Meet strategic Design in collaboration with Polidesign Milano: Strategic Design as trend research.
Elena Ghiretti and Giulio Ceppi as discussant @Design Library.
A way of interpreting " design thinking".
A few seconds is all it takes to make a first impression. But the statement usually goes unnoticed,if not bold enough.
The SSTEELE Collection.
Stainless steel watches with designs that scream of attitude that you've longed to wear.
Little Buddha is a marketing agency with over 25 professionals from 10 countries. They have expertise in branding, packaging design, digital branding, and more. Their multicultural team allows them to create effective solutions for clients across many industries and countries. They have a proven track record of success with clients who rely on their strategic and innovative approach. Their services include brand strategy, communication, product design, retail and internal branding, and more.
This document discusses packaging and advertising strategies for entering the Western European and American cosmetics markets. It argues that packaging is a form of design that can help brands stand out. Storytelling through advertising is also important to appeal to emotions and build a following online with low budgets. The document provides tips on using packaging design, colors, and shapes effectively and exploiting regulations to inform consumers about product innovations. External brands need strong packaging, advertising campaigns telling their brand story, and social media engagement to compete against major competitors in these markets.
OPEN KNOWLEDGE AND THE NATIONAL INSTITUTES OF HEALTH OF THE UNITED STATESPhilip Bourne
The National Institutes of Health (NIH) is the primary agency in the United States responsible for biomedical and public health research. It spends $30.9 billion annually, with 83% of funding supporting over 300,000 scientists and 2,500 research institutions. Its mission is the pursuit of fundamental knowledge about living systems and applying that knowledge to extend healthy life and reduce illness. NIH manages a large amount of complex biomedical data across many domains that presents challenges to locate, access, organize, analyze, present, disseminate, and train others on. Its Big Data to Knowledge initiative seeks to address these challenges through creating a central data commons and collaborative research environment to maximize scientific discovery and knowledge generation from NIH funded research data
The Colorado Department of Public Health and Environment developed a strategic plan for 2011-2015 after gathering input from internal departments and external stakeholders. The plan aims to align priorities and resources to improve public health and environmental quality. It identifies 5 strategic priorities: creating a more efficient department, strengthening integrated public health, developing workforce competency, promoting programmatic excellence, and improving "winnable battles." The plan outlines objectives, strategies, and performance measures to guide implementation over the 5 years.
Challenging your dominant values - strategic design for individualskirsten bonde sørensen
This document describes a workshop on strategic design for individuals presented by Kirsten Bonde Sørensen. The workshop explores using design processes and generative tools to help participants clarify their values and mental models related to money, imagine future possibilities, and develop new strategies. Bonde Sørensen's research involved applying strategic design principles at both the organizational level in a Danish bank and at the individual level. Her work demonstrates how generative tools and visual expression can facilitate self-reflection and help people gain insight into how their dominant values influence their lives and potentially take leadership to change behaviors. The workshop is intended to provide participants an opportunity for value clarification and developing new perspectives on their relationship with money.
Giacomo Colombo discusses the relationship between strategic design and branding. He outlines his journey from studying business, industrial design, and graphic design to working for Landor Associates and CB'a, where he applies strategic design principles to branding projects. As an example, he summarizes a rebranding project for the dairy company Arrigoni, where CB'a developed a new brand identity and packaging system. Finally, he argues that the future of strategic design lies in it being a mindset rather than a fixed subject, to help address challenges across different fields.
A few seconds is all it takes to make a first impression. But the statement usually goes unnoticed,if not bold enough.
The SSTEELE Collection.
Stainless steel watches with designs that scream of attitude that you've longed to wear.
Little Buddha is a marketing agency with over 25 professionals from 10 countries. They have expertise in branding, packaging design, digital branding, and more. Their multicultural team allows them to create effective solutions for clients across many industries and countries. They have a proven track record of success with clients who rely on their strategic and innovative approach. Their services include brand strategy, communication, product design, retail and internal branding, and more.
This document discusses packaging and advertising strategies for entering the Western European and American cosmetics markets. It argues that packaging is a form of design that can help brands stand out. Storytelling through advertising is also important to appeal to emotions and build a following online with low budgets. The document provides tips on using packaging design, colors, and shapes effectively and exploiting regulations to inform consumers about product innovations. External brands need strong packaging, advertising campaigns telling their brand story, and social media engagement to compete against major competitors in these markets.
OPEN KNOWLEDGE AND THE NATIONAL INSTITUTES OF HEALTH OF THE UNITED STATESPhilip Bourne
The National Institutes of Health (NIH) is the primary agency in the United States responsible for biomedical and public health research. It spends $30.9 billion annually, with 83% of funding supporting over 300,000 scientists and 2,500 research institutions. Its mission is the pursuit of fundamental knowledge about living systems and applying that knowledge to extend healthy life and reduce illness. NIH manages a large amount of complex biomedical data across many domains that presents challenges to locate, access, organize, analyze, present, disseminate, and train others on. Its Big Data to Knowledge initiative seeks to address these challenges through creating a central data commons and collaborative research environment to maximize scientific discovery and knowledge generation from NIH funded research data
The Colorado Department of Public Health and Environment developed a strategic plan for 2011-2015 after gathering input from internal departments and external stakeholders. The plan aims to align priorities and resources to improve public health and environmental quality. It identifies 5 strategic priorities: creating a more efficient department, strengthening integrated public health, developing workforce competency, promoting programmatic excellence, and improving "winnable battles." The plan outlines objectives, strategies, and performance measures to guide implementation over the 5 years.
Challenging your dominant values - strategic design for individualskirsten bonde sørensen
This document describes a workshop on strategic design for individuals presented by Kirsten Bonde Sørensen. The workshop explores using design processes and generative tools to help participants clarify their values and mental models related to money, imagine future possibilities, and develop new strategies. Bonde Sørensen's research involved applying strategic design principles at both the organizational level in a Danish bank and at the individual level. Her work demonstrates how generative tools and visual expression can facilitate self-reflection and help people gain insight into how their dominant values influence their lives and potentially take leadership to change behaviors. The workshop is intended to provide participants an opportunity for value clarification and developing new perspectives on their relationship with money.
Giacomo Colombo discusses the relationship between strategic design and branding. He outlines his journey from studying business, industrial design, and graphic design to working for Landor Associates and CB'a, where he applies strategic design principles to branding projects. As an example, he summarizes a rebranding project for the dairy company Arrigoni, where CB'a developed a new brand identity and packaging system. Finally, he argues that the future of strategic design lies in it being a mindset rather than a fixed subject, to help address challenges across different fields.
Result Map - Overview of Best Practice Process for Strategic Communications P...CarolineKealey
This document outlines a strategic communications process focused on delivering results. It recommends moving away from an activity-based model and instead preparing a definition of success, planning with the end goal in mind, implementing a strategic tactical mix, and evaluating progress using indicators and measurement tools to identify what needs to be known and how to know it. The overall strategy is to direct a plan of action to achieve a specific communications result.
The document discusses strategic design using Domain-Driven Design (DDD). It notes that DDD focuses design efforts where it matters most by prioritizing the core domain and using different strategies for generic, supporting, and core subdomains. Tactical DDD patterns can be applied to the core domain. The document provides examples and poses questions to illustrate DDD concepts.
Starbucks began as a single store in 1971 in Seattle and has since grown to over 17,000 stores in 57 countries, becoming the largest coffeehouse company in the world. Starbucks strives to provide genuine service, an inviting atmosphere, and expertly roasted coffee while pursuing its mission to inspire and nurture the human spirit. Through treating employees and partners well and emphasizing social responsibility, Starbucks has established itself as a globally recognized brand.
The document discusses organizational design and different types of organizational structures. It describes how contingency factors like strategy, external environment, technical processes and size influence organizational design. It also explains functional, divisional, hybrid, matrix and evolving organizational forms like self-managing teams and virtual organizations. International and ethical aspects of organizational design are also covered.
This document provides an overview of Starbucks' history and organizational structure. It discusses how Starbucks was founded in 1971 as a coffee bean roaster and has since expanded rapidly through various acquisitions. It also describes key elements of Starbucks' organizational design such as specialization of roles, span of control, departmentalization, and chain of command. Additionally, it presents a SWOT analysis and discusses Starbucks' approach to segmenting, targeting, and positioning its market. The document concludes with Starbucks' mission statement.
Ch08 - Organisation theory design and change gareth jonesAnkit Kesri
The document discusses different levels of organizational strategy and how they relate to organizational structure and culture. It covers:
1) Functional-level strategy which aims to strengthen resources and coordination abilities to create core competences for competitive advantage.
2) Business-level strategy which combines functional competences to position the organization competitively in its domain through low-cost, differentiation or focus strategies.
3) Corporate-level strategy which uses core competences to protect and expand existing domains or enter new domains through vertical integration, related or unrelated diversification.
4) Global expansion strategy which chooses the best strategy for expanding into overseas markets to access resources and develop competences through multidomestic, international, global or transnational approaches
Most organizations today have been heavily influenced by a mechanistic view of the world in the forming of their structural models. This presentation offers an alternative perspective that may help organizations to become more agile as they respond to a changing world.
Organizational Design Strategy in Changin Globeebakaa
The document discusses organizational design and strategy in a changing global environment. It defines key concepts like organization, business organization, strategy, and organizational strategy. It also discusses different levels of organizational strategy, including functional, business, corporate, and global strategies. Additionally, it provides an example to define globalization, discussing how Princess Diana's death illustrated increasing global interconnectedness through involvement of entities from many different countries.
Chapter 10 Organizational Structure And Design Ppt10D
The document discusses organizational structure and design. It defines key terms like departmentalization, chain of command, span of control, and centralization. It also contrasts traditional mechanistic structures with organic structures and explains how contingency factors like strategy, size, and environment influence structure. Common structures discussed include functional, divisional, team, matrix, and virtual organizations.
Strategic Management: Organizational DesignTriune Global
There are a number of factors that differentiate small-business operations from large-business operations, one of which is the implementation of a formal organizational structure. Organizational structure is important for any growing company to provide guidance and clarity on specific human resources issues, such as managerial authority. Small-business owners should begin thinking about a formal structure early in the growth stage of their business.
New Product Design & Development: 7 Reasons to Think About the FutureLumiknows Consultancy
This document discusses the changing role of design in developing innovative products. It argues that design is shifting from a focus on aesthetics to a strategic business tool. Traditional marketing is less effective at identifying new opportunities, while design thinking approaches centered on human experience are better suited for innovation. As consumption changes and knowledge becomes more important, companies must adopt new creative approaches like design thinking to develop new products and experiences that meet evolving customer needs.
Pandza On Knowlege & Innovation - January 2008InterlubGroup
The group of 16 students have visited the Tecnológico de Monterrey Campus Guadalajara in the early January in order to learn about Mexican history, culture and businesses. This is the last session. The topic of this course is Knowledge and Innovation in Mexico. After a brief introduction to the current changes that are occuring and discussion of the key abilities that future leaders need to develop (i.e. learning, analysis, search, flexibility, couriosity, foreign language skills, etc.) the instructor discusses innovation from different perspectives. He takes a look at innovation from the categorization of innovations, over to the different types of innovation. The session closes with an analysis of the case study about Cemex (Patrimonio Hoy) that highlights how Cemex has strengthened it´s competitive positon by integrating it´s expertise in the industry, as well as the mexican culture. This thorough analysis at the intersection of ideas lead to the successful development of a community house building program that revolutionsizes the industry.
If you want a copy of my presentation, please send me an e-mail to pandza@itesm.mx.
1) The document discusses Pernod Ricard's development of a tool leveraging digital data sources and data science to gain deeper insights into consumer behavior and conversations in real time.
2) It aims to maximize digital consumer engagement through more tailored brand strategies, sharper purposes, and stronger on and off-line engagement platforms.
3) Pernod Ricard also seeks more efficient and data-driven media buying, content production, and personalized e-CRM through integrating multiple data sources and precise evaluation of campaign performance and ROI.
Nouvé is a creative strategy consultancy that helps companies optimally position themselves and their offerings in the market. They clarify, develop, and instrumentalize a company's specific brand idea to make it the starting point for all development and change processes, helping companies generate future growth through 'brand-oriented thinking.' Their work brings new ideas, perspectives, futures, and strategies that lead to innovative products, services, and interactions that make the brand idea tangible and translate to measurable success, providing new paths for the client's brand.
This document outlines the methods and theories that will be used to develop a rebrand strategy for Bad Land in relation to their new values focusing on diversity and inclusion. The author will use the Double Diamond model to structure the process into discovery and definition phases. Primary research methods will include in-depth interviews with Bad Land employees, freelancers, and clients to understand their perspectives. The author will also observe Bad Land's culture during a photoshoot. Secondary research such as desk research will provide background on the market and fashion industry. Insights from the primary and secondary research will be analyzed using theories including internal/external analysis, Johnson's Six Questions model, cultural models, and brand strategy theories. The goal is to define Bad Land's
Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneu...StartSmart
Riikka Lindström outlines her journey as an entrepreneur from 1976 to the present. She was born in Kittilä, Finland and studied in Kemi, Rovaniemi, Milan, Mexico, and Jyväskylä. In 2007, she started her first business Magisso but faced challenges during the economic downturn in 2008. She earned her Master's degree in 2008 and developed her second business Kaltio through design research and strategy development from 2009-2011. By 2013, she had expanded her business internationally and developed innovative strategies to grow her business and compete against other companies in her industry.
This document summarizes the PIM Marketing Trend Report 2012, which focuses on 8 key trends or "missions" for marketers in 2012:
1. Information Technology - How to use technology as a lifestyle driver and leverage data/metrics.
2. Integration - Integrating technology into all aspects of business and marketing.
3. Intelligence - Leveraging data and insights to make intelligent, actionable decisions.
4. Internationalization - Adapting to globalization and international markets.
5. Integrity - Maintaining transparency and building trust with customers.
6. Investment - Strategically investing resources to maximize returns.
7. Inspiration - Using inspiration to drive engagement and build
Pimmarketingtrendrapport2012 31jan-120208010628-phpapp01Jaap Van Oirschot
The document provides an overview of 8 key marketing trends for 2012, referred to as "Mission Impossible: 8". The trends discussed are:
1) Information Technology
2) Integration
3) Intelligence
4) Internationalization
5) Integrity
6) Investment
7) Inspiration
8) Identity
The document aims to help marketers understand the current business environment and identify actions they can take to improve marketing performance in 2012. It provides facts, case studies, and opinions from marketing experts on each of the 8 trends.
The document provides an overview of 8 key marketing trends for 2012, referred to as "Mission Impossible: 8". The trends discussed are:
1. Information Technology
2. Integration
3. Intelligence
4. Internationalization
5. Integrity
6. Investment
7. Inspiration
8. Identity
The document suggests these trends will impact marketers' work in 2012 and discusses each trend in brief. It aims to help marketers make better decisions by providing insights and explanations on current marketing developments.
Keynote address and Expert Panel QandA Facilitation at Independent Brewers Association - Australian Craft Brewers Conference in Adelaide in July 2017.
Topics covered included:
1) Stage 1 - Market Opportunity Index - Where to go? 1st, 2nd, 3rd...
2) Stage 2 - Route to Market? How to Enter? Market entry models from ex/import to contractual to investment modes of market entry
3) Stage 3 - When to Enter? Sustainable (Profitable) Investment of Scarce Resources $/people/time
Followed by Expert Panel QandA with Australian Independent Brewers
Callum Reeves @KaijuBeer
Corinna Steeb @PrancingPony
Mazen Hajjar @HawkersBeer
Ben Giles @Austrade
GCF - Présentation Media, Culture & Entertainment - 1022.pdfLucas518833
This document provides an overview of market and M&A trends in the media, culture, and entertainment sector. It discusses the strong growth of the global market after recovering from declines in 2020. Popular investment trends include digital advertising, OTT videos, and unequal internet access. Recent M&A transactions are presented for media companies. The document outlines the methodology and expertise of GEREJE Corporate Finance in advising clients in this sector, including their international presence and access to investors.
Result Map - Overview of Best Practice Process for Strategic Communications P...CarolineKealey
This document outlines a strategic communications process focused on delivering results. It recommends moving away from an activity-based model and instead preparing a definition of success, planning with the end goal in mind, implementing a strategic tactical mix, and evaluating progress using indicators and measurement tools to identify what needs to be known and how to know it. The overall strategy is to direct a plan of action to achieve a specific communications result.
The document discusses strategic design using Domain-Driven Design (DDD). It notes that DDD focuses design efforts where it matters most by prioritizing the core domain and using different strategies for generic, supporting, and core subdomains. Tactical DDD patterns can be applied to the core domain. The document provides examples and poses questions to illustrate DDD concepts.
Starbucks began as a single store in 1971 in Seattle and has since grown to over 17,000 stores in 57 countries, becoming the largest coffeehouse company in the world. Starbucks strives to provide genuine service, an inviting atmosphere, and expertly roasted coffee while pursuing its mission to inspire and nurture the human spirit. Through treating employees and partners well and emphasizing social responsibility, Starbucks has established itself as a globally recognized brand.
The document discusses organizational design and different types of organizational structures. It describes how contingency factors like strategy, external environment, technical processes and size influence organizational design. It also explains functional, divisional, hybrid, matrix and evolving organizational forms like self-managing teams and virtual organizations. International and ethical aspects of organizational design are also covered.
This document provides an overview of Starbucks' history and organizational structure. It discusses how Starbucks was founded in 1971 as a coffee bean roaster and has since expanded rapidly through various acquisitions. It also describes key elements of Starbucks' organizational design such as specialization of roles, span of control, departmentalization, and chain of command. Additionally, it presents a SWOT analysis and discusses Starbucks' approach to segmenting, targeting, and positioning its market. The document concludes with Starbucks' mission statement.
Ch08 - Organisation theory design and change gareth jonesAnkit Kesri
The document discusses different levels of organizational strategy and how they relate to organizational structure and culture. It covers:
1) Functional-level strategy which aims to strengthen resources and coordination abilities to create core competences for competitive advantage.
2) Business-level strategy which combines functional competences to position the organization competitively in its domain through low-cost, differentiation or focus strategies.
3) Corporate-level strategy which uses core competences to protect and expand existing domains or enter new domains through vertical integration, related or unrelated diversification.
4) Global expansion strategy which chooses the best strategy for expanding into overseas markets to access resources and develop competences through multidomestic, international, global or transnational approaches
Most organizations today have been heavily influenced by a mechanistic view of the world in the forming of their structural models. This presentation offers an alternative perspective that may help organizations to become more agile as they respond to a changing world.
Organizational Design Strategy in Changin Globeebakaa
The document discusses organizational design and strategy in a changing global environment. It defines key concepts like organization, business organization, strategy, and organizational strategy. It also discusses different levels of organizational strategy, including functional, business, corporate, and global strategies. Additionally, it provides an example to define globalization, discussing how Princess Diana's death illustrated increasing global interconnectedness through involvement of entities from many different countries.
Chapter 10 Organizational Structure And Design Ppt10D
The document discusses organizational structure and design. It defines key terms like departmentalization, chain of command, span of control, and centralization. It also contrasts traditional mechanistic structures with organic structures and explains how contingency factors like strategy, size, and environment influence structure. Common structures discussed include functional, divisional, team, matrix, and virtual organizations.
Strategic Management: Organizational DesignTriune Global
There are a number of factors that differentiate small-business operations from large-business operations, one of which is the implementation of a formal organizational structure. Organizational structure is important for any growing company to provide guidance and clarity on specific human resources issues, such as managerial authority. Small-business owners should begin thinking about a formal structure early in the growth stage of their business.
New Product Design & Development: 7 Reasons to Think About the FutureLumiknows Consultancy
This document discusses the changing role of design in developing innovative products. It argues that design is shifting from a focus on aesthetics to a strategic business tool. Traditional marketing is less effective at identifying new opportunities, while design thinking approaches centered on human experience are better suited for innovation. As consumption changes and knowledge becomes more important, companies must adopt new creative approaches like design thinking to develop new products and experiences that meet evolving customer needs.
Pandza On Knowlege & Innovation - January 2008InterlubGroup
The group of 16 students have visited the Tecnológico de Monterrey Campus Guadalajara in the early January in order to learn about Mexican history, culture and businesses. This is the last session. The topic of this course is Knowledge and Innovation in Mexico. After a brief introduction to the current changes that are occuring and discussion of the key abilities that future leaders need to develop (i.e. learning, analysis, search, flexibility, couriosity, foreign language skills, etc.) the instructor discusses innovation from different perspectives. He takes a look at innovation from the categorization of innovations, over to the different types of innovation. The session closes with an analysis of the case study about Cemex (Patrimonio Hoy) that highlights how Cemex has strengthened it´s competitive positon by integrating it´s expertise in the industry, as well as the mexican culture. This thorough analysis at the intersection of ideas lead to the successful development of a community house building program that revolutionsizes the industry.
If you want a copy of my presentation, please send me an e-mail to pandza@itesm.mx.
1) The document discusses Pernod Ricard's development of a tool leveraging digital data sources and data science to gain deeper insights into consumer behavior and conversations in real time.
2) It aims to maximize digital consumer engagement through more tailored brand strategies, sharper purposes, and stronger on and off-line engagement platforms.
3) Pernod Ricard also seeks more efficient and data-driven media buying, content production, and personalized e-CRM through integrating multiple data sources and precise evaluation of campaign performance and ROI.
Nouvé is a creative strategy consultancy that helps companies optimally position themselves and their offerings in the market. They clarify, develop, and instrumentalize a company's specific brand idea to make it the starting point for all development and change processes, helping companies generate future growth through 'brand-oriented thinking.' Their work brings new ideas, perspectives, futures, and strategies that lead to innovative products, services, and interactions that make the brand idea tangible and translate to measurable success, providing new paths for the client's brand.
This document outlines the methods and theories that will be used to develop a rebrand strategy for Bad Land in relation to their new values focusing on diversity and inclusion. The author will use the Double Diamond model to structure the process into discovery and definition phases. Primary research methods will include in-depth interviews with Bad Land employees, freelancers, and clients to understand their perspectives. The author will also observe Bad Land's culture during a photoshoot. Secondary research such as desk research will provide background on the market and fashion industry. Insights from the primary and secondary research will be analyzed using theories including internal/external analysis, Johnson's Six Questions model, cultural models, and brand strategy theories. The goal is to define Bad Land's
Riikka Lindström presentation on StartSmart event Wantrepreneur 2 Entrepreneu...StartSmart
Riikka Lindström outlines her journey as an entrepreneur from 1976 to the present. She was born in Kittilä, Finland and studied in Kemi, Rovaniemi, Milan, Mexico, and Jyväskylä. In 2007, she started her first business Magisso but faced challenges during the economic downturn in 2008. She earned her Master's degree in 2008 and developed her second business Kaltio through design research and strategy development from 2009-2011. By 2013, she had expanded her business internationally and developed innovative strategies to grow her business and compete against other companies in her industry.
This document summarizes the PIM Marketing Trend Report 2012, which focuses on 8 key trends or "missions" for marketers in 2012:
1. Information Technology - How to use technology as a lifestyle driver and leverage data/metrics.
2. Integration - Integrating technology into all aspects of business and marketing.
3. Intelligence - Leveraging data and insights to make intelligent, actionable decisions.
4. Internationalization - Adapting to globalization and international markets.
5. Integrity - Maintaining transparency and building trust with customers.
6. Investment - Strategically investing resources to maximize returns.
7. Inspiration - Using inspiration to drive engagement and build
Pimmarketingtrendrapport2012 31jan-120208010628-phpapp01Jaap Van Oirschot
The document provides an overview of 8 key marketing trends for 2012, referred to as "Mission Impossible: 8". The trends discussed are:
1) Information Technology
2) Integration
3) Intelligence
4) Internationalization
5) Integrity
6) Investment
7) Inspiration
8) Identity
The document aims to help marketers understand the current business environment and identify actions they can take to improve marketing performance in 2012. It provides facts, case studies, and opinions from marketing experts on each of the 8 trends.
The document provides an overview of 8 key marketing trends for 2012, referred to as "Mission Impossible: 8". The trends discussed are:
1. Information Technology
2. Integration
3. Intelligence
4. Internationalization
5. Integrity
6. Investment
7. Inspiration
8. Identity
The document suggests these trends will impact marketers' work in 2012 and discusses each trend in brief. It aims to help marketers make better decisions by providing insights and explanations on current marketing developments.
Keynote address and Expert Panel QandA Facilitation at Independent Brewers Association - Australian Craft Brewers Conference in Adelaide in July 2017.
Topics covered included:
1) Stage 1 - Market Opportunity Index - Where to go? 1st, 2nd, 3rd...
2) Stage 2 - Route to Market? How to Enter? Market entry models from ex/import to contractual to investment modes of market entry
3) Stage 3 - When to Enter? Sustainable (Profitable) Investment of Scarce Resources $/people/time
Followed by Expert Panel QandA with Australian Independent Brewers
Callum Reeves @KaijuBeer
Corinna Steeb @PrancingPony
Mazen Hajjar @HawkersBeer
Ben Giles @Austrade
GCF - Présentation Media, Culture & Entertainment - 1022.pdfLucas518833
This document provides an overview of market and M&A trends in the media, culture, and entertainment sector. It discusses the strong growth of the global market after recovering from declines in 2020. Popular investment trends include digital advertising, OTT videos, and unequal internet access. Recent M&A transactions are presented for media companies. The document outlines the methodology and expertise of GEREJE Corporate Finance in advising clients in this sector, including their international presence and access to investors.
Modern Union was founded in 2011 by Matt Gill, David Indo and Tom Denford, 3 high-profile and highly experienced media and communication experts.
Modern Union is a new type of communications agency built upon a set of principles designed to fulfil the needs and challenges facing brands in a modern world.
We believe that ambitious brands deserve better quality strategic advice and better quality service to make marketing budgets work harder in a digital age.
We believe that independent, channel neutral strategic planning is the key to this success. In an increasingly complex media world, brands need impartial advice about where and how to invest in marketing to provide the greatest potential for growth.
We believe that many traditional agencies are unable to do this.
We are different. We are Modern Union.
GCF - Présentation Media, Culture & Entertainment - 1222_.pdfHlnePEYRUSQUE
- Preparation of documents
- Administrative tasks
- Organization of meetings
Senior Advisor:
- 20+ years experience in M&A advisory
- Expertise in Media & Entertainment sector
- International network of investors & companies
- Management of transactions from A to Z
Servais
Advisor:
- 10+ years experience in M&A advisory
- Expertise in Technology & Digital sectors
- International deals experience
- Financial modeling & business plans
Maxime
Advisor:
- 5+ years experience in M&A advisory
- Expertise in Luxury & Consumer sectors
- International network in Asia
- Financial due diligences
Marine
Marcos Bendrao is a branding and creative strategy expert based in Portugal seeking a new strategic role. He has over 10 years of experience in branding and currently works at GCI, a communication group, overseeing brand strategy and creative projects. He is passionate about using creative thinking and strategy to create meaningful brand experiences that transform markets.
Integrated Communication Planning / Digital PlatformsTHE MAIN
This document provides an overview of a 3-day workshop on rethinking integrated communications from August 22-24, 2012. The workshop aims to reconsider integrated communications and dive into digital marketing channels. Attendees will be inspired to think creatively and consider new perspectives on integrated campaigns. The document outlines various integrated marketing strategies and campaign examples from companies like American Express, Nike, and Rocket Internet/Zalando. It also discusses defining consumer pathways and identifying weak spots and supporting channels.
Presentazione del Cristal Festival, l\'evento che riunisce i professionisti della pubblicità e dei media che si svolge tra le alpi svizzere di Crans Montana!
This document outlines Spain's current marketing strategy to promote tourism in times of austerity. The strategy focuses on storytelling through the "I Need Spain" campaign, which shares personal experiences and stories from consumers. Spain invests in co-marketing partnerships and uses brand ambassadors like Real Madrid. The online strategy emphasizes user-generated content and a multi-platform approach across social networks, apps, and video platforms like YouTube. Moving forward, the strategy will continue to leverage social media, viral videos, bloggers and other forms of digital engagement.
This document discusses projects, technology, events, sports partnerships, and videos from Grottini Retail Environments. It summarizes a new pharmacy project in the Dominican Republic, explores the future potential of QR codes, announces upcoming retail design events and awards, and notes that the president of Grottini's running team was selected to represent Italy in an upcoming ultra marathon championship.
- The document discusses innovation practices at two large Nordic media groups, Meteor and Eclipse.
- Meteor initially failed in its first attempt to move into digital classified ads but succeeded with its second attempt by rebranding, taking a more aggressive strategy, and setting up the online classified unit as a separate new entity.
- Meteor then struggled in moving this success to Sweden where the market involved consumer-to-consumer models rather than its usual business-to-business-to-consumer approach.
IGDD n. 236_Maker in Residence: Denis Santachiara, Zoe Romano, Anne Filson, G...DesignLibrary Milano
This document contains a series of numbered sheets that outline cuts for various furniture pieces and components. It includes details like material thickness, dates, and sequencing of cutting operations. Sheet items include a roto table, stools, shelves, and a lounging chair. Additional notes provide instructions for assembling jigs and options for test pieces.
Monitillo Marmi, sotto la direzione scientifica di un team di esperti del Dipartimento di Design del Politecnico di Milano e grazie alla direzione artistica di ZOE3, ha avviato un percorso di ricerca e collaborazione con l’obiettivo intraprendere il percorso di sviluppo di una nuova collezione di prodotti per il mercato consumer.
Sono stati coinvolti designer di fama internazionale per realizzare la prima collezione di prodotti pensando al tema "Il mondo attorno al tavolo".
L’azienda ha dunque organizzato un workshop di due giorni ad Altamura, dove i progettisti hanno potuto toccare con mano la materia, vedere le possibilità offerte dalle diverse lavorazioni ed esplorare insieme il tema.
Sono stati indagati gli aspetti di ritualità legate allo stare a tavola ma anche il tavolo come medium sociale capace di aggregare, coinvolgere, saper costruire relazioni.
Nasce così la collezione “Pietre di Monitillo” composta da 13 prodotti che esprimono il sapore internazionale dei designer che li hanno progettati ma allo stesso tempo la cura e la passione di un saper fare artigiano che l’azienda pugliese ha sapientemente trasferito ad ogni pezzo.
Tutti i prodotti di questa collezione raccontano dell’incontro sorprendente tra la tradizione pugliese nella lavorazione delle pietre, il design internazionale e la cultura del progetto come approccio continuo all’innovazione anche nei settori tradizionali. La collezione rappresenta un equilibrio sorprendente del binomio tradizione-innovazione, digitale-analogico, sapere artigiano e tecnologia. Ogni pezzo è una scultura e allo stesso tempo un oggetto di design dal sapore contemporaneo.
Grazie alla collaborazione con la piattaforma e-commerce Lovethesign (www.lovethesign.com) già durante la presentazione ufficiale della collezione alla DesignLibrary sarà possibile acquistare tutti i prodotti e portarsi a casa un pezzo di Made in Italy Apulian Style.
I DESIGNER
Marco Acerbis
Efrem Bonacina/Giovanni Moro
Claesson Koivisto Rune
Emmanuel Gallina
Habits
Birgit Lohmann
Carlo Martino
May Day Design/Andrea Maldifassi
MrSmith Studio
Lorenzo Palmeri
Giovanni Pesce
Matteo Ragni
Spalvieri/Del Ciotto
IGDD n. 234_Design Registrato: la tutela del prodotto_Dott. Fabio Giambrocono DesignLibrary Milano
Tutelare dalle imitazioni la forma di un prodotto ottenendo il “privilegio” di essere l’unico soggetto legittimato a usare quella forma diventa strategico per l’impresa. "Ottenere un titolo giuridicamente valido che attesti il 'diritto di monopolio' sulla forma esterna di un prodotto", afferma lìospite della serata, l'avv. Fabio Giambrocono, "vuol dire cristallizzare in un diritto, o in un bene immateriale i valori e gli sforzi della creazione. Perciò il Design registrato oltre che favorire una posizione privilegiata rispetto alla concorrenza, conferisce ad esso un ulteriore prestigio ovvero la possibilità di vantare pubblicamente un riconoscimento di unicità del prodotto nel suo genere."
Marco Zanuso è nato a Milano, dove vive e lavora.
Si è laureato in architettura a Firenze con una tesi sull’architettura radicale e i suoi riferimenti: Superstudio, Michele De Lucchi, Andrea Branzi, Ufo, Mendini ed Ettore Sottsass.
Lo studio di Milano con Daniele Nava si occupa di design, progettazione architettonica di edifici residenziali, interni di uffici, abitazioni private e allestimenti di mostre. Tra i clienti Carrefour, Abet laminati, Mondadori e Triennale di Milano.
Come designer ha collaborato con Memphis, Pamar, Driade, Bonacina, Fontana Arte, De Padova, Design Gallery e con la Gallerie Italienne di Parigi.
Marco Zanuso was born in Milan, when he lives and works.
He graduated in Architecture in Florence, with an experimental thesis on radical architecture and its main characters: Superstudio, Michele De Lucchi, Andrea Branzi, Ufo, Mendini ed Ettore Sottsass.
His studio with Daniel Nava, in Milan, deals with product design, architectural design of residential buildings, offices interiors, private homes and outfitting exhibitions. Some clients are Carrefour, Abet Laminati, Mondadori e Triennale di Milano.
As designer he worked with various companies including Memphis, Driade, Bonacina, Fontana Arte, Cappellini, De Padova and galleries like Design Gallery in Milan and Galerie Italienne in Paris. He has developed projects and experiments with small producers and craftsmen.
marcozanusojr.com
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...DesignLibrary Milano
Diego Florian · direttore FSC Italia
Legno e responsabilità socio-ambientale nel design
Diego Florian è Direttore di FSC Italia, sede italiana del Forest Stewardship Council®. FSC è un sistema internazionale di certificazione dei prodotti legnosi ottenuti da foreste gestite in maniera responsabile. Dal 2012 FSC Italia, con ADI Atelier dell’Innovazione e Toolbag, organizza il concorso di design “La foresta in una stanza”. www.fsc-italia.it/designaward
Florian Diego is the Director of FSC Italy, the Italian partner of the Forest Stewardship Council ®. FSC is an international certification system for wood products obtained from responsibly managed forests. Since 2012, FSC Italy with ADI Atelier dell’Innovazione and Toolbag, organizes the Design Award “The Forest in a room” http://www.fsc-italia.it/en/designaward2013 .
IGDD n. 218_ADI Atelier dell'Innovazione_FSC Italia e NextMaterials, due casi...DesignLibrary Milano
ADI Atelier dell’Innovazione - Commissione Tematica ADI nata per esplorare, collegare, far conoscere il territorio dell’innovazione in ogni settore e in ogni fase della filiera produttiva (www.atelierdellinnovazione.com) - avvia il primo incontro del ciclo di appuntamenti in DesignLibrary presentandosi e presentando i primi due casi esemplari d’innovazione:
NextMaterials, partendo dalla tecnologia e dal know-how di uno spin-off accademico, ha presentato i primi filtri in cartone ondulato antibatterici in un’installazione multisensoriale al Fuori Salone 2012 inserito nel progetto Adi Atelier dell'Innovazione, per poi sviluppare prodotti innovativi che uniscono tecnologia e design. La sua vasta ricerca spazia dallo smart packaging ai trattamenti sol gel (www.nextmaterials.it);
FSC Italia, certificazione dell’origine del legno e progettazione amica dell’ambiente stimolata attraverso concorsi internazionali, mirati e dedicati alle nuove generazioni di designer (http://it.fsc.org).
Intervengono:
Antonella Andriani · coordinatore ADI Atelier dell’Innovazione
ADI Atelier dell’Innovazione: la diffusione di metodologie, tipologie di prodotti, materiali e tecnologie innovativi per lo sviluppo sociale e produttivo
Designer, attiva nella definizione di programmi strategici per valorizzare la cultura del design italiano, spazia dal design di prodotto alla comunicazione. Esperta di project management, è parte dell’ADI Atelier dell’Innovazione. Docente dell’Accademia di Belle Arti di Verona, dal 2005 insegna presso la Scuola del Design del Politecnico di Milano.
Alberto Cigada · Politecnico di Milano e socio Fondatore di NextMaterials
Innovazione tra tecnologia e design: un nuovo modo per finanziare la ricerca
Alberto Cigada è Professore Ordinario di Scienza e tecnologia dei Materiali presso il Dipartimento di Chimica, Materiali e Ingegneria Chimica Giulio Natta del Politecnico di Milano.
Insegna “Materiali” presso la Scuola del Design del Politecnico di Milano, dove è coordinatore del Corso di Laurea Magistrale in Design & Engineering.
Diego Florian · direttore FSC Italia
Legno e responsabilità socio-ambientale nel design
Diego Florian è Direttore di FSC Italia, sede italiana del Forest Stewardship Council®. FSC è un sistema internazionale di certificazione dei prodotti legnosi ottenuti da foreste gestite in maniera responsabile. Dal 2012 FSC Italia, con ADI Atelier dell’Innovazione e Toolbag, organizza il concorso di design “La foresta in una stanza”. www.fsc-italia.it/designaward
Giuliana Zoppis · socio fondatore ADI Atelier dell’Innovazione
ADI Atelier dell’Innovazione: l’anima sostenibile del design
Architetto e giornalista, collabora con D La Repubblica, Il Venerdi, Il Salvagente. Dal 2006 è consulente per la comunicazione Zanotta. Nell’autunno 2006 fonda il primo circuito per l’abitare sostenibile Best Up. Fa parte dell'Atelier dell’Innovazione ADI Lombardia.
Studio Irvine è stato fondato da James Irvine nel 1988 a Milano.
Designer inglese di fama internazionale, James Irvine nasce a Londra nel 1958. Appena diplomato al Royal College of Art, nel 1984 si trasferisce a Milano dove è consulente Olivetti per il design del prodotto sotto la direzione di Michele De Lucchi ed Ettore Sottsass. Dal 1993 al 1999, pur continuando in parallelo l’attività dello Studio Irvine, è socio responsabile per l’industrial design dello studio Sottsass Associati. Nel 2004 viene eletto RDI (Royal designer for Industry) dalla Royal Society of Arts di Londra e nel 2007 insignito di un dottorato onorario in design dalla Kingston University.
Nella sua lunga carriera, lo studio Irvine ha collaborato con marchi storici del design italiano ed internazionali fra le quali Alfi, Alias, Arper, Artemide, B&B Italia, Canon, Coro, Duravit, Foscarini, LG, Magis, Mercedes Benz, MDF Italia, Muji, Olivari, Olivetti, Phaidon, Ströer, Toshiba, Thonet, Whirlpool, Wmf e Zumtobel.
In seguito alla prematura scomparsa nel 2013, lo studio Irvine ha trovato la sua naturale continuità nelle figure di Marialaura Rossiello Irvine (partner della James Irvine Srl dal 2009) e Maddalena Casadei (braccio destro di Irvine per nove anni).
Marialaura Rossiello nasce a Napoli dove si laurea in Architettura. Si trasferisce a Milano per un master in design strategico e brand management presso il Mip, scuola manageriale del Politecnico di Milano nel 2000. Dal 2001 al 2004 è responsabile sviluppo nuovi prodotto di Danese e, dal 2004 al 2006, responsabile marketing. Ha lavorato come design consultant ed art director, occupandosi dello sviluppo di prodotti dal concept alla definizione del prodotto finito per diversi marchi.
Maddalena Casadei nasce a Forlì e si laurea in Architettura a Ferrara. Si trasferisce a Milano per un master alla Domus Accademy nel 2002, dove continua a collaborare. Nel 2001 entra a far parte dello studio Irvine occupandosi di diversi progetti di design, interior e exhibit design, oltre a seguire una propria attività professionale che confluisce oggi nello studio Irvine.
La chiarezza di un metodo di lavoro che James Irvine ha messo a punto nel corso degli anni e la convinzione che la firma non è una priorità nel design, ha dato forza alla volontà di Marialaura Rossiello e Maddalena Casadei di assicurare un futuro ai progetti dello studio Irvine. La trasversalità dei progetti propria della storia dello studio_dalla progettazione di un autobus al disegno di una penna_mostra la continua tensione e la curiosità per tutte le tipologie e scale del progetto.
Lo studio Irvine continua a collaborare con realtà come Amorim, Muji, Marsotto Edizioni, Kettal, Phaidon, ma si apre anche verso nuove sfide progettuali nel campo dell’identità di prodotto e del consolidamento del brand per realtà industriali che intendono avvicinarsi al design.
Tre giorni di summit ed eventi che hanno generato un confronto diretto tra due Paesi simili ma non uguali, Italia e Brasile, grazie a interlocutori di primordine, tra cui Marcio Kogan, Flavio Albanese, Aldo Cibic, Giulio Iacchetti, che si sono confrontati sul palco della Fondazione Bienal per dar vita a una serie di riflessioni sulla possibilità di trasferire l’esperienza manifatturiera italiana, capace di tradurre il valore culturale e immateriale in business, alla capacità produttiva del Brasile.
Capire le modalità con cui la creatività concorre alla creazione di valore materiale e immateriale all’interno dei sistemi di consumo, attraverso il racconto esperienziale di testimonial di calibro internazionale tra i più significativi per l’economia creativa, l’architettura e il design: ecco il Festival dell’Economia Creativa – ITALIA S/A, evento organizzato da Diomedea e promosso da BRAZIL S/A.
www.festivaleconomiacriativa.com.br
Raw Edges's official collaboration started after many years of sharing life, thoughts and ideas. Yael’s main focus includes turning two-dimensional sheet materials into functional forms, whereas Shay is fascinated by how things move, function and react.
Raw-Edges received several highly respected awards including The British Council Talented Award, iF Gold Award, Dutch Design Award, Wallpaper Design Award in 2009 and the Elle Decoration International Design Award for best furniture of 2008/09. Most recent one, the Designer of the Future Award for 2009 from Design Miami-Basel.
Their works have been exhibited at Johnson Trading Gallery in New York, FAT Galerie in Paris, Scope Art Fair in Basel and in the Spazio Rossana Orlandi of Milan. Their designs can be found in the permanent collection of the MoMa of New-York and The Design Museum of London, and in production with Cappellini, Established & Sons and Arco. Yael and Shay are also involved in producing unique and limited-edition designs in their own studio in London.
Massimo Orsino born in Reggio Emilia in 1967 and grown up in Sassuolo (MO), the ceramic district for excellence, after graduating he joins very young the family business and he learns everything one needs to know about tiles production, and cooperates with all the different productive realities. The innate curiosity leads him to explore all different technical and management aspects, and to build his own professional career, reaching the office of CEO.
La Design Library di Milano rinnova il consueto appuntamento del giovedì legato ai protagonisti del design con i Tankboys, nome dietro cui figurano i veneziani Lorenzo Mason e Marco Campardo, fondatori del progetto editoriale Automatic Books.
Autori di iniziative multidisciplinari che spaziano dalla direzione artistica, alla stampa e all’editoria, il duo si avvale di forme collaborative partecipate, alimentando il network con curatori, editori, scrittori, fotografi e architetti. Modererà l’incontro Cosimo Bizzarri.
Nel 2008 diventa direttore generale della Flou, carica che manterrà fino al 2011 quando, dopo la repentina scomparsa del padre, ne assume la presidenza, condividendo la gestione con le sorelle Cristiana e Manuela.
Dal 2010 è membro della Giunta Direttiva di Federlegno-Arredo.
Nel 2013 fonda la Natevo, brand della Flou S.p.A.
Ospiti per frog
Fabio Sergio • Executive Creative Director • Milano
Chiara Diana • Creative Director • Milano
Roberta Tassi • Senior Design Researcher • Milano
Moderatore: Valerio Castelli
Backpack PLUS: a comprehensive toolkit to empower community health workers.
Un progetto in collaborazione con UNICEF, MDG Health Alliance e Save the Children
IGDD n.210 _Distratto dall'astratto_Pietro Corraini @designlibraryDesignLibrary Milano
Niente libri in biblioteca per stasera! Idee, grafica, concetti, musica e progetti. Una presentazione dei lavori visivi e grafici di Pietro Corraini viaggiando tra sensibile e assoluto in un continuo tiremmolla tra reale
ed astratto
ANTONIO MACCHI CASSIA - designer
Moderatori: Raimonda Riccini, Giovanni Anceschi
Introduzione alla carriera di Antonio Macchi Cassia tramite la presentazione del libro "Il guizzo e la griglia" - edito da Allemandi &C.
Guizzo e griglia: due facce della stessa medaglia che caratterizzano il pensare e l’agire di Antonio Macchi Cassia, designer. Definito da alcuni “designer fuori dagli schemi”, rivela una grande attenzione nella ricerca rigorosa di soluzioni per ottenere dagli oggetti e i prodotti della quotidianità il massimo in qualità ed efficacia. |...|
IGDD n. 179_Enrico Bassi_Fablab Torino_autoprogettazione e digital fabricationDesignLibrary Milano
Enrico Bassi: product designer e sviluppatore, ha seguito progetti singoli così come la coordinazione di gruppi di lavoro. Orientato agli aspetti tecnici e tecnologici della produzione industriale e della digital fabrication. Segue la formazione e utilizza regolarmente diverse macchine a controllo numerico, da quelle autocostuite al controllo numerico industriale classico.
Enrico Bassi, coordinatore di FabLab Torino, presenterà Digital Fabrication: scenari alternativi alla produzione industriale possibili grazie alle nuove stampanti 3D e alle potenzialità di Arduino.
Una selezione dei case studies più interessanti come strumento alla portata di tutti, sul piano economico ma anche concettuale, per la gestione di progetti di design interattivi.
Una tappa intermedia tra l’astratto della progettazione e il momento della realizzazione del prodotto finale.
Uno strumento versatile per la costruzione di prototipi vivi, con cui testare le dinamiche dell’interazione tra l’utente finale e l’oggetto stesso prima di arrivare al prototipo finale.
IGDD n. 175_Claudio la Viola_Un progetto senz’anima è un progetto qualunqueDesignLibrary Milano
I Giovedì del Design_175 esimo
Claudio La Viola per il ciclo: Interviste.
Titolo: Un progetto senz’anima è un progetto qualunque"
Claudio La Viola nasce a Milano, dove vive e lavora. Giovanissimo e autodidatta, esprime la sua creatività nel campo della moda, dove si afferma negli anni ’70 come fashion-designer. Famosa nelle collezioni uomo la capacità di rivisitare il classico nei tagli e nelle proporzioni: caratteristiche che ritroviamo anche quando, nel 1990, decide di trasferire le sue intuizioni creative nel mondo del design e dell’architettura.
Il suo approccio è purista, passionale, entusiasta, sempre in cerca di emozioni da trasferire nel suo lavoro; dichiarando che “un progetto senz’anima è un progetto qualunque” definisce la cifra del suo modus operandi, frutto di una visione globale degli stili di vita e di modalità innate quali l’ innovazione nell’uso dei materiali e la ricerca del dettaglio.
Claudio la Viola, trasforma la delicatezza di un’urgenza estetica, la sua o quella dei clienti che scrivono sul “libro dei sogni”, il mondo domestico che vorrebbero intorno a loro, in un percorso di perenne disarcionamento, semplicemente mettendo in discussione ciò che già c’è.
Con la stessa eleganza, conduzione del segno, e soprattutto, forse, un serio disincanto, un’auto ironia e una leggerezza che sembrano le armi vincenti di una firma, Claudio La Viola, nota soprattutto a committenti “riservati”, ma che opera anche nel progetto pubblico, con realizzazioni di showroom, stand, ristoranti…
Un lavoro che contempla anche la direzione artistica, come quella, conclusa, per il marchio ceramico Brix, o collaborazioni nel mondo del design, con lampade di successo pensate e realizzate con l’amico Mario Nanni di Viabizzuno, arredi e oggetti per la casa prodotti da Richard Ginori, Zani&Zani, Agape, Falper, Rapsel, solo per citarne alcuni.
ARENA - Young adults in the workplace (Knight Moves).pdfKnight Moves
Presentations of Bavo Raeymaekers (Project lead youth unemployment at the City of Antwerp), Suzan Martens (Service designer at Knight Moves) and Adriaan De Keersmaeker (Community manager at Talk to C)
during the 'Arena • Young adults in the workplace' conference hosted by Knight Moves.
Practical eLearning Makeovers for EveryoneBianca Woods
Welcome to Practical eLearning Makeovers for Everyone. In this presentation, we’ll take a look at a bunch of easy-to-use visual design tips and tricks. And we’ll do this by using them to spruce up some eLearning screens that are in dire need of a new look.
Explore the essential graphic design tools and software that can elevate your creative projects. Discover industry favorites and innovative solutions for stunning design results.
8. 10ys
time to market
# 3. EINDHOVEN : BLUE SKY RESEARCH
what’s new?
- LONG TERM INNOVATION PLATFORMS
- MULTI-DISCIPLINARY
9. 4ys
time to market
# 4. EU: PROSPECTIVE MARKETING MANAGER
what’s new?
- GLOBAL, CORPORATE
- CLIENT-FOCUSED
10. 3-0ys
time to market
# 5. BRUSSELS: GLOBAL MARKETING MANAGER
what’s new?
- NPD
- DIRECT SALES
- EMERGING COUNTRIES
- BUDGET & PEOPLE MANAGEMENT
11. 2-0ys
time to market
# 6. BOLOGNA : GLOBAL MARKETING MANAGER
what’s new?
- ITALIAN + INTERNATIONAL
- 360° RESPONSABILITY
12. 2-0ys
time to market
# 6. BOLOGNA : GLOBAL MARKETING MANAGER
CASE STUDY:
MEMENTO ITALIAN OLFACTIVE LANDSCAPES
2006-2008
13. MEMENTO niche perfumery brand / 5 stories product line
captures the olfactive impression
of a specific time and place.
an olfactory snapshot.
MAIN TRENDS:
NEW PAGE / WHITE
HERITAGE / PERSONAL MEMORIES
SCENARIO:
NU LUXURY
UNDERSTATED
FEMININE
MINIMAL + EMOTIONAL
INNOVATION DRIVER:
TIME + INTIMATE MEDIA
IDEA: 2006
DEVELOPMENT: 2006-2007
LAUNCH: 2007-2008
INTERNATIONAL ROLL OUT: 2009 ONWARDS
14.
15.
16. NEW ADV CAMPAIGN 2010 -
2011
Idea: 2006
Launch: 2007-2008
MEMENTO
22 Settembre 2007, ore 8
Vaporetto per il Lido
Venezia
NEW ADV CAMPAIGN 2010 -
2011 TOD’S
- An Italian Moment
Bar della Pace, Roma, 10 Giugno / Palazzo Rispoli, Roma, 10 Giugno / Villa
Cassia, Roma, 11 Giugno!.
NEW SUB-BRAND 2009
LOUIS VUITTON
Alcuni viaggi possono diventare leggenda. Bahamas.
10:07
17. 4-2ys
time to market
# 7. BRAND STRATEGY + TREND FORECAST
what’s new?
- ENTREPRENEURIAL
- MY OWN TOOLS
18. 4-2ys
time to market
# 7. BRAND STRATEGY + TREND FORECAST
20. 4-2ys
time to market
# 7. BRAND STRATEGY + TREND FORECAST
CASE STUDY:
BREIL POSITIONING & COMMUNICATION STRATEGY
(BINDA GROUP)
2010--> 2012
21.
22.
23. 4-2ys
time to market
# 7. BRAND STRATEGY + TREND FORECAST
CASE STUDY:
ARTEFICE GROUP BRAND POSITIONING
2010--> 2012
24.
25.
26. 2-1ys
time to market
# 8. BRAND + TREND = STRATEGIC PLANNING
what’s new?
- FROM BRAND STRATEGY TO BRAND DESIGN
- TEAMWORK WITH CREATIVE DIRECTION
- MAIEUTIC APPROACH
27. 2-1ys
time to market
# 8. BRAND STRATEGY + TREND FORECAST
CASE STUDY:
CHIANTI MELINI - IL NEO CHIANTI
(GIV)
2011 -2012
28.
29.
30.
31.
32.
33. STRATEGIC MARKETING
COMMUNICATION
STRATEGY
NEW PRODUCT
DEVELOPMENT STRATEGIC DESIGN
BRAND STRATEGY
BRAND DESIGN
TREND FORECAST
34. STRATEGIC MARKETING
COMMUNICATION
STRATEGY
NEW PRODUCT
DEVELOPMENT STRATEGIC DESIGN
BRAND STRATEGY
BRAND DESIGN
TREND FORECAST
WHAT >< HOW
CONTENT >< EYE
35. an attitude, STRATEGIC DESIGN
a way to look at things,
connecting
brands, products, people
form, substance, process
36. +SOCIAL
an attitude STRATEGIC DESIGN
a way to look at things, tomorrow
+BRANDING connecting
brands, products, people
form, substance, process
+SUSTAINABLE