the 2017 Honorees!
* Business must be located in Summit, Medina, Stark, Portage, Wayne, Ashland or Holmes counties to participate.
This document is an advertising supplement from the San Fernando Valley Business Journal that recognizes and celebrates 10 CFOs of the Year for 2014. It includes photos and short biographies of each award recipient, as well as advertisements from sponsoring companies. The supplement provides an introduction from the publisher thanking the CFOs for their contributions and highlighting the important role they play in their companies and the local business community.
This document outlines seven practical ways that destination marketing organizations (DMOs) and economic development organizations (EDOs) can work together to promote economic growth. It discusses how collaboration on joint marketing missions, transportation, business conferences, branding, tourism investments, and lobbying can help align their strategies and promote their communities. Recent studies show that tourism promotion spurs broader economic development and job growth. The document encourages DMOs and EDOs to understand their different roles and funding sources to effectively partner on common goals of making places attractive to live, work and visit.
The document discusses six common mistakes in economic development marketing and provides suggestions to address each mistake. The mistakes are: 1) having marketing that is too similar to other locations, 2) failing to engage with existing investors, 3) using websites only to provide information rather than generate leads, 4) viewing logos/taglines as a silver bullet, 5) shouting messages rather than engaging audiences, and 6) not properly measuring marketing efforts. The document provides strategies for each mistake such as differentiating a location's unique attributes, connecting regularly with local businesses, optimizing websites for lead generation, using third-party endorsements, engaging stakeholders through storytelling, and establishing clear metrics.
This document provides an overview of American Express Company including its history, products, marketing strategies, and SWOT and PESTLE analyses. American Express was founded in 1850 as an express mail company and is now a multinational financial services corporation best known for its credit cards and traveler's checks. It targets elite customers and positions its products as superior. The analyses identify American Express' strengths in branding and reputation but also weaknesses in declining traveler's check usage and opportunities in international expansion.
Merit Gest one sheet with contact info finalMerit Gest
The summary provides an overview of Merit, a speaking company that delivers keynotes and breakout sessions on sales, leadership, and team building. Merit promises fresh, relevant content delivered with high energy and humor to engage audiences. Merit has over 20 years of experience in human dynamics, sales, and leadership. Testimonials from past clients praise Merit's dynamic presentations and ability to tailor content to the specific group.
Learn why earned media works in shaping business decision maker's perceptions, lessons from various communities, and how to effectively tell your community's story.
The newsletter provides information on upcoming events for the National Black MBA Association Toronto chapter, including a charity cycling event, networking events, and speaker series. It also recaps past events, profiles chapter members and leadership, and discusses community outreach programs. The newsletter aims to keep members informed about chapter activities and opportunities for involvement.
Cascade Capital Corporation honored #TeamMIELKE with two awards at the 2017 Business Growth Awards Akron/Canton. The Business Growth Awards recognize and honor businesses from our seven-county region that have achieved superior growth in sales and/or employment over the past five years.*
Congratulations to all the 2017 Honorees!
* Business must be located in Summit, Medina, Stark, Portage, Wayne, Ashland or Holmes counties to participate.
This document is an advertising supplement from the San Fernando Valley Business Journal that recognizes and celebrates 10 CFOs of the Year for 2014. It includes photos and short biographies of each award recipient, as well as advertisements from sponsoring companies. The supplement provides an introduction from the publisher thanking the CFOs for their contributions and highlighting the important role they play in their companies and the local business community.
This document outlines seven practical ways that destination marketing organizations (DMOs) and economic development organizations (EDOs) can work together to promote economic growth. It discusses how collaboration on joint marketing missions, transportation, business conferences, branding, tourism investments, and lobbying can help align their strategies and promote their communities. Recent studies show that tourism promotion spurs broader economic development and job growth. The document encourages DMOs and EDOs to understand their different roles and funding sources to effectively partner on common goals of making places attractive to live, work and visit.
The document discusses six common mistakes in economic development marketing and provides suggestions to address each mistake. The mistakes are: 1) having marketing that is too similar to other locations, 2) failing to engage with existing investors, 3) using websites only to provide information rather than generate leads, 4) viewing logos/taglines as a silver bullet, 5) shouting messages rather than engaging audiences, and 6) not properly measuring marketing efforts. The document provides strategies for each mistake such as differentiating a location's unique attributes, connecting regularly with local businesses, optimizing websites for lead generation, using third-party endorsements, engaging stakeholders through storytelling, and establishing clear metrics.
This document provides an overview of American Express Company including its history, products, marketing strategies, and SWOT and PESTLE analyses. American Express was founded in 1850 as an express mail company and is now a multinational financial services corporation best known for its credit cards and traveler's checks. It targets elite customers and positions its products as superior. The analyses identify American Express' strengths in branding and reputation but also weaknesses in declining traveler's check usage and opportunities in international expansion.
Merit Gest one sheet with contact info finalMerit Gest
The summary provides an overview of Merit, a speaking company that delivers keynotes and breakout sessions on sales, leadership, and team building. Merit promises fresh, relevant content delivered with high energy and humor to engage audiences. Merit has over 20 years of experience in human dynamics, sales, and leadership. Testimonials from past clients praise Merit's dynamic presentations and ability to tailor content to the specific group.
Learn why earned media works in shaping business decision maker's perceptions, lessons from various communities, and how to effectively tell your community's story.
Question: Why should an economic development organization consider branding?
Answer: Branding gets your community considered.
In today’s competitive marketplace, the most successful EDOs are using their brand to change the perceptions of their place. They’re ensuring their brands are relevant, truthful, and appealing to the right audiences, and most importantly, these brands are helping communities tell their stories.
Would you like to know why branding should be a priority? Have you cultivated a brand that’s known outside your community? Is it something that helps your community get considered for projects? Or maybe you’re tired of letting someone else dictate the perceptions and story of your community.
Sharon Mahin is a passionate proponent of WBENC certification. She considers it a key differentiator in the two businesses she leads. As CEO of Mahin Impressions, Inc. an
established graphic design, printing, fulfillment and mailing company headquartered in lower Manhattan, she used it to surge through economic downturns in the wake of 9/11 and the financial crisis in 2008.
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs and EDOs can better collaborate to promote economic growth. When tourism organizations and economic development organizations work together on initiatives like placemaking, livability campaigns, and workforce attraction, it leads to greater economic impacts through increased tourism and business development. The document outlines several case studies that show when DMOs and EDOs partner effectively and have a unified marketing strategy, it drives job creation, business relocations, and overall community prosperity.
The document is a magazine published by the Markham Board of Trade that profiles two local healthcare technology companies, brainFX and DYnaVision, provides information on upcoming events hosted by the Board of Trade like golf tournaments and networking events, and offers business advice and tips for small businesses on topics like marketing, hiring, and finding a mentor.
Download a copy of the Las Vegas Chamber of Commerce Business Voice. This monthly news magazine is distributed to nearly 10,000 local business professionals every month.
Why do some young professionals stay at credit unions while others take their talents elsewhere?
There is a vocal and growing community of fired-up young people who are super passionate about credit unions. There is both a positive energy and a palpable sense of frustration. This group falls into two camps. Camp one sees the credit union industry as a dead end and a stepping stone to something better and the second camp includes young professionals who have chosen credit unions as a career for life. Learn how you can understand and nurture the next generation of credit union leaders and give them the guidance and freedom to make a difference and stick around.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Download a copy of the Las Vegas Chamber of Commerce Business Voice. This monthly news magazine is distributed to nearly 10,000 local business professionals every month.
Cemcast Pipe and Precast, LLC broke ground for a new pre-cast concrete pipe manufacturing facility in Hartford, South Dakota. The 20,000 square foot facility will add around 20 new jobs and is expected to be in full production by spring 2015. Carl Carlson, owner of Cemcast, praised South Dakota's business friendly environment with no personal or corporate income taxes and limited regulation. Local economic development officials congratulated Cemcast on the expansion, which will allow the company to grow a new product line and the business overall.
Manufacturer & Business Association monthly magazine that features Sarah A Reed Children's Center on the front cover this month as we broke ground for our new Residence Hall here on the Sarah A Reed Children's Center
American Express is a global financial services company known for its credit cards, charge cards, and other services. It targets wealthy, elite consumers and positions itself as a luxury brand through exclusive benefits like impeccable customer service and an elusive image cultivated through celebrity partnerships and promotional events. While competitors like Visa and MasterCard issue cards through banks and have a broader target market, American Express self-issues cards and differentiates itself through a membership experience for cardholders. To grow, American Express has expanded its merchant acceptance network and launched new products while maintaining its reputation for quality service and focus on core competencies over a diversified set of financial offerings.
The Buffalo Niagara Partnership is the area’s regional chamber of commerce and privately-funded economic development organization. Partnership members employ more than a quarter of a million people in the Buffalo Niagara region. By mobilizing members and strategic partners around common goals, the Partnership grows private investment and jobs in Buffalo Niagara through advocacy, business development and convening. Since 1844, the Partnership has been working to make Buffalo Niagara a better place in which to do business.
The Buffalo Niagara Partnership 2018-2019 Annual Report summarizes the organization's activities over the past year. It discusses the Partnership's role in advocating for policies that support regional economic growth, addressing the local talent and workforce challenges, engaging members through events and programs, and building relationships across the business community. The report provides an overview of the Partnership's key initiatives and accomplishments in areas such as government affairs, workforce development, young professional engagement, and diversity and inclusion. It expresses gratitude to members and supporters who make the organization's work possible.
2016 Resource Guide for Small, Minority and Women BusinessesSteve Hazan
The document is a resource guide for small, minority, and women-owned businesses in Maryland that provides:
1) Messages from Governor Hogan, Lt. Governor Rutherford, and Special Secretary Rhee emphasizing support for small businesses and expanding opportunities.
2) An article about the Governor's Office of Minority Affairs updating their online resources and outreach programs to better assist small businesses.
3) A feature story about a pharmacy in Baltimore that received recovery assistance after civil unrest, allowing it to reopen and continue serving its community.
The document is an annual report from 2005 for the U.S. Chamber of Commerce Center for Corporate Citizenship (CCC), which details the CCC's mission to promote positive business involvement in society through initiatives like raising awareness of corporate citizenship, researching trends, facilitating partnerships, and coordinating disaster relief efforts particularly in response to the 2004 tsunami and 2005 hurricanes. The report provides an overview of the CCC's programs and activities in 2005, including presenting corporate citizenship awards, releasing a state of corporate citizenship survey, hosting conferences on education and globalization issues, and matching businesses with nonprofit partners.
The document discusses how chambers of commerce need to adapt to remain relevant in today's business environment. It notes that chambers can no longer rely on automatic membership renewals and must demonstrate a clear return on investment. The document suggests chambers focus on being an information gateway for their community, showcase members, improve communications, implement sustainable growth strategies, and offer value-adding programs and services to prove their continued importance.
Corporate giving in the US exceeded $18 billion in 2017, a 3.9% increase from 2014, showing growing generosity among individuals and companies. Strategic corporate social responsibility (CSR) initiatives can attract and retain talent by appealing to employees' desires to contribute to social causes and see the impact of their work. Effective CSR programs highlight community projects, integrate social missions with branding, and demonstrate how the company enhances employees' experiences and skills.
In October 2013, IPSOS released the 2013 US Business Elite survey results, revealing insights on the region's most influential decision makers.
According to this study:
o LinkedIn reaches almost half of Business Elite in the US monthly – more than any other social, international news or business sites measured.
o LinkedIn attracts the highest percentage (49%) of Purchase Decision Makers - those holding an average annual budget of $22m.
o Frequent travel, luxurious lifestyle, and a high-influence-high-standard outlook defines the business elite audience using LinkedIn.
Read the full report for more details on the U.S. Business Elite. See more stats on LinkedIn's C-Suite in this latest infographic: http://www.slideshare.net/LImarketingsolutions/the-american-business-elite-infographic
This document is the August 31, 2012 issue of Marketing News, a publication of the American Marketing Association (AMA). The main stories include an exclusive feature on the 2012 Honomichl Global Top 25 Research Report, which analyzes the size, strength, and consolidation of the top marketing research firms through acquisitions. Other articles provide insights on globalization challenges, using affiliate marketing to boost e-commerce, and how Tide embraced a viral satire video. Additional sections cover AMA events, industry news, and a career column on the benefits of AMA volunteerism.
Play 2 Hire Inc is an online career coaching company with two divisions that help job seekers from recent graduates to experienced professionals find fulfilling jobs through a 10 step interactive game system. The company is seeking an Account Executive to sell their job hunting system and services to various organizations and universities. The Account Executive position offers a commission-based compensation structure ranging from $45,000 to $145,000 annually plus benefits.
This document provides information about Manufacturing Today, a trade publication for the manufacturing industry. It discusses the publication's focus on best practices, case studies, and trends in North American manufacturing. It also includes details about the publication's readership, featured sections in each issue, and opportunities for custom publishing and advertising.
Question: Why should an economic development organization consider branding?
Answer: Branding gets your community considered.
In today’s competitive marketplace, the most successful EDOs are using their brand to change the perceptions of their place. They’re ensuring their brands are relevant, truthful, and appealing to the right audiences, and most importantly, these brands are helping communities tell their stories.
Would you like to know why branding should be a priority? Have you cultivated a brand that’s known outside your community? Is it something that helps your community get considered for projects? Or maybe you’re tired of letting someone else dictate the perceptions and story of your community.
Sharon Mahin is a passionate proponent of WBENC certification. She considers it a key differentiator in the two businesses she leads. As CEO of Mahin Impressions, Inc. an
established graphic design, printing, fulfillment and mailing company headquartered in lower Manhattan, she used it to surge through economic downturns in the wake of 9/11 and the financial crisis in 2008.
How DMOs and EDOs Can Champion the Three-Legged Race and Be Better TogetherAtlas Integrated
DMOs and EDOs can better collaborate to promote economic growth. When tourism organizations and economic development organizations work together on initiatives like placemaking, livability campaigns, and workforce attraction, it leads to greater economic impacts through increased tourism and business development. The document outlines several case studies that show when DMOs and EDOs partner effectively and have a unified marketing strategy, it drives job creation, business relocations, and overall community prosperity.
The document is a magazine published by the Markham Board of Trade that profiles two local healthcare technology companies, brainFX and DYnaVision, provides information on upcoming events hosted by the Board of Trade like golf tournaments and networking events, and offers business advice and tips for small businesses on topics like marketing, hiring, and finding a mentor.
Download a copy of the Las Vegas Chamber of Commerce Business Voice. This monthly news magazine is distributed to nearly 10,000 local business professionals every month.
Why do some young professionals stay at credit unions while others take their talents elsewhere?
There is a vocal and growing community of fired-up young people who are super passionate about credit unions. There is both a positive energy and a palpable sense of frustration. This group falls into two camps. Camp one sees the credit union industry as a dead end and a stepping stone to something better and the second camp includes young professionals who have chosen credit unions as a career for life. Learn how you can understand and nurture the next generation of credit union leaders and give them the guidance and freedom to make a difference and stick around.
The Road to Economic Development Marketing ReinventionAtlas Integrated
The future of economic development is about focused reinvention. And that means ruthlessly evaluating your core practices, pushing the market, testing boundaries, investing in new ideas that haven't been done before, and enhancing ones that you already think are good.
Download a copy of the Las Vegas Chamber of Commerce Business Voice. This monthly news magazine is distributed to nearly 10,000 local business professionals every month.
Cemcast Pipe and Precast, LLC broke ground for a new pre-cast concrete pipe manufacturing facility in Hartford, South Dakota. The 20,000 square foot facility will add around 20 new jobs and is expected to be in full production by spring 2015. Carl Carlson, owner of Cemcast, praised South Dakota's business friendly environment with no personal or corporate income taxes and limited regulation. Local economic development officials congratulated Cemcast on the expansion, which will allow the company to grow a new product line and the business overall.
Manufacturer & Business Association monthly magazine that features Sarah A Reed Children's Center on the front cover this month as we broke ground for our new Residence Hall here on the Sarah A Reed Children's Center
American Express is a global financial services company known for its credit cards, charge cards, and other services. It targets wealthy, elite consumers and positions itself as a luxury brand through exclusive benefits like impeccable customer service and an elusive image cultivated through celebrity partnerships and promotional events. While competitors like Visa and MasterCard issue cards through banks and have a broader target market, American Express self-issues cards and differentiates itself through a membership experience for cardholders. To grow, American Express has expanded its merchant acceptance network and launched new products while maintaining its reputation for quality service and focus on core competencies over a diversified set of financial offerings.
The Buffalo Niagara Partnership is the area’s regional chamber of commerce and privately-funded economic development organization. Partnership members employ more than a quarter of a million people in the Buffalo Niagara region. By mobilizing members and strategic partners around common goals, the Partnership grows private investment and jobs in Buffalo Niagara through advocacy, business development and convening. Since 1844, the Partnership has been working to make Buffalo Niagara a better place in which to do business.
The Buffalo Niagara Partnership 2018-2019 Annual Report summarizes the organization's activities over the past year. It discusses the Partnership's role in advocating for policies that support regional economic growth, addressing the local talent and workforce challenges, engaging members through events and programs, and building relationships across the business community. The report provides an overview of the Partnership's key initiatives and accomplishments in areas such as government affairs, workforce development, young professional engagement, and diversity and inclusion. It expresses gratitude to members and supporters who make the organization's work possible.
2016 Resource Guide for Small, Minority and Women BusinessesSteve Hazan
The document is a resource guide for small, minority, and women-owned businesses in Maryland that provides:
1) Messages from Governor Hogan, Lt. Governor Rutherford, and Special Secretary Rhee emphasizing support for small businesses and expanding opportunities.
2) An article about the Governor's Office of Minority Affairs updating their online resources and outreach programs to better assist small businesses.
3) A feature story about a pharmacy in Baltimore that received recovery assistance after civil unrest, allowing it to reopen and continue serving its community.
The document is an annual report from 2005 for the U.S. Chamber of Commerce Center for Corporate Citizenship (CCC), which details the CCC's mission to promote positive business involvement in society through initiatives like raising awareness of corporate citizenship, researching trends, facilitating partnerships, and coordinating disaster relief efforts particularly in response to the 2004 tsunami and 2005 hurricanes. The report provides an overview of the CCC's programs and activities in 2005, including presenting corporate citizenship awards, releasing a state of corporate citizenship survey, hosting conferences on education and globalization issues, and matching businesses with nonprofit partners.
The document discusses how chambers of commerce need to adapt to remain relevant in today's business environment. It notes that chambers can no longer rely on automatic membership renewals and must demonstrate a clear return on investment. The document suggests chambers focus on being an information gateway for their community, showcase members, improve communications, implement sustainable growth strategies, and offer value-adding programs and services to prove their continued importance.
Corporate giving in the US exceeded $18 billion in 2017, a 3.9% increase from 2014, showing growing generosity among individuals and companies. Strategic corporate social responsibility (CSR) initiatives can attract and retain talent by appealing to employees' desires to contribute to social causes and see the impact of their work. Effective CSR programs highlight community projects, integrate social missions with branding, and demonstrate how the company enhances employees' experiences and skills.
In October 2013, IPSOS released the 2013 US Business Elite survey results, revealing insights on the region's most influential decision makers.
According to this study:
o LinkedIn reaches almost half of Business Elite in the US monthly – more than any other social, international news or business sites measured.
o LinkedIn attracts the highest percentage (49%) of Purchase Decision Makers - those holding an average annual budget of $22m.
o Frequent travel, luxurious lifestyle, and a high-influence-high-standard outlook defines the business elite audience using LinkedIn.
Read the full report for more details on the U.S. Business Elite. See more stats on LinkedIn's C-Suite in this latest infographic: http://www.slideshare.net/LImarketingsolutions/the-american-business-elite-infographic
This document is the August 31, 2012 issue of Marketing News, a publication of the American Marketing Association (AMA). The main stories include an exclusive feature on the 2012 Honomichl Global Top 25 Research Report, which analyzes the size, strength, and consolidation of the top marketing research firms through acquisitions. Other articles provide insights on globalization challenges, using affiliate marketing to boost e-commerce, and how Tide embraced a viral satire video. Additional sections cover AMA events, industry news, and a career column on the benefits of AMA volunteerism.
Play 2 Hire Inc is an online career coaching company with two divisions that help job seekers from recent graduates to experienced professionals find fulfilling jobs through a 10 step interactive game system. The company is seeking an Account Executive to sell their job hunting system and services to various organizations and universities. The Account Executive position offers a commission-based compensation structure ranging from $45,000 to $145,000 annually plus benefits.
This document provides information about Manufacturing Today, a trade publication for the manufacturing industry. It discusses the publication's focus on best practices, case studies, and trends in North American manufacturing. It also includes details about the publication's readership, featured sections in each issue, and opportunities for custom publishing and advertising.
This document provides information about Manufacturing Today, a trade publication for the manufacturing industry. It discusses the publication's focus on best practices, case studies, and trends in North American manufacturing. It also includes details about the publication's readership, featured sections in each issue, and opportunities for custom publishing and advertising.
This document is the March 2014 issue of the newsletter "ForwardInsight for Today's Financial Professional" published by Signator Investors. It includes the following key points:
- It congratulates the 2013 award winners and discusses top performers.
- It covers topics like how female advisors and clients are changing the industry, tips for acquiring female clients, and protecting client data.
- The letter from the president discusses the need for the company to continue adapting to changes in regulations, technologies, and client needs.
Atlas and leading economic development professionals are always trying to find ways to be more targeted, more precise, and more relevant to the needs of recruitment and retention prospects. As a way to help economic developers refine their marketing and business development offerings to prospects, Atlas presents “Four Things Economic Development Prospects Want"
Is it crazy to talk about membership growth in the midst of a recession? Not according to Tony Rossell, Senior Vice President of Marketing General, Inc. As he outlined in his February, Associations Now article, The Upside of Down, “right now is perhaps the best time in recent memory to acquire new members. And organizations that are taking advantage of this are seeing remarkable returns”. But how are associations going about achieving the results that Tony talked about in the article? View his presentation to find out.
How to Write an Effective Press ReleaseSusan McMahon
The document provides guidance on how to write an effective press release to promote a business. It outlines the key elements of a press release, including the headline, dateline, summary, details, quotes, information about the company, and media contact. It also provides tips on writing each element and an example press release.
NEXTDC - Craig Rispin, Futurist Keynote 2 July 2015Craig Rispin
The document discusses several trends transforming business and society, including exponential technological change, the growth of mobile devices and internet of things, big data and analytics, machine learning, and the trust economy. It notes that strategic planning often fails because people think linearly while technology changes exponentially. Thought leadership is presented as an important marketing approach, involving activities like conferences, white papers, and developing a distinct point of view. The future impact of various trends like the internet of things, big data, and mobility are also summarized.
This document outlines an agenda for a webinar on comprehensive economic development marketing and attraction. The webinar covers topics such as how research can inform marketing decisions, what site selectors say they need from economic developers, and how marketing should differ based on the size and type of organization. Case studies of marketing campaigns for the state of Ohio, Tucson Regional Economic Opportunities, and the city of Webster City, Iowa are also presented. The webinar concludes with recommendations for what communities should focus on in their marketing in 2011.
This document provides an overview of marketing opportunities with BLR Media's HR vertical. BLR Media offers various publications, websites, newsletters, events, and other content targeting human resources professionals. The document outlines BLR Media's audience reach, industry breakdowns, and available marketing options including sponsored content, ads, custom lead generation, and more. Options allow brands to promote to specific segments by factors like job role, company size, location, and industry to engage BLR Media's large HR decision maker audience.
In this PowerPoint, we discuss internal and external environmental factors that affect marketing. There's also an overview of three market forces that marketers should be aware of as well.
This document provides an overview of membership marketing best practices presented by Socious, Inc. and Tony Rossell of Marketing General, Inc. It discusses the current economic challenges facing associations and how some organizations have still seen growth. It then covers the four key areas of expertise needed for membership marketing success: economics, market, product, and promotion. Specific strategies and concepts are outlined under each area, such as renewal rates, lifetime value, value propositions, product line extensions, testing promotions, and engaging members at all stages of the lifecycle.
The document provides information about advertising opportunities in publications from the International Public Management Association for Human Resources (IPMA-HR). It summarizes IPMA-HR's publications which include HR News magazine and HR Bulletin email newsletter. The publications reach over 7,600 public sector human resources professionals. The summary provides advertising rates and specs for both publications, along with editorial calendars that list monthly themes for HR News.
EO Singapore Craig Rispin Keynote January 26, 2015Craig Rispin
Craig Rispin discusses how the pace of technological change has accelerated exponentially in recent years, leading to massive changes across every industry and country. While change is happening rapidly externally, many organizations are still operating with business models from centuries past. The document highlights emerging trends like the growth of mobile technology and devices, the internet of things, big data, and new business models like Uber that individual entrepreneurs can now achieve what previously required large companies. It emphasizes the need for organizations to embrace collaboration and adapt their strategies to keep up with the accelerating changes in their industries.
Deluxe saw a need to build an online talent community to engage potential job candidates as its business needs shifted from print to digital. It hired Stacy Van Meter as its first Talent Community Manager. Her role is to learn about Deluxe's business, collaborate internally, establish an online strategy, and create a roadmap for engaging talent through social media and a dedicated online channel. She is working with various departments to develop a hybrid structure to effectively lead and manage Deluxe's social media and talent initiatives.
The 10 Most Inspiring CEOs to Follow in 2023..pdfTheIncMagazine
Discover the visionary leaders shaping the business landscape in 2023. Explore the profiles of the 10 most inspiring CEOs who are driving innovation and success in their industries. Get insights and inspiration for your own leadership journey.
Competing in Economic Development? Use BenchmarkingAtlas Integrated
As economic developers, each one of us is interested in what our peers are doing. The most admired EDOs always seem to be doing things a little bit differently, a little bit better. During this webinar, we will show you how certain communities are taking the time to find new, meaningful ways to measure their impact, adjust their tactics, and play on an entirely different level. Find out who the highest performing economic development organizations in the country are and what they are doing to stay on top.
2. CEO Update Fred Ullman, Managing Director – Sales & Business Development
1990 M Street NW, 8th
Floor, Washington, DC 20036-3435 | Phone: 202-204-1042 | Email: ullman@ceoupdate.com Page 1
T
op executives read CEO Update to stay up to date on their career, their
network, and the news they need to succeed in the changing association
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Every two weeks, CEO Update lands on the desks of more than 1,500 leaders of
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steering major cause-oriented and philanthropic groups. One-third pass the
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CEO Update subscribers are all director-level and above. They are industry
leaders who make budget decisions and can have a positive impact on your
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Financial Planner Board of Standards, Inc.
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3. CEO Update Fred Ullman, Managing Director – Sales Business Development
1990 M Street NW, 8th
Floor, Washington, DC 20036-3435 | Phone: 202-204-1042 | Email: ullman@ceoupdate.com Page 2
CEO Update is the choice of top executives in trade groups, associations and
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By advertising with CEO Update, you have premium access to these decision
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It is our goal to give you the right access to this audience that matches your
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to your strategic approach in reaching association and nonprofit executives. Our
integrated marketing concept of “In Print, Online and In Person” is designed to
increase your return on investment by achieving results.
Meet CEO Update Readers
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84% spend more than 15 minutes and 42% spend more than 30 minutes with
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4. CEO Update Fred Ullman, Managing Director – Sales Business Development
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the nation’s high-profile industry groups
• Coverage of legal and tax changes that affect associations and executives,
such as lobbying reform, contracts and retirement planning
2010 Special Reports (Subject to change)
January 8 Recruiting Outlook
Executive recruiters and hiring managers forecast the 2010 employment landscape
February 19 Technology and Social Media
Investments in infrastructure and external offerings that offer the greatest return
April 2 Executive Salaries
In partnership with National Journal, an examination of CEO salaries
April 30 Top Lobbyists
A look at the most effective and respected advocates in associations
July 23 Top Association/Nonprofit CEOs
Profiles of peer-nominated association executives and their standout traits
August 20 Finance
Trends and best practices in financial management
October 15 Election Outlook
As midterm elections approach, association leaders anticipate what changes in Congress
will mean for their groups
November 12 Workplace Issue
The fourth annual survey exploring employee satisfaction
November 26 K Street Cares
The third annual recognition of those associations that give back to their community
December 10 24 Quotes of the Year
An annual retrospective, in the words of those in the field
“I find CEO Update to be an
extremely important tool
and resource in helping to
manage our trade association.
The articles help us track
association trends, marketing
concepts, and see how the
leaders of the trade are reacting
to the changing business
environment. I strongly
recommend CEO update and
don’t miss the opportunity to
read each issue.”
Bruce Aldrich,
CAE, Senior Operations Officer, PMA
The Worldwide Community of Imaging
Associations
5. CEO Update Fred Ullman, Managing Director – Sales Business Development
1990 M Street NW, 8th
Floor, Washington, DC 20036-3435 | Phone: 202-204-1042 | Email: ullman@ceoupdate.com Page 4
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6. CEO Update Fred Ullman, Managing Director – Sales Business Development
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7. CEO Update Fred Ullman, Managing Director – Sales Business Development
1990 M Street NW, 8th
Floor, Washington, DC 20036-3435 | Phone: 202-204-1042 |Email: ullman@ceoupdate.com
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