SlideShare a Scribd company logo
MDS2
ELENA GHIRETTI
THERE’S NO BETTER
STRATEGIC ASSET
THAN TIME
THERE’S NO BETTER
STRATEGIC ASSET
THAN TIME




MY JOURNEY INTO
TREND FORECAST
AIR DU TEMPS: AIR OF TIME


STRATEGY: A PLAN OF ACTION DESIGNED TO
ACHIEVE A VISION
# 1. VENICE + PARIS : ARCHITECTURE
                                    what’s new?
                                           LABO
                                   BEAUX ARTS
                          CONTEMPORARY BEAUTY




      what’s new?
      PAST LAYERING
      SEMIOTICS
      HISTORICAL BEAUTY
# 2. MILANO : STRATEGIC DESIGN
 what’s new?
 - TEAMWORK
 - ‘PRODUCT SYSTEMS’
 --> SYSTEMIC APPROACH
 - NETWORK
 - LIFETIME FRIENDS
10ys

                                           time to market


# 3. EINDHOVEN : BLUE SKY RESEARCH

 what’s new?
 - LONG TERM INNOVATION PLATFORMS
 - MULTI-DISCIPLINARY
4ys

                                      time to market


# 4. EU: PROSPECTIVE MARKETING MANAGER

what’s new?
- GLOBAL, CORPORATE
- CLIENT-FOCUSED
3-0ys

                                    time to market


# 5. BRUSSELS: GLOBAL MARKETING MANAGER
what’s new?
- NPD
- DIRECT SALES
- EMERGING COUNTRIES
- BUDGET & PEOPLE MANAGEMENT
2-0ys

                                   time to market


# 6. BOLOGNA : GLOBAL MARKETING MANAGER

what’s new?
- ITALIAN + INTERNATIONAL
- 360° RESPONSABILITY
2-0ys

                                               time to market


# 6. BOLOGNA : GLOBAL MARKETING MANAGER

                                           CASE STUDY:
                 MEMENTO ITALIAN OLFACTIVE LANDSCAPES
                                            2006-2008
MEMENTO niche perfumery brand / 5 stories product line
captures the olfactive impression
of a specific time and place.
an olfactory snapshot.

MAIN TRENDS:
NEW PAGE / WHITE
HERITAGE / PERSONAL MEMORIES

SCENARIO:
NU LUXURY

UNDERSTATED
FEMININE
MINIMAL + EMOTIONAL

INNOVATION DRIVER:
TIME + INTIMATE MEDIA


IDEA: 2006
DEVELOPMENT: 2006-2007
LAUNCH: 2007-2008
INTERNATIONAL ROLL OUT: 2009 ONWARDS
NEW ADV CAMPAIGN 2010 -
                                                     2011
Idea: 2006
Launch: 2007-2008
                MEMENTO
                22 Settembre 2007, ore 8
                Vaporetto per il Lido
                Venezia




NEW ADV CAMPAIGN 2010 -
2011                                                 TOD’S
                                                     - An Italian Moment
                                                     Bar della Pace, Roma, 10 Giugno / Palazzo Rispoli, Roma, 10 Giugno / Villa
                                                     Cassia, Roma, 11 Giugno!.

                                                                          NEW SUB-BRAND 2009




LOUIS VUITTON
Alcuni viaggi possono diventare leggenda. Bahamas.
10:07
4-2ys

                                        time to market


# 7. BRAND STRATEGY + TREND FORECAST
what’s new?
- ENTREPRENEURIAL
- MY OWN TOOLS
4-2ys

                                        time to market


# 7. BRAND STRATEGY + TREND FORECAST
12 GLOBAL CITIES, ‘KITCHEN OF INNOVATION’
4-2ys

                                                    time to market


# 7. BRAND STRATEGY + TREND FORECAST
                                              CASE STUDY:
              BREIL POSITIONING & COMMUNICATION STRATEGY
                                           (BINDA GROUP)
                                             2010--> 2012
4-2ys

                                               time to market


# 7. BRAND STRATEGY + TREND FORECAST

                                         CASE STUDY:
                    ARTEFICE GROUP BRAND POSITIONING
                                        2010--> 2012
2-1ys

                                        time to market


# 8. BRAND + TREND = STRATEGIC PLANNING
what’s new?
- FROM BRAND STRATEGY TO BRAND DESIGN
- TEAMWORK WITH CREATIVE DIRECTION
- MAIEUTIC APPROACH
2-1ys

                                               time to market


# 8. BRAND STRATEGY + TREND FORECAST
                                           CASE STUDY:
                       CHIANTI MELINI - IL NEO CHIANTI
                                                  (GIV)
                                           2011 -2012
STRATEGIC MARKETING

  COMMUNICATION
    STRATEGY

   NEW PRODUCT
   DEVELOPMENT        STRATEGIC DESIGN

  BRAND STRATEGY
   BRAND DESIGN

  TREND FORECAST
STRATEGIC MARKETING

  COMMUNICATION
    STRATEGY

   NEW PRODUCT
   DEVELOPMENT                   STRATEGIC DESIGN

  BRAND STRATEGY
   BRAND DESIGN

  TREND FORECAST


              WHAT    ><   HOW
            CONTENT   ><   EYE
an attitude,       STRATEGIC DESIGN
  a way to look at things,
       connecting
 brands, products, people
form, substance, process
+SOCIAL


               an attitude       STRATEGIC DESIGN
          a way to look at things,         tomorrow

+BRANDING      connecting
         brands, products, people
        form, substance, process



+SUSTAINABLE
BOOK:


          PERSON:


BRAND:


          PLACE:


OBJECT:
BOOK:


          PERSON:


BRAND:


          PLACE:


OBJECT:
MDS2
ELENA GHIRETTI


TKS!
Mds_Meet Strategic Design.

More Related Content

Viewers also liked

Result Map - Overview of Best Practice Process for Strategic Communications P...
Result Map - Overview of Best Practice Process for Strategic Communications P...Result Map - Overview of Best Practice Process for Strategic Communications P...
Result Map - Overview of Best Practice Process for Strategic Communications P...
CarolineKealey
 
Moving off the Map: From Vision to Strategic Planning
Moving off the Map: From Vision to Strategic PlanningMoving off the Map: From Vision to Strategic Planning
Moving off the Map: From Vision to Strategic Planning
Pablo A. Jimenez
 
Strategic design using ddd
Strategic design using dddStrategic design using ddd
Strategic design using ddd
Paul Rayner
 
Starbucks
StarbucksStarbucks
Starbucks
Tahia
 
Organizational structure
Organizational structureOrganizational structure
Organizational structure
Princess Farha
 
starbucks organizational design
starbucks organizational designstarbucks organizational design
starbucks organizational design
Nourhan Aly
 
Ch08 - Organisation theory design and change gareth jones
Ch08 - Organisation theory design and change gareth jonesCh08 - Organisation theory design and change gareth jones
Ch08 - Organisation theory design and change gareth jones
Ankit Kesri
 
Organic Models of Organizational Design
Organic Models of Organizational DesignOrganic Models of Organizational Design
Organic Models of Organizational Design
Dr. Greg Waddell
 
Organizational Design Strategy in Changin Globe
Organizational Design Strategy in Changin GlobeOrganizational Design Strategy in Changin Globe
Organizational Design Strategy in Changin Globe
ebakaa
 
Chapter 10 Organizational Structure And Design Ppt10
Chapter 10 Organizational Structure And Design Ppt10Chapter 10 Organizational Structure And Design Ppt10
Chapter 10 Organizational Structure And Design Ppt10
D
 
Strategic Management: Organizational Design
Strategic Management: Organizational DesignStrategic Management: Organizational Design
Strategic Management: Organizational Design
Triune Global
 

Viewers also liked (11)

Result Map - Overview of Best Practice Process for Strategic Communications P...
Result Map - Overview of Best Practice Process for Strategic Communications P...Result Map - Overview of Best Practice Process for Strategic Communications P...
Result Map - Overview of Best Practice Process for Strategic Communications P...
 
Moving off the Map: From Vision to Strategic Planning
Moving off the Map: From Vision to Strategic PlanningMoving off the Map: From Vision to Strategic Planning
Moving off the Map: From Vision to Strategic Planning
 
Strategic design using ddd
Strategic design using dddStrategic design using ddd
Strategic design using ddd
 
Starbucks
StarbucksStarbucks
Starbucks
 
Organizational structure
Organizational structureOrganizational structure
Organizational structure
 
starbucks organizational design
starbucks organizational designstarbucks organizational design
starbucks organizational design
 
Ch08 - Organisation theory design and change gareth jones
Ch08 - Organisation theory design and change gareth jonesCh08 - Organisation theory design and change gareth jones
Ch08 - Organisation theory design and change gareth jones
 
Organic Models of Organizational Design
Organic Models of Organizational DesignOrganic Models of Organizational Design
Organic Models of Organizational Design
 
Organizational Design Strategy in Changin Globe
Organizational Design Strategy in Changin GlobeOrganizational Design Strategy in Changin Globe
Organizational Design Strategy in Changin Globe
 
Chapter 10 Organizational Structure And Design Ppt10
Chapter 10 Organizational Structure And Design Ppt10Chapter 10 Organizational Structure And Design Ppt10
Chapter 10 Organizational Structure And Design Ppt10
 
Strategic Management: Organizational Design
Strategic Management: Organizational DesignStrategic Management: Organizational Design
Strategic Management: Organizational Design
 

Similar to Mds_Meet Strategic Design.

New Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the FutureNew Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the Future
Lumiknows Consultancy
 
Pandza On Knowlege & Innovation - January 2008
Pandza On Knowlege & Innovation - January 2008Pandza On Knowlege & Innovation - January 2008
Pandza On Knowlege & Innovation - January 2008
InterlubGroup
 
pernod-ricard_-_marketing_in_the_digital_age.pdf
pernod-ricard_-_marketing_in_the_digital_age.pdfpernod-ricard_-_marketing_in_the_digital_age.pdf
pernod-ricard_-_marketing_in_the_digital_age.pdf
ssuserf03d40
 
Introducing nouve
Introducing nouveIntroducing nouve
Introducing nouve
Andreas Cem Vogt
 
Bachelor Thesis - Thorhildur Kristjansdottir.pdf
Bachelor Thesis - Thorhildur Kristjansdottir.pdfBachelor Thesis - Thorhildur Kristjansdottir.pdf
Bachelor Thesis - Thorhildur Kristjansdottir.pdf
rhildurKristjnsdttir1
 
Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneu...
Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneu...Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneu...
Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneu...
StartSmart
 
Marketing Trend Report 2012
Marketing Trend Report 2012Marketing Trend Report 2012
Marketing Trend Report 2012
Pim van Geest
 
Pimmarketingtrendrapport2012 31jan-120208010628-phpapp01
Pimmarketingtrendrapport2012 31jan-120208010628-phpapp01Pimmarketingtrendrapport2012 31jan-120208010628-phpapp01
Pimmarketingtrendrapport2012 31jan-120208010628-phpapp01
Jaap Van Oirschot
 
Pim Marketing Trendrapport 2012
Pim Marketing Trendrapport 2012   Pim Marketing Trendrapport 2012
Pim Marketing Trendrapport 2012
Gewoon Groen
 
Acbc2017 export triumphs and tribulations
Acbc2017 export triumphs and tribulationsAcbc2017 export triumphs and tribulations
Acbc2017 export triumphs and tribulations
Creatovate Pty Ltd
 
GCF - Présentation Media, Culture & Entertainment - 1022.pdf
GCF - Présentation Media, Culture & Entertainment - 1022.pdfGCF - Présentation Media, Culture & Entertainment - 1022.pdf
GCF - Présentation Media, Culture & Entertainment - 1022.pdf
Lucas518833
 
Modern Union creds
Modern Union credsModern Union creds
Modern Union creds
Modern_Union
 
GCF - Présentation Media, Culture & Entertainment - 1222_.pdf
GCF - Présentation Media, Culture & Entertainment - 1222_.pdfGCF - Présentation Media, Culture & Entertainment - 1222_.pdf
GCF - Présentation Media, Culture & Entertainment - 1222_.pdf
HlnePEYRUSQUE
 
Marcos Bendrao - curriculum
Marcos Bendrao - curriculumMarcos Bendrao - curriculum
Marcos Bendrao - curriculum
Marcos David Bendrao
 
Integrated Communication Planning / Digital Platforms
Integrated Communication Planning / Digital PlatformsIntegrated Communication Planning / Digital Platforms
Integrated Communication Planning / Digital Platforms
THE MAIN
 
Cristal Festival
Cristal FestivalCristal Festival
Cristal Festival
ADC Group
 
Spain social travel market
Spain social travel marketSpain social travel market
Spain social travel market
Mark Frary
 
Grottini Retail Envoronments, Newsletter N° 29:
Grottini Retail Envoronments, Newsletter N° 29: Grottini Retail Envoronments, Newsletter N° 29:
Grottini Retail Envoronments, Newsletter N° 29:
Grottini Retail Environments
 
Innovation driven disruption_Singh_Farid
Innovation driven disruption_Singh_FaridInnovation driven disruption_Singh_Farid
Innovation driven disruption_Singh_Farid
Farid Singh
 
Geïntegreerd werken: over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...
Geïntegreerd werken:  over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...Geïntegreerd werken:  over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...
Geïntegreerd werken: over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...
Jeroen Persyn
 

Similar to Mds_Meet Strategic Design. (20)

New Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the FutureNew Product Design & Development: 7 Reasons to Think About the Future
New Product Design & Development: 7 Reasons to Think About the Future
 
Pandza On Knowlege & Innovation - January 2008
Pandza On Knowlege & Innovation - January 2008Pandza On Knowlege & Innovation - January 2008
Pandza On Knowlege & Innovation - January 2008
 
pernod-ricard_-_marketing_in_the_digital_age.pdf
pernod-ricard_-_marketing_in_the_digital_age.pdfpernod-ricard_-_marketing_in_the_digital_age.pdf
pernod-ricard_-_marketing_in_the_digital_age.pdf
 
Introducing nouve
Introducing nouveIntroducing nouve
Introducing nouve
 
Bachelor Thesis - Thorhildur Kristjansdottir.pdf
Bachelor Thesis - Thorhildur Kristjansdottir.pdfBachelor Thesis - Thorhildur Kristjansdottir.pdf
Bachelor Thesis - Thorhildur Kristjansdottir.pdf
 
Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneu...
Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneu...Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneu...
Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneu...
 
Marketing Trend Report 2012
Marketing Trend Report 2012Marketing Trend Report 2012
Marketing Trend Report 2012
 
Pimmarketingtrendrapport2012 31jan-120208010628-phpapp01
Pimmarketingtrendrapport2012 31jan-120208010628-phpapp01Pimmarketingtrendrapport2012 31jan-120208010628-phpapp01
Pimmarketingtrendrapport2012 31jan-120208010628-phpapp01
 
Pim Marketing Trendrapport 2012
Pim Marketing Trendrapport 2012   Pim Marketing Trendrapport 2012
Pim Marketing Trendrapport 2012
 
Acbc2017 export triumphs and tribulations
Acbc2017 export triumphs and tribulationsAcbc2017 export triumphs and tribulations
Acbc2017 export triumphs and tribulations
 
GCF - Présentation Media, Culture & Entertainment - 1022.pdf
GCF - Présentation Media, Culture & Entertainment - 1022.pdfGCF - Présentation Media, Culture & Entertainment - 1022.pdf
GCF - Présentation Media, Culture & Entertainment - 1022.pdf
 
Modern Union creds
Modern Union credsModern Union creds
Modern Union creds
 
GCF - Présentation Media, Culture & Entertainment - 1222_.pdf
GCF - Présentation Media, Culture & Entertainment - 1222_.pdfGCF - Présentation Media, Culture & Entertainment - 1222_.pdf
GCF - Présentation Media, Culture & Entertainment - 1222_.pdf
 
Marcos Bendrao - curriculum
Marcos Bendrao - curriculumMarcos Bendrao - curriculum
Marcos Bendrao - curriculum
 
Integrated Communication Planning / Digital Platforms
Integrated Communication Planning / Digital PlatformsIntegrated Communication Planning / Digital Platforms
Integrated Communication Planning / Digital Platforms
 
Cristal Festival
Cristal FestivalCristal Festival
Cristal Festival
 
Spain social travel market
Spain social travel marketSpain social travel market
Spain social travel market
 
Grottini Retail Envoronments, Newsletter N° 29:
Grottini Retail Envoronments, Newsletter N° 29: Grottini Retail Envoronments, Newsletter N° 29:
Grottini Retail Envoronments, Newsletter N° 29:
 
Innovation driven disruption_Singh_Farid
Innovation driven disruption_Singh_FaridInnovation driven disruption_Singh_Farid
Innovation driven disruption_Singh_Farid
 
Geïntegreerd werken: over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...
Geïntegreerd werken:  over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...Geïntegreerd werken:  over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...
Geïntegreerd werken: over ICT, bedrijfssoftware (ERP/CRM) en sociale media i...
 

More from DesignLibrary Milano

IGDD n. 236_Maker in Residence: Denis Santachiara, Zoe Romano, Anne Filson, G...
IGDD n. 236_Maker in Residence: Denis Santachiara, Zoe Romano, Anne Filson, G...IGDD n. 236_Maker in Residence: Denis Santachiara, Zoe Romano, Anne Filson, G...
IGDD n. 236_Maker in Residence: Denis Santachiara, Zoe Romano, Anne Filson, G...
DesignLibrary Milano
 
#IGDD n. 235_Pietre di Monitillo
#IGDD n. 235_Pietre di Monitillo#IGDD n. 235_Pietre di Monitillo
#IGDD n. 235_Pietre di Monitillo
DesignLibrary Milano
 
IGDD n. 234_Design Registrato: la tutela del prodotto_Dott. Fabio Giambrocono
IGDD n. 234_Design Registrato: la tutela del prodotto_Dott. Fabio Giambrocono IGDD n. 234_Design Registrato: la tutela del prodotto_Dott. Fabio Giambrocono
IGDD n. 234_Design Registrato: la tutela del prodotto_Dott. Fabio Giambrocono
DesignLibrary Milano
 
Design italiano memorandum
Design italiano memorandumDesign italiano memorandum
Design italiano memorandum
DesignLibrary Milano
 
IGDD n. 228_Marco Zanuso
IGDD n. 228_Marco ZanusoIGDD n. 228_Marco Zanuso
IGDD n. 228_Marco Zanuso
DesignLibrary Milano
 
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
DesignLibrary Milano
 
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
DesignLibrary Milano
 
IGDD n. 216_Studio Irvine
IGDD n. 216_Studio IrvineIGDD n. 216_Studio Irvine
IGDD n. 216_Studio Irvine
DesignLibrary Milano
 
IGDD n. 208_Festival dell'economia creativa
IGDD n. 208_Festival dell'economia creativaIGDD n. 208_Festival dell'economia creativa
IGDD n. 208_Festival dell'economia creativa
DesignLibrary Milano
 
IGDD n. 202_Raw Edges & Mutina
IGDD n. 202_Raw Edges & MutinaIGDD n. 202_Raw Edges & Mutina
IGDD n. 202_Raw Edges & Mutina
DesignLibrary Milano
 
IGDD n. 205_Tankboys
IGDD n. 205_Tankboys IGDD n. 205_Tankboys
IGDD n. 205_Tankboys
DesignLibrary Milano
 
IGDD n. 202_Natevo_Massimiliano Messina
IGDD n. 202_Natevo_Massimiliano MessinaIGDD n. 202_Natevo_Massimiliano Messina
IGDD n. 202_Natevo_Massimiliano Messina
DesignLibrary Milano
 
IGDD n.211_frog_Backpack PLUS @designlibrary
IGDD n.211_frog_Backpack PLUS @designlibraryIGDD n.211_frog_Backpack PLUS @designlibrary
IGDD n.211_frog_Backpack PLUS @designlibrary
DesignLibrary Milano
 
IGDD n.210 _Distratto dall'astratto_Pietro Corraini @designlibrary
IGDD n.210 _Distratto dall'astratto_Pietro Corraini @designlibraryIGDD n.210 _Distratto dall'astratto_Pietro Corraini @designlibrary
IGDD n.210 _Distratto dall'astratto_Pietro Corraini @designlibrary
DesignLibrary Milano
 
IGDD n.209 _Il guizzo e la griglia_ Antonio Macchi Cassia
IGDD n.209 _Il guizzo e la griglia_ Antonio Macchi CassiaIGDD n.209 _Il guizzo e la griglia_ Antonio Macchi Cassia
IGDD n.209 _Il guizzo e la griglia_ Antonio Macchi Cassia
DesignLibrary Milano
 
IGDD n. 181_farsi SPAZIO_il progetto editoriale per grandi bambini
IGDD n. 181_farsi SPAZIO_il progetto editoriale per grandi bambiniIGDD n. 181_farsi SPAZIO_il progetto editoriale per grandi bambini
IGDD n. 181_farsi SPAZIO_il progetto editoriale per grandi bambiniDesignLibrary Milano
 
Zoe Romano_DesignLibrary_Creative Mornings
Zoe Romano_DesignLibrary_Creative MorningsZoe Romano_DesignLibrary_Creative Mornings
Zoe Romano_DesignLibrary_Creative Mornings
DesignLibrary Milano
 
IGDD n. 179_Enrico Bassi_Fablab Torino_autoprogettazione e digital fabrication
IGDD n. 179_Enrico Bassi_Fablab Torino_autoprogettazione e digital fabricationIGDD n. 179_Enrico Bassi_Fablab Torino_autoprogettazione e digital fabrication
IGDD n. 179_Enrico Bassi_Fablab Torino_autoprogettazione e digital fabrication
DesignLibrary Milano
 
IGDD n. 176_Ludovica+Roberto Palomba e FOSCARINI
IGDD n. 176_Ludovica+Roberto Palomba e FOSCARINIIGDD n. 176_Ludovica+Roberto Palomba e FOSCARINI
IGDD n. 176_Ludovica+Roberto Palomba e FOSCARINIDesignLibrary Milano
 
IGDD n. 175_Claudio la Viola_Un progetto senz’anima è un progetto qualunque
IGDD n. 175_Claudio la Viola_Un progetto senz’anima è un progetto qualunqueIGDD n. 175_Claudio la Viola_Un progetto senz’anima è un progetto qualunque
IGDD n. 175_Claudio la Viola_Un progetto senz’anima è un progetto qualunque
DesignLibrary Milano
 

More from DesignLibrary Milano (20)

IGDD n. 236_Maker in Residence: Denis Santachiara, Zoe Romano, Anne Filson, G...
IGDD n. 236_Maker in Residence: Denis Santachiara, Zoe Romano, Anne Filson, G...IGDD n. 236_Maker in Residence: Denis Santachiara, Zoe Romano, Anne Filson, G...
IGDD n. 236_Maker in Residence: Denis Santachiara, Zoe Romano, Anne Filson, G...
 
#IGDD n. 235_Pietre di Monitillo
#IGDD n. 235_Pietre di Monitillo#IGDD n. 235_Pietre di Monitillo
#IGDD n. 235_Pietre di Monitillo
 
IGDD n. 234_Design Registrato: la tutela del prodotto_Dott. Fabio Giambrocono
IGDD n. 234_Design Registrato: la tutela del prodotto_Dott. Fabio Giambrocono IGDD n. 234_Design Registrato: la tutela del prodotto_Dott. Fabio Giambrocono
IGDD n. 234_Design Registrato: la tutela del prodotto_Dott. Fabio Giambrocono
 
Design italiano memorandum
Design italiano memorandumDesign italiano memorandum
Design italiano memorandum
 
IGDD n. 228_Marco Zanuso
IGDD n. 228_Marco ZanusoIGDD n. 228_Marco Zanuso
IGDD n. 228_Marco Zanuso
 
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
 
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...
 
IGDD n. 216_Studio Irvine
IGDD n. 216_Studio IrvineIGDD n. 216_Studio Irvine
IGDD n. 216_Studio Irvine
 
IGDD n. 208_Festival dell'economia creativa
IGDD n. 208_Festival dell'economia creativaIGDD n. 208_Festival dell'economia creativa
IGDD n. 208_Festival dell'economia creativa
 
IGDD n. 202_Raw Edges & Mutina
IGDD n. 202_Raw Edges & MutinaIGDD n. 202_Raw Edges & Mutina
IGDD n. 202_Raw Edges & Mutina
 
IGDD n. 205_Tankboys
IGDD n. 205_Tankboys IGDD n. 205_Tankboys
IGDD n. 205_Tankboys
 
IGDD n. 202_Natevo_Massimiliano Messina
IGDD n. 202_Natevo_Massimiliano MessinaIGDD n. 202_Natevo_Massimiliano Messina
IGDD n. 202_Natevo_Massimiliano Messina
 
IGDD n.211_frog_Backpack PLUS @designlibrary
IGDD n.211_frog_Backpack PLUS @designlibraryIGDD n.211_frog_Backpack PLUS @designlibrary
IGDD n.211_frog_Backpack PLUS @designlibrary
 
IGDD n.210 _Distratto dall'astratto_Pietro Corraini @designlibrary
IGDD n.210 _Distratto dall'astratto_Pietro Corraini @designlibraryIGDD n.210 _Distratto dall'astratto_Pietro Corraini @designlibrary
IGDD n.210 _Distratto dall'astratto_Pietro Corraini @designlibrary
 
IGDD n.209 _Il guizzo e la griglia_ Antonio Macchi Cassia
IGDD n.209 _Il guizzo e la griglia_ Antonio Macchi CassiaIGDD n.209 _Il guizzo e la griglia_ Antonio Macchi Cassia
IGDD n.209 _Il guizzo e la griglia_ Antonio Macchi Cassia
 
IGDD n. 181_farsi SPAZIO_il progetto editoriale per grandi bambini
IGDD n. 181_farsi SPAZIO_il progetto editoriale per grandi bambiniIGDD n. 181_farsi SPAZIO_il progetto editoriale per grandi bambini
IGDD n. 181_farsi SPAZIO_il progetto editoriale per grandi bambini
 
Zoe Romano_DesignLibrary_Creative Mornings
Zoe Romano_DesignLibrary_Creative MorningsZoe Romano_DesignLibrary_Creative Mornings
Zoe Romano_DesignLibrary_Creative Mornings
 
IGDD n. 179_Enrico Bassi_Fablab Torino_autoprogettazione e digital fabrication
IGDD n. 179_Enrico Bassi_Fablab Torino_autoprogettazione e digital fabricationIGDD n. 179_Enrico Bassi_Fablab Torino_autoprogettazione e digital fabrication
IGDD n. 179_Enrico Bassi_Fablab Torino_autoprogettazione e digital fabrication
 
IGDD n. 176_Ludovica+Roberto Palomba e FOSCARINI
IGDD n. 176_Ludovica+Roberto Palomba e FOSCARINIIGDD n. 176_Ludovica+Roberto Palomba e FOSCARINI
IGDD n. 176_Ludovica+Roberto Palomba e FOSCARINI
 
IGDD n. 175_Claudio la Viola_Un progetto senz’anima è un progetto qualunque
IGDD n. 175_Claudio la Viola_Un progetto senz’anima è un progetto qualunqueIGDD n. 175_Claudio la Viola_Un progetto senz’anima è un progetto qualunque
IGDD n. 175_Claudio la Viola_Un progetto senz’anima è un progetto qualunque
 

Recently uploaded

一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
tobbk6s8
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
k7nm6tk
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
bagmai
 
ARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdfARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdf
Knight Moves
 
CocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdfCocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdf
PabloMartelLpez
 
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
kuapy
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
9lq7ultg
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
lhtvqoag
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
Harry Harrold
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
881evgn0
 
Introduction to User experience design for beginner
Introduction to User experience design for beginnerIntroduction to User experience design for beginner
Introduction to User experience design for beginner
ellemjani
 
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
3vgr39kx
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
anthonylin333
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
Bianca Woods
 
定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
qo1as76n
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
wkip62b
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
Virtual Real Design
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
qo1as76n
 
Divertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8djDivertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8dj
lunaemel03
 
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
21uul8se
 

Recently uploaded (20)

一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样一比一原版肯特大学毕业证UKC成绩单一模一样
一比一原版肯特大学毕业证UKC成绩单一模一样
 
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
一比一原版(LSBU毕业证书)伦敦南岸大学毕业证如何办理
 
Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)Manual ISH (International Society of Hypertension)
Manual ISH (International Society of Hypertension)
 
ARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdfARENA - Young adults in the workplace (Knight Moves).pdf
ARENA - Young adults in the workplace (Knight Moves).pdf
 
CocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdfCocaCola_Brand_equity_package_2012__.pdf
CocaCola_Brand_equity_package_2012__.pdf
 
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
按照学校原版(UIUC文凭证书)伊利诺伊大学|厄巴纳-香槟分校毕业证快速办理
 
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
一比一原版马里兰大学毕业证(UMD毕业证书)如何办理
 
NHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree TranscriptNHL Stenden University of Applied Sciences Diploma Degree Transcript
NHL Stenden University of Applied Sciences Diploma Degree Transcript
 
Getting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by NeontribeGetting Data Ready for Culture Hack by Neontribe
Getting Data Ready for Culture Hack by Neontribe
 
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
一比一原版美国哥伦比亚大学毕业证Columbia成绩单一模一样
 
Introduction to User experience design for beginner
Introduction to User experience design for beginnerIntroduction to User experience design for beginner
Introduction to User experience design for beginner
 
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
一比一原版南安普顿索伦特大学毕业证Southampton成绩单一模一样
 
UXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdfUXpert_Report (UALR Mapping Renewal 2022).pdf
UXpert_Report (UALR Mapping Renewal 2022).pdf
 
Practical eLearning Makeovers for Everyone
Practical eLearning Makeovers for EveryonePractical eLearning Makeovers for Everyone
Practical eLearning Makeovers for Everyone
 
定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样定制美国西雅图城市大学毕业证学历证书原版一模一样
定制美国西雅图城市大学毕业证学历证书原版一模一样
 
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理一比一原版布兰登大学毕业证(BU毕业证书)如何办理
一比一原版布兰登大学毕业证(BU毕业证书)如何办理
 
Graphic Design Tools and Software .pptx
Graphic Design Tools and Software   .pptxGraphic Design Tools and Software   .pptx
Graphic Design Tools and Software .pptx
 
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
哪里办理美国中央华盛顿大学毕业证双学位证书原版一模一样
 
Divertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8djDivertidamente SLIDE.pptxufururururuhrurid8dj
Divertidamente SLIDE.pptxufururururuhrurid8dj
 
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
一比一原版亚利桑那大学毕业证(UA毕业证书)如何办理
 

Mds_Meet Strategic Design.

  • 1.
  • 4. THERE’S NO BETTER STRATEGIC ASSET THAN TIME MY JOURNEY INTO TREND FORECAST
  • 5. AIR DU TEMPS: AIR OF TIME STRATEGY: A PLAN OF ACTION DESIGNED TO ACHIEVE A VISION
  • 6. # 1. VENICE + PARIS : ARCHITECTURE what’s new? LABO BEAUX ARTS CONTEMPORARY BEAUTY what’s new? PAST LAYERING SEMIOTICS HISTORICAL BEAUTY
  • 7. # 2. MILANO : STRATEGIC DESIGN what’s new? - TEAMWORK - ‘PRODUCT SYSTEMS’ --> SYSTEMIC APPROACH - NETWORK - LIFETIME FRIENDS
  • 8. 10ys time to market # 3. EINDHOVEN : BLUE SKY RESEARCH what’s new? - LONG TERM INNOVATION PLATFORMS - MULTI-DISCIPLINARY
  • 9. 4ys time to market # 4. EU: PROSPECTIVE MARKETING MANAGER what’s new? - GLOBAL, CORPORATE - CLIENT-FOCUSED
  • 10. 3-0ys time to market # 5. BRUSSELS: GLOBAL MARKETING MANAGER what’s new? - NPD - DIRECT SALES - EMERGING COUNTRIES - BUDGET & PEOPLE MANAGEMENT
  • 11. 2-0ys time to market # 6. BOLOGNA : GLOBAL MARKETING MANAGER what’s new? - ITALIAN + INTERNATIONAL - 360° RESPONSABILITY
  • 12. 2-0ys time to market # 6. BOLOGNA : GLOBAL MARKETING MANAGER CASE STUDY: MEMENTO ITALIAN OLFACTIVE LANDSCAPES 2006-2008
  • 13. MEMENTO niche perfumery brand / 5 stories product line captures the olfactive impression of a specific time and place. an olfactory snapshot. MAIN TRENDS: NEW PAGE / WHITE HERITAGE / PERSONAL MEMORIES SCENARIO: NU LUXURY UNDERSTATED FEMININE MINIMAL + EMOTIONAL INNOVATION DRIVER: TIME + INTIMATE MEDIA IDEA: 2006 DEVELOPMENT: 2006-2007 LAUNCH: 2007-2008 INTERNATIONAL ROLL OUT: 2009 ONWARDS
  • 14.
  • 15.
  • 16. NEW ADV CAMPAIGN 2010 - 2011 Idea: 2006 Launch: 2007-2008 MEMENTO 22 Settembre 2007, ore 8 Vaporetto per il Lido Venezia NEW ADV CAMPAIGN 2010 - 2011 TOD’S - An Italian Moment Bar della Pace, Roma, 10 Giugno / Palazzo Rispoli, Roma, 10 Giugno / Villa Cassia, Roma, 11 Giugno!. NEW SUB-BRAND 2009 LOUIS VUITTON Alcuni viaggi possono diventare leggenda. Bahamas. 10:07
  • 17. 4-2ys time to market # 7. BRAND STRATEGY + TREND FORECAST what’s new? - ENTREPRENEURIAL - MY OWN TOOLS
  • 18. 4-2ys time to market # 7. BRAND STRATEGY + TREND FORECAST
  • 19. 12 GLOBAL CITIES, ‘KITCHEN OF INNOVATION’
  • 20. 4-2ys time to market # 7. BRAND STRATEGY + TREND FORECAST CASE STUDY: BREIL POSITIONING & COMMUNICATION STRATEGY (BINDA GROUP) 2010--> 2012
  • 21.
  • 22.
  • 23. 4-2ys time to market # 7. BRAND STRATEGY + TREND FORECAST CASE STUDY: ARTEFICE GROUP BRAND POSITIONING 2010--> 2012
  • 24.
  • 25.
  • 26. 2-1ys time to market # 8. BRAND + TREND = STRATEGIC PLANNING what’s new? - FROM BRAND STRATEGY TO BRAND DESIGN - TEAMWORK WITH CREATIVE DIRECTION - MAIEUTIC APPROACH
  • 27. 2-1ys time to market # 8. BRAND STRATEGY + TREND FORECAST CASE STUDY: CHIANTI MELINI - IL NEO CHIANTI (GIV) 2011 -2012
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33. STRATEGIC MARKETING COMMUNICATION STRATEGY NEW PRODUCT DEVELOPMENT STRATEGIC DESIGN BRAND STRATEGY BRAND DESIGN TREND FORECAST
  • 34. STRATEGIC MARKETING COMMUNICATION STRATEGY NEW PRODUCT DEVELOPMENT STRATEGIC DESIGN BRAND STRATEGY BRAND DESIGN TREND FORECAST WHAT >< HOW CONTENT >< EYE
  • 35. an attitude, STRATEGIC DESIGN a way to look at things, connecting brands, products, people form, substance, process
  • 36. +SOCIAL an attitude STRATEGIC DESIGN a way to look at things, tomorrow +BRANDING connecting brands, products, people form, substance, process +SUSTAINABLE
  • 37. BOOK: PERSON: BRAND: PLACE: OBJECT:
  • 38. BOOK: PERSON: BRAND: PLACE: OBJECT: