Research presentation given at AHEPPP 2016 by CampusESP. CampusESP provides parent engagement services that help support student recruitment, student retention, and parent giving.

1. Strategic Parent Engagement
for Colleges & Universities
Info@CampusESP.com
267.908.ESP1
Measuring the Impact of Parent Engagement on Student Success
© CampusESP 2016

2. Show the data that will help you position parent
involvement as an opportunity
Create a narrative that will help demonstrate that parent
engagement can:
◦ Improve student success
◦ Increase parent giving
◦ Protect student privacy
Grow your funding!
Goals of the presentation
© CampusESP 2016

3. CampusESP Services
1. ASSESS 2. ENGAGE 3. MANAGE
Connect with student supporters
to drive results that matter
Understand and measure your
parents’ & family expectations
Organize news, events, student
updates and alerts in a single
platform
© CampusESP 2016

4. We provide a platform that focuses family involvement on
student success
(we like to say “nudge the nudgers”)
A One-stop Shop for Parents
© CampusESP 2016

5. Turn parents into partners
Boost retention and graduation rates
Alert parents when support is needed through automated
emails and real-time advice to make them better advisors.
Reduce administrative burden
Parents can view a student dashboard so that they get the
information they need, before questions become calls.
Keep parents informed and happy
Personalized news & deadlines are automatically
emailed to parents.

6. Parent involvement: problem or opportunity?
Summarized results from
CampusESP’s research study
• Over 9000 completed parent surveys
• 42 questions
• Research collaboration with Penn State
DO PARENTS MATTER?
(let’s find out…)
© CampusESP 2016

7. Based on input from over 9,000 college parents
RESEARCH COLLABORATORS
© CampusESP 2016

8. Communication Frequency –
How frequently do parents communicate with their child?
Parent Involvement with Students –
How involved are parents with their child’s college journey?
Parent Programs –
How satisfied are parents with college parent programming?
Parent Engagement –
How would parents like to be engaged?
Structure of the research
© CampusESP 2016

9. Communication Frequency
How frequently do you communicate with your child?

10. 82% of college parents interact with their students more than once a week.
37% of college parents interact with their students at least once a day.
Highest levels of communication from:
Moms and daughters
Rural parents
First-in-family
Minorities (Hispanic, African American)
First-year students
88% of students interact with their parents via phone.
How frequently do college students
communicate with their parents?
© CampusESP 2016

11. How frequently do you communicate
with your student?
© CampusESP 2016

12. Frequency of parent involvement by
class year
© CampusESP 2016

13. Frequency of parent involvement by
ethnicity

14. Frequency of parent involvement by
first-in-family
© CampusESP 2016

15. Frequency of parent involvement by
parent education level
© CampusESP 2016

16. What is the primary method you use to
communicate with your student?
© CampusESP 2016

17. Parent Involvement with Students
How involved are you with your student’s college journey?

18. 65% of students share academic progress with parents “often” or “very often”.
Students that share academic progress most often show higher levels of
academic achievement.
1 in 3 parents report involvement in resolving student problems with their
student’s college.
63% of parents have their students’ IDs and passwords.
How involved are college parents
with their students’ experience?
© CampusESP 2016

19. How often does your student share their
academic progress with you?
© CampusESP 2016

20. Students that share academic progress
most often show higher GPAs
© CampusESP 2016

21. How often do you contact college officials to
solve problems your student may be having?
© CampusESP 2016

22. Does your student share their college
self-service ID and password with you?
© CampusESP 2016

23. Parent Programs at Colleges and Universities
How satisfied are you with college’s parent programs?

24. 57% of parents, especially minorities, are open to becoming more involved with
college programming and activities.
74% of parents are open to maintaining involvement with their student’s college
after graduation.
53% of parents are at risk of not becoming “Parent-Alumni” (potential donors).
How satisfied are parents with
college engagement efforts?
© CampusESP 2016

25. Would you like to become more involved
with college programming and activities?
© CampusESP 2016

26. Involvement preference varies by
ethnicity
© CampusESP 2016

27. Would you like to stay involved after your
student graduates?
© CampusESP 2016

28. Parent Engagement with Colleges and
Universities
How would you like to be engaged with your college?

29. Most parents want access to student financial and academic information.
92% of parents would like a college update at least monthly.
41% of parents would like a college update at least weekly.
How would parents like to be engaged
with colleges and universities?
© CampusESP 2016

30. Top parent engagement interests
4 4.5 5 5.5 6 6.5 7
Receiving invitations to special events (athletic
events, fundraisers, etc.)
Accessing your student's schedule
Receiving information, news and events on a
regular basis from the university
Receiving alerts on your student's financial aid
eligibility and information
Updates on your student's status changes
Receiving alerts on your student's performance
(dean's list, failing grades, etc.)
Receiving bills and statement alerts for your
student
Score
© CampusESP 2016

31. How often would you like to receive
updates from your student’s college?
© CampusESP 2016

32. A new way to look at
parent involvement
Connect with us today to schedule a demo!
Info@CampusESP.com
267.908.ESP1