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Product, Process design &
Technology decisions
-DR. SUNIL SHARMA
Product Design
 Differentiated customer needs
 Degree of standardization;
Specification & Tolerances
 Degree of flexibility in Product design
 Degree of interchangeability of parts
 Degree of modularity; DIY products
 Degree of ergonomic considerations
 Material & Processing requirements
 Sustainable materials e.g. in buildings, Lime + Gypsum in bricks.
 E-waste/Recycle and re-use
 Value-analysis/Value-engineered materials
 Materials substitution
 IT/IoT enablement;
 ‘Smart’/AI enabled products
 Robust design
 Noise level - Internal, External, Unit-by-unit
 Signal to Noise ratio
 DFE,DFM.
 Disposal /Re-use/Re-cycling
 Environmental & Societal impact
Services
 Intangibility
 Perishability
 Responsiveness
 Assurance
 Empathy
Unique factors for Services Design
 Degree of standardization/customization/differentiation;
 Actual mix of Products & Services; Product dominant or service dominant
 ‘Package’; Modules
 Unique Value Proposition
 Level of human intervention required
 Flexibility in automation
 Degree of intermittence involved
 Degree of customer involvement in design and delivery
 Service recovery design? Vs Product recall/repair
Process Design-Key factors
 Vol; Variety ratio
 Degree of standardization
 Degree of continuity of operations
 Rate of flow
 Degree of customer involvement design and delivery
 Degree of specialization of human skills required
 Degree of automation
 Use of IT/IoT-’Smart’ processes
 - Microprocessors, IoT devices e.g. smart binning/waste
 disposal.
 Material planning and handling
 WIP levels (human inputs in-between processing stages and waiting
times)
 Work-congestion/traffic & logistics requirements.
Product design contd.
 Rapid Prototyping
 Concurrent engineering;
 Form design--- Functional design---- Production design
 Involvement of all departments in design process
 Product concept Performance Specs Design Specs 
Manufacturing Specs.
 Early involvement of suppliers
Product design contd.
 Form Design---- Shape,color,size and style.
 Functional Design-
 -Reliability
 -Maintainability
 Failure Analysis/Failure Mode & Effect Analysis
 System Availability (%)/Uptime = MTBF/MTBF+ MTTR
 Usability
Key Aspects of Taguchi’s Off-Line Quality Approach
 The quality of a manufactured product is measured by the total loss
created by that product to society.
 Continuous quality improvements and cost reduction are necessary for
an organization’s health in a competitive economy.
 Quality improvement requires never-ending reduction of variation in
product and/or process performance around nominal values.
 Product and process design can have significant impact on a product’s
quality and cost
 Product and/ or process parameter settings that reduce performance
variation can be identified with statistically designed experiments.
 Society’s loss due to performance is directly proportional to the square
of the deviation of the performance characteristic from its nominal
value.
where Y = performance characteristic value
Y 0 = Nominal or target value
This is compared with conventional goalpost philosophy.
2
0 )
.( Y
Y
K
Loss 

Per
Unit
Scrap
Cost
Loss
Lower
bound
Upper
bound
Loss function as assumed by goalpost philosophy
Loss incurs only after crossing lower and upper bounds
Taguchi’s Quadratic Loss Function
Loss
Best Value (Y0)
Production Design
 Design for manufacturability
 Design for supply chain/distribution
 Design simplification
 Less no of parts/sub-assemblies avoiding separate tools
and fasteners
 Design for assembly/dis-assembly
CHARACTERISTICS IN DIFFERENT PROCESSING SYSTEMS
Process design
form
Vol:Variety ratio
Flexibility if
Product/process
Skills/Automation
required
Kind of m/cs
required
Inter-stage
connectivity/flow rate
Job-shop/project Low High High/Low GPMs Low/low
Batch/Group
Manufacturing
Moderate Moderate Medium GPMs Medium
Line Manufacturing
Continuous flow High Low Low/High SPMs High/high
FG Inventory policy
 Made to order
 Made to stock
 Assemble to order
Examples for processing systems-
 Satellite launch by ISRO/Space Agency
 Standardized furniture modules
 Car manufacturing; Limited Edition?
 Aircraft production
 Metro rakes?
 Aircraft manufacturing
 Surgical processes
 Vaccination
 Passport processing
 Fire-fighting processes

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MDI-3 Product & Process design.pptx

  • 1. Product, Process design & Technology decisions -DR. SUNIL SHARMA
  • 2. Product Design  Differentiated customer needs  Degree of standardization; Specification & Tolerances  Degree of flexibility in Product design  Degree of interchangeability of parts  Degree of modularity; DIY products  Degree of ergonomic considerations
  • 3.  Material & Processing requirements  Sustainable materials e.g. in buildings, Lime + Gypsum in bricks.  E-waste/Recycle and re-use  Value-analysis/Value-engineered materials  Materials substitution  IT/IoT enablement;  ‘Smart’/AI enabled products
  • 4.  Robust design  Noise level - Internal, External, Unit-by-unit  Signal to Noise ratio  DFE,DFM.  Disposal /Re-use/Re-cycling  Environmental & Societal impact
  • 5. Services  Intangibility  Perishability  Responsiveness  Assurance  Empathy
  • 6. Unique factors for Services Design  Degree of standardization/customization/differentiation;  Actual mix of Products & Services; Product dominant or service dominant  ‘Package’; Modules  Unique Value Proposition  Level of human intervention required  Flexibility in automation  Degree of intermittence involved  Degree of customer involvement in design and delivery  Service recovery design? Vs Product recall/repair
  • 7. Process Design-Key factors  Vol; Variety ratio  Degree of standardization  Degree of continuity of operations  Rate of flow  Degree of customer involvement design and delivery
  • 8.  Degree of specialization of human skills required  Degree of automation  Use of IT/IoT-’Smart’ processes  - Microprocessors, IoT devices e.g. smart binning/waste  disposal.  Material planning and handling  WIP levels (human inputs in-between processing stages and waiting times)  Work-congestion/traffic & logistics requirements.
  • 9. Product design contd.  Rapid Prototyping  Concurrent engineering;  Form design--- Functional design---- Production design  Involvement of all departments in design process  Product concept Performance Specs Design Specs  Manufacturing Specs.  Early involvement of suppliers
  • 10. Product design contd.  Form Design---- Shape,color,size and style.  Functional Design-  -Reliability  -Maintainability  Failure Analysis/Failure Mode & Effect Analysis  System Availability (%)/Uptime = MTBF/MTBF+ MTTR  Usability
  • 11. Key Aspects of Taguchi’s Off-Line Quality Approach  The quality of a manufactured product is measured by the total loss created by that product to society.  Continuous quality improvements and cost reduction are necessary for an organization’s health in a competitive economy.  Quality improvement requires never-ending reduction of variation in product and/or process performance around nominal values.  Product and process design can have significant impact on a product’s quality and cost
  • 12.  Product and/ or process parameter settings that reduce performance variation can be identified with statistically designed experiments.  Society’s loss due to performance is directly proportional to the square of the deviation of the performance characteristic from its nominal value. where Y = performance characteristic value Y 0 = Nominal or target value This is compared with conventional goalpost philosophy. 2 0 ) .( Y Y K Loss  
  • 13. Per Unit Scrap Cost Loss Lower bound Upper bound Loss function as assumed by goalpost philosophy Loss incurs only after crossing lower and upper bounds
  • 14. Taguchi’s Quadratic Loss Function Loss Best Value (Y0)
  • 15. Production Design  Design for manufacturability  Design for supply chain/distribution  Design simplification  Less no of parts/sub-assemblies avoiding separate tools and fasteners  Design for assembly/dis-assembly
  • 16. CHARACTERISTICS IN DIFFERENT PROCESSING SYSTEMS Process design form Vol:Variety ratio Flexibility if Product/process Skills/Automation required Kind of m/cs required Inter-stage connectivity/flow rate Job-shop/project Low High High/Low GPMs Low/low Batch/Group Manufacturing Moderate Moderate Medium GPMs Medium Line Manufacturing Continuous flow High Low Low/High SPMs High/high
  • 17. FG Inventory policy  Made to order  Made to stock  Assemble to order
  • 18. Examples for processing systems-  Satellite launch by ISRO/Space Agency  Standardized furniture modules  Car manufacturing; Limited Edition?  Aircraft production  Metro rakes?  Aircraft manufacturing  Surgical processes  Vaccination  Passport processing  Fire-fighting processes