This document discusses maximizing a law firm's online presence and social media use in 2019. It covers online reputation management, including cleaning up online profiles, adding positive reviews, and monitoring for negative comments. It also discusses online marketing 101, including developing a law firm website with quality content, blogging, using online directories, and social media platforms like Twitter, Facebook, YouTube and LinkedIn. The presenters emphasize that over half of law firms grew their client base through increased social media engagement. They also discuss ethics considerations around law firm marketing.

1. Maximizing your Online Presence and Social
Media In 2019
CBA-CLE Inaugural Solo-Small Firm Institute

2. Presenters:
Judge Adam J. Espinosa
Denver County Court
Meranda Vieyra
Denver Legal Marketing LLC
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3. 3
“Colorado ended 2018 with
41,884 registered attorneys,
up 2.7 percent over the last
year. Of those registered
attorneys, 26,963 were
active.”
SNAPSHOT OF COLORADO
LAW
Source: Colorado Office of Attorney Regulation Counsel 2018 Annual Report

4. 4
MARKETING & BUSINESS DEVELOPMENT IS YOUR WAY
TO STAND OUT

5. 5
WHAT WE WILL COVER
TODAY
Solo and Small Firm Law
Firm Marketing
• ONLINE PRESENCE
• MANAGEMENT
• ONLINE MARKETING 101
• GETTING STARTED WITH SOCIAL MEDIA
• ETHICS

6. ONLINE PRESENCE
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7. 7
YOUR ONLINE MAKEOVER BEGINS
WITH A GOOGLE SEARCH
ONLINE
REPUTATION
MANAGEMENT

8. 8
• CLEAN IT UP

9. 9
• CLEAN IT UP
• POSITIVE
REVIEWS &
TESTIMONIAL
S

10. 10
• CLEAN IT UP
• POSITIVE
REVIEWS &
TESTIMONIALS
• NEGATIVE
PRESS OR
COMMENTS

11. 11
• CLEAN IT UP
• POSITIVE
REVIEWS &
TESTIMONIAL
S
• NEGATIVE
PRESS OR
COMMENTS
• BE SURE TO
MONITOR

12. 12
ONLINE MARKETING 101

13. 13
ONLINE MARKETING 101
Multi-Channel Marketing Mix and
Maximizing Your Online Presence
• Website
• Blogging
• Online Directories
• Social Media

14. 14
4 Items to Consider
regarding Your Law
Firm’s Website
1.Content is Still King
2.Simple is Good
3.Smart Site Goals
4.Master the
Miscellaneous
LAW FIRM WEBSITE
ESSENTIALS

15. 15
LAW FIRM BLOGS
3 ITEMS TO CONSIDER
• FOCUSED OR GENERAL?
• REPURPOSE THE CONTENT
• FIND HELP

16. 16
ONLINE DIRECTORIES
FREE VS. PAID
• SUPER LAWYERS
• AVVO
• MARTINDALE-HUBBELL
• FINDLAW
• GOOGLE BUSINESS
• YELP

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GETTING STARTED WITH SOCIAL MEDIA

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GETTING STARTED
WITH SOCIAL MEDIA
Why use social media in your multi-channel marketing mix?
In a survey of over 101 law firms, more than half grew their number of
clients due to increased social media engagement.
Source: Stellar SEO

19. 19
GETTING STARTED
WITH SOCIAL MEDIA
How should you use social media in your multi-channel marketing mix?

20. 20
Four Social Media Platforms to Consider for Your Law Firm in 2018
GETTING STARTED
WITH SOCIAL MEDIA
1. Twitter 2. Facebook 3. YouTube 4. LinkedIn

21. 21
GETTING STARTED
WITH SOCIAL MEDIA
Twitter
70 million users in the
USA

22. 22
GETTING STARTED
WITH SOCIAL MEDIA
Facebook
2 billion users world
wide

23. 23
GETTING STARTED
WITH SOCIAL MEDIA
YouTube
Second largest search
engine in the world

24. 24
GETTING STARTED
WITH SOCIAL MEDIA
LinkedIn
Most used social network
by lawyers.
90% of lawyers have a
LinkedIn profile.

25. ETHICS
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WHAT WE COVERED
LAW FIRM MARKETING
• ONLINE REPUTATION
MANAGEMENT
• ONLINE MARKETING 101
• GETTING STARTED WITH
SOCIAL MEDIA
• ETHICS

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Thank You!