The MBGuide project was started in responce to one of the most important modern challenges: how not to be lost in the ocean of informations and elaborate technologies, which stay around us everywhere, including journeys? The MBGuide project mission is to provide the tourists and residents with important and relevant information about the sorrounding environment. MBGuide can voice the informations if reading from the screen is inappropriate.
MBGuide is based upon many modern technologies. Utilizing geoinformation server-side API from OpenStreetMap and a client-side speech engine, the application quickly and without extra traffic will provide the smartphone owner with data filtered according to his preferences.
MBGuide: showing you your personal road.
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
Pass the i pad please - 5 Lessons for Creating Great Tablet ExperiencesAnswerLab
As the tablet market continues to grow, so does the need to keep pace with the interaction challenges and opportunities these devices provide. The tablet platform raises unique challenges for developing and testing digital experiences. As a guide for user experience professionals, developers, designers, and product managers, AnswerLab has identified three key trends across our tablet UX research and will provide five lessons for creating tablet experiences, as well as best practices for conducting tablet research.
This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
Agenda:
14:00 Welcoming words, Karl Ots / Symbio
Responsive web
Dedicated mobile site
PhoneGap hybrid apps
Native HTML5 apps
Discussion & networking
Speaker:
Sebastian de Mel, frontend developer at Exove Oy.
Sebastian has been in the web business as a entrepreneur for over 5 years until recently when he joined the ranks of Exove Oy, whose customers include: Nelonen, Fiskars Bonnier publication and others. He studied algorithms in University of Tampere and has a Media-assistant degree. Technologies he uses in his daily work are: JavaScript (Underscore, jQuery, Zepto etc.), PhoneGap, eZ Publish, Drupal, Concrete5.
Event coordinator, Karl Ots: tel. 050 480 1102, email karl.ots [at] youngdevelopers.fi
Mobile Learning Guide App: Webinar for Training MagazineLearnedadlmobile
The ADL Mobile Learning Team recently released a mobile version of their mLearning Guide on the web and in various mobile platforms and app stores using the jQuery Mobile framework and PhoneGap.
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
Understanding the Complex Mobile Landscape R2integrated
Does your organization have a mobile strategy? While businesses can benefit from the development of a mobile strategy, not all businesses will benefit from the development of a mobile app. Determining where your mobile app will add value while extending your brand is a significant challenge. Join R2integrated CTO, Chris Chodnicki as he walks you through the ever-changing mobile marketing ecosystem and how it can effectively tie into an integrated marketing program. Learn all of the integral parts included in an effective mobile marketing campaign. We will explore:
Understanding the complex mobile landscape:
- The Mobile Matrix: Does mobile make sense for your business?
- Tips for successful mobile marketing programs
- Integrating QR codes, social media & text message marketing campaigns
- Tracking the success of mobile marketing campaigns
This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
Pass the i pad please - 5 Lessons for Creating Great Tablet ExperiencesAnswerLab
As the tablet market continues to grow, so does the need to keep pace with the interaction challenges and opportunities these devices provide. The tablet platform raises unique challenges for developing and testing digital experiences. As a guide for user experience professionals, developers, designers, and product managers, AnswerLab has identified three key trends across our tablet UX research and will provide five lessons for creating tablet experiences, as well as best practices for conducting tablet research.
This time AppTalk will focus on the everyday question of web applications vs hybrid applications vs native mobile applications. We'll provide guidance in making the business decision between these approaches. This will be presented through practical real-life cases. The focus will be on mobile applications rather than games.
Agenda:
14:00 Welcoming words, Karl Ots / Symbio
Responsive web
Dedicated mobile site
PhoneGap hybrid apps
Native HTML5 apps
Discussion & networking
Speaker:
Sebastian de Mel, frontend developer at Exove Oy.
Sebastian has been in the web business as a entrepreneur for over 5 years until recently when he joined the ranks of Exove Oy, whose customers include: Nelonen, Fiskars Bonnier publication and others. He studied algorithms in University of Tampere and has a Media-assistant degree. Technologies he uses in his daily work are: JavaScript (Underscore, jQuery, Zepto etc.), PhoneGap, eZ Publish, Drupal, Concrete5.
Event coordinator, Karl Ots: tel. 050 480 1102, email karl.ots [at] youngdevelopers.fi
Mobile Learning Guide App: Webinar for Training MagazineLearnedadlmobile
The ADL Mobile Learning Team recently released a mobile version of their mLearning Guide on the web and in various mobile platforms and app stores using the jQuery Mobile framework and PhoneGap.
05 GoMeasure (sg and kl) - measuring the mobile visitor - nash islam - googleVinoaj Vijeyakumaar
Nash Islam, Head of Mobile Ad Operations for Google APAC, walks through measuring mobile visitors with Google Analytics. These slides were presented at the "GoMeasure with Google Analytics" events held in Singapore (Sep 6 2011) and Kuala Lumpur (Sep 8 2011).
3. Off-line is overloaded
with information
And Yes, mobile pseudo-online
not a solution, yet… Before us.
3
4. • More than 50% Internet users in Europe
(aged 16 - 74) arrange their trips themselves
without travel agencies, using on-line services.
Source: Eurostat, Travel agencies statistics
• 15% of travelers in US use special guides for trip
planning (non-business traveling).
Source: U.S. Travel Association,
travelhorizons
4
8. Consumer
Problems
• It is difficult for travelers to search
points of interest around themselves
without preparation;
• Citizens cannot discover new spots moving
while intensively using the mobile device.
8
9. About project
MB-Guide will tell you
about attractive objects
nearby, based on your
own preferences and
social interests.
9
10. Technologies
– Personalized Geo search
– Universal Google voice synthesizer
– Russian voice, generated using high quality voice
engine, produced by partner Speech Technology
Center.
– Point Of Interest Web information mining
– MB-Guide doesn't require continues
user interaction while working.
10
11. User stories
Profile 1
Citizen found himself in the center of the city
looking for entertainment.
Profile 2
Active traveler searching points of interest
without planning.
11
13. The Team
Fyodor Part– mobile apps. development, analytical engine. Experience in high
quality intellectual algorithms development. NRU IFMO – CT dep., master.
Aleksandr Farseev– mobile apps. development, management. Experience in
mobile applications development. NRU IFMO – Computing dep., master
student, RGPU mathematical dep. PhD student
Ilya Gossoudarev– server side development. High experience in web
development. PhD, RGPU, SPBAPPO
Dmitry Makarov–advising, management, development. Experience in startups.
NRU IFMO – CT dep., master.
13
14. Competitors
• mTrip
• Triposo – ~ 100k - 500k installations
• Qwiki – more than 500 000 iPad downloads
• Wikitude – 5 million users
• Google Goggles – 10-50 million installations
• Lonely Planet guides
14
16. Car navigation market
Car navigators market Russia only in
late 2011 year was 1 572 000 items.
Source: DISCOVERY Research Group
• iGO
• Foxonn
• Garmin
16
18. Advantages
• Satisfaction and creating of
spontaneous interest on site.
• No preparations. No plans.
Just turn on and enjoy
the world around you.
18
19. IP
Developed methods of extraction and preparation
(pre-treatment) of information are the intellectual
property. US Patenting perspective.
19
20. Project status
What has been done:
– Business model
– The team
– Agreement with a partner - a leading manufacturer of
voice synthesizer
– Windows Mobile prototype (alpha)
– Android app development in process
20
21. Short term plan
Short term plan:
–Usability testing with the audience. Identifying
target user groups behavior.
–Releasing Windows Phone app on marketplace
–Releasing Android version
–iPhone app development
21
Путешественникам сложно разведывать окрестности , особенно без знания языка. Существующие навигаторы и электронные гиды полноценно не использую Интернет. Они предоставляют малый срез информации по стандартному списку POI . Нельзя идти/ехать и смотреть в навигатор/таблетку/мобильный. Заранее планировать не вариант.
MB-Guide найдет информацию об окружающих интересущих туриста местах и удобно оповестит об этом пользователя. Проведет экскурсию голосом или выведет информацию на экран. Гид не требует управления и рассказывает о том, что вокруг, учитывая социальные интересы пользователя.