The document discusses measurement in marketing and focuses on measuring digital marketing campaigns. It notes that many marketers focus too much on metrics like page views, number of fans, and reports rather than measuring what drives business outcomes. The document advocates linking metrics to sales and understanding why certain results occurred in order to improve campaigns. It also discusses measuring the effectiveness and efficiency of different marketing tactics and channels.
Lessons from Saturday Night Live's Digital Word of Mouth Strategies360i
360i's Sarah Hofstetter, Vice President of Emerging Media & Client Strategy, and NBC's Matt Allen, Senior Executive Director of Marketing, spoke at WOMM-U on May 13.
Chapter 1 Integrating Internet Marketing into the Marketing Communications MixTeachingInternetMarketing
The presentation that accompanies chapter 1 of Internet Marketing:Integrating Online and Offline Strategies. Adopters of the text receive access to the remainder of the chapter PPTs and the Instructors Manual.
ad:tech Singapore 2010
Consumer Engagement & Loyalty Program
Loyalty Program is a long-standing structured marketing approach adopted by many companies to reward customers and encourage repeat purchases. Yet, as more and more marketers embrace this usually costly reward programs, many failed to rightly engage their customers. With more than 3000 registered members by the second week of launch, learn how in-depth relevant engagement and personalized communications drive loyalty and customer engagement through the newly launched Philips Family Rewards Loyalty Program.
Abaques Lecko - Enseignements du benchmark 2013 Lecko
Ce document rassemble les 8 enseignements clefs tirés du Benchmark réalisé par Lecko en comparant les activités sociales des plateformes de RSE (réseau social d'entreprise) d'un panel constitué de : Air liquide, Albéa Groupe, Allianz, CDC Climat, Crédit Agricole Creditor Insurance, ENRx, JCDecaux, GDF Suez, Kaufmann & Broad, Lafarge, Lecko, Louis Vuitton, Michelin, Simply Market, Suez Environnement.
Lessons from Saturday Night Live's Digital Word of Mouth Strategies360i
360i's Sarah Hofstetter, Vice President of Emerging Media & Client Strategy, and NBC's Matt Allen, Senior Executive Director of Marketing, spoke at WOMM-U on May 13.
Chapter 1 Integrating Internet Marketing into the Marketing Communications MixTeachingInternetMarketing
The presentation that accompanies chapter 1 of Internet Marketing:Integrating Online and Offline Strategies. Adopters of the text receive access to the remainder of the chapter PPTs and the Instructors Manual.
ad:tech Singapore 2010
Consumer Engagement & Loyalty Program
Loyalty Program is a long-standing structured marketing approach adopted by many companies to reward customers and encourage repeat purchases. Yet, as more and more marketers embrace this usually costly reward programs, many failed to rightly engage their customers. With more than 3000 registered members by the second week of launch, learn how in-depth relevant engagement and personalized communications drive loyalty and customer engagement through the newly launched Philips Family Rewards Loyalty Program.
Abaques Lecko - Enseignements du benchmark 2013 Lecko
Ce document rassemble les 8 enseignements clefs tirés du Benchmark réalisé par Lecko en comparant les activités sociales des plateformes de RSE (réseau social d'entreprise) d'un panel constitué de : Air liquide, Albéa Groupe, Allianz, CDC Climat, Crédit Agricole Creditor Insurance, ENRx, JCDecaux, GDF Suez, Kaufmann & Broad, Lafarge, Lecko, Louis Vuitton, Michelin, Simply Market, Suez Environnement.
Keynote presentation delivered to the second iMedia Brand Summit in Thailand April 2010. Review the evolution of the Media industry and propose a new way to better use Medias
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
These slides are from a presentation given at the Coldwell Banker Expo in Chicago, IL on March 9th, 2010. The subject was "Cashing in on Lead Conversion," and the audience consisted of REALTORS from the Chicago market.
Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?Aggregage
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
Tune into the webinar to learn:
• What specific channels do customers go for feedback
• 8 golden nuggets for responding to negative reviews
• Best practices for monitoring and managing online reviews
• How to successfully enable your customer support team to be proactive with handling online customer feedback.
This presentation was given at the Women's Council of REALTORS Summit in Chicago, IL on March 21st, 2010. The subject is online lead conversion for real estate agents.
Welcome to the Era of Agile Commerce (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/welcome-to-the-era-of-agile-commerce/
Customers today don’t shop in “channels.” They interact with brands across multiple touchpoints – in stores, online, via phone, on social media, on mobile devices – and expect a consistent and personalized brand experience throughout. To succeed in this era of agile commerce companies must focus on how consumers interact with every touchpoint in the customer lifecycle and derive the most value from each interaction.
Guest Speaker, Forrester Research Inc. Principal Analyst Brian Walker will share:
* How to increase sales, reduce operating costs, and increase profitability using an agile commerce model
* How to integrate customer insights into every touchpoint to create a consistent, integrated customer experience
* Which technologies organizations should invest in to attract, serve, and support customers
Beyond the mobile and Social Media, what marketers need to be aware about ? Exclusive presentation given as introduction keynote at last YAHOO Marketing Summit in Bali last July
Metrics and Measurement for Digital MarketersGregory Birgé
CPC, CPP, CPPCPCPP....can we stop the non sense of the non relevant metrics ?
Measurement means achieving a Goal, means setup a target, it means having an impact on my company and ideally should it be sales or related.
Keynote presentation delivered to the second iMedia Brand Summit in Thailand April 2010. Review the evolution of the Media industry and propose a new way to better use Medias
Building a Digital Strategy within Travel April 2011David Atkins
Online Travel Marketing, Social, Mobile, Web, OTAs, Google, Google Hotel Ads, Facebook, FCommerce, MCommerce, Expedia, Orbitz, Travelocity, Priceline, NY Hotels- Presented April 12th 2011 NYC by David Atkins Digital DNA Infusion, LLC
www.digitaldnainfusion.com
These slides are from a presentation given at the Coldwell Banker Expo in Chicago, IL on March 9th, 2010. The subject was "Cashing in on Lead Conversion," and the audience consisted of REALTORS from the Chicago market.
Negative Reviews & Online Feedback Happens - But Where Do You Go From Here?Aggregage
Responding to online negative feedback can be challenging. What should you say? What should you not say? Should you even respond? In today's, your customers will be not only your biggest advocates but also your biggest critics. However, negative feedback can offer actionable insights to build a stronger product and customer experience.
Tune into the webinar to learn:
• What specific channels do customers go for feedback
• 8 golden nuggets for responding to negative reviews
• Best practices for monitoring and managing online reviews
• How to successfully enable your customer support team to be proactive with handling online customer feedback.
This presentation was given at the Women's Council of REALTORS Summit in Chicago, IL on March 21st, 2010. The subject is online lead conversion for real estate agents.
Welcome to the Era of Agile Commerce (Webinar)Monetate
Watch the webinar: http://monetate.com/webinar/welcome-to-the-era-of-agile-commerce/
Customers today don’t shop in “channels.” They interact with brands across multiple touchpoints – in stores, online, via phone, on social media, on mobile devices – and expect a consistent and personalized brand experience throughout. To succeed in this era of agile commerce companies must focus on how consumers interact with every touchpoint in the customer lifecycle and derive the most value from each interaction.
Guest Speaker, Forrester Research Inc. Principal Analyst Brian Walker will share:
* How to increase sales, reduce operating costs, and increase profitability using an agile commerce model
* How to integrate customer insights into every touchpoint to create a consistent, integrated customer experience
* Which technologies organizations should invest in to attract, serve, and support customers
Beyond the mobile and Social Media, what marketers need to be aware about ? Exclusive presentation given as introduction keynote at last YAHOO Marketing Summit in Bali last July
Metrics and Measurement for Digital MarketersGregory Birgé
CPC, CPP, CPPCPCPP....can we stop the non sense of the non relevant metrics ?
Measurement means achieving a Goal, means setup a target, it means having an impact on my company and ideally should it be sales or related.
They call it Digital CRM. I think they mistaken. They should call it CRM in a digital world.
Exclusive presentation given to IDN members in Dublin 2012
(c) Gregory Birge. Contact me for any information.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.