Mini case study on L'Oreal in accordance with the designing and Managing integrated Marketing Communications

1. Mini Case Study On L'Oréal

2. Originated in Paris in
1909, By Eugene
Schueller as a hair dye
selling company

6. Integrated marketing
communications (IMC) is an
expansion of
existing marketing strategies, to
optimize the communication of
a consistent message of the
company's brands to
stakeholders.
Coupling methods together improves communication as it harnesses the benefits of
each channel, which when combined together builds a clearer and vaster impact than
if used individually

7. • Creative Communication using messages
• Integrated Personal and Mass Communication
L'Oréal IMC Strategies Stand Out from the rest of the
brands due to :
• Integrated Traditional and mass media
• Excellent Brand Ambassadors

8. Micro Model:
Micro Communication is the
art of small scale,
interpersonal communication
It is the type of
human communication that
determines your worth
Macro Models:
Used when Communications
Concentrate on Specific Consumer
Responses. Uses Hierarchy models
involving cognitive, affective &
behavioral responses

11. L'Oréal Paris Revolutions the
advertising world with a
legendary Slogan of
‘ Because I am
worth it “
Hence targeting the Women
to Spend Money for these
beauty products.

12. Various Sales Promotion Strategies

13. Promoting its brands in events such as Paris Fashion week , Cannes Film festival and many more such events

14. Involves well though
out programs.
For Example : The
Rent Runway Projects
help promote and at
the same time invoke
positive opinions
about the targeted
costumers

15. Through various platforms
such as:
Mooda.com
NYKKA.COM
Facebook, Twitter, Snapchat]
Teamed with Facebook to
start a beauty channel called
“Destination Beauty”.

16. In 2014, L'Oréal launched Make up genius App that allowed women to test
different looks and products

18. Najwa Karam , a top
Lebanese singer
So Couture Eid look
Campaign 2014

21. Created by Bharat
Maniam, VIT
Vellore, during a
marketing
Internship under
Prof. Sameer
Mathur, IIM-
Lucknow