MEDIA AND INFORMATION LITERACY PPT LESSON 1

1. MEDIAAND INFORMATION
LITERACY (MIL)
Mr. Arniel Ping
St. Stephen’s High School
Manila, Philippines
1. Introduction To Media and
Information Literacy (Part 3):
Fundamental Elements of Media Literacy
Critical Thinking
MIL PPT 03, Updated: October 26, 2016

2. LEARNING COMPETENCIES
Learners will be able to…
• discuss the fundamental elements of media literacy
(SSHS);
• relate critical thinking with media and information
literacy in the production, consumption, and transfer
of media and information products by the society
(SSHS); and
• continuously develop their critical thinking skills
(SSHS).

3. TOPIC OUTLINE
I- Fundamental Elements of Media Literacy
II- Critical Thinking
A. Definition
B. Fallacies of Thinking
C. Importance of Critical Thinking
III- Formative Assessments
A. Applying Critical Thinking

4. What is Media Literacy?
by Center for Media Freedom & Responsibility, Philippines
https://www.youtube.com/watch?v=q8ntNPXQnS0
VIDEO PRESENTATION

5. •What is media literacy?
•How is media literacy related
to information literacy and
digital literacy?
•Why is media and information
literacy very important for
democracy?
FORMATIVE ASSESSMENT: RECITATION

6. TEXTBOOK P. 15
FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ART SILVERBLATT, 1995)
1. An awareness of the impact of media.
2. An understanding of the process of mass communication.
3. Strategies for analyzing and discussing media messages.
4. An understanding of media content as a text that provides
insight into our culture and our lives.
5. The ability to enjoy, understand, and appreciate media
content.

7. FUNDAMENTAL ELEMENTS OF MEDIA LITERACY
(ADDED TO SILVERBLATT’S 5 ELEMENTS)
TEXTBOOK P. 15
6. An understanding of the ethical and moral obligations
of media practitioners.
7. Development of appropriate and effective production
skills.
8. Critical thinking skills enabling the development of
independent judgments about media content

8. •Relate the fundamental
elements of media
literacy in the following
controversial and viral
events/ issues:

9. • FHM Philippines, Cover of
March Issue, 2012
• Uploaded on FHM official
Facebook page on Feb. 25,
2012
• Issue: Racist
• Result: FHM recalls 'racist'
cover of March issue and
apologized, Bella Padilla
apologized on Twitter
CONTROVERSIAL AND VIRAL

10. • "The Naked Truth“, Bench
Philippines fashion show in
2014
• Issue: Sexist
• Result: Bench made a public
apology on Facebook, Coco
Martin issued a public apology
through an official statement
CONTROVERSIAL AND VIRAL

11. • T- Shirt at SM Store, SM Megamall
(2014)
• The issue was posted on Facebook
by Karen Kunawicz
• Issue: Trivialization of Rape,
Promoting Rape Culture
• Result: SM respond to the issue via
Twitter account @smsupermalls,
immediately pulled out all the t-
shirts of the consignor that
distributes them.
https://www.facebook.com/photo.php?fbid=1
0154573238555361&set=a.101522039106703
61.913399.590115360&type=3
CONTROVERSIAL AND VIRAL

12. WHAT IS CRITICAL THINKING?

13. THIS IS NOT CRITICAL THINKING!

14. WHAT IS CRITICAL THINKING?
• Critical thinking is the intellectually
disciplined process of actively and
skillfully conceptualizing, applying,
analyzing, synthesizing, and/or
evaluating information gathered from,
or generated by, observation,
experience, reflection, reasoning, or
communication, as a guide to belief
and action ( Scriven and Paul, 1987)

15. • Critical thinking is thinking about
your thinking while you're thinking
in order to make your thinking
better (Paul, 1992)
WHAT IS CRITICAL THINKING?

16. Why is critical
thinking very
important?

17. The ability to recognize fallacies of thinking is one of
the fundamentals of critical thinking.

18. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

19. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

20. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

21. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

22. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

23. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

24. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

25. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

26. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

27. GIVE AN EXAMPLE OF THIS FALLACY OF
THINKING.

28. FALLACIES OF THINKING
You can learn more about fallacies by visiting
these sites:
http://www.iep.utm.edu/fallacy/
http://www.nizkor.org/features/fallacies/

29. • What message or
argument is presented
in this poster?
• Do you agree with the
message or argument?
Why or why not?
FORMATIVE ASSESSMENT
APPLYING CRITICAL THINKING

30. VIDEO PRESENTATION
CURRENT EVENTS
WATCH: 10 Biggest Scams in PH
by ABS-CBN News
https://www.youtube.com/watch?v=0d33x7VMv0g
How can media and information literacy save
Filipinos from investment scams?

31. •Why is it important for students to
develop their critical thinking
skills?
•How is critical thinking related to
media and information literacy?
FORMATIVE ASSESSMENT:
RECITATION

32. REFERENCES
• Media and Information Literacy by Boots C. Liquigan,
Diwa
• http://www.projectlooksharp.org/
• http://highered.mheducation.com/sites/dl/free/00728275
80/88223/bar27580_ch02.pdf
• http://depts.washington.edu/nwmedia/sections/nw_cente
r/curriculum_docs/stud_combine.pdf
• http://www.iep.utm.edu/fallacy/
• https://churchm.ag/logic-fallacy/

33. REFERENCES
• http://www.skillsyouneed.com/learn/critical-thinking.html
• http://www.gmanetwork.com/news/story/380375/hashta
g/rape-t-shirt-at-sm-store-draws-outrage-online
• http://www.gmanetwork.com/news/story/249620/showbi
z/fhm-recalls-racist-cover-of-march-issue-apologizes
• http://www.gmanetwork.com/news/story/380375/hashta
g/rape-t-shirt-at-sm-store-draws-outrage-online