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Adtech Tokyo2010
- 1. Slides for AdTech Tokyo 2010
Integration of Media and Technology
fanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM
- 2. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
- 3. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
- 4. New Role of PAID MEDIA : SUPPORT
Marketing Media you
spend to Push a
message to a
Consumer
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
- 5. New role of OWNED MEDIA :
LIGHT HOUSE
Marketing efforts to
represent corporately
your brand
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
- 6. New role of EARNED MEDIA : DIALOG
Marketing Media that
cost time to create
propagate and maintain
it
adapted from Marketing profs LLC definition
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
- 8. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
- 9. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -