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Part 1 Social Entreprise 2.0 By V Glaenzer

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This presentation is the part 1 of 3 and addresses the challenges and opportunities of using social media internal and external communities to transform organizations into a more open enterprise.

Part 1 Social Entreprise 2.0 By V Glaenzer

  1. 1. The New Enterprise or Social Organization 2.0<br />Using social media communities to transform organizations into a more open enterprise.<br />Part 1<br />Author: Virginie Glaenzer<br />December 2010<br />
  2. 2. AGENDA<br />Part 1:<br />Opportunity: what is an Enterprise 2.0? <br />Communities: what are the benefits of communities for employees, shareholders and customers?<br />Challenges: what are the challenges for social teams and employees to use social media? <br />Part 2:<br />Solutions: how do we help organizations embrace social media and communities concepts? <br />Part 3:<br />Becomingan Enterprise 2.0: a step-by-step process<br />How does a true Enterprise 2.0 operate?<br />Finals thoughts<br />Case studies <br />
  3. 3. Opportunity<br />What is an Enterprise 2.0? <br />
  4. 4. Definition<br />According to Wikipedia, <br />“Enterprise 2.0 is the use of "Web 2.0" technologies within an organization to enable or streamline business processes while enhancing collaboration - connecting people through the use of social-media tools. Enterprise 2.0 aims to help employees, customers and suppliers collaborate, share, and organize information.” <br />An Enterprise 2.0 uses internal and external communities. <br />
  5. 5. Communities<br />What are the benefits of communities for employees, shareholders and customers?<br />
  6. 6. Internal Communities benefits<br />Increase Productivity: <br />Reduce time to solve problems or issues<br />Streamline processes <br />Increase consistency in process among locations<br />Reduce duplication of work<br />Increase policy adoption <br />Reduce Costs:<br />Reduce projects <br />Reduce travel and operational costs<br />Create dynamic, more reactive and knowledgeable teams:<br />Increase brand consistency<br />An organizational “social fabric” is created resulting in improved employee retention and being more committed to each other and the company<br />The community is a container for corporate memory —it greatly accelerates employee on-boarding and empower employees and increase collaboration between groups resulting in knowledge sharing <br />
  7. 7. External Communities benefits<br /><ul><li>Increase Sales:
  8. 8. Faster time to competency
  9. 9. Higher innovation due to better competitive research
  10. 10. Create real competitive intelligence
  11. 11. Higher levels of innovation
  12. 12. Improve product
  13. 13. Creating new ideas and better products
  14. 14. Compete more effectively
  15. 15. Improve brand perception:
  16. 16. Increase customer loyalty and satisfaction
  17. 17. Help company become a more trusted marketplace</li></li></ul><li>CHALLENGES<br />What are the challenges for social teams and employees to embrace social media? <br />
  18. 18. Challenges for Social Media Teams<br />Resistance from internal culture<br />Measuring ROI<br />Lack of resources<br />An ever-changing technology space<br />A increase in business demands<br />
  19. 19. Challenges for Employees<br />Resistance and fear<br /><ul><li>“We’ll be more vulnerable and it will create legal liability”
  20. 20. “ We don’t see the benefits of interacting with other groups”
  21. 21. “ There will be inaccuracy/garbage and it will be ineffective”
  22. 22. “It is a distraction and a risk to make a fool of our team”
  23. 23. Lack of time and resource</li></li></ul><li>Thank you<br />Please, connect with me on <br />or write at virginieglaenzer@hotmail.com<br />to share feedback on the presentation or share your thoughts and experiences using and managingsocial media.<br />

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