The document outlines a marketing campaign for the Joyville chocolate brand. It discusses improving unclear messages in the current campaign, effectively communicating the consumer benefits of chocolate consumption, and ensuring consistent messaging across all communication tools. It recommends using emotional appeals highlighting moments of joy for consumers, educating consumers about their role in Joyville, and employing execution techniques across mediums to influence buying behavior and integrate the Joyville platform with shopping experiences. The conclusion advocates developing a stronger integrated campaign by implementing consistent messages, using emotional appeal and brand imaging, introducing point-of-purchase advertising, and developing a new tagline.
Susan Frazier, director of custom research at PBS, shares how their organization creates customer-led marketing campaigns that continually elevate their content, ratings and brand: http://bit.ly/2Aw3xkL
The Power of Promotional Products: Advertising Specialties Impressions Study. Copyright ASI (Advertising Specialty Institute) and "The Number That Matters" presented to BNI Embarcadero by Andy Foster.
Susan Frazier, director of custom research at PBS, shares how their organization creates customer-led marketing campaigns that continually elevate their content, ratings and brand: http://bit.ly/2Aw3xkL
The Power of Promotional Products: Advertising Specialties Impressions Study. Copyright ASI (Advertising Specialty Institute) and "The Number That Matters" presented to BNI Embarcadero by Andy Foster.
Case Study: How to used social, paid and influencer marketing to drive brand ...Sociallybuzz
We used a combination of local ads, sponsored posts, contests, event ads, google banner ads, Instagram ads, Snapchat Geofilter and a strategic influencer campaign to drive mass awareness and foot traffic to the grand opening.
See more: www.Sociallybuzz.com
Case Study: How to used social, paid and influencer marketing to drive brand ...Sociallybuzz
We used a combination of local ads, sponsored posts, contests, event ads, google banner ads, Instagram ads, Snapchat Geofilter and a strategic influencer campaign to drive mass awareness and foot traffic to the grand opening.
See more: www.Sociallybuzz.com
lululemon case study: holiday marketing campaigneuniqely
Slide deck presentation for a social media case competition.
The challenge: Create a creative holiday campaign to boost brand awareness and gain new following.
Advertising campaign prepared and presented to Jae Goodman (CCO at CAA) and Chris Thorne (CMO at Honest Company) on July 28th, 2016.
"Honest Moments" was official adopted and implemented as the company's first brand campaign in February 2017
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Linqia how celestial seasonings tea runs influencer marketingLinqia
Influencer marketing isn’t just a trend, according to Altimeter Research it is now “an integral part of any digital media plan”. Marketers are spending more and more on influencer marketing, but it’s hard to sometimes know if you’re setting up and leveraging influencer in the right way.
Watch our new webinar featuring Yolanda Youts, Director – Shopper Marketing & Insights at Hain Celestial, as she discusses why she first used influencer marketing and the results she’s now seeing, with Linqia’s Director of Marketing, Alicia Mickelsen. Yolanda will walk through a few case studies, chat about lessons learned that you can implement at your own organization, and explain why an always-on influencer strategy is essential.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
5. Execution techniques –
emotional appeals
•‘Moment of joy’ for consumers
•Educate consumers about their
role in Joyville
•Influence buying behaviour
•Employed across a range of
communication tools
6. Execution techniques – POP
materials
•Potential to influence buying
behavior
•Integrate Joyville platform and
the consumer shopping
experience
7. Execution techniques –
change the ‘10% more Joy’
tagline
• Reinforce the benefits consumers
get from chocolate (positive
emotions)
8. Conclusion
Work collaboratively to develop a stronger
integrated marketing communications
campaign in the following ways:
• Implement consistent messages
•Use emotional appeal and brand imaging
•Introduce POP advertising
•Develop a new tagline
Editor's Notes
(30 seconds)Hello and welcome to CNMD’s creative marketing communications strategy pitch for Cadbury.We are a leader in developing campaigns for business’s seeking to improve their integrated marketing communications. Our most successful marketers, Yunhua Chen,Christy Nixon,Saida Mathew and Jessice Dwyer, have been selected to work collaboratively with you and your marketing team, to further develop and improve marketing communications with your target audiences.This presentation will discuss the issues with the two current campaigns; Joyville and Free the Joy, and make recommendations for revised strategies and communication tools.
(30 seconds)The aim of the Cadbury Joyville campaign was to build brand awareness through the creation of the Joyville platform; thespecial place that exists in all chocolate lover’s minds, the place where Cadbury chocolate is made. In 2014, Cadbury built on the world of Joyville in their ‘Free the Joy’ campaign. It is still underway and continues with the ‘fun, playful and joyful’ theme, but appears to be taking a more consumer focused approach; marketing communications are attempting to convey the ‘moment of joy’ that can be experienced by consumers when they eat a piece of Cadbury chocolate.
(1 minute)The Joyville campaign was good at creating awareness and building the Joyville platform in the target audiences minds. However, there were inconsistencies between the communication tools which resulted in the messages not being interpreted by consumers as intended by Cadbury. The consumers were unclear about messages such as what it means to have a glass and a half of milk. They also had difficulties in identifying their role within the Joyville world due to the inconsistencies. Some advertisements invited consumers to be part of Joyville world, such as the Cadbury Easter Bunny television commercial, while others such as the Cadbury Dairy Milk presents Marvellous Creations television commercial implies the Joyville platform as inaccessible to consumers. 10% more joyUnder the Joyville campaign the size of the Dairy Milk chocolate blocks increased by 20 grams and the tagline attached was ’10 percent extra joy’. However, consumers are aware that 6 months earlier the blocks were actually 250grams, and now they are only 220 grams. The action was perceived to be deceitful and disrespectful by loyal consumers.
(30 seconds)Building on the Joyville campaign, Feel the Joy should communicate the consumers role and the benefits they get from eating Cadbury chocolate, as this will further involve and consequently engage target audiences. This theme must be consistent across all marketing communication tools, as consistency is essential in delivering a integrated marketing communications mix that clearly communicates the desired messages to the consumer.http://www.birminghammail.co.uk/whats-on/family-kids-news/5-cracking-easter-activities-birminghams-6876395Cadbury Easter Bunny(target market: family customers)Creating some activities: Customers can come in chocolate factory to make their own Easter chocolateChildren collect Easter-eggs in the game zone, and then they will win a prize.Making TV ads and social media to extend this activities.Marvellous Creations?Outstanding the idea of the Marvellous Creations, such as jelly, peanuts, and new appearance or package.Outstanding the new point of stuffing and change the package which did not attractive.
(40 seconds)In order toeducate consumers about consumption benefits, for example, the moment of joyeducate consumers about their role in Joyville, andInfluence buying behaviour,Cadbury should employ emotional appeals and brand imagining techniques aimed at target audiences. Research shows that emotional advertising is extremely effective for product categories that are naturally associated with emotions (such as chocolate). Therefore, this technique should prove successful in convincing consumers to purchase their own ‘moment of joy’. Cadbury could do this across a range of communication tools, including but not limited to, TV advertisements, newspaper and magazine advertisements, product packaging and social media.
t(40 seconds)Cadbury should invest in more point-of-purchase (POP) advertising in supermarkets and mass merchandise retailers. This recommendation is based on the fact that a) a high proportion of all confectionary purchases are unplanned (up to 90%) and b) research shows in store media, signage and displays heavily influence customer purchase decisions.Implications of this research are consumer purchases of confectionary products are often unplanned, anid Cadbury therefor have the potential to heavily influence this unplanned buying behaviour through in store POP advertising. Through POP advertising in supermarkets and mass merchandise retailers, Cadbury can further reinforce the Joyville platform and integrate the Joyville platform and and consumer shopping experience.
(10 seconds)Due to the criticism received from the “10% more Joy” promotion of the Joyville campaign, it is highly recommended that Cadbury discontinue this tagline. The creation of a new tagline that steers away from a money value proposition and instead focuses on the emotional benefits for consumers will help to reinforce the positive emotion
** mention that aspects worked/ aspects didn’t’Joyville is a strong campaign that has built brand awareness and developed a platform that will be able to be used as a base for many future Cadbury campaigns. We believe though, that there is potential for the Joyville campaign to become more successful by implementing a consistent messages across all communication tools, use emotional appeal and brand imaging techniques, introduce POP advertising and change the 10% more joy slogan. CNMD Marketing Communications Agency wish to work alongside with Cadbury’s Marketing team to be able to help Joyville reach its fullest potential