Mdm ea pov_sales_mar
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This document discusses how master data management solutions can help global enterprises with efficient decision-making for their sales and marketing functions. It outlines some of the key data points that sales and marketing teams rely on for making decisions, such as micro-market vs macro-market strategies, country-specific pricing factors, legal requirements, and personalized marketing offers. It also presents a conceptual model showing how high quality, harmonized master data feeds into and supports the governance, strategy, processes and decisions of an organization. Implementing a master data management system can help ensure organizations have clean, consistent data to inform their sales and marketing decision-making.
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GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
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Mdm ea pov_sales_mar
- 1. MINMAX SOLUTIONS “Maximising Mutual Information” www.minmax-solutions.com Enterprise Information Management An Enterprise Architect POV COPYRIGHT © MINMAX SOLUTIONS LTD.
- 2. MINMAX SOLUTIONSCOPYRIGHT © MINMAX SOLUTIONS LTD. Introduction As businesses grow larger and more global, the need for establishing Enterprise Information Management as in- house Center of Excellence also gets more critical. This deck is an extract from MInMax Knowledge Base series - ‘Enterprise Information Management – An Enterprise Architect POV’ and focusses on how Master Data Management solutions can help in efficient decision- making for Sales & Marketing function of global enterprises. The complete series is a data-driven approach towards Business Architecture and meta model definition for Enterprise Architecture. The full series covers case studies on multiple organizational functions including Sales & Marketing, Procurement, M&A, Divestiture, Operations, Finance, Corporate Governance and Customer Support.
- 3. MINMAX SOLUTIONSCOPYRIGHT © MINMAX SOLUTIONS LTD. Sales & Marketing Micro-market strategy viz-a-viz Macro-market strategy for brand positioning. Country specific product pricing [markups, profit margins, expenses, freight and taxes] Legal and regulatory requirements Personalized marketing/promotional offers for global customers v/s local customers. Sales policies, applicable by geographies & operating companies/brands. Sales team capability development costs – HR, trainings & enablement One-time or upfront investments/costs for a new market. Key Decision Points
- 4. MINMAX SOLUTIONSCOPYRIGHT © MINMAX SOLUTIONS LTD. DATA enables decision making process Policy Procedure Principles Standards Decisions provides governance to uses provides consensus & strategic direction provides guidance inprovides control implements or realizes Legal & Regulatory Requirement Risk Requirements Org. Operational Requirement based on Implications has based on Organizational Strategy aligned with governed via Process Capability Mgmt. Business Services Process Step Conceptual & Logical Data contains aligned with contains Sales Data Finance Data HR-Ops Data Competition Data Demographics Data Meta-model for ‘decision making process’
- 5. MINMAX SOLUTIONSCOPYRIGHT © MINMAX SOLUTIONS LTD. And Quality data MATTERS! – How MDM can help? Policy Procedure Principles Standards Decisions provides governance to uses provides consensus & strategic direction provides guidance inprovides control implements or realizes Legal & Regulatory Requirement Risk Requirements Org. Operational Requirement based on Implications has based on Organizational Strategy aligned with governed via Sales Data Finance Data HR-Ops Data Competition Data Process Capability Mgmt. Harmonized & Standardized Data Business Services Demographics Data DATA GOVERNANCE DATA QUALITY MASTER DATA MANAGEMENT Process Step Conceptual & Logical Data contains aligned with contains Meta-model for ‘decision making process’