The document discusses the dynamics of multi-channel marketing. It notes that marketing is no longer about using a single channel or multiple channels independently, but rather integrating channels. The document outlines the history of marketing and advertising channels from the 18th century to present day. It emphasizes that marketers can no longer use new media the way they want and must adapt to how consumers now control brands. The right approach involves understanding each channel's role and engaging consumers across a personalized journey using various touchpoints.
Beyond the mobile and Social Media, what marketers need to be aware about ? Exclusive presentation given as introduction keynote at last YAHOO Marketing Summit in Bali last July
The document discusses various types of media including paid, owned, and earned media. It provides definitions of these terms from sources like Forrester and MarketingProfs. It also includes copyright notices and discusses challenges with adapting marketing strategies to new media formats and ensuring integrated, measurable campaigns.
Réussissez un site adapté à vos besoins , coûts et bénéfices. Définissez votre vision stratégique, choisissez les bons prestataires, gérez le projet, la formation et les dépenses marketing. par Com Together
Personalized multichannel in digital world_AGregory Birgé
The document outlines an agenda for a workshop on personalized multichannel marketing in the digital world. The agenda includes sessions on multichannel marketing, the 1:1 customer experience, measurement, and a hands-on exercise. There will also be breaks between sessions and to conclude the workshop.
The document discusses measurement in marketing and focuses on measuring digital marketing campaigns. It notes that many marketers focus too much on metrics like page views, number of fans, and reports rather than measuring what drives business outcomes. The document advocates linking metrics to sales and understanding why certain results occurred in order to improve campaigns. It also discusses measuring the effectiveness and efficiency of different marketing tactics and channels.
The document discusses how marketing is moving increasingly online, with companies allocating 20-30% or more of their marketing budgets to digital efforts. It also discusses how social media adoption is growing rapidly among companies. However, it notes that some social media marketing campaigns have failed due to not understanding the new media or respecting communities. The new dynamic real-time web requires a new approach from marketers that is more conversational and gives control to consumers.
Personalized multichannel in digital world_BGregory Birgé
Engagement platform
The document outlines an agenda for a workshop on personalized multichannel marketing in the digital world. The agenda includes sessions on multichannel marketing, the 1:1 customer experience, measurement, and a hands-on exercise. It then provides more details on the 1:1 experience session, which will discuss how to approach customers as a whole package across channels, multichannel campaign planning and roadmapping, and sample campaign illustrations.
Beyond the mobile and Social Media, what marketers need to be aware about ? Exclusive presentation given as introduction keynote at last YAHOO Marketing Summit in Bali last July
The document discusses various types of media including paid, owned, and earned media. It provides definitions of these terms from sources like Forrester and MarketingProfs. It also includes copyright notices and discusses challenges with adapting marketing strategies to new media formats and ensuring integrated, measurable campaigns.
Réussissez un site adapté à vos besoins , coûts et bénéfices. Définissez votre vision stratégique, choisissez les bons prestataires, gérez le projet, la formation et les dépenses marketing. par Com Together
Personalized multichannel in digital world_AGregory Birgé
The document outlines an agenda for a workshop on personalized multichannel marketing in the digital world. The agenda includes sessions on multichannel marketing, the 1:1 customer experience, measurement, and a hands-on exercise. There will also be breaks between sessions and to conclude the workshop.
The document discusses measurement in marketing and focuses on measuring digital marketing campaigns. It notes that many marketers focus too much on metrics like page views, number of fans, and reports rather than measuring what drives business outcomes. The document advocates linking metrics to sales and understanding why certain results occurred in order to improve campaigns. It also discusses measuring the effectiveness and efficiency of different marketing tactics and channels.
The document discusses how marketing is moving increasingly online, with companies allocating 20-30% or more of their marketing budgets to digital efforts. It also discusses how social media adoption is growing rapidly among companies. However, it notes that some social media marketing campaigns have failed due to not understanding the new media or respecting communities. The new dynamic real-time web requires a new approach from marketers that is more conversational and gives control to consumers.
Personalized multichannel in digital world_BGregory Birgé
Engagement platform
The document outlines an agenda for a workshop on personalized multichannel marketing in the digital world. The agenda includes sessions on multichannel marketing, the 1:1 customer experience, measurement, and a hands-on exercise. It then provides more details on the 1:1 experience session, which will discuss how to approach customers as a whole package across channels, multichannel campaign planning and roadmapping, and sample campaign illustrations.
Metrics and Measurement for Digital MarketersGregory Birgé
CPC, CPP, CPPCPCPP....can we stop the non sense of the non relevant metrics ?
Measurement means achieving a Goal, means setup a target, it means having an impact on my company and ideally should it be sales or related.
They call it Digital CRM. I think they mistaken. They should call it CRM in a digital world.
Exclusive presentation given to IDN members in Dublin 2012
(c) Gregory Birge. Contact me for any information.
The document discusses mobile social media and its evolution. It touches on several key points:
1) The migration of online communities to mobile platforms and social media's next phase in the mobile world.
2) International examples of social networks utilizing mobile technology.
3) Developing a 360 degree approach to mobile social media, its impact on consumers, and the evolution of business models and advertising.
4) How platforms will evolve to meet consumer needs and expectations.
The document discusses strategies for building customer loyalty through digital engagement. It advocates for a consumer-centric approach that develops long-term relationships through personalized communication across multiple touchpoints. A successful loyalty program focuses on emotional connections, treats customers as individuals, and engages them consistently over time.
The document discusses strategies for long term engagement with youth through marketing. It provides examples of social media campaigns and websites used to target younger audiences. Key points emphasized include focusing on the consumer, developing a systematic strategic approach, and linking online and offline tactics to maximize engagement at each stage.
The document discusses driving consumer engagement in the digital age. It notes that consumers now have more control over brands due to the rise of online platforms. Effective engagement requires understanding what consumers want and adding value to their lives rather than just pushing messages. Multiple touchpoints should be used to engage consumers through a personalized journey. Innovation requires focusing on consumer needs rather than just using new technologies. Measurement must focus on what really matters to consumers.
This document discusses a loyalty program called Family Rewards for Philips. It proposes testing email subject lines and content to maximize registration for the program. Initial tests showed registration increased by 45% with personalized subject lines. The full launch achieved a 39% open rate and 12% click through rate. Boosters were then sent to increase profile completion and coupon redemption rates. The document concludes by outlining an engagement plan with timelines and KPIs to keep customers engaged over time.
The document discusses the rise of consumer engagement over time, from mass communication in the 1950s-1960s to consumers endorsing and enhancing brands today. It provides an overview of how engagement has evolved from brands having control to giving control to consumers. The presentation also outlines key principles for successful consumer engagement, such as being real, answering consumer questions, and adapting messages to chosen media.
The document summarizes a keynote presentation on whether digital media is conquering all. It discusses how marketers and agencies are reluctant to adopt new digital strategies due to lack of understanding and education. It also notes that consumers are surrounded by digital innovations and marketers must focus on engaging consumers in collaborative ways rather than just pushing messages. Finally, it emphasizes that the focus should be on measuring marketing impact and sales rather than just clicks and impressions.
The document discusses trends from a 2009 workshop on future media. It includes an agenda for the workshop covering topics like social networking, audience engagement, revenue generation, and future trends. One section discusses how consumers now control brands rather than vice versa. Other sections outline potential future trends like artificial intelligence, virtual worlds, mobile phones, personalization, and online video/internet TV. It also discusses distributing applications via web services and targeting international audiences.
This document outlines the agenda for a workshop on legal, moral, and ethical issues related to social networking. It discusses the differences between moral, ethics, and legal issues. It raises questions about whether social media sites act ethically. It also discusses common frauds, spam blogs, issues with personal information sharing, intrusive advertising, ownership of content, and recommendations for creating a matrix of risks, values, ethics and morals to address these challenges.
The document discusses steps for creating a successful social networking site. It covers analyzing the current social media landscape, optimizing audience engagement, generating revenue, addressing legal issues, and future trends. The presentation provides guidance on quick decision metrics, adapting to user evolution, changing site features, using a web funnel to drive traffic and conversions, and monetization strategies like advertising and subscriptions. Success requires clear objectives, technical expertise, engaging content, effective design, and ongoing maintenance. A case study of an F1 fan site in Singapore is also examined.
The document discusses optimizing audience engagement using social networking. It provides an agenda for a workshop on the topic, including sessions on the current social networking marketplace, optimizing audience engagement, revenue generation and goals, and future trends. Examples are given of how brands can engage consumers in social media through forums, blogs, and advertising on relevant sites. Opportunities for social media marketing are discussed, along with examples of successful social media campaigns.
The document provides a list of over 200 social networking sites and platforms. It begins with professional and business-focused networks, then lists sites oriented around dating and relationships, mobile-based networks, photo and media sharing sites, blogging platforms, and virtual worlds. The document emphasizes the large number of options that currently exist in the social media space.
The document discusses emerging trends in digital media and consumer technology. It notes that new media increasingly allows for more targeted and personalized experiences. The document provides advice on how companies can adapt to these changes, such as focusing on consumer needs over technology, testing new approaches, and giving consumers control and choice. It also highlights emerging technologies like semantic search and contextual advertising that may allow for more customized advertising experiences based on a user's interests and online behavior.
This document discusses the evolution of digital consumers and media consumption over time. It notes how technology and media have changed from hardware-driven in the 1970s to being more software/content and connection focused today. Examples are given of different technologies and media and how their usage has changed from 1970s to 1990s to 2000s. The document also discusses the rise of social networking and its impact. It suggests that marketers need to understand and communicate with the new digital consumer in more relevant ways rather than just spamming. Marketers are encouraged to listen to consumers and focus on building connections rather than just pushing messages.
This document discusses the evolution of digital consumers and new marketing approaches. It begins with statistics about mobile phone and internet usage growth. It then covers topics like how consumer segmentation is changing, the impact of social networking, and new forms of user-generated content. The document advocates listening to customers and focusing on relevance, quality and solving problems over pushy advertising. It suggests integrating marketing across channels in a 360-degree approach and following customers along their journey. The conclusion emphasizes basics like persistence, respecting customers, and pulling them in instead of pushing messages.
This document discusses the evolution of digital consumers and marketing strategies. It notes how consumers have changed from hardware-driven in the 1970s to being software/content and connection focused today. Marketers are advised to use an integrated approach that follows customers along their journey from awareness to loyalty. The campaign process should include planning, development, execution and follow up. Media mixing should utilize both mass and targeted media. Marketers are reminded to respect consumers, engage and entertain them, focus on relevance and quality, and never lie. Technology alone is not the solution; communication must involve whispering rather than shouting.
This document discusses consumer engagement in the digital age and insights from Philips Family Rewards program. It emphasizes that consumers no longer trust traditional marketing approaches and instead believe recommendations from friends on social media. The document outlines a digital CRM methodology focused on understanding consumer needs through data, taking a 1-1 approach, being multichannel, having an action-reaction cycle, and measuring effectiveness. The methodology includes analysis, recommendations, deployment, ongoing evaluation and maintenance to engage consumers over time through multiple touchpoints.
This document contains slides for a presentation at AdTech Tokyo 2010 about the integration of media and technology. The slides discuss the new roles of paid media, owned media, and earned media in marketing efforts. Paid media is used to push messages to consumers, owned media represents a brand corporately, and earned media costs time to create and maintain through propagation. Websites are said to be "dead the way we know them." The presentation concludes with thanks.
Metrics and Measurement for Digital MarketersGregory Birgé
CPC, CPP, CPPCPCPP....can we stop the non sense of the non relevant metrics ?
Measurement means achieving a Goal, means setup a target, it means having an impact on my company and ideally should it be sales or related.
They call it Digital CRM. I think they mistaken. They should call it CRM in a digital world.
Exclusive presentation given to IDN members in Dublin 2012
(c) Gregory Birge. Contact me for any information.
The document discusses mobile social media and its evolution. It touches on several key points:
1) The migration of online communities to mobile platforms and social media's next phase in the mobile world.
2) International examples of social networks utilizing mobile technology.
3) Developing a 360 degree approach to mobile social media, its impact on consumers, and the evolution of business models and advertising.
4) How platforms will evolve to meet consumer needs and expectations.
The document discusses strategies for building customer loyalty through digital engagement. It advocates for a consumer-centric approach that develops long-term relationships through personalized communication across multiple touchpoints. A successful loyalty program focuses on emotional connections, treats customers as individuals, and engages them consistently over time.
The document discusses strategies for long term engagement with youth through marketing. It provides examples of social media campaigns and websites used to target younger audiences. Key points emphasized include focusing on the consumer, developing a systematic strategic approach, and linking online and offline tactics to maximize engagement at each stage.
The document discusses driving consumer engagement in the digital age. It notes that consumers now have more control over brands due to the rise of online platforms. Effective engagement requires understanding what consumers want and adding value to their lives rather than just pushing messages. Multiple touchpoints should be used to engage consumers through a personalized journey. Innovation requires focusing on consumer needs rather than just using new technologies. Measurement must focus on what really matters to consumers.
This document discusses a loyalty program called Family Rewards for Philips. It proposes testing email subject lines and content to maximize registration for the program. Initial tests showed registration increased by 45% with personalized subject lines. The full launch achieved a 39% open rate and 12% click through rate. Boosters were then sent to increase profile completion and coupon redemption rates. The document concludes by outlining an engagement plan with timelines and KPIs to keep customers engaged over time.
The document discusses the rise of consumer engagement over time, from mass communication in the 1950s-1960s to consumers endorsing and enhancing brands today. It provides an overview of how engagement has evolved from brands having control to giving control to consumers. The presentation also outlines key principles for successful consumer engagement, such as being real, answering consumer questions, and adapting messages to chosen media.
The document summarizes a keynote presentation on whether digital media is conquering all. It discusses how marketers and agencies are reluctant to adopt new digital strategies due to lack of understanding and education. It also notes that consumers are surrounded by digital innovations and marketers must focus on engaging consumers in collaborative ways rather than just pushing messages. Finally, it emphasizes that the focus should be on measuring marketing impact and sales rather than just clicks and impressions.
The document discusses trends from a 2009 workshop on future media. It includes an agenda for the workshop covering topics like social networking, audience engagement, revenue generation, and future trends. One section discusses how consumers now control brands rather than vice versa. Other sections outline potential future trends like artificial intelligence, virtual worlds, mobile phones, personalization, and online video/internet TV. It also discusses distributing applications via web services and targeting international audiences.
This document outlines the agenda for a workshop on legal, moral, and ethical issues related to social networking. It discusses the differences between moral, ethics, and legal issues. It raises questions about whether social media sites act ethically. It also discusses common frauds, spam blogs, issues with personal information sharing, intrusive advertising, ownership of content, and recommendations for creating a matrix of risks, values, ethics and morals to address these challenges.
The document discusses steps for creating a successful social networking site. It covers analyzing the current social media landscape, optimizing audience engagement, generating revenue, addressing legal issues, and future trends. The presentation provides guidance on quick decision metrics, adapting to user evolution, changing site features, using a web funnel to drive traffic and conversions, and monetization strategies like advertising and subscriptions. Success requires clear objectives, technical expertise, engaging content, effective design, and ongoing maintenance. A case study of an F1 fan site in Singapore is also examined.
The document discusses optimizing audience engagement using social networking. It provides an agenda for a workshop on the topic, including sessions on the current social networking marketplace, optimizing audience engagement, revenue generation and goals, and future trends. Examples are given of how brands can engage consumers in social media through forums, blogs, and advertising on relevant sites. Opportunities for social media marketing are discussed, along with examples of successful social media campaigns.
The document provides a list of over 200 social networking sites and platforms. It begins with professional and business-focused networks, then lists sites oriented around dating and relationships, mobile-based networks, photo and media sharing sites, blogging platforms, and virtual worlds. The document emphasizes the large number of options that currently exist in the social media space.
The document discusses emerging trends in digital media and consumer technology. It notes that new media increasingly allows for more targeted and personalized experiences. The document provides advice on how companies can adapt to these changes, such as focusing on consumer needs over technology, testing new approaches, and giving consumers control and choice. It also highlights emerging technologies like semantic search and contextual advertising that may allow for more customized advertising experiences based on a user's interests and online behavior.
This document discusses the evolution of digital consumers and media consumption over time. It notes how technology and media have changed from hardware-driven in the 1970s to being more software/content and connection focused today. Examples are given of different technologies and media and how their usage has changed from 1970s to 1990s to 2000s. The document also discusses the rise of social networking and its impact. It suggests that marketers need to understand and communicate with the new digital consumer in more relevant ways rather than just spamming. Marketers are encouraged to listen to consumers and focus on building connections rather than just pushing messages.
This document discusses the evolution of digital consumers and new marketing approaches. It begins with statistics about mobile phone and internet usage growth. It then covers topics like how consumer segmentation is changing, the impact of social networking, and new forms of user-generated content. The document advocates listening to customers and focusing on relevance, quality and solving problems over pushy advertising. It suggests integrating marketing across channels in a 360-degree approach and following customers along their journey. The conclusion emphasizes basics like persistence, respecting customers, and pulling them in instead of pushing messages.
This document discusses the evolution of digital consumers and marketing strategies. It notes how consumers have changed from hardware-driven in the 1970s to being software/content and connection focused today. Marketers are advised to use an integrated approach that follows customers along their journey from awareness to loyalty. The campaign process should include planning, development, execution and follow up. Media mixing should utilize both mass and targeted media. Marketers are reminded to respect consumers, engage and entertain them, focus on relevance and quality, and never lie. Technology alone is not the solution; communication must involve whispering rather than shouting.
This document discusses consumer engagement in the digital age and insights from Philips Family Rewards program. It emphasizes that consumers no longer trust traditional marketing approaches and instead believe recommendations from friends on social media. The document outlines a digital CRM methodology focused on understanding consumer needs through data, taking a 1-1 approach, being multichannel, having an action-reaction cycle, and measuring effectiveness. The methodology includes analysis, recommendations, deployment, ongoing evaluation and maintenance to engage consumers over time through multiple touchpoints.
This document contains slides for a presentation at AdTech Tokyo 2010 about the integration of media and technology. The slides discuss the new roles of paid media, owned media, and earned media in marketing efforts. Paid media is used to push messages to consumers, owned media represents a brand corporately, and earned media costs time to create and maintain through propagation. Websites are said to be "dead the way we know them." The presentation concludes with thanks.
Essential Tools for Modern PR Business .pptxPragencyuk
Discover the essential tools and strategies for modern PR business success. Learn how to craft compelling news releases, leverage press release sites and news wires, stay updated with PR news, and integrate effective PR practices to enhance your brand's visibility and credibility. Elevate your PR efforts with our comprehensive guide.
Here is Gabe Whitley's response to my defamation lawsuit for him calling me a rapist and perjurer in court documents.
You have to read it to believe it, but after you read it, you won't believe it. And I included eight examples of defamatory statements/
Youngest c m in India- Pema Khandu BiographyVoterMood
Pema Khandu, born on August 21, 1979, is an Indian politician and the Chief Minister of Arunachal Pradesh. He is the son of former Chief Minister of Arunachal Pradesh, Dorjee Khandu. Pema Khandu assumed office as the Chief Minister in July 2016, making him one of the youngest Chief Ministers in India at that time.
13062024_First India Newspaper Jaipur.pdfFIRST INDIA
Find Latest India News and Breaking News these days from India on Politics, Business, Entertainment, Technology, Sports, Lifestyle and Coronavirus News in India and the world over that you can't miss. For real time update Visit our social media handle. Read First India NewsPaper in your morning replace. Visit First India.
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1. The Dynamics of Multi-Channel
Marketing
not mono channel, not multiple channels
Marketing Institute of Singapore
July 2010
Gregory.birge@f5dc.com +65 9111 6849 WWW.F5DC.COM