The document discusses various types of media including paid, owned, and earned media. It provides definitions of these terms from sources like Forrester and MarketingProfs. It also includes copyright notices and discusses challenges with adapting marketing strategies to new media formats and ensuring integrated, measurable campaigns.
In May 2012, CFO Research conducted a survey among senior finance executives at large U.S. companies to examine their views on the business value of cloud computing, as well as their plans and priorities for adopting cloud-based systems in the years ahead.
The document discusses new approaches to measuring public relations and marketing impact. It notes that traditional metrics like advertising value equivalency, impressions, and number of followers are no longer sufficient. Instead, engagement, influence, relationships, advocacy, sentiment, and ROI are more important. The document provides examples of how companies are successfully using social media to save money, solve problems, and drive donations. It also debunks common myths about social media and outlines a new view of how to integrate it into organizations.
Beyond the mobile and Social Media, what marketers need to be aware about ? Exclusive presentation given as introduction keynote at last YAHOO Marketing Summit in Bali last July
The document discusses the dynamics of multi-channel marketing. It notes that marketing is no longer about using a single channel or multiple channels independently, but rather integrating channels. The document outlines the history of marketing and advertising channels from the 18th century to present day. It emphasizes that marketers can no longer use new media the way they want and must adapt to how consumers now control brands. The right approach involves understanding each channel's role and engaging consumers across a personalized journey using various touchpoints.
Réussissez un site adapté à vos besoins , coûts et bénéfices. Définissez votre vision stratégique, choisissez les bons prestataires, gérez le projet, la formation et les dépenses marketing. par Com Together
The document discusses strategies for building customer loyalty through digital engagement. It advocates for a consumer-centric approach that develops long-term relationships through personalized communication across multiple touchpoints. A successful loyalty program focuses on emotional connections, treats customers as individuals, and engages them consistently over time.
The document discusses strategies for building customer loyalty through digital engagement. It advocates for a consumer-centric loyalty program that develops long-term relationships through personalized communication across multiple touchpoints. The key aspects of a successful loyalty program highlighted are developing personal relationships with customers over time using emotional and engaging communication tailored to individual profiles and preferences.
This document contains slides for a presentation at AdTech Tokyo 2010 about the integration of media and technology. The slides discuss the new roles of paid media, owned media, and earned media in marketing efforts. Paid media is used to push messages to consumers, owned media represents a brand corporately, and earned media costs time to create and maintain through propagation. Websites are said to be "dead the way we know them." The presentation concludes with thanks.
In May 2012, CFO Research conducted a survey among senior finance executives at large U.S. companies to examine their views on the business value of cloud computing, as well as their plans and priorities for adopting cloud-based systems in the years ahead.
The document discusses new approaches to measuring public relations and marketing impact. It notes that traditional metrics like advertising value equivalency, impressions, and number of followers are no longer sufficient. Instead, engagement, influence, relationships, advocacy, sentiment, and ROI are more important. The document provides examples of how companies are successfully using social media to save money, solve problems, and drive donations. It also debunks common myths about social media and outlines a new view of how to integrate it into organizations.
Beyond the mobile and Social Media, what marketers need to be aware about ? Exclusive presentation given as introduction keynote at last YAHOO Marketing Summit in Bali last July
The document discusses the dynamics of multi-channel marketing. It notes that marketing is no longer about using a single channel or multiple channels independently, but rather integrating channels. The document outlines the history of marketing and advertising channels from the 18th century to present day. It emphasizes that marketers can no longer use new media the way they want and must adapt to how consumers now control brands. The right approach involves understanding each channel's role and engaging consumers across a personalized journey using various touchpoints.
Réussissez un site adapté à vos besoins , coûts et bénéfices. Définissez votre vision stratégique, choisissez les bons prestataires, gérez le projet, la formation et les dépenses marketing. par Com Together
The document discusses strategies for building customer loyalty through digital engagement. It advocates for a consumer-centric approach that develops long-term relationships through personalized communication across multiple touchpoints. A successful loyalty program focuses on emotional connections, treats customers as individuals, and engages them consistently over time.
The document discusses strategies for building customer loyalty through digital engagement. It advocates for a consumer-centric loyalty program that develops long-term relationships through personalized communication across multiple touchpoints. The key aspects of a successful loyalty program highlighted are developing personal relationships with customers over time using emotional and engaging communication tailored to individual profiles and preferences.
This document contains slides for a presentation at AdTech Tokyo 2010 about the integration of media and technology. The slides discuss the new roles of paid media, owned media, and earned media in marketing efforts. Paid media is used to push messages to consumers, owned media represents a brand corporately, and earned media costs time to create and maintain through propagation. Websites are said to be "dead the way we know them." The presentation concludes with thanks.
The document discusses measurement in marketing and focuses on measuring digital marketing campaigns. It notes that many marketers focus too much on metrics like page views, number of fans, and reports rather than measuring what drives business outcomes. The document advocates linking metrics to sales and understanding why certain results occurred in order to improve campaigns. It also discusses measuring the effectiveness and efficiency of different marketing tactics and channels.
1. Ptmind is a Japanese AI company that provides conversational AI and marketing automation services through its Ptengine platform.
2. Ptengine uses AI and data insights to improve customer experiences on websites and in conversations. It has tools for monitoring site usage, optimizing conversions, and personalizing messaging.
3. The document discusses Ptmind's services and capabilities, including case studies of clients that saw improved metrics like conversion rates through using Ptengine's insights and experiences tools. It also covers the company's data security and privacy practices.
Riding the Digital Wave Next Generation Media Regulatorshahib amin
Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners.
For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.
Reboot Service Management
Eveline Oehrlich, Principal Analyst, Forrester Research
There are a variety of forces which are changing – complexity of the business environment, new technologies such as cloud and self-service and the workforce. What does this mean to you in IT? What are the challenges you are facing and how can you reboot your Service Management initiatives. Eveline discusses what can you do as an individual contributor, team lead or manager to gain or improve your Service Management program.
Brocent China is a leading IT outsourcing services provider in China. It delivers managed IT services to manufacturers, end customers, and global IT service partners. Brocent China has over 100 staff members and delivers services to over 600,000 clients across 160 countries. It aims to be the leader in providing IT outsourcing services specialized for small and medium enterprises in China.
The document discusses various metrics and frameworks for measuring the success of marketing campaigns, including the AIDA and AIDAS models. It presents the marketing funnel concept which breaks down audiences into levels of reach, engagement, conversion, and satisfaction. Additional breakdowns of the funnel are suggested based on factors like new vs. existing customers, channels, segments, and campaigns. Methods for establishing a baseline and accounting for external events are also covered.
Personalized multichannel in digital world_BGregory Birgé
Engagement platform
The document outlines an agenda for a workshop on personalized multichannel marketing in the digital world. The agenda includes sessions on multichannel marketing, the 1:1 customer experience, measurement, and a hands-on exercise. It then provides more details on the 1:1 experience session, which will discuss how to approach customers as a whole package across channels, multichannel campaign planning and roadmapping, and sample campaign illustrations.
The document advertises the 2nd Annual Thin Film Solar Summit U.S. conference happening on December 1-2, 2009 in San Francisco. It promotes the many benefits attendees will receive such as learning how to secure financing, reduce costs through new technologies and scaling up production, and identify the most promising market opportunities in thin-film solar. Experts from organizations like the DOE, First Solar, and Solyndra will present on various topics. Attendees can also network with over 250 other thin-film industry experts. The summit aims to provide attendees with the information and connections needed to strengthen their business and ensure success in the growing thin-film solar market.
Bruce Clay is a digital marketing consultancy that specializes in SEO, PPC, analytics, and design. It was founded in 1996 and has international offices across several countries. The document discusses how Google has become the dominant search engine worldwide and an essential marketing tool. It also outlines strategies for organic ranking, paid ads, and branding on Google to help grow businesses domestically and internationally.
The document discusses a presentation by Ken Pearl, CEO of Advertiser Perceptions, about advertisers' perceptions and optimism regarding digital video advertising. It provides data from studies on advertisers showing increasing optimism and migration from TV to digital video advertising, with most categories being optimistic about increasing their digital video ad spending in the next year. The presentation also covers topics like decision drivers, and advertiser preferences around format, pricing, and length for digital video ads.
Startup Istanbul 2016 / Christopher Rogers - Partner Lumia Capital Startup Istanbul
This document discusses how consumer usage and spending on mobile communications has shifted from traditional voice and SMS services to data-enabled communications. It also notes that businesses have followed similar trends. This has led to large growth opportunities in connectivity and digital revenues globally. However, telecom companies have struggled to innovate like technology companies. The document proposes that telecom companies can partner with startups through investments, joint ventures, and acquisitions to gain expertise, access new markets, and remain competitive in a changing industry. It provides examples of partnerships and argues that startups should consider how telecom partnerships could help with distribution, connectivity, data, and audience reach.
Slides for Newcastle Uni Renewable Energy, Enterprise & Management MSc - Soci...Justin Souter
The document discusses using social media for business purposes. It provides an overview of a Master's program in Renewable Energy, Enterprise and Management that teaches renewable energy management and business skills. It then covers a presentation on using social media for businesses, including strategies for social media marketing, engagement, and measuring success. Practical examples and case studies of social media use by companies are discussed.
This document provides an overview and agenda for strengthening the Poly business plan. It discusses industry trends towards remote work and hybrid models. It outlines Poly's product portfolio and competitive advantages in areas like ease of use, security, and low bandwidth needs. The document performs a SWOT analysis and discusses the video conferencing market size and key partners. It proposes strategies to increase partners and capture opportunities through training, marketing, and targeting large deals.
FiTNA 62 Tasks & Task Teams you are welcome to join
Appendix A mid-2020 Telecom & TV Industries;
Appendix B: Forty Interactive Formats (IF)s & Your Opinion Portals (YOP)s
The Campbell Company is a business development and supply solutions company that has been operating for over 40 years. It utilizes a network of representatives and industry contacts to provide representation, business development, technology development, and brand promotion services for clients in automotive, transportation, and energy sectors. The company helps manufacturers commercialize products using its proprietary "Conquest" methodology to create value for both clients and their customers.
Frost And Sullivan Keynote: November 2008guestc7220f
This document provides an overview of findings from the Offshoring Research Network (ORN) project. Some key points summarized:
1) ORN surveys over 1600 companies worldwide on their offshoring strategies and finds that offshoring has reached executive levels, with 75% of large companies adopting corporate-wide offshoring strategies.
2) Offshoring of knowledge services like software development and product design is accelerating, with over 50% of new projects in these areas. However, smaller firms focus more on knowledge offshoring.
3) Location choices are expanding globally due to talent availability, with emerging regions like China, Russia, Latin America gaining importance. Nearshore locations are also growing for
The document discusses how lawyers and small law firms can use social media and video as vital business development tools. It outlines several social media platforms that can be used, including Facebook, LinkedIn, and Twitter. It also discusses how video can be embedded in press releases, emails, and used to create training materials, recruitment videos, business development profiles, and presentations for clients. The document provides examples of how some law firms have used these tools successfully.
This document provides a summary of services offered by a design firm. It lists 10 clients and the services provided to each, including brand identity, stationery design, product brochures, trade show support, and website design and development for corporate and e-commerce sites. The firm strives to provide timeless and accurate solutions through problem solving and design.
This document provides an agenda for the "Connected In-Vehicle Infotainment Global Summit 2012" conference to be held on September 25-26, 2012 in London. The agenda outlines keynote panels and discussions on developing standardized solutions for integrating consumer electronics and connectivity into vehicle infotainment systems. Specific topics that will be covered include connectivity strategies, smartphone integration, monetizing connectivity opportunities, human-machine interfaces, and establishing common industry standards. The document also provides sponsor and exhibitor information for the conference.
Metrics and Measurement for Digital MarketersGregory Birgé
CPC, CPP, CPPCPCPP....can we stop the non sense of the non relevant metrics ?
Measurement means achieving a Goal, means setup a target, it means having an impact on my company and ideally should it be sales or related.
They call it Digital CRM. I think they mistaken. They should call it CRM in a digital world.
Exclusive presentation given to IDN members in Dublin 2012
(c) Gregory Birge. Contact me for any information.
The document discusses measurement in marketing and focuses on measuring digital marketing campaigns. It notes that many marketers focus too much on metrics like page views, number of fans, and reports rather than measuring what drives business outcomes. The document advocates linking metrics to sales and understanding why certain results occurred in order to improve campaigns. It also discusses measuring the effectiveness and efficiency of different marketing tactics and channels.
1. Ptmind is a Japanese AI company that provides conversational AI and marketing automation services through its Ptengine platform.
2. Ptengine uses AI and data insights to improve customer experiences on websites and in conversations. It has tools for monitoring site usage, optimizing conversions, and personalizing messaging.
3. The document discusses Ptmind's services and capabilities, including case studies of clients that saw improved metrics like conversion rates through using Ptengine's insights and experiences tools. It also covers the company's data security and privacy practices.
Riding the Digital Wave Next Generation Media Regulatorshahib amin
Be informed of MDA’s initiatives, schemes and opportunities available for your company. Interact, network and exchange ideas with other industry partners.
For full set of presentations shared at the Media Business Forum 2009, please refer to the links below.
Reboot Service Management
Eveline Oehrlich, Principal Analyst, Forrester Research
There are a variety of forces which are changing – complexity of the business environment, new technologies such as cloud and self-service and the workforce. What does this mean to you in IT? What are the challenges you are facing and how can you reboot your Service Management initiatives. Eveline discusses what can you do as an individual contributor, team lead or manager to gain or improve your Service Management program.
Brocent China is a leading IT outsourcing services provider in China. It delivers managed IT services to manufacturers, end customers, and global IT service partners. Brocent China has over 100 staff members and delivers services to over 600,000 clients across 160 countries. It aims to be the leader in providing IT outsourcing services specialized for small and medium enterprises in China.
The document discusses various metrics and frameworks for measuring the success of marketing campaigns, including the AIDA and AIDAS models. It presents the marketing funnel concept which breaks down audiences into levels of reach, engagement, conversion, and satisfaction. Additional breakdowns of the funnel are suggested based on factors like new vs. existing customers, channels, segments, and campaigns. Methods for establishing a baseline and accounting for external events are also covered.
Personalized multichannel in digital world_BGregory Birgé
Engagement platform
The document outlines an agenda for a workshop on personalized multichannel marketing in the digital world. The agenda includes sessions on multichannel marketing, the 1:1 customer experience, measurement, and a hands-on exercise. It then provides more details on the 1:1 experience session, which will discuss how to approach customers as a whole package across channels, multichannel campaign planning and roadmapping, and sample campaign illustrations.
The document advertises the 2nd Annual Thin Film Solar Summit U.S. conference happening on December 1-2, 2009 in San Francisco. It promotes the many benefits attendees will receive such as learning how to secure financing, reduce costs through new technologies and scaling up production, and identify the most promising market opportunities in thin-film solar. Experts from organizations like the DOE, First Solar, and Solyndra will present on various topics. Attendees can also network with over 250 other thin-film industry experts. The summit aims to provide attendees with the information and connections needed to strengthen their business and ensure success in the growing thin-film solar market.
Bruce Clay is a digital marketing consultancy that specializes in SEO, PPC, analytics, and design. It was founded in 1996 and has international offices across several countries. The document discusses how Google has become the dominant search engine worldwide and an essential marketing tool. It also outlines strategies for organic ranking, paid ads, and branding on Google to help grow businesses domestically and internationally.
The document discusses a presentation by Ken Pearl, CEO of Advertiser Perceptions, about advertisers' perceptions and optimism regarding digital video advertising. It provides data from studies on advertisers showing increasing optimism and migration from TV to digital video advertising, with most categories being optimistic about increasing their digital video ad spending in the next year. The presentation also covers topics like decision drivers, and advertiser preferences around format, pricing, and length for digital video ads.
Startup Istanbul 2016 / Christopher Rogers - Partner Lumia Capital Startup Istanbul
This document discusses how consumer usage and spending on mobile communications has shifted from traditional voice and SMS services to data-enabled communications. It also notes that businesses have followed similar trends. This has led to large growth opportunities in connectivity and digital revenues globally. However, telecom companies have struggled to innovate like technology companies. The document proposes that telecom companies can partner with startups through investments, joint ventures, and acquisitions to gain expertise, access new markets, and remain competitive in a changing industry. It provides examples of partnerships and argues that startups should consider how telecom partnerships could help with distribution, connectivity, data, and audience reach.
Slides for Newcastle Uni Renewable Energy, Enterprise & Management MSc - Soci...Justin Souter
The document discusses using social media for business purposes. It provides an overview of a Master's program in Renewable Energy, Enterprise and Management that teaches renewable energy management and business skills. It then covers a presentation on using social media for businesses, including strategies for social media marketing, engagement, and measuring success. Practical examples and case studies of social media use by companies are discussed.
This document provides an overview and agenda for strengthening the Poly business plan. It discusses industry trends towards remote work and hybrid models. It outlines Poly's product portfolio and competitive advantages in areas like ease of use, security, and low bandwidth needs. The document performs a SWOT analysis and discusses the video conferencing market size and key partners. It proposes strategies to increase partners and capture opportunities through training, marketing, and targeting large deals.
FiTNA 62 Tasks & Task Teams you are welcome to join
Appendix A mid-2020 Telecom & TV Industries;
Appendix B: Forty Interactive Formats (IF)s & Your Opinion Portals (YOP)s
The Campbell Company is a business development and supply solutions company that has been operating for over 40 years. It utilizes a network of representatives and industry contacts to provide representation, business development, technology development, and brand promotion services for clients in automotive, transportation, and energy sectors. The company helps manufacturers commercialize products using its proprietary "Conquest" methodology to create value for both clients and their customers.
Frost And Sullivan Keynote: November 2008guestc7220f
This document provides an overview of findings from the Offshoring Research Network (ORN) project. Some key points summarized:
1) ORN surveys over 1600 companies worldwide on their offshoring strategies and finds that offshoring has reached executive levels, with 75% of large companies adopting corporate-wide offshoring strategies.
2) Offshoring of knowledge services like software development and product design is accelerating, with over 50% of new projects in these areas. However, smaller firms focus more on knowledge offshoring.
3) Location choices are expanding globally due to talent availability, with emerging regions like China, Russia, Latin America gaining importance. Nearshore locations are also growing for
The document discusses how lawyers and small law firms can use social media and video as vital business development tools. It outlines several social media platforms that can be used, including Facebook, LinkedIn, and Twitter. It also discusses how video can be embedded in press releases, emails, and used to create training materials, recruitment videos, business development profiles, and presentations for clients. The document provides examples of how some law firms have used these tools successfully.
This document provides a summary of services offered by a design firm. It lists 10 clients and the services provided to each, including brand identity, stationery design, product brochures, trade show support, and website design and development for corporate and e-commerce sites. The firm strives to provide timeless and accurate solutions through problem solving and design.
This document provides an agenda for the "Connected In-Vehicle Infotainment Global Summit 2012" conference to be held on September 25-26, 2012 in London. The agenda outlines keynote panels and discussions on developing standardized solutions for integrating consumer electronics and connectivity into vehicle infotainment systems. Specific topics that will be covered include connectivity strategies, smartphone integration, monetizing connectivity opportunities, human-machine interfaces, and establishing common industry standards. The document also provides sponsor and exhibitor information for the conference.
Metrics and Measurement for Digital MarketersGregory Birgé
CPC, CPP, CPPCPCPP....can we stop the non sense of the non relevant metrics ?
Measurement means achieving a Goal, means setup a target, it means having an impact on my company and ideally should it be sales or related.
They call it Digital CRM. I think they mistaken. They should call it CRM in a digital world.
Exclusive presentation given to IDN members in Dublin 2012
(c) Gregory Birge. Contact me for any information.
The document discusses mobile social media and its evolution. It touches on several key points:
1) The migration of online communities to mobile platforms and social media's next phase in the mobile world.
2) International examples of social networks utilizing mobile technology.
3) Developing a 360 degree approach to mobile social media, its impact on consumers, and the evolution of business models and advertising.
4) How platforms will evolve to meet consumer needs and expectations.
The document discusses strategies for long term engagement with youth through marketing. It provides examples of social media campaigns and websites used to target younger audiences. Key points emphasized include focusing on the consumer, developing a systematic strategic approach, and linking online and offline tactics to maximize engagement at each stage.
The document discusses driving consumer engagement in the digital age. It notes that consumers now have more control over brands due to the rise of online platforms. Effective engagement requires understanding what consumers want and adding value to their lives rather than just pushing messages. Multiple touchpoints should be used to engage consumers through a personalized journey. Innovation requires focusing on consumer needs rather than just using new technologies. Measurement must focus on what really matters to consumers.
This document discusses a loyalty program called Family Rewards for Philips. It proposes testing email subject lines and content to maximize registration for the program. Initial tests showed registration increased by 45% with personalized subject lines. The full launch achieved a 39% open rate and 12% click through rate. Boosters were then sent to increase profile completion and coupon redemption rates. The document concludes by outlining an engagement plan with timelines and KPIs to keep customers engaged over time.
The document discusses how marketing is moving increasingly online, with companies allocating 20-30% or more of their marketing budgets to digital efforts. It also discusses how social media adoption is growing rapidly among companies. However, it notes that some social media marketing campaigns have failed due to not understanding the new media or respecting communities. The new dynamic real-time web requires a new approach from marketers that is more conversational and gives control to consumers.
The document discusses the rise of consumer engagement over time, from mass communication in the 1950s-1960s to consumers endorsing and enhancing brands today. It provides an overview of how engagement has evolved from brands having control to giving control to consumers. The presentation also outlines key principles for successful consumer engagement, such as being real, answering consumer questions, and adapting messages to chosen media.
The document summarizes a keynote presentation on whether digital media is conquering all. It discusses how marketers and agencies are reluctant to adopt new digital strategies due to lack of understanding and education. It also notes that consumers are surrounded by digital innovations and marketers must focus on engaging consumers in collaborative ways rather than just pushing messages. Finally, it emphasizes that the focus should be on measuring marketing impact and sales rather than just clicks and impressions.
The document discusses trends from a 2009 workshop on future media. It includes an agenda for the workshop covering topics like social networking, audience engagement, revenue generation, and future trends. One section discusses how consumers now control brands rather than vice versa. Other sections outline potential future trends like artificial intelligence, virtual worlds, mobile phones, personalization, and online video/internet TV. It also discusses distributing applications via web services and targeting international audiences.
This document outlines the agenda for a workshop on legal, moral, and ethical issues related to social networking. It discusses the differences between moral, ethics, and legal issues. It raises questions about whether social media sites act ethically. It also discusses common frauds, spam blogs, issues with personal information sharing, intrusive advertising, ownership of content, and recommendations for creating a matrix of risks, values, ethics and morals to address these challenges.
The document discusses steps for creating a successful social networking site. It covers analyzing the current social media landscape, optimizing audience engagement, generating revenue, addressing legal issues, and future trends. The presentation provides guidance on quick decision metrics, adapting to user evolution, changing site features, using a web funnel to drive traffic and conversions, and monetization strategies like advertising and subscriptions. Success requires clear objectives, technical expertise, engaging content, effective design, and ongoing maintenance. A case study of an F1 fan site in Singapore is also examined.
The document discusses optimizing audience engagement using social networking. It provides an agenda for a workshop on the topic, including sessions on the current social networking marketplace, optimizing audience engagement, revenue generation and goals, and future trends. Examples are given of how brands can engage consumers in social media through forums, blogs, and advertising on relevant sites. Opportunities for social media marketing are discussed, along with examples of successful social media campaigns.
The document provides a list of over 200 social networking sites and platforms. It begins with professional and business-focused networks, then lists sites oriented around dating and relationships, mobile-based networks, photo and media sharing sites, blogging platforms, and virtual worlds. The document emphasizes the large number of options that currently exist in the social media space.
The document discusses emerging trends in digital media and consumer technology. It notes that new media increasingly allows for more targeted and personalized experiences. The document provides advice on how companies can adapt to these changes, such as focusing on consumer needs over technology, testing new approaches, and giving consumers control and choice. It also highlights emerging technologies like semantic search and contextual advertising that may allow for more customized advertising experiences based on a user's interests and online behavior.
This document discusses the evolution of digital consumers and media consumption over time. It notes how technology and media have changed from hardware-driven in the 1970s to being more software/content and connection focused today. Examples are given of different technologies and media and how their usage has changed from 1970s to 1990s to 2000s. The document also discusses the rise of social networking and its impact. It suggests that marketers need to understand and communicate with the new digital consumer in more relevant ways rather than just spamming. Marketers are encouraged to listen to consumers and focus on building connections rather than just pushing messages.
This document discusses the evolution of digital consumers and new marketing approaches. It begins with statistics about mobile phone and internet usage growth. It then covers topics like how consumer segmentation is changing, the impact of social networking, and new forms of user-generated content. The document advocates listening to customers and focusing on relevance, quality and solving problems over pushy advertising. It suggests integrating marketing across channels in a 360-degree approach and following customers along their journey. The conclusion emphasizes basics like persistence, respecting customers, and pulling them in instead of pushing messages.
This document discusses the evolution of digital consumers and marketing strategies. It notes how consumers have changed from hardware-driven in the 1970s to being software/content and connection focused today. Marketers are advised to use an integrated approach that follows customers along their journey from awareness to loyalty. The campaign process should include planning, development, execution and follow up. Media mixing should utilize both mass and targeted media. Marketers are reminded to respect consumers, engage and entertain them, focus on relevance and quality, and never lie. Technology alone is not the solution; communication must involve whispering rather than shouting.
This document discusses consumer engagement in the digital age and insights from Philips Family Rewards program. It emphasizes that consumers no longer trust traditional marketing approaches and instead believe recommendations from friends on social media. The document outlines a digital CRM methodology focused on understanding consumer needs through data, taking a 1-1 approach, being multichannel, having an action-reaction cycle, and measuring effectiveness. The methodology includes analysis, recommendations, deployment, ongoing evaluation and maintenance to engage consumers over time through multiple touchpoints.
Personalized multichannel in digital world_CGregory Birgé
The document outlines an agenda for a workshop on personalized multichannel marketing in a digital world, with sessions covering topics like multichannel marketing, 1:1 customer experiences, measurement, and a hands-on exercise. It also includes slides on developing a measurement strategy, calculating return on marketing investments, understanding customer journeys, and using data and analytics to improve marketing campaigns.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
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Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Brian Fitzsimmons on the Business Strategy and Content Flywheel of Barstool S...Neil Horowitz
On episode 272 of the Digital and Social Media Sports Podcast, Neil chatted with Brian Fitzsimmons, Director of Licensing and Business Development for Barstool Sports.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Top 10 Free Accounting and Bookkeeping Apps for Small BusinessesYourLegal Accounting
Maintaining a proper record of your money is important for any business whether it is small or large. It helps you stay one step ahead in the financial race and be aware of your earnings and any tax obligations.
However, managing finances without an entire accounting staff can be challenging for small businesses.
Accounting apps can help with that! They resemble your private money manager.
They organize all of your transactions automatically as soon as you link them to your corporate bank account. Additionally, they are compatible with your phone, allowing you to monitor your finances from anywhere. Cool, right?
Thus, we’ll be looking at several fantastic accounting apps in this blog that will help you develop your business and save time.
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
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Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
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Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
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NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
Best practices for project execution and deliveryCLIVE MINCHIN
A select set of project management best practices to keep your project on-track, on-cost and aligned to scope. Many firms have don't have the necessary skills, diligence, methods and oversight of their projects; this leads to slippage, higher costs and longer timeframes. Often firms have a history of projects that simply failed to move the needle. These best practices will help your firm avoid these pitfalls but they require fortitude to apply.
23. PAID
MEDIA
OR
PUSHED
MEDIA
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
24. 74%
68%
73%
✗
✗
Radio
Ads
Source
:
Forrester
2009,
USA
for
small
companies
80%
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
TV
Ads
25. Natural
switch
to
new
Paid
Media
Qn:
What
types
of
paid
media
does
your
client/company
currently
use
for
marke-ng
purposes?
Heavy
Use
+
Moderate
Use
Source
:
MarkeFng
Prof
09
survey
:
landscape
of
social
media
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
26. However,
is
it
enough
?
Data
:
Spending
of
drug
dealers
in
USA
versus,
data
from
Nielsen
Wire
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
27. Paid
Media
✔
✗
Pushed
only
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
28. • Integrated
• Set
the
tone
• Statement,
needs
evidence
• Clear
Call
to
AcFon
• Measurement
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
33. Sales
funnel
Conversion
Long
term
relaFon
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
34. Let
Your
Ears
Decide
by
Philips
Road
Show
•
Link
to
roadshow
•
Product
informaFon
•
Engagement
of
consumers
MUSIC
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
35. Let
Your
Ears
Decide
by
Philips
Campaign
Site
•
Main
access
point
•
Official
informaFon
•
Adapt
accordingly
•
Long
term
relaFon
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
36. Let
Your
Ears
Decide
by
Philips
Corporate
site
•
Integrated,
InformaFon
•
HUB
•
Link
to
all
•
InteracFve
,dynamic
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
45. Our
new
responsibiliFes
• Efforts
to
create
the
relaFon
• Respect
• Listen
• Talk
• Don’t
try
to
change
me
• Time
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
48. EARNED
MEDIA
TOP
3
quesFons
1)
Why
would
I
become
Fan
of
this
page
?
2)
Why
would
I
invite
/
share
with
my
friends
?
3)
Why
would
I
come
back
to
this
page?
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
50. EARNED
MEDIA
TIPS
DO
" Select
relevant
theme
" Tell
the
truth,
support
the
page
" Answer
negaFve
comments
" Answer
comments
/
tweets
" Fuel
regular
discussion
" Create
new
content
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
51. Let
Your
Ears
Decide
Road
Show
Corporate
Site
Campaign
Site
Social
networking
•
Engagement
pla_orm
•
Recruitment
pla_orm
•
BUT
indirect
•
MUSIC
-‐
SOUND
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
52. Let
Your
Ears
Decide
Facebook
Music
theme
Same
campaign
IntegraFon
on
.com
look
and
feel
Truth
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
53. As
a
result,
Singapore
only
5k
end
of
2009
0
paid
media
10k
now
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
55. Sound
lovers
budget
mix
(actual)
Teaser
video
Corp
site
Facebook
Video
contest
Local
banners
Social
Blogs
Campaign
site
TwiKer
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
56. Measure
!,
but
what
?
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
57. What
metrics
?
CPC
CPP
CPC
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
58. “Helpful
but
Incomplete;
Interes-ng
but
not
useful;
Waste
of
-me”
Q
:
Please
rate
the
effec-veness
of
each
social
media
measurement
tool.
Poll
of
Social
Media
Freebuzz
monitoring
Tracking
Tweeter
click
ScienNfic
Control
87.8%
87.1%
81.6%
79.9%
Fans,
connecFon,
effecFveness
(tweedeck,
FB
stream
search,
Google
Alert)
Survey
Paid
Buzz
Monitoring
Free
AnalyNcs
so`ware
Paid
AnalyNc
so`ware
77.4%
71.9%
66.3%
Nielsen
Buzz
Metrics,
Cymphony,
Radian
6
Google
analyFcs,
Quantcast,
Youtube
analyFcs
Omniture
Source:
MarkeFngProf
Fall
2009
Survey
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
64. We
need
to
get
our
Digital
Licence
Different
objecFves,
metrics
&
usages
for
every
online
media
Which
is
in
any
case
is
totally
different
from
using
the
push
media
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
75. For
more
informaFon
f5dc http://bit.ly/aEmARR www.f5dc.com
gregbirge
gregory.birge@f5dc.com
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
76. Thanks
for
your
help
• Mashable
• mashable
• www.mashable.com
• David
Armano
• Armano
• Thoughts
on
Paid
+
Earned
Media
• JusFn
Parks
• JusFnparks
• Richmeyer
• Richmeyer
• Link
• Charlie
Pownall
• Cpownall
• Forrester
• hKp://blogs.forrester.com
• Nielsen
Wire
• NielsenWire
• Most
Recalled
Drug
Commercials
Are
not
the
Biggest
Spenders
• Ian
McKee
• ian_mckee
• The
power
of
Influence,
Heavy
drug
Ad
Spending
doesn’t
pay
off
• Social
reflexion
• Link
• Sean
Corcoran
• SeanCor
• Sean
Corcoran’s
blog
• MarkeFng
Prof
• Johnee
Lee
• Brian
Solis
• Briansolis
• hKp://www.briansolis.com/
• CNET
• MulFmedia
2.0:
From
paid
media
to
earned
media
to
owned
media
and
back
• Dave
Fleet
• davefleet
• The
2010
Social
Media
MarkeFng
Ecosystem
• chiefmarketer
• Integrate
Owned,
Earned
and
Paid
Media
in
2010
• David
Berkowitz
• Should
Owned
Media
Join
Paid
and
Earned
Media?
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010
(C)
F5
DIGITAL
CONSULTING
PTE
LTD
2010