Maybelline launched an innovative marketing campaign in London to promote its new Sky-High mascara. Large mascara wands were suspended from billboards at busy locations like train stations so that as public transportation passed by, it appeared the wands were stroking the lashes of the buses and trains. Fake eyelashes were also attached to further enhance the effect. This unique interactive campaign went viral both locally in London and globally online. The campaign's theme emphasized how Maybelline's mascaras can transform lashes to be bold and beautiful, elevating one's natural beauty and empowering confidence.

1. Maybelline Lash Out Campaign London

2. Introduction
• Maybelline New York consistently brings innovation and expertise to the
forefront.
• Their dedication to research and development results in breakthrough
formulas, cutting-edge technology, and trendsetting products that cater to
diverse beauty needs.
• It embraces the belief that beauty is for everyone. Their inclusive approach
celebrates diversity and empowers individuals to express their unique
selves through makeup.

3. Introduction
• As a trendsetter in the industry, Maybelline New York sets the bar high
with iconic products and campaigns.
• Its recent campaign in UK has blown all over the internet, promoting its
mascara.
• Maybelline set up larger than life, King Kong-esque mascara wands dotted
across London.
• The wands, are suspended from billboards for Maybelline’s new Sky-High
mascara at central locations like Tube stations or traffic crossings

4. Introduction
• As buses and tube trains pass by the appropriately placed wands,
their eyelashes are stroked by the wand in the style of applying
mascara.
• Maybelline has also attached large fake eyelashes to the buses and
Tube trains.
• This is one of the most unique and interactive marketing campaigns
I have come across. The brand does justice to its product and
creates buzz not only in London but across the globe through this
viral campaign.
• Maybelline continues to be at the forefront of beauty trends,
inspiring millions around the world to experiment and express their
personal style.

5. Campaign Images and Videos

6. Campaign
Images and
Videos

7. Underlying Theme
The underlying theme of Maybelline’s Lash Out campaign is typically centered around the idea of
bold and beautiful lashes that enhance one's natural beauty.
Maybelline aims to convey the message that their mascaras can transform and elevate the
appearance of lashes, providing length, volume, and definition.
The brand emphasizes the empowerment and confidence that comes with having stunning
lashes, highlighting the transformative effect it can have on a person's overall look.
The underlying theme of Maybelline's mascara marketing campaigns revolves around the
idea that bold and beautiful lashes can be achieved with their products, ultimately enhancing
the confidence and beauty of the wearer.