McDonald’s 2014 chinese rotten meat

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rculp22

2014 rotten meat scandal

Food

McDonald’s
2014 Chinese
Rotten Meat
Robert Culp

Background
• When did crisis happen?
• Where did crisis happen?
• What actually transpired?
• Who was involved in crisis?
• How did this crisis happen?
• Why is this a crisis?

McDonalds Response to Crisis
• Initial statement: Hong Kong
• Brief detached statement
• Press conference: Apologizing
• Future relationship with OSI
• Evaluation of response

Main response points
• Inappropriately: Did not cut ties to OSI
• Inappropriately: Contradicted themselves in the media
• Appropriately : Public apology & ceased sales
• In hindsight?

Work cited
China's tainted meat scandal explained. (2014, July 30). Retrieved March 24, 2017, from
http://www.cnn.com/2014/07/29/world/asia/explainer-china-meat-scandal/
Speculations, G. (2014, September 11). McDonald's Faces Declining Sales In Asia After China
Food Scandal. Retrieved March 24, 2017, from
https://www.forbes.com/sites/greatspeculations/2014/09/11/mcdonalds-faces-declining-
sales-in-asia-after-china-food-scandal/#58cf4f7c6de1
Mathew, J. (2014, August 05). McDonald's Hit by Rotten Meat Scandal in China and Japan.
Retrieved March 24, 2017, from http://www.ibtimes.co.uk/rotten-meat-scandal-mcdonalds-
sees-significant-negative-impact-china-japan-results-1459746

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McDonald’s 2014 chinese rotten meat

1. McDonald’s 2014 Chinese Rotten Meat Robert Culp

2. Background • When did crisis happen? • Where did crisis happen? • What actually transpired? • Who was involved in crisis? • How did this crisis happen? • Why is this a crisis?

3. McDonalds Response to Crisis • Initial statement: Hong Kong • Brief detached statement • Press conference: Apologizing • Future relationship with OSI • Evaluation of response

4. Main response points • Inappropriately: Did not cut ties to OSI • Inappropriately: Contradicted themselves in the media • Appropriately : Public apology & ceased sales • In hindsight?

5. Work cited China's tainted meat scandal explained. (2014, July 30). Retrieved March 24, 2017, from http://www.cnn.com/2014/07/29/world/asia/explainer-china-meat-scandal/ Speculations, G. (2014, September 11). McDonald's Faces Declining Sales In Asia After China Food Scandal. Retrieved March 24, 2017, from https://www.forbes.com/sites/greatspeculations/2014/09/11/mcdonalds-faces-declining- sales-in-asia-after-china-food-scandal/#58cf4f7c6de1 Mathew, J. (2014, August 05). McDonald's Hit by Rotten Meat Scandal in China and Japan. Retrieved March 24, 2017, from http://www.ibtimes.co.uk/rotten-meat-scandal-mcdonalds- sees-significant-negative-impact-china-japan-results-1459746

McDonald’s 2014 chinese rotten meat

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