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Slides for AdTech Tokyo 2010


 Integration of Media and Technology


fanatic@f5dc.com   +65 9111 6849       WWW.F5DC.COM
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
New Role of PAID MEDIA :                                                 SUPPORT
 Marketing Media you
  spend to Push a
   message to a
     Consumer




                 © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
New role of OWNED MEDIA :
                                            LIGHT HOUSE
  Marketing efforts to
 represent corporately
      your brand




                  © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
New role of EARNED MEDIA :                                                                                             DIALOG
 Marketing Media that
  cost time to create
propagate and maintain
           it

adapted from Marketing profs LLC definition




                                              © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
Websites
  are
      dead
(the way we know them)
                   WWW.F5DC.COM
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
© F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
THANKS




fanatic@f5dc.com   +65 9111 6849   WWW.F5DC.COM

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Adtech Tokyo2010

  • 1. Slides for AdTech Tokyo 2010 Integration of Media and Technology fanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM
  • 2. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 3. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 4. New Role of PAID MEDIA : SUPPORT Marketing Media you spend to Push a message to a Consumer © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 5. New role of OWNED MEDIA : LIGHT HOUSE Marketing efforts to represent corporately your brand © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 6. New role of EARNED MEDIA : DIALOG Marketing Media that cost time to create propagate and maintain it adapted from Marketing profs LLC definition © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 7. Websites are dead (the way we know them) WWW.F5DC.COM
  • 8. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 9. © F5 Digital Consulting 2010 – Reproduction partial or complete without approval is forbidden -
  • 10. THANKS fanatic@f5dc.com +65 9111 6849 WWW.F5DC.COM