The document discusses cost effective ways for small-to-medium sized businesses to measure their social media usage and return on investment. It recommends focusing on relevant metrics, conducting quarterly reviews, and producing a concise monthly management report. Examples provided include a sample Sharp Track assessment report that benchmarks key metrics against industry standards, and a Sharp Track monthly report that visually tracks important trends over time in under 10 minutes for management review.
This document is a list of 10 numbered lines that all contain the same URL, www.SharpST.com. The document provides high-level information about a website located at the URL www.SharpST.com by listing its address 10 separate times without any additional context or details.
This document discusses strategies for measuring return on investment (ROI) from social media initiatives. It recommends conducting a thorough social media assessment and developing ROI goals and targets across the entire company. ROI measurement considers both increased revenue and cost savings. Formulas to calculate ROI vary by department but generally represent incremental revenue plus cost savings minus social media expenses, expressed as a percentage. The document provides examples of ROI calculations from customer support, marketing, sales and major projects.
Social media and_information_retrieval-1geoff sharp
Social media platforms like Facebook, LinkedIn, and Twitter have poor search capabilities for finding people, discussions, and ideas. Their search functions are limited to basic text searching and some filtering by categories. Search would be improved by structuring content with tags, maintaining separate indexes for different data fields, and allowing Boolean searches across fields instead of just keyword searches of full text. This would enable searching specific fields like names, locations, and titles, as well as combining terms from multiple fields, improving precision.
Plugin data for decision makers in pharma marketing June 2016 (Multichannel, ...Plugin Digital
Data for Multichannel Marketing Managers, Brand Leads, CEOs and CMOs of Pharmaceutical and Healthcare Companies.
Google and Facebook information. Digital spend.
Sample case of social listening for banks in costa rica: BAC, Banco Nacional ...Plugin Digital
This document summarizes a social media listening study of conversations about three Costa Rican banks (BAC, Banco Nacional, and Banco Popular) on platforms like Twitter and Facebook from April 2016. It finds that while the banks did not respond to requests for recommendations on Facebook, Banco Nacional responded fastest on Twitter at 5 minutes. It also observes that people share banking experiences online that influence others and that online service quality reflects overall customer service. The document promotes a company called Plugin that offers social listening, communications, and media buying services to understand online conversations and influence them.
Efficiënt en voordelig inkopen met het grote Inkoopcollectief van NIC Best Deal. Meer dan 500.000 scherp geprijsde producten en diensten in 1 webshop. Snelle levering en 1 (digitale PDF of XML) factuur1
The document encourages reducing waste and being environmentally friendly by using the three R's of reduce, reuse, and recycle. It also advises against littering and suggests using fluorescent light bulbs instead of regular ones to conserve energy and help the planet. The overall message is that individuals need to take responsibility for the environment because the Earth is the only home we have.
This document is a list of 10 numbered lines that all contain the same URL, www.SharpST.com. The document provides high-level information about a website located at the URL www.SharpST.com by listing its address 10 separate times without any additional context or details.
This document discusses strategies for measuring return on investment (ROI) from social media initiatives. It recommends conducting a thorough social media assessment and developing ROI goals and targets across the entire company. ROI measurement considers both increased revenue and cost savings. Formulas to calculate ROI vary by department but generally represent incremental revenue plus cost savings minus social media expenses, expressed as a percentage. The document provides examples of ROI calculations from customer support, marketing, sales and major projects.
Social media and_information_retrieval-1geoff sharp
Social media platforms like Facebook, LinkedIn, and Twitter have poor search capabilities for finding people, discussions, and ideas. Their search functions are limited to basic text searching and some filtering by categories. Search would be improved by structuring content with tags, maintaining separate indexes for different data fields, and allowing Boolean searches across fields instead of just keyword searches of full text. This would enable searching specific fields like names, locations, and titles, as well as combining terms from multiple fields, improving precision.
Plugin data for decision makers in pharma marketing June 2016 (Multichannel, ...Plugin Digital
Data for Multichannel Marketing Managers, Brand Leads, CEOs and CMOs of Pharmaceutical and Healthcare Companies.
Google and Facebook information. Digital spend.
Sample case of social listening for banks in costa rica: BAC, Banco Nacional ...Plugin Digital
This document summarizes a social media listening study of conversations about three Costa Rican banks (BAC, Banco Nacional, and Banco Popular) on platforms like Twitter and Facebook from April 2016. It finds that while the banks did not respond to requests for recommendations on Facebook, Banco Nacional responded fastest on Twitter at 5 minutes. It also observes that people share banking experiences online that influence others and that online service quality reflects overall customer service. The document promotes a company called Plugin that offers social listening, communications, and media buying services to understand online conversations and influence them.
Efficiënt en voordelig inkopen met het grote Inkoopcollectief van NIC Best Deal. Meer dan 500.000 scherp geprijsde producten en diensten in 1 webshop. Snelle levering en 1 (digitale PDF of XML) factuur1
The document encourages reducing waste and being environmentally friendly by using the three R's of reduce, reuse, and recycle. It also advises against littering and suggests using fluorescent light bulbs instead of regular ones to conserve energy and help the planet. The overall message is that individuals need to take responsibility for the environment because the Earth is the only home we have.
Metadata Provenance Tutorial at SWIB 13, Part 1Kai Eckert
The slides of part one of the Metadata Provenance Tutorial (Linked Data Provenance). Part 2 is here: http://de.slideshare.net/MagnusPfeffer/metadata-provenance-tutorial-part-2-modelling-provenance-in-rdf
This document discusses the need for and use of metametadata, or metadata about metadata, in two scenarios: crosswalks between metadata schemas and integrating metadata from different sources. It proposes using metametadata to record additional provenance information like the rule or source that generated a metadata statement to help with tasks like debugging crosswalks, updating rules, and improving search by weighting statements. Examples are given of how this could be implemented using RDF reification or named graphs.
The Metadata Provenance Task Group aims to define a data model that allows for making
assertions about description sets. Creating a shared model of the data elements required to
describe an aggregation of metadata statements allows to collectively import, access, use and
publish facts about the quality, rights, timeliness, data source type, trust situation, etc. of the
described statements. In this paper we describe the preliminary model created by the task group,
together with first examples that demonstrate how the model is to be used.
Towards Interoperable Metadata ProvenanceKai Eckert
The document discusses metadata provenance and proposes a model for tracking the provenance of metadata using named graphs and semantic web technologies. Key elements of the proposed model include using named graphs to represent different metadata sources, tracking the source and confidence value of metadata using semantic triples, and executing SPARQL queries to retrieve metadata based on provenance information like source or confidence value.
A Unified Approach for Representing MetametadataKai Eckert
This document proposes a unified approach for representing metametadata, or statements about statements, using RDF reification. It discusses two scenarios where metametadata is needed: crosswalks between metadata schemas, and integrating metadata from different sources. For each scenario, examples are given of how metametadata could provide additional context about the origin and generation of statements to help debug errors, update rules, and assess statement quality. The approach uses RDF and SPARQL to represent and query this metametadata.
Specialising the EDM for Digitised Manuscript (SWIB13)Kai Eckert
The DM2E project developed a data model to standardize metadata for digitized manuscripts. It specialized the Europeana Data Model (EDM) by adding over 50 new properties and 23 classes to better represent physical and conceptual aspects of manuscripts. The DM2E model was documented in PDF and OWL formats and made available online for humans and machines. Future work includes addressing uncertain statements about timespans and creators.
Guidance, Please! Towards a Framework for RDF-based Constraint Languages.Kai Eckert
Presentation held at the DCMI Conference 2015 in Sao Paulo.
http://dcevents.dublincore.org/IntConf/dc-2015/paper/view/386
In the context of the DCMI RDF Application Profile task group and the W3C Data Shapes Working Group solutions for the proper formulation of constraints and validation of RDF data on these constraints are being developed. Several approaches and constraint languages exist but there is no clear favorite and none of the languages is able to meet all requirements raised by data practitioners. To support the work, a comprehensive, community-driven database has been created where case studies, use cases, requirements and solutions are collected. Based on this database, we have hitherto published 81 types of constraints that are required by various stakeholders for data applications. We are using this collection of constraint types to gain a better understanding of the expressiveness of existing solutions and gaps that still need to be filled. Regarding the implementation of constraint languages, we have already proposed to use high-level languages to describe the constraints, but map them to SPARQL queries in order to execute the actual validation; we have demonstrated this approach for the Web Ontology Language in its current version 2 and Description Set Profiles. In this paper, we generalize from the experience of implementing OWL 2 and DSP by introducing an abstraction layer that is able to describe constraints of any constraint type in a way that mappings from high-level constraint languages to this intermediate representation can be created more or less straight-forwardly. We demonstrate that using another layer on top of SPARQL helps to implement validation consistently accross constraint languages, simplifies the actual implementation of new languages, and supports the transformation of semantically equivalent constraints across constraint languages.
LOHAI: Providing a baseline for KOS based automatic indexingKai Eckert
Automatic KOS based indexing – i.e. indexing based on a
restricted, controlled vocabulary, a thesaurus or a classification – can play
an important role to close the gap between the intellectually, high quality
indexed publications and the mass of unindexed publications. Especially
for unknown, heterogeneous publications, like web publications, simple
processes that do not rely on manually created training data are needed.
With this contribution, we propose a straight-forward linguistic indexer,
that can be used as a basis for own developments and for experiments
and analyses to explore own documents and KOSs; it uses state-of-the-
art information retrieval techniques and hence forms a suitable baseline
for evaluations. Finally, it is free and open source.
import rdma: zero-copy networking with RDMA and Pythongroveronline
The document discusses using RDMA (Remote Direct Memory Access) for high performance networking in Python. It describes how traditional sockets involve multiple memory copies that reduce performance. RDMA allows data to be directly placed in the receiving application's memory without intermediate copies. The document outlines an implementation of RDMA sockets in Python, called RdmaSocket, that exposes an interface similar to regular sockets but uses RDMA under the hood. Examples are given showing how it can simplify high performance networking applications in Python.
Social media and_information_retrieval-2geoff sharp
Social media platforms like Facebook, LinkedIn, and Twitter have poor search capabilities for finding people, discussions, and ideas. Their search functions are limited to basic text searching and some filtering by categories. Search would be improved by structuring content with tags, maintaining separate indexes for different data fields, and allowing Boolean searches across fields instead of just keyword searches of full text. This would enable searching specific fields like names, locations, and titles, as well as combining terms across fields for more precise results.
This document provides the weekly schedule for Manunda Terrace Primary School for weeks 2 through 9 of Term 2. It includes the daily activities, subjects, and teachers. The schedule focuses on areas like spelling, math, reading, art, and a unit on Albert Namatjira. Time is allocated for recess, lunch, and activities like assemblies, PE, and library.
Plugin Case: social conversation of dengue LatinamericaPlugin Digital
What are people saying about dengue on the internet? Who is talking about and where? Who are the biggest influencers of the conversation? Social Listening can help.
The New SEO: User Behavior, Social Engagement and Brand PreferenceMary Mac
The document discusses how search engine optimization (SEO) has changed and now factors in user behavior, social engagement, and brand preference in addition to traditional "old school" SEO techniques. It notes that Google search results are now affected by how users interact with sites they find in search results, mentions and links on social media, and brand searches. The document provides examples of data points that search engines now monitor related to these new factors and suggests ways for marketers to utilize content, analytics, testing, lead nurturing, search, community building, and mobile strategies to optimize for the new SEO landscape.
The document discusses challenges with measuring web analytics and making sense of large amounts of data. It notes that only 22% of companies have a company-wide strategy that ties data collection to business objectives. Fewer organizations say analytics drive actionable recommendations. The document also finds that 62% of companies say less than half of their web analytics data is useful for decision making. It advocates developing key performance indicators (KPIs) that are actionable, easy to understand, based on valid data, and indicate success or failure. The document promotes an iterative approach of testing hypotheses and learning from the results.
Taking The Guesswork Out Of Website OptimisationNathan Raward
A practical approach to evaluating website performance, focusing on:
1. How to isolate usability issues and identify conversion rate improvements
2. Website testing methodologies (A/B & MVT) and how to start an in-house testing program
3. Some Conversion Rate Optimisation tips
Metadata Provenance Tutorial at SWIB 13, Part 1Kai Eckert
The slides of part one of the Metadata Provenance Tutorial (Linked Data Provenance). Part 2 is here: http://de.slideshare.net/MagnusPfeffer/metadata-provenance-tutorial-part-2-modelling-provenance-in-rdf
This document discusses the need for and use of metametadata, or metadata about metadata, in two scenarios: crosswalks between metadata schemas and integrating metadata from different sources. It proposes using metametadata to record additional provenance information like the rule or source that generated a metadata statement to help with tasks like debugging crosswalks, updating rules, and improving search by weighting statements. Examples are given of how this could be implemented using RDF reification or named graphs.
The Metadata Provenance Task Group aims to define a data model that allows for making
assertions about description sets. Creating a shared model of the data elements required to
describe an aggregation of metadata statements allows to collectively import, access, use and
publish facts about the quality, rights, timeliness, data source type, trust situation, etc. of the
described statements. In this paper we describe the preliminary model created by the task group,
together with first examples that demonstrate how the model is to be used.
Towards Interoperable Metadata ProvenanceKai Eckert
The document discusses metadata provenance and proposes a model for tracking the provenance of metadata using named graphs and semantic web technologies. Key elements of the proposed model include using named graphs to represent different metadata sources, tracking the source and confidence value of metadata using semantic triples, and executing SPARQL queries to retrieve metadata based on provenance information like source or confidence value.
A Unified Approach for Representing MetametadataKai Eckert
This document proposes a unified approach for representing metametadata, or statements about statements, using RDF reification. It discusses two scenarios where metametadata is needed: crosswalks between metadata schemas, and integrating metadata from different sources. For each scenario, examples are given of how metametadata could provide additional context about the origin and generation of statements to help debug errors, update rules, and assess statement quality. The approach uses RDF and SPARQL to represent and query this metametadata.
Specialising the EDM for Digitised Manuscript (SWIB13)Kai Eckert
The DM2E project developed a data model to standardize metadata for digitized manuscripts. It specialized the Europeana Data Model (EDM) by adding over 50 new properties and 23 classes to better represent physical and conceptual aspects of manuscripts. The DM2E model was documented in PDF and OWL formats and made available online for humans and machines. Future work includes addressing uncertain statements about timespans and creators.
Guidance, Please! Towards a Framework for RDF-based Constraint Languages.Kai Eckert
Presentation held at the DCMI Conference 2015 in Sao Paulo.
http://dcevents.dublincore.org/IntConf/dc-2015/paper/view/386
In the context of the DCMI RDF Application Profile task group and the W3C Data Shapes Working Group solutions for the proper formulation of constraints and validation of RDF data on these constraints are being developed. Several approaches and constraint languages exist but there is no clear favorite and none of the languages is able to meet all requirements raised by data practitioners. To support the work, a comprehensive, community-driven database has been created where case studies, use cases, requirements and solutions are collected. Based on this database, we have hitherto published 81 types of constraints that are required by various stakeholders for data applications. We are using this collection of constraint types to gain a better understanding of the expressiveness of existing solutions and gaps that still need to be filled. Regarding the implementation of constraint languages, we have already proposed to use high-level languages to describe the constraints, but map them to SPARQL queries in order to execute the actual validation; we have demonstrated this approach for the Web Ontology Language in its current version 2 and Description Set Profiles. In this paper, we generalize from the experience of implementing OWL 2 and DSP by introducing an abstraction layer that is able to describe constraints of any constraint type in a way that mappings from high-level constraint languages to this intermediate representation can be created more or less straight-forwardly. We demonstrate that using another layer on top of SPARQL helps to implement validation consistently accross constraint languages, simplifies the actual implementation of new languages, and supports the transformation of semantically equivalent constraints across constraint languages.
LOHAI: Providing a baseline for KOS based automatic indexingKai Eckert
Automatic KOS based indexing – i.e. indexing based on a
restricted, controlled vocabulary, a thesaurus or a classification – can play
an important role to close the gap between the intellectually, high quality
indexed publications and the mass of unindexed publications. Especially
for unknown, heterogeneous publications, like web publications, simple
processes that do not rely on manually created training data are needed.
With this contribution, we propose a straight-forward linguistic indexer,
that can be used as a basis for own developments and for experiments
and analyses to explore own documents and KOSs; it uses state-of-the-
art information retrieval techniques and hence forms a suitable baseline
for evaluations. Finally, it is free and open source.
import rdma: zero-copy networking with RDMA and Pythongroveronline
The document discusses using RDMA (Remote Direct Memory Access) for high performance networking in Python. It describes how traditional sockets involve multiple memory copies that reduce performance. RDMA allows data to be directly placed in the receiving application's memory without intermediate copies. The document outlines an implementation of RDMA sockets in Python, called RdmaSocket, that exposes an interface similar to regular sockets but uses RDMA under the hood. Examples are given showing how it can simplify high performance networking applications in Python.
Social media and_information_retrieval-2geoff sharp
Social media platforms like Facebook, LinkedIn, and Twitter have poor search capabilities for finding people, discussions, and ideas. Their search functions are limited to basic text searching and some filtering by categories. Search would be improved by structuring content with tags, maintaining separate indexes for different data fields, and allowing Boolean searches across fields instead of just keyword searches of full text. This would enable searching specific fields like names, locations, and titles, as well as combining terms across fields for more precise results.
This document provides the weekly schedule for Manunda Terrace Primary School for weeks 2 through 9 of Term 2. It includes the daily activities, subjects, and teachers. The schedule focuses on areas like spelling, math, reading, art, and a unit on Albert Namatjira. Time is allocated for recess, lunch, and activities like assemblies, PE, and library.
Plugin Case: social conversation of dengue LatinamericaPlugin Digital
What are people saying about dengue on the internet? Who is talking about and where? Who are the biggest influencers of the conversation? Social Listening can help.
The New SEO: User Behavior, Social Engagement and Brand PreferenceMary Mac
The document discusses how search engine optimization (SEO) has changed and now factors in user behavior, social engagement, and brand preference in addition to traditional "old school" SEO techniques. It notes that Google search results are now affected by how users interact with sites they find in search results, mentions and links on social media, and brand searches. The document provides examples of data points that search engines now monitor related to these new factors and suggests ways for marketers to utilize content, analytics, testing, lead nurturing, search, community building, and mobile strategies to optimize for the new SEO landscape.
The document discusses challenges with measuring web analytics and making sense of large amounts of data. It notes that only 22% of companies have a company-wide strategy that ties data collection to business objectives. Fewer organizations say analytics drive actionable recommendations. The document also finds that 62% of companies say less than half of their web analytics data is useful for decision making. It advocates developing key performance indicators (KPIs) that are actionable, easy to understand, based on valid data, and indicate success or failure. The document promotes an iterative approach of testing hypotheses and learning from the results.
Taking The Guesswork Out Of Website OptimisationNathan Raward
A practical approach to evaluating website performance, focusing on:
1. How to isolate usability issues and identify conversion rate improvements
2. Website testing methodologies (A/B & MVT) and how to start an in-house testing program
3. Some Conversion Rate Optimisation tips
“What the App?”… A Modernization Strategy for Your Business Applications John Head
John Head gave a presentation on application modernization strategies. He discussed how social, mobile, and cloud disruptors are impacting applications and why modernization is important. Key points included how to integrate social processes into applications, extending legacy systems through platforms and cognitive technologies, and options like maintaining, modernizing, or replatforming applications. The presentation included demos of integrating applications with social platforms and surrounding legacy systems.
Selling Your SEO Value Proposition to Corporate Decision MakersKeith Goode
One of the biggest challenges for in-house SEO professionals is getting corporate buy-in for technical SEO requests, SEO campaigns, and other programs that can help with the optimization of the search experience. In this presentation, Keith Goode, Chief SEO Evangelist for seoClarity, discusses how to measure and evaluate the specific costs and benefits for your value propositions ... and what to do if you fail to convince your corporate decision-makers.
This presentation was given on April 20, 2015 at Pubcon Austin in Austin, Texas at the AT&T Business and Conference Center.
The Ultimate Website Development RoadmapAdina Zaiontz
The document outlines a 10-step roadmap for redesigning a website:
1) Research competitors to gather ideas.
2) Determine functional and content requirements.
3) Assemble a web development team.
4) Create wireframes and a site map.
5) Develop content and collect images/videos.
6) Design visual aspects like colors, fonts and layout.
7) Program the site by adding functionality.
8) Test the beta version for bugs.
9) Launch the new site and promote it.
10) Perform ongoing SEO and maintenance.
DDX-1420: Bringing Your Web Applications to the IBM Digital Experience John Head
IBM WebSphere portal has been seen as the realm of the back-end developer with specialized Java skills. This has been a barrier to entry to the IBM Domino community. IBM has transformed the product to the IBM Digital Experience platform – and it’s not just a name change! With the inclusion of the Script Portlet and IBM Portal on Cloud option, it’s time to look again. This session explains how to integrate your XPages applications, IBM Bluemix and even Microsoft SharePoint. It also demonstrates content re-purpose without migration. If you are looking for a single point of integration for all your applications, this session is for you!
"Adoption Tactics; Why Your End Users and Project Managers Will Rave Over Sha...Gina Montgomery, V-TSP
This document provides an agenda for a presentation on adopting SharePoint 2013. The presentation will include a survey, discussing why SharePoint intranets fail without proper adoption plans, components of a good end user adoption plan, what governance and information architecture are, what gamification is, a demo of SharePoint 2013, and a review with questions. The presentation aims to help organizations maximize adoption of SharePoint 2013 by their end users and project managers.
Marc Desormeau, Product Owner for Site Search and Product Data Optimization, & Harish Kulkarni, E-commerce Search Program Manager, Lenovo. Presentation from ACTIVATE 2019, the Search and AI Conference hosted by Lucidworks.
The document provides an overview of digital content, including its background, current status, and trends. It discusses how digital content has evolved over time, from early experiments in the 1990s to its increasing importance today. While some see digital content as new, the document notes that many practices, such as content marketing, have existed for decades. It also highlights cultural differences in how digital content is used and produced globally. The document concludes by emphasizing that constant changes require thinking about culture, not just content, and differentiating one's approach through trial and error.
Operations Management in Digital Communications BalqeesZainal
The document outlines key considerations for digital communications including social media usage, goals, SWOT analysis, and operational decisions. It discusses analyzing social media platforms in the region, with growth on Twitter, Facebook, and YouTube. The mission is to enhance customer experience through digital channels. Operational areas covered include product design, supply chain management, content maintenance, human resources, quality measures, location strategy, and website layout.
If you build it, they will come... or not? - MediaVision at Digital Growth DayOMN
Digital Growth Day: September 18, 2014
IF YOU BUILD IT, THEY WILL COME... OR NOT?
Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.
Tom Schonenberger, Founding Director, MediaVision
Katia Pereira, Head of Client Services & Senior Digital Strategist, MediaVision
5 Must Haves for Launching a Successful Mobile ProductRobert Woo
Why do so many mobile app launches fail? How can you make sure your app succeeds from day one? Rocket Farm Studios and TechCXO hosted a joint event that taught Boston executives the right way to launch their mobile products.
Creating a consistent web experience across all facultiesSarah Khan
This document provides an overview of an initiative to create consistent web experiences across faculties at the University of Calgary. It discusses the discovery process, which included surveys and meetings to understand user needs. It also describes the design and development of a new Drupal platform with common navigation, content blocks, and functionality like news, events, profiles and forms. Implementation involved partnering with a faculty, providing training materials, and adopting an agile process. Results included a 40% reduction in pages, increased traffic and engagement. Lessons learned emphasize the importance of business readiness, relocating teams, transition planning, and establishing a sustainable operating model.
This document provides an overview of DavidCutler.net, which offers marketing, business development, technology, and media services. It focuses on innovation delivery through systems thinking, design thinking, and code thinking. It lists clients and partners and provides examples of digital transformation projects involving technology due diligence, user research, prototyping, and product development. The document emphasizes an agile approach to ideation, design, development, and scaling of solutions to drive business results for clients.
This document provides an overview of social functionality in SharePoint and considerations for implementing social features successfully. It discusses what social is, business cases for social, new social features in SharePoint 2013 like profiles and activity feeds. It also covers measuring social success through metrics and reporting, assessing social maturity levels at organizations. The document advises deciding on infrastructure, administration, information architecture and training to maximize user adoption and success with social features.
This document discusses SEO performance monitoring and metrics. It provides an overview of key SEO concepts like what SEO is, how it works by optimizing keyword and content, technical architecture, and popularity factors. It also outlines important metrics to measure like organic traffic, engagement, conversions, page load times, link popularity, click through rates, keyword rankings, and pages indexed. Measurement tools discussed include Google Analytics, Webmaster Tools, and Brightedge for monitoring SEO performance.
Building a perfectly optimised website is not a one-off affair. It needs to integrate into the broader marketing plan. Without continuous enhancement and promotion, it simply won't fly.
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The Genesis of BriansClub.cm Famous Dark WEb PlatformSabaaSudozai
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
𝐔𝐧𝐯𝐞𝐢𝐥 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐄𝐧𝐞𝐫𝐠𝐲 𝐄𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐍𝐄𝐖𝐍𝐓𝐈𝐃𝐄’𝐬 𝐋𝐚𝐭𝐞𝐬𝐭 𝐎𝐟𝐟𝐞𝐫𝐢𝐧𝐠𝐬
Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSS
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
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1. Cost Effective Social Media Measurement
Sharp Search Technologies
Geoff Sharp
(c) Sharp Search Technologies
1
2. Audience and Assumptions
• You are an SMB or a department of a larger business
• You have a growing investment in social media and web
• The ROI of Social Media Marketing (SMM) is imprecise but
you believe in the value of measuring social media usage
Is this you?
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3. Relevant Research on SMB Use of Social Media
It is useful to know what other companies are doing
U Mass conducts an annual survey of
the use of social media by the Inc 500
“The 2012 Inc. 500 Social Media Update” (Based on a survey of the Inc500 companies)
http://www.umassd.edu/cmr/studiesandresearch/2012inc500socialmediaupdate/
What comparable companies are doing in
Social Media
(c) Sharp Search Technologies
4. SMB Use of Social Media
• 91% use social media marketing (SMM)
• 71% will increase investment in 2013 by 20-50%+
• 65% use existing staff, 10% use consultants, 7% new hires
• But only 25% have a written SM policy
(UMass Study 2012)
(c) Sharp Search Technologies 4
5. What’s Being Measured by SMB in SMM
Metric % Measuring
Fans / Followers 26%
Web Traffic 25%
Leads 16%
Customer Service Cost Savings 10%
Sales Value 7%
(UMass Study 2012)
Not a whole lot of
measurement
(c) Sharp Search Technologies
6. SMB’s Biggest Challenges in Social Media
• Finding Budget and Resources
• Most have no dedicated social media teams
• Time spent creating content and updates
• Measuring effectiveness
(UMass Study 2012)
Resource constraint and lack
of measurement
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7. Biggest Benefits to SMB of Social Media
• Brand Awareness
• Networking Clearly SMM important for
growing the business
• Reputation
• Competitive Intelligence
(UMass Study 2012)
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8. Why Measure and Track Social Media Usage ?
• Know what is growing and how rapidly
• Keep track of expenses and editorial effort
• Be up to date and aware of reputation and competition
know where you stand
and where you are going!
(c) Sharp Search Technologies 8
9. Current Problems in Measuring Social Media
• Large number of overlapping tools and social platforms
• Advanced tools are very expensive and require expertise
• Rapid changes in tools and platforms
• Multiple sources of data
You really can’t manage this
without some expertise!
(c) Sharp Search Technologies 9
10. Categories of Measuring Tools
Free and Complex Expensive and Complex
• Google Analytics • Adobe Social
• Radian6, Sysomos
Free and Simple Expensive and Simple
• Linkedin Insights • Measuring nothing
• FB Insights
• Social Mention
(c) Sharp Search Technologies 10
11. Measuring Tools – Free & Complex
Free and Complex
• Google Analytics
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14. Measuring Tools – Doing Nothing is Expensive
Expensive and Simple
• Measuring nothing
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15. Estimated Costs per Month
Free and Complex Expensive and Complex
• 3/4 STAFF = $6,000 • ½ STAFF = $4,000
• Tools = $7500
• Total = $11,500
Free and Simple Expensive and Simple
• ¼ STAFF = $2,000 • 20% op* cost = $10,000
• 10% op* cost = $5,000 (assumes $50K SMM budget)
• Total = $7,000
* = opportunity cost
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16. Expensive Alternatives for Measuring Social Media
• Pay big bucks for an expensive tool with support
• Dedicating existing staff
• Hire expensive agencies
It’s easy to waste a lot
of dollars needlessly!
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17. A Cost Effective Approach for Measuring Social Media
• Focus on relevant SMM & web measures
• Have a consistent quarterly SMM review
• Track SMM web usage monthly with a concise
management report
A smart approach is to
focus and leverage!
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18. For Example : The Sharp Track Report
• Focused on relevant social media & web measures
• Quarterly SM assessment & strategy report
• Monthly report tracking social media and web usage
As an example of a
cost effective
approach!
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19. The Sharp Track Quarterly Assessment Report
• Based on 14 relevant metrics with a benchmark
• Relevant overview of social media and web presence
• Relevant assessment of social engagement and sentiment
• Survey of the competitive environment
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23. Sharp Track Assessment Report
Simple Visual Presentation
0.0 10.0 20.0 30.0 40.0 50.0 60.0 70.0 80.0 90.0 100.0
W1 Hubspot Web Grade
W2 Traffic
W3 SEO
W4 Linkbacks
W5 Web Page Visual
W6 Blog
W7 Mobile
S1 LinkedIn
S2 Facebook
S3 Twitter
S4 Youtube
S5 Social Measure
S6 Organization
S7 Social Links
SHARP REPORT Score
LAUNCHSQUAD BENCHMARK
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24. Sharp Track Assessment Report
Sample Recommendations
• Create a site-map to improve SEO
• Re-design home page – obvious problems are:
– Page too large and long
– Too many very large images
– Change to mobile friendly design
– Improve navigation to relevant content
• Consider adding a blog for building community
• Be active on LinkedIn and Facebook with more CTA and sharing
• Encourage company-wide social media participation and contribution
• Strategize and organize your social marketing
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25. Why a Monthly Tracking Report
• It’s important to track usage on a regular monthly
basis in a manner that is easy and straight-forward
for management review
• A report should be designed to provide meaningful
trending information in under 10 minutes.
• The report should support management decisions or
further deep-dive
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26. Example - The Sharp Track Report
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34. CloudBurst – Hypothetical Analytics of Social Media
• CloudBurst is a SaaS company with 500 employees and an
annual budget of $1 million for web and social media
• Staff dedicated to web site and community management but
no analytics staff
• Management wants analytics to improve their investment
This is a typical example
based on real experience
(c) Sharp Search Technologies 34
35. CloudBurst – Assumed Traffic and Engagement
• Web site has 2,000 monthly visitors, 3,500 page views and a
bounce rate of 76%
• Blog has 400 subscribers and 500 page views
• Linkedin page has 700 subscribers, Facebook page 300 fans
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36. CloudBurst – Action Impact from Analytics Reporting
• Trend reporting justifies investment in SEM for growth of
10% per month to 3,000 users
• Editorial efforts re-focused on topics of highest interest
reducing bounce rate from 76% to 53% and staff time by
15%
• Increased engagement in Linkedin and Facebook results in
20% increase in subscribers and comments
(c) Sharp Search Technologies 36
38. Hypothetical ROI from Measurement
• $1 million budget for web and social with historic 20% ROI.
20% improvement in ROI from measurement (20% * 20%
$100,000) = $20,000 net gain
• 30% of budget is editorial = $300,000. 10% cost savings in
editorial from measurement = $30,000 savings
• Total savings = $50,000. Cost of measurement is $12,000
resulting in 5:1 return
(c) Sharp Search Technologies 38
39. Next Steps
• Decide if you need focused measurement and usage tracking
• Assign responsibility to appropriate staff
• Complete a Social Media Assessment and strategy
• Determine relevant metrics, tools and reporting
• Implement consistent monthly measuring and reporting
internally or with outside assistance
(c) Sharp Search Technologies 39
40. A Word About Sharp Track Services
• We can provide the Sharp Track Report with minimum
impact on your staff and resources
• You will start receiving monthly Sharp Track reports and the
quarterly Sharp Track Assessment Report with strategic
advice
• We can work with your staff to produce enhanced
customized reporting to meet your needs
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