This document discusses numerous proposals for developing tourism in NWFP (North West Frontier Province), Pakistan. It addresses questions around developing different types of tourism, marketing to specific countries or interest groups, innovative tourism ideas, interlinking tourism with other sectors like culture and literature, managing tourism amid security issues, improving facilities, training, funding, and more. The overall aim is to maximize tourism's potential for generating income and employment in NWFP through a coordinated, community-focused approach.

1. If tourism is to be the lead money maker for the province how ensure that all
concerned departments make their policies/ADP, subservient to this.
The planning of ADP in road ,health, agriculture, and budgeting for law and order shall
encompass the ease of promoting tourist catering facilities with wide community
involvement through informal dialogues involving local authorities into the process of
planning
What kind of tourism are possible in NWFP and where.
Here its possible to develop tourism from all dimensions including nature and religion but to
start with locally accepted and community supported cultural friendly tourism is the starting
point
3. How to market and execute specific tourism interlinking it to specific countries
e.g (Takhbai / Japan).
Train guides brochures in Japanese and better transportation and staying facilities
4. What innovative ideas can be implemented & where .
all around we can work with novel ideas developing a muddy block residence for tourists in
areas where such construction is common introducing local cuisines and so on
5. How to get literary & Adabi organizations on board interlinking them to tourism
Arranging seminars conferences and special events revolving around tourism with excursions
and tours for them
6. What separate can be done for domestic tourism
seasonal variation like beating the heat is a main source of tourism inside the country thus
making more new area available with little spending
7. How can we attract domestic special interest group e.g of students
( who else).
we can arrange for sight seeing excursions for families/senior citizens and kids or women’s
also
8. How can we manage & promote tourism in the prevalent wave of terrorism/militancy.
taking the communities into confidence by holding dialogues with them
Can this be used to advantage in term of attracting funding.

2. It may attract funding but aim should helping the local eneterenuer to help themselves
and les attention for attracting donors
Can the ….. be used to attract regular international study group.
Yes we can start from akora khattak and negotiate guided tours
Can tourism occur if Law & order is disturbed
Yes but its unprintable
The general term used is that tourism returns investments by 15 percent per annum if
there are no security problems or disasters
If no – what can we do in the meanwhile
We can so whatever is possible and in the meanwhile improve our infrastructure and
get our common people with us on board that tourism is a source of generating
income
-How is it ensured that leased out properties are meeting a minimum standard
by sudden or regular visits by letting the standards checked off and on and look at the
occupancy and ratio of time spent by tourist viz a viz food items consume in restaurants or
the business it has for the class of tourists it caters.
-What legal instrument are available for the same
the agreement provides clauses to this effect.
10. Information centres
one at landakay one at museum
present capacity.
Ome operated by private sector the other by a consultant
Present capacity
Not very much just indicative support to tourists
What’s their performance.
Not very effective since it requires efforts of tourism industry professionals and contributions
to suit there business volume increase
How can that be improved.
It needs sharing of information more interaction less doer and more a leading role

3. 10. How can the local governments be brought into the loop in term of funding &
facilitating & indentifying tourism.
Local government is need as without down upto union level we need the communities to be
on board and thus planning with the consultation of local governments by interactingtion and
touring and holding public meetings if required.
Living local taxes
And develops new spots
11. Prospects & ways and means to diversify tourism interlinking them.
sight seeing arranging subsidized package.
Trekking introducing amateur small trekking like in donga gali pipe line track
Fishing introducing trout hunt with rods in groups.
Wild life introducing initially wildlife watching
Hunting mature animals both amateur and mature
Cultural events arranging small shows of local folk singers and artisans
Religious shrines madrassahs study trips
Historical archaeological site seeing package tours
Mountaineering with alpine club/adventure foundation
Golf federation of golfers and services clubs
Water sports with Pakistan optimist sailing association pak navy
Canoeing
Skiing PAF skiing federation being the lead agency
Gliding para trooping school; and paf
What else. ballooning and its competition involving giant multinationals safaris motor races
Boat crusing
Hovercrafts
How where who
As above with starting locally aiming globally and with our own local experts’ starting from
our home tourists

4. 13. What properties were promised to STC ?. How many we got. How many of these
are in loss. What about the rest we need to have comparative figures. As there any
scientific date available showing annual number of tourists, their category their destination
in NWFP. (Both domestic and foreign separately). If not how to go about it.
Yes the research and publication wing of ministry of tourism ranks and categories tourists
from time to time on regular basis indicating volume of tourists sites visited and number of
hotels approximately forty thousands.
16. Has it ever been calculated how much money tourists bring to NWFP ?. How much
to each specific area. How much can they bring . If yes how have the figures been calculated
?. If No, how to do it. How much employment is generated ?.
Going by the narration of federal ministry roughly five lacs people come to Pakistan more
than three and half lacs are visiting friend relative the rest includes people on assignments
with mere 52thosands real tourists out of which almost fifty thousand visit nwfp also. The
total income from tourism is around 500us dollar that goes to fedral kitty and its among the
first twenty foreign current earner.
16. What spots/ tourist destinations in Pakistan are in competition with NWFP . How can
we out compete them so that these areas of NWFP are a must visit for any tourist.
Lahore Karachi murree manchar lake harrappa moejodaro taxila and many more we can
develop a package that benefits all rather than to divulge from the beginning into competition
working in a circuit shall itself boost competition
17. Identification of international similar spots , similar environments in tourism based
countries is of NWFP. How to replicate in one circumstances.
There is rarely parallels to any place in the world but india nepal bamgladesh and
Afghanistan plus china offers more fun out of there small treasure of cultural assets that we
do.
We have to take on board the people letting them know how to use hospitality as an
instrument of peace tranquility and income generation starting from hujra culture through
village guest houses.
18. How can existing forest department land be used to promote tourism
Camping trekking for amateurs
Sight seeing

5. Trees and bird observation
Nature watch
Trout fishing
Hunting with proper permits of course
And wooden cabins of mature trees in jungle environment
19. Has a concerted / coordinated effort ever been made by the STC, Forest Department &
wild life Department & Culture Department to come up with specific area related plain for
tourism.
The mahudhand national park was such a scheme but it never took off the wildlife does not
want a partner in eco tourism and the forest want to take over tourism .
20. Prospects of regular calendar wise Cultural / artisan festivals ( e.g Kalash)
How many ?, where ?, when?, How do develop, promote market them.
Kalash has four summer, autmn ,winter ,spring
Jashne Khyber
Jasne kalm
Jasne hazra
Jasne shandoor
Jashne chitral
Jasne kumrat
Food festivals of fish/tikka/kabab
Similarly the woolen pattumakers chapal ,akers kadar makers etc.
It can be with out any direct income to STC but would enable small enterprenur to come
forward demonstrate there business.
21. What materials/books can be used to give a soft image to NWFP & attract domestic &
foreign tourists
The in depth details about the 52 sub-tribes living in nwfp there culture customs and modern
life style. Soft image requires also a lot advertising and sponsoring on the international front
through media print and electronic both.

6. 22. Is the Federal tourism Ministry and PTDC, a facilitation or a deterrent to
touristic activities in NWFP & why?
Obviously it’s a federal state and two of country giant tourism projects are at malam jabba
and gulibagh. However the delegation of authority as in the case of Punjab and financing are
rare for NWFP it needs more to be decentralized and shared with the locals and Islamabad
may be a coordinator to enable us achieve the benefits of our heritage and assets.
23. What special packages can be made to attract & interact with travel writers, tour
operators hoteliers other professionals engaged in tourism both domestic & international.
Incentives and subsidies in order to get them on hook and than let them take it forward with
their own contribution once it hold ground.
24. How to promote our tourism on the internet. What has been done till now.
One is the web the other is media the more relied by tourists is word of mouth or the
experience that a tourists take home.
Apart from creating a website what other options are available?
Newsletter magazine and arrangement of special events including exchange visits among
various regions.
25. Who to contact here, there, every where to discuss these issues. Who are the imaginative
experts
Tourism also needs a mind set for this purpose colloquiums, debates, exhibitions sightseeing
tours and all discussions for a in the media may be used including word of mouth and the
senior citizens.
26. What efforts can be made to project NWFP at local air ports and bus station (Daewoo
etc)
Kiosiks with brochures and a computer on which net can be accessed through a card shall be
installed in prominent places .
Facilitation centers.
These are roadside facilities ahead of a city or at inter links where toilets. Tuck shops and
other basic food items are available but present policy of the ministry of petroleum has eased
it a lot by making it compulsory for fuel retailers to have all this thus coordinating with them
would soften the matter to an extent of solution

7. 27. How to start tourism studies in NWFP in Colleges, Universities diplomas/degree course
both public private.
Already allama iqbal university is offering diploma hazara university is doing the same. we
may associate IMS hayatabd and Gulibagh PAK austrain institute besides universities in the
private sector to come up with courses with internationally accepted curricula we may
subsidize and provide seed money.
28. Prospects of utilizing the motor way to facilitate Takhtbai, Khyber, Kund (Golf)?
Prospect of coordinating with Railways, Daewoo to “ discover NWFP” .Potential of shrines –
How to use them for domestic & foreign tourism. How many – where?
Yes the motorway would have a greater impact its master plan must have roadside facilities
and at takht bhai some investor has to be sponsored to built a hotel etc. Shrines like local pir
baba and kaksahib may also be promoted together with syed ahmed shaheed. Railway and
Daewoo can be provided subsidy to start services to some sites initially and the experience
gained must determine further courses
29. Using PTV & private TV Channels for promotion. How ?.
Sponsoring sight seeing or tourism related awareness issue but a regular programme in local
and intl languages would probably help more.
30. Is there any list of hotels and residential facilities area wise in NWFP available. Have
they been rated. If not how to go about.
A directory by department of tourist services research and publication wing ministry of
tourism is printed yearly for the whole country indicating hotels operators and all relevant
data.
31. Ways - means to make organization host conferences & seminars in NWFP especially
related to militancy & terrorism . What else ?.
A dialogue type from among the locals can be made to evolve and gradually raised to
seminar workshop and conference level from regional to international level on the theme of
operating in one own domain with individual faiths but regards for others to establish
fraternity.

8. 32. How to help tour operators devise packages .
city tours and local sight seeing needs investment in the form of transportation we can work
out with banks one window loans for sponsoring interested travel and tour operators.
33. Is there any mechanism to rate tour operators. How to go about it, thereby making them
compete.
The department of tourist services with its regional offices all around the country does
maintain licensing categorization ad ranking. However we can work out a plan in
consultation with them to work out a better competing environment.
34. Prospects of use of non custom paid comfortable transport in Malakand division
conditions already exists.
This is a viable option need a plan and strategy to be coordinated with local transport
authority and it would have a positive impact on malakand economy also.
35. Making Chitral, Swat Airport functional on daily basis. Who can do it if PIA does not.
Army aviation has a subsidiary with name askari aviation they and the flying club besides
gulf air or any other friendly airline can be approached and pia emphasized upon to keep up
daily flights .the CAA may also need to be involved.
36. Ensuring winter tourism by ensuring Chitral, Naran, Gallyat open the year round…
Skiing is one option snowfall another but clearing transportation roads
free from snow comes first. That taken care of it may take time but a
culture of winter holidays package can be introduced.
37. Prospects of development of resort area. Where ?, by whom ?. What parameters ?. How
can govt. facilitate (NWFP should be rich for such sites). Transportation from and to these
areas
Resort development may be taken after proper feasibilities addressing all issues ranging from
environment through culture and thereafter the interested party in the newly opened up areas
be allowed to built operate and own.
38. Tourism popular path be identified. What facilitation can the govt. do on these paths ?.

9. Silk route, Shershah suri road, Alexander paths and so many trails well researched by IUCN
in the name of cultural heritage trails can be a lead document.
39. Prospect for camping grounds, mobile caravans. What facilities security needs to be
provided. What sites would be the best.
Security is after the establishment of camping grounds equipped with toilets, water
.electricity, gas, fuel, telephone and basic food items in the naturally tourist spots so abundant
in northern NWFP. Uphill’s in hazara and chitral in the beginning with just followed bt swat
and so on. Mobile caravans have to be provided on easy terms under leasing system to
individuals through banks and security agencies may be hired or the existing security
agencies after orientation in tourism be deputed.
40. What sites are available /suitable for chairlifts.
NWFP is rich in all sites that are natural so starting from the novel place like saiful malook
connected to lolo pat or lowari connected to ziarat are some instances but there are many one
is panakot.
41. Establishment of zoo
This is an essential and wild life department has to be pushed that alike phaseantaries zoos
are a must for local enthusiasts besides any international interest.
42. Establishment of research & statistic section in STC.
Trained manpower may be hard to find in consultation with ministry of tourism a plan to
coordinate with immigration and passport and other relevant agencies be worked out to get
the figures compiled and segregated into appropriate sections of tourists by using guidelines
of WTO.
. What essential are required
Liaison and permission where necessary with consent of all agencies in harmony after a
careful worked out wing of professionals including gender parity in employment and relation
with tourism industry are a must.
. How to collect data
naturally data of embarkment and disembarkment from CAA with record of those paying
airport taxes alongwith those crossing border by road are the sources of data.

10. . How to identify trends
The increase or decrease in nature adventure and other tourism segment shall indicate where
to work proactively where optimally and where slow.
. What trends need to be identified.
The choices by region and category and places visited how often by domestic or intl tourist
shall provide the direction and roadmap.
37. Prospects . International & National photographic competition of NWFP . Winner
be duly rewarded . well publicized.
In the beginning starting from schools, colleges universities and general public this
competition may be enhanced to a bigger loop through the media and some popular
channels/websites/FM radio be also involved.
38. Must visit sites for each touristic potential area/city of NWFP needs to be developed. –
Who can help. We have the city significant site map of the old walled city and the original is
lying in CDMD it can be further improved with more sign boards a descriptive narration on
site and local city guided tours through trained guides. Similarly the municipality of each city
does have old and new maps and the same principle may be applied.
39. Appropriate training for LEAs personnel to deal & look after tourists. How?
LEVi persons may be imparted refresher and etiquettes short course from the professional
tourism industry people how to behave to tourists being a source of earning for the region.
40.Medical facilities at main tourist areas. How to improve. First class OPD/Causality
departments be opened up in tourist region out of ADP funds by Health department and they
be emphasized that it is the requirement bare minimum.
41. Massive awareness campaign regarding importance of tourism in earning across the
board lively hood and co opting the local community for their pro active role in ensuring
that no element (militancy) spoil the environment . How to go about it?
The present platform in tourist regions from the enterprise development point of view of
existing village organizations in tourist areas may be collaborated with and than tourism
promotion local groups be organized around there own guest houses from there existing

11. houses to be hosts to paid guests .it may also involve a cultural evening for the paid guest as
per local norms.
42. How to plan and control overcrowded tourist areas e.g Naran, Kalam, Gillyat.
The carrying capacity or in general terms the ability to hold on to a particular number of
people in a balanced manner has deteriorated with time so stringent adherence to PEPA ACT
1997 and building rules besides ban on clearing of forests are some of the many measures.
43. Prospects of targeted specific publicity literature for countries that have interest in
NWFP Tourism e.g: Printing .making available promotional material in mother tongues of
far eastern and neighboring countries would help promote tourism.
Japan - gandhara Budhiasm Japanese market needs to be more assured and provided
what promised to establish credibility.
China- Buddhiast . The Chinese market together with india and other countries in the region
could provide an easy affordable interesting package.
Indian ,market may include there places of worship and of religious importance besides other
tourist sites.
West – Mountaineering , Trekking adventure Gulf, hunting green mountain. Olives.
The olives would encourage rich farming for local communities from wild orchids grafting.
Mountaineering needs from trainers which may be had fro alpine club of Pakistan or
adventure foundation. Similarly there are licencezed trekkers with designated roots where in
permits from ministry of tourism can be obtained for specific parts of NW
FP The game reserves and hunting standards for the enthusiasts from gulf region can be
collaborated upon with wildlife and worked out.
44. How to ensure that properties of PTDC in NWFP are best utilized . and they do promote
tourism here. - What mechanism is there to check & evaluate this.
The PTDC does not held itself accountable to STC in STC memorandum its written to assist
sister organization and even not to compete them. A close liaison through PTDC board may
be worked out for such monitoring how reportedly they are being sold out..
45. Regular Arts & Crafts, festival. Where . when. How.
STC and Department of fine arts of university of Peshawar had been working in the past
closely including private fine arts institution thus competitions exhibitions of them related to

12. tourism needs to be worked out together with all to hold it at nishtar hall.also local artifacts
in collaboration with private enterprising artisan such as chappal makers, kaddar makers.
chitrali pattu, swati chader etc may also be planned,
46. What provincial taxes are levied on tourist related business e.g Hotels, Restaurants,
Travel Agent Operators, amusement parks, Fuel pumps etc
47. SomeRs.10!) bed charges plus local charges are imposed over and above the federal
taxes which are always criticized by the business owners and all the licenses are issued by the
department of tourist services having a regional office at fv trust building..
48. – How many taxes are there?
Starting from sales tax there is reportedly a mess of taxes from food items through
accommodation but its mostly evaded.
Can they be consolidated into Tourism investment Fund in the STC.
The executive order, Ordinance of competent authority after justifying consolidated taxes
reinvestment into tourism propagation shall be the route of transferring all the proceeds to
TIF encompassing its use For implementation of Tourism policy.
Spending criteria can be specified by formulation of a governing body drawn from
concerned agencies involved whether public or private.
46-A. Prospects of holding tourism Raffle week to generate funds for tourism
The activity may be arranged in consultation with IMS, University of Peshawar and all the
willing academic institutions plus banks and advertisers including TV channels. It may be
started locally to be expanded as circumstances develop ahead. .
47. Documentary film of areas of NWFP Malakand Division, Hazara etc. Making them
available
in internet & other media outlets.
WEBSITE for the sports, culture, tourism, youth affairs, archaeology and museums has been
awarded to messers softtek islamabad in april 2007 they have been paid only one fifth of rs
eight lacs fifty thousand spread over a span of two years with one year operation and
maintenance also. Regarding the payments versus progress a meeting of them has been held
with ST&IT directorate on 15.10.08.The Terms of reference of website states that tourism be
the leading supported by sports, culture, youth affairs, archaeology and museums and it has

13. been bought in MDSTC as well as Secretary notice and MD shall be Meeting the firm
responsible soon.
These consultants may also host and suggest measures such as live cameras connected to web
site of tourism in tourist areas that might give live watch access to those sites etc.
48. What feasibility studies are under process?.we are not processing any feasibility study
but we have a ten million plus two million scheme for shekh badin and mahaband for which
none turned up despite repeating the whole tendering process thrice by departmental
consultant selection committee.
What feasibility studies we have at present that were finalized in the past.
Eleven feasibilities studies namely, provincial, hazara, malakand, chairlift galyat, tanda dam,
trekking and camping in galyat, kabal hotel with golf course, extension of miandam hill
resort, mahodhand national park and tourist facilities, kund park(complex),lake saiful malook
tourist facilities besides STCs own medium plan for urban tourism for Peshawar, swat,
abbotabd, kohat, mardan and DIKhan prepared. Many other small and area specific plans
through student intern paid honoraria have been prepared other than those prepared and
executed through Funds from ADP.
49. What brochures maps, publicity materials were made by STC ?.
STC made brochures for hazara , malakand, kund, galyat, peshawar,tribal araeas, the
bhuddist areas plains of mardan , charsadda and swabi. Sign Boards, hoardings and handouts
were in addition , finally having posters , provincial brochures and videos.
Where are they?.
Mostly these brochures have been sent to various fares and marts abroad in /with the material
of Ministry of tourism /PTDC.Also local ,regional and distribution during special events have
a practice .Under world touridm organization tourism basic informational material has to be
free of cost. Some stock of videos with brochures and posters lie in the headquarters.
50. PTDC properties in Sindh were taken by the Government of Sindh given to the STDC If
yes, How.

14. The sind government must have lobbied for it and the PTDC must have been unable to
operate them.
Doing the same here would it be beneficial to us or not.
Public face is very little suited for tourism where smile(feminine) is the norm therefore in
case we lobby and succeed we may lease them out through public private partner ship.
There was a proposals to convert this Corporation to an authority.
The functions of an authority are in consonance with the international growth of economy it
may need fine tuning to the local conditions that implies also providing role models for
replication by the private sector. The notion of only being a source of income for a public
sector organization in a developing environment is difficult to justify due to the prerequisite
of a conducive environment for generating income needs to be established first.
What are pros and cons in this (income tax related).
In the current registration after obtaining through hiring of chartered firm law associates
license under section 42 of the companies act or ordinance as not working for profit
implying reinvesting into the continuous support of tourism, the corporation assets and
investments would become exempted from federal board of revenue. As an authority the
competent authority may immediately issue ordinance to be formulated from examples of
British tourism bureau or alike organization in this case Sarhad Tourism Authority would
have notl only to regulate all about tourism under an over policy but also make it grow more
faster by playing lead demonstrative role where ever required.
For archaeological sites in NWFP, periodical international conferences of
archaeologists travel writers etc need to be held.
No doubt that holding of International, national , regional ,local and specific targeted get
together of academia, media , public and private sector is a tool in promoting tourism. It has
to be sponsored by the public sector initially until its self sustaining with contribution by
benefitting industry in this case the services in tourism sector
How?
The academia, Media ,public and private sector at the local level be brought together in
seminars , workshops and conferences to ponder upon the comparative advantage of tourism

15. and its propagation in their deliberations. This process may be steadily expanded to regional
and national or international level by removing bottlenecks at each stage.
How to integrate the national Parks (2) Wild life sanctuaries (5) - game reserves (26) . into
harnessing tourism.
The parks, sanctuaries and game reserves must not be technically disturbed from wildlife,
forestry or flora-fauna department rather its function falling in the purview of Tourism may
be optimally coordinated and thoughtfully integrated similar strategy with any fedral or
government agencies shall be adopted to enhance tourists flow across the board.
How can they be improved.
The initial investment of course would be from the national exchequer that ultimately had to
be phased out for taking over by the private sector. The current rule in west is 25 percent is
retained by the state mostly in regulatory and its enforcement functions.
. Details of trekking routes. What facilities are necessary . How to go about it ?.
How to organize community participation at tourist areas.
The international center for integrated mountain development has demonstrated that tourism
promotion organization starting with clean guest house from with in the existing houses of
the villagers may become a point of interest for the tourist. This strategy may be integrated
with community organizations already working for multi-sectoral projects.
funding for the same
The existing funding of the development projects in the enterprise promotion sector may be
used for starting with.
Target areas be identified
These activities may be initialized from the kalash region in Chitral expanding to balakot and
upper Chitral later to swat and subsequently to Takhtbhai and the plains.
Model Tourist area to show Government commitment – what can be done in this area?
On the analogy of export processing zones areas can be demarked to interested investors who
may take away the profits in 25:75 ration ie reinvesting 25 percent and taking away 75
percent with no restriction on import of equipment and man power from foreign countries.
Infrastructure development

16. Roads, chopper service chartered flights, hospitals, telecommunications and appropriate
accommodation with suitable security measures are some dimensions that can be worked out
with the rest of the departments in the provincial government.
Utilities
Utilities such as net cafes, toilets, restaurants and availability of tourists purchasing items
may be made available through out the province.
Diverse entertainment
Tourists may have the options such as freely roaming around, swimming and much ,ore in
order to let them stay more resulting in more income.
Local job opportunity.
The money spent from tourists has a multiplier effect that reaches the grass root level and
thereby it helps in reduction of poverty and may be the ultimate driver of growth for a NWFP
as pointed out by the world bank in its report for the structural adjustment loan II.
Community & participation.
Unless the communities are aware of the fact that we have to sell our hospitality in a manner
that does not affect our own cultural values and are supportive for attracting more and more
tourists , it would not be possible to achieve tourism as a tool of income generation the AGA
KHAN RURAL SUPPORT VILLAGE GUEST HOUSE MODEL in hunza is a case in point.
Security.
Security is a concern until the host communities are not aware of the benefits of tourism
benefits once that’s is done it would be a more secure environment for the tourist as they will
become assets for the communities for income generations and they will take there care.
Promotion of the area to attract investment
Areas may be promoted in a manner that the people living there are supportive of touristic
activities initially pro actively propagating there traditional cultural activities. The remaining
tools may follow the word of mouth strategy.
57. Japanese Note. (Review of Investment Portfolio for promoting tourism investment in
Pakistan) a must read.
The Japanese note on investment is very cautiously promoting the ghandharan art, culture
and sites as tools for the far eastern states with one window loan service for the prospective

17. entrepreneur especially Japanese knowing guides and better transportation with acceptable
international lodging facilities including Japanese cuisine also.
Effective marketing strategy .
An effective marketing strategy is one which is self propagating once its rolled out by the
think tank of public private partner ship. It is self advancing after the initial injection of
capital and resources since the business generated from such a strategy opportionates funds
for reinvestment into it to create a bigger volume of business.
How to introduce our selves domestically and internationally to potential tourist
The writers to NWFP had been quoting it as Asias best kept secret but the word of mouth has
been instrumental for the thrill seekers to come to this region time and again. At times to
observe the USSR-AFGAHNISTAN war through the ALQAEEDA factor .even the Balakot
can be used as an instrument of tourist attraction. Ghandhara is our biggest asset coupled
with our hospitality and tribal culture.
Explicitly an advertisement on CNN/BBC with a theme such as Malaysia truly Asia would
give it a boost. It can be the land of the world largest living tribe the puktoons living on either
side of Durand line there custom and festivities etc.
Note on nature tourism by Dr. M. Mumtaz Malik a must read.
Doctor Mumtaz Malik is key expert who had been working on wild life through artificial
farming and increasing there number. However his efforts have been a solo flight despite
STC always been keen bringing him on board and trying to integrate his work with
toursim.STC has been years on the Commission on forestry and wildlife. The practice that
has been typically adopted by Doctor sahib has been diverting ecotourism funds received
from foreign donors to ecotourism restricted to wildlife silently. The term eco tourism is
ecological tourism that takes into account all living and non living things in a system such as
a pond the ingredients in it in relation to air and all surroundings form ecology.
From the point of view of tourist, as he lands what hindrances inconveniences he faces. How
can they be removed ? How can STC help ?
The hindrances/ inconvenience a tourist face after getting in into NWFP especially via air
route may be the absence of a counter at the airport that may offer pick drop, putting up at a

18. hotel, and information on what to/where to go. How ever this too is in fact absent in a very
formal form other wise informally these may be available in bits and pieces by the small
entrepreneurs like the taxi drivers and traditional tourist receiving guides that may be present
on the airport.
STC may provide a one window service through the private sector by convincing them to be
present all their services in/on a counter that STC negotiates with the civil aviation authority
and to be paid out of the contribution from the taxi operators/tour operators/travel
agents/hoteliers/tour guides.
61. Tourism Raffle week.
The tourism raffle week is a type of marketing and awareness tool which can also be used for
generating funds for the creation of the tourism investment fund. the SAAF games raffle
scheme is an example in point or the refrigerators or electronics industry uses such measures.
Funds collected be allocated to TIF.
The funds collected under the raffle scheme besides rewarding the winners may be injected
into the industry of hospitality to generate more avenues for promotion of tourism. This fund
may be managed by a board constituted for the purpose with representation from all
segments of society.
Prices would include free all inclusive tours to foreign & domestic destination.
The winners may be given awards that are adventurous tours to national and international
tourist destinations with complimentary stay and some shopping also.
It may increase awareness in public of importance of tourism for economy.
The advertising campaign and the raffle scheme itself would act as a medium of generating
public interest thereby creating a chain of dialogue for the people to think about resulting in
awareness raising.
A theme of tourist related activities can be identified in tickets sale.
The various touristic sites and cultural or special events may be synonymous with various
ticket categories increasing the knowledge about various destinations of the common man.