Downloaded 61 times
Uploaded byLeonardo Naressi
1,498 views
Measuring The Immeasurable - Visitor Engagement
The document discusses measuring visitor engagement on websites, which has become a major topic in digital marketing. While engagement is widely discussed, there is no consensus on how to define or measure it for online channels. The document aims to help address this issue by exploring how engagement can be understood and quantified to provide useful insights for web analysts and marketers.
