This document provides definitions and examples of common MBA jargon and concepts, including SWOT analysis, CRM/ERP, globalization, organizational culture, buy-in, best practices, socialnomics, core competencies, leverage, and synergy. SWOT analysis examines a company's strengths, weaknesses, opportunities, and threats. CRM manages customer relationships while ERP integrates departments. Globalization demonstrates comparative advantages through international trade. Organizational culture reflects what a company values. Buy-in from stakeholders is crucial for a project's success. Best practices are adopting other companies' most effective processes. Socialnomics believes social media will drive all marketing. Core competencies are what a company does better than competitors.

1. MBA Jargon Demystified
a TOP 10 countdown

3. SWOT analysis

4. Example:
SWOTanalysis
Strengths
• Lower overhead costs
• No membership required
Weaknesses
• Limited selection
• High wait times
Opportunities
• Offer streaming service
• Multiple screens for multiple
customers
Threats
• Physical disc moving to
digital
• Piracy

6. CRM / ERP

7. CRM/ERP
CRM = Customer Relationship Management Software

8. CRM/ERP
CRM Major Players….

9. CRM/ERP ERP = Enterprise Resource Planning
System that integrates all departments like finance,
sales, marketing, CRM and operations
Key ERP Players…

11. Globalization

12. Globalization
Finally understanding international trade is not a
zero sum game. Trading partners are all left
better off utilizing comparative advantages

13. Globalization
Explains why cotton grown in Texas is shipped to
textile factories in Shanghai before returning to the
U.S. for consumption

15. Organizational
CULTURE

16. Org.CULTURE
What does your organization value?
Does it have a flat or tall org chart?
Are rewards group or individually awarded?

17. Org.CULTURE
Disney’s imagineering portmanteau implies a culture
of innovation that is also employee-centric

19. Buy in

20. Buyin
Ultimately a project will fail if key stakeholders are
not committed
Viacom CEO Sumner Redstone did not get buy in from the heads
of CBS and Paramount causing a split shortly after the merger

22. BEST Practices

23. BESTPractices
Crowdsourcing other firms’ processes and
adopting what they do best
Example:
Domino’s tracks ambulance routes to determine
quickest lanes to delivery their pies

25. Socialnomics

26. Socialnomics
Belief that ALL marketing and sales will eventually
(in near future) be driven my SOCIAL MEDIA
instead of traditional media
One in every seven minutes spent
online is spent on Facebook
Trust TV ads… 47%
Trust friends’ word of mouth… 92%

28. CORE competencies

29. COREcompetencies
The few things that a company is better at doing
than any other company
Example:
Netflix exploited its superiority in delivering
discs to beat Blockbuster

31. Leverage

32. Leverage
Once a proper finance term, leverage is now used
to describe how a company can use favorable
position in one thing to its advantage in another

34. Synergy

35. Synergy
Combination of multiple systems for an end greater
than the sum of its parts
Example:
CBS partners with BIG Reliance in emerging
Indian market. In exchange for its content and
global brand, CBS gets Reliance cultural
guidance and political connections