Avon
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Avon Products Inc is the world's largest direct seller of beauty products with annual sales of $5 billion. It was founded in 1886 and has 2.8 million sales representatives worldwide. Avon uses a direct selling model to distribute its products which include makeup, skincare, jewelry, and fragrances. While Avon has far greater revenues than its competitors Mary Kay and Revlon, it is considering establishing retailer partnerships or e-commerce sales to increase revenues further.
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Avon
Avon is an American international manufacturer and direct selling company founded in 1886 that sells cosmetics, clothing, toys and other personal care products. It employs over 6 million independent sales representatives worldwide to sell products directly to customers. While Avon originated in the United States, over 80% of its sales now come from outside North America as it has expanded globally. Direct selling of Avon products by women representatives provides opportunities for entrepreneurship and supplemental income.
Avon Presentation
This document discusses the history and business model of Avon Products. It was founded in 1886 and became the world's largest seller of beauty products. Avon utilizes a direct sales model with over 2.8 million independent sales representatives worldwide. The document analyzes Avon's challenges in strengthening its brand image, leveraging into new markets, and accelerating growth. It also examines Avon's sales process, marketing strategies, and the debate around utilizing their website for both business-to-consumer (B2C) and business-to-business (B2B) relationships. The recommendations are for Avon to use the B2B path to ease online ordering for representatives while also employing the B2C path, as 18% of customers buy directly
AVON Products Inc
Avon Products Inc. was founded in 1886 as the California Perfume Company by David H. McConnell. It started by offering women the opportunity to sell beauty products directly to customers. Over time, Avon grew and expanded internationally. Some key events include opening the first international office in Canada in 1914, changing its name to Avon Products Inc. in 1939, and having its first television advertising in 1953. Today, Avon has a global presence and aims to be the beauty company most women turn to worldwide through its direct sales model. However, Avon has faced challenges in recent years including declining revenue, an aging customer base in North America, and increased competition.
Avon Products Inc
The document outlines Avon's strategic management case study, including an analysis of Avon's internal strengths and weaknesses as well as external opportunities and threats, and recommends potential strategies for Avon such as expanding into key Asian and African markets to pursue growth opportunities, building their brand image among Generation Y consumers in North America, and focusing on innovations in their core beauty products.
Avon: The Company For Women
Avon conducted surveys, focus groups, and content analysis to understand how 18-21 year olds perceive the brand. They found this age group is mostly unaware of Avon's products and associates the brand with older demographics. Expanding distribution to retail stores and increasing social media presence on platforms popular with 18-21 year olds, like Instagram, along with celebrity endorsements and promotions, could help Avon appeal more to this target audience.
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2016 barclays global consumer staples conference avon
This document provides a summary of Avon's financial performance and outlook. It discusses Avon's revenue trends over time, with revenue increasing in constant currency driven primarily by top markets, though declining on a floating currency basis due to foreign exchange impacts. The document also summarizes Avon's Q2 2016 performance with revenue and profits up year-over-year in constant currency. Finally, it discusses Avon's debt maturity profile and liquidity position following recent financing transactions.
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Avon
Avon is an American international manufacturer and direct selling company founded in 1886 that sells cosmetics, clothing, toys and other personal care products. It employs over 6 million independent sales representatives worldwide to sell products directly to customers. While Avon originated in the United States, over 80% of its sales now come from outside North America as it has expanded globally. Direct selling of Avon products by women representatives provides opportunities for entrepreneurship and supplemental income.
Avon Presentation
This document discusses the history and business model of Avon Products. It was founded in 1886 and became the world's largest seller of beauty products. Avon utilizes a direct sales model with over 2.8 million independent sales representatives worldwide. The document analyzes Avon's challenges in strengthening its brand image, leveraging into new markets, and accelerating growth. It also examines Avon's sales process, marketing strategies, and the debate around utilizing their website for both business-to-consumer (B2C) and business-to-business (B2B) relationships. The recommendations are for Avon to use the B2B path to ease online ordering for representatives while also employing the B2C path, as 18% of customers buy directly
AVON Products Inc
Avon Products Inc. was founded in 1886 as the California Perfume Company by David H. McConnell. It started by offering women the opportunity to sell beauty products directly to customers. Over time, Avon grew and expanded internationally. Some key events include opening the first international office in Canada in 1914, changing its name to Avon Products Inc. in 1939, and having its first television advertising in 1953. Today, Avon has a global presence and aims to be the beauty company most women turn to worldwide through its direct sales model. However, Avon has faced challenges in recent years including declining revenue, an aging customer base in North America, and increased competition.
Avon Products Inc
The document outlines Avon's strategic management case study, including an analysis of Avon's internal strengths and weaknesses as well as external opportunities and threats, and recommends potential strategies for Avon such as expanding into key Asian and African markets to pursue growth opportunities, building their brand image among Generation Y consumers in North America, and focusing on innovations in their core beauty products.
Avon: The Company For Women
Avon conducted surveys, focus groups, and content analysis to understand how 18-21 year olds perceive the brand. They found this age group is mostly unaware of Avon's products and associates the brand with older demographics. Expanding distribution to retail stores and increasing social media presence on platforms popular with 18-21 year olds, like Instagram, along with celebrity endorsements and promotions, could help Avon appeal more to this target audience.
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Through AdYogi's expertise in Facebook Ads, it has driven sales of various clients and has helped them gain exceptional returns on their Ad Spend. From jewelry and fashion, to real estate and sports, AdYogi has served various E-Commerce players.
To get best returns on Facebook Ads, sign up on app.adyogi.com today!
2016 barclays global consumer staples conference avon
This document provides a summary of Avon's financial performance and outlook. It discusses Avon's revenue trends over time, with revenue increasing in constant currency driven primarily by top markets, though declining on a floating currency basis due to foreign exchange impacts. The document also summarizes Avon's Q2 2016 performance with revenue and profits up year-over-year in constant currency. Finally, it discusses Avon's debt maturity profile and liquidity position following recent financing transactions.
Avon Products Inc.
Avon Products is the world's largest direct seller of cosmetics and beauty products. It was founded in 1886 and pioneered the door-to-door direct sales model. Avon expanded globally throughout the 20th century but began facing challenges in the late 1970s as women entered the workforce. In the late 1990s and 2000s, Avon pursued business diversification and restructuring to boost revenues and transition to new sales models like e-commerce. The document provides an overview of Avon's history, financial performance, strengths, weaknesses, opportunities, threats, and recommendations for the company's strategy going forward.
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Avon faces both internal and external challenges that require strategic action. Internally, strengths include Avon's strong brand image and customer loyalty, but weaknesses include high advertising costs and lack of control over representatives. Externally, opportunities exist in emerging markets and online sales, but threats include intense competition and declining sales in North America. The document analyzes Avon's situation and formulates two grand strategies: 1) expand into international markets to leverage cultural adaptation strengths and emerging market opportunities, and 2) develop less expensive products for lower income customers to address weaknesses in product costs and threats from economic pressures. A quantitative strategic planning matrix scores each strategy based on how well strengths can be leveraged and weaknesses/threats can be mitigated.
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Avon Products Inc.
Avon Products is the world's largest direct seller of cosmetics and beauty products. It was founded in 1886 and pioneered the door-to-door direct sales model. Avon expanded globally throughout the 20th century but began facing challenges in the late 1970s as women entered the workforce. In the late 1990s and 2000s, Avon pursued business diversification and restructuring to boost revenues and transition to new sales models like e-commerce. The document provides an overview of Avon's history, financial performance, strengths, weaknesses, opportunities, threats, and recommendations for the company's strategy going forward.
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Oriflame is an international beauty company founded in 1967 that sells its products through a network of 3.6 million independent consultants across more than 60 countries. It offers a wide range of beauty products including skincare, makeup, fragrances and more. Oriflame markets its products primarily through these independent consultants and also sells online. It emphasizes social responsibility and supports various charities worldwide.
Avon oral-presentation complete
Avon faces both internal and external challenges that require strategic action. Internally, strengths include Avon's strong brand image and customer loyalty, but weaknesses include high advertising costs and lack of control over representatives. Externally, opportunities exist in emerging markets and online sales, but threats include intense competition and declining sales in North America. The document analyzes Avon's situation and formulates two grand strategies: 1) expand into international markets to leverage cultural adaptation strengths and emerging market opportunities, and 2) develop less expensive products for lower income customers to address weaknesses in product costs and threats from economic pressures. A quantitative strategic planning matrix scores each strategy based on how well strengths can be leveraged and weaknesses/threats can be mitigated.
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Avon
- 1. Avon Product Inc Presented By: Ammar Qureshi Raja Dilawar Ayub Awais
- 2. Introduction • Formed by David McConnell in 1886 as the California Perfume Company. • Name changed to Avon in 1939. • 100 products including perfumes, low-cost home and beauty products and personal care items like toothbrushes. • World’s largest seller of beauty products. • 5th largest beauty company overall with annual sales of $5 billion. • 2.8 million sales reps worldwide and .5 million in US.
- 3. MISSION • The Global Beauty Leader:We will build a unique portfolio of Beauty and related brands, striving to surpass our competitors in quality, innovation and value, and elevating our image to become the Beauty company most women turn to worldwide. • The Women’s Choice for Buying • The Premier Direct Seller • The Best Place to Work • The Largest Women’s Foundation • The Most Admired Company
- 4. Proposed Vision Statement • To be the company that best understands and satisfies the product, service and self- fulfillment needs of women
- 5. Avon products • Make up • Skincare • Bath & body • Hair care • Jewelry • fashion
- 6. Continue
- 7. Channel of Distribution • Avon use direct selling. • The company is the world’s largest direct seller with 5.4 million Avon representatives in over 100 countries. • In 2007, the company increased its investment in representatives by over $120 million.
- 10. Cont..... • Avon is nearly eight times larger than Revlon. • In terms of channel of distribution, Mary Kay, Inc. most closely resembles Avon because both use a direct marketing approach. • Avon has 42,000 employees worldwide, and Mary Kay has 5,000 and Revlon has 5,600. • The revenues of Avon also far exceed those of its closest competitors, with Mary Kay selling $2.40 billion and Revlon selling $1.35 billion in 2008 as compared to Avon’s $10.37 billion.
- 11. Input Stage
- 12. IFE Matrix
- 13. EFE Matrix
- 14. CPM
- 15. Matching Stage
- 17. Grand Strategy
- 18. Space Matrix
- 19. Con.....
- 20. Financials
- 21. Income Statement
- 22. Blance Sheet
- 27. Projected Ratios
- 28. Decision Stage
- 29. QSPM
- 30. Cont....
- 31. Cont....
- 32. Cont...
- 33. Recomendation • they need to establish intermediary foe sale like retailer or distributor. • and secondly they need sell thier product through internet because they have already good brand image and customer realationship. • this wii help to increas revenue.
- 34. Strategy • They use two strategy in 2009. • 1st Market Penetration • 2nd is Product Development
- 35. Implementation • Avon is implementing a 2009 restructuring program that includes closure of two manufacturing facilities. • The company continues to invest heavily in online search engines and Internet carrier sites.
- 36. Conclusion • On May 5, 2009, Avon Products Inc. reported first quarter 2009 total revenue of $2.2 billion, which was 13 percent lower than that of 2008’s first quarter. • For the second quarter of 2009, Avon’s revenues increased 5 percent in local currency, after the 3 percent increase in the first quarter. • For that second quarter, Avon’s revenues were up13 percent in Latin America, 4 percent in North America, 8 percent in Western Europe, 6 percent in Central and Eastern Europe, 10 percent in Asia Pacific and 52 percent in China.