Max axion 2014 m4jam

Introducing…
Money for Jam,
a brand new micro jobbing platform in SA
Get the M4JAM crowd using their
phones to do whatever you want
cheaply, instantly, anywhere in
South Africa…
July 2014 Commercial in Confidence. All Rights Reserved MaxAxion / Silverstone / M4JAM 1

The market
• South Africa currently has
– 69.2 million active sim cards
– 32.9 mill people in RSA with some form of
telephony
– 14.1 mill smartphones (estimated)
Micro jobbing
can be the game
changer for
Developing
Markets like SA
• Data cost declining, free WIFI penetration increasing
• Current forms of advertising & market research on the decline
• Tougher legislation is changing the landscape for marketers
• Social engagement continues to grow for trusted peers and brands
• Chat based platforms are seeing the highest levels of engagement
• Exponential growth globally in crowdsourcing & crowd funding
• Customer segmentation of 1 is the holy grail for brands

Digitally Enabled Micro Jobbing
M4JAM breaks
large projects
into small tasks,
empowering
many
geographically
dispersed people
to quickly and
independently
complete the
tasks using their
phones in
exchange for
payment.
How it works…
Many jobbers using m4jam aim to complete micro jobs to earn
money and in-turn satisfy an overall client’s business need.
Enterprise (client): Project"
Race against the clock"
to complete the micro job "
Submit the Job "
for client approval "
Jobber gets paid"
Meet your Jobber and "
your new customer!"
M4JAM Jobbers: Grab a micro job"

Jobs
• Brand activation:
customer engagement and acquisition
• Market Research:
client engagement surveys, product and market
research
• Mapping:
POI validation & creation, speed limits & road
name confirmation and capture
• Merchandising / stock control:
brand positioning, displays, stock shortages etc.
• Auditing:
outdoor media, Large Asset Audits, Property,
OHS etc.
• Lead Generation and Advocacy:
sales and lead driven campaigns where real
people drive referrals, leads and sales
Jobbers engage
with M4JAM in
conversation to
register, find,
complete and
submit jobs using
their phone.
Text based
implementation
increases
accessibility by
attracting users
from both feature
and smartphone
segments.

The Jobber & Client
Relationship
Jobber Brand
Simply search for a job near
you, follow the instructions,
take a picture, complete no
more than 3 fields and submit.
Once the client approves, you
get paid for your micro tasks.
The more you do, the higher
your M4Jam Jobber status and
the more you earn.
Simply confirm a batch of
micro tasks, fund your project
and m4jam will post the micro
jobs on your behalf.
We send you the completed
work package for your
approval, including the
following information about
the jobber completing the
task.
Clients only pay for what you
get – no risk.

Payment
To the Jobber
Payment is facilitated through a
check out mechanism that allows
the end user the ability to select the
payment mechanism of their choice:
• Phase 1: Cash out their
earnings at a till point or an
ATM via an SMS code without
having to create a bank
account. Jobbers can also
receive data or voice bundles in
exchange for cash payment.
• Phase 2: Receive vouchers or
coupons in exchange for cash
payment.
M4JAM is using Mobile Money’s API
to process our payments
http://www.mobilemoneysa.com
From the Client
To make the process frictionless,
the job budget for the campaign
needs to be pre-funded. The
funds are kept in trust, and the
client will be refunded/credited
jobs not completed within the
campaign time frame.
The control is for the client to
accept or decline each job within
a defined time frame.
As part of the work acceptance
the successful jobber authorizes
the CLIENT to gain access to the
jobber’s personal information,
e.g:
• Name
• ID Number
• Contact number
• Contact email
Jobber Brand

Jobbers get when they do…
Brand
activation
Market
Research
Mapping
and Auditing
Merchandising
/ stock
control
Lead
Generation
and
Advocacy

Job
Examples
Silverstone can work with your
business, agency or marketing
team to integrate the work
product generated by M4JAM
jobbers
We’ll manage the workflow,
administration and approval of
jobs and provide real time
management and analytical
reports.
We can also provide value
added services and enabling
marketing, sales and
productivity campaigns which
flows out of the jobs
completed.
Job
Type!
Required
Action!
Client
Deliverable !
Brand
Activation "
• Go to the specified address"
• Take a photo of you with the
brand logo of company XX in
the picture"
• Confirm your location on the
mapping software using the
locate me arrow."
• Submit the job."
Report detailing:"
• Time and date of the job"
• The business‘s GPS location"
• Photograph(s) as specified."
Mystery
Shopping "
• Locate product XX on the
shelving "
• Take a photo of the product on
display."
• Take a photo of the product
price on display."
• Count how many of product
XX are on display and submit
the number in the field below."
Report detailing:"
• Time and date of the job "
• Photograph(s) of the product
as specified."
• Price of the product specified."
• The number of products on
display."

Job
Examples
jobbers
reports.
completed.
Job
Type!
Required
Action!
Client
Deliverable !
Surveys " • Answer the following 5
questions about product X"
• Question 1"
• Question 2"
• Question 3"
• Question 4"
• Question 5"
Report detailing:"
• Time and date of the job."
• The results of the 5 questions
asked, they will be:"
• Aggregated according to
client specification (age, geo
location, gender, LSM etc.)"
• Detailed answers per job"
Outdoor Media
Audits"
• Take a photo of the signage on
display"
mapping software using the
locate me arrow."
• Type in the condition of the
signage in the field below."
Report detailing:"
• The signage‘s GPS location"
• Condition of the signage"
• Photographs of the signage
as specified."

Job
Examples
jobbers
reports.
completed.
Job
Type!
Required
Action!
Client
Deliverable !
Point of Interest
(POI) Validation!
• Take a photo of the exterior or
interior of the business "
mapping software using the locate
me arrow."
• Type in the name of the business
in the field provided."
Report:"
• The business’s name "
• Photograph(s) of the business as
specified."
Point of Interest
(POI) Creation "
• Take a photo of the exterior or
interior of the business "
mapping software using the locate
me arrow."
• Type in the name of the business
in the field provided."
Report:"
• The business’s name "
• Photograph(s) of the business as
specified."
In phase two we plan to release the ability for the jobber to submit video footage of up to 15
seconds per POI, this will assist street view and video navigation solutions for companies where
street addresses are not easily identified."

Partner Community Launch
and Roll-out Plan…
Phase 2 Phase 3
3 August
2014 Mxit, Mobile Money,
SuperSport, MTN
Loyalty, Media 24,
Soccer Laduma, NSFAS,
SASSA and Mweb
WiFi Hotspots, 2Go,
Vodacom, Project
Isizwe and many
more

The WeChat Launch
Opportunity
3 August
2014
Launch Partners will
share in the massive
above the line, PR
and consumer viral
exposure
WiFi Hotspots, 2Go,
Vodacom, Project
Isizwe and many
more

Your Families Future
Customer Acquisition Job:
• Answer 10 simple questions that will enable
Client to determine your Funeral Benefits
• Jobber paid a max of R15
Job Value to Client
• Cost effective Lead acquisition
• Increased Brand awareness
• Sentiment analysis measured per region based
on job completion and customer score
• Creates direct communications channel in a
non threatening manner
• Benefit from media hype created by WeChat
and M4Jam around launch
Your Financial Assistant In Your
Pocket
• Download the Client App and complete a
simple 8 question survey to help us improve
the features and usability of our Mobile App
Job Value to Client
• Increased Lead acquisition
• Increased Mobile App downloads
• Increased Brand awareness
• Sentiment analysis measured per region based
on job completion and customer score
• Creates direct communications channel in a
non threatening manner
• Benefit from media hype created by WeChat
and M4Jam around launch
1 2

The 30 Minute Foodie Cook-off
My Perfect
What’s 4 Dinner
In exchange for R30 share your
perfect 30 min recipe that you
have made using Knorr Products.
Submit.
Extension
• Community votes for best
engagement and win a set of Le
Creuset
• Extend into POE media
• Social media strategy
• You Tube and Hangouts
• Digital Display
• TV commercial
• Mobile (SMS)
Delivers community
generated content
that is relevant,
informing,
entertaining, and on-brand.
3

Dirt is Good
My Dirt is Fun
In exchange for R30 share your
picture of your children having
fun in the dirt and answer 3
questions regarding the brand
and share the moment on
WeChat. Submit.
Extension
• Community votes for best
contribution and win a prize
• You Tube
• Digital Display
• TV commercial
• Mobile (SMS)
Delivers community
generated content
that is relevant,
informing,
entertaining, and on-brand.
4

Where’s my Dove?
In exchange for R30, go to
Woolworths at Cavendish, take a
picture of Dove soap on display,
answer the following 5 questions.
Submit.
Dirt is Good
Extension
• What is your favourite dove soap?
Win a prize…
• You Tube and Hangouts
• Digital Display
• TV commercial
• Mobile (SMS)
Campaign +
Merchandising
Community
merchandising that
is linked to branding
5

6 Job Explained
A Problem Shared is a Problem
Solved
For R20. Complete a 10 question
survey on: What can I do with my
cell phone to make my
community a better place.
Behavioural
• Data Gathering of service delivery
• Sentiment Analysis job creation.
• Positions the concept of micro
jobbing
• Opens up engagement channel

7 Services Discovered
Job Explained
Phase 1:
• For R30. Take a Photo, Geotag a
Rape Crisis Centre, Hospice,
Health Clinic, Rubbish dump, Taxi
Rank, Homeless Shelter and or
SPCA in your area and answer 5
questions on the conditions of the
facility.
Phase 2:
• For R30 what service or tasks can
you do to make these facilities
better or inform that community of
their existence.
Behavioural
• Data Gathering of service delivery.
• Point of Interest creation
• Increased Education
• Sustainable job creation

8 Momentum Live the Future
Job Explained
• Take a photo, geo locate the
closest Aids Clinic in your area and
answer 10 simple survey question
survey about the clinic
Benefit to Momentum
• Increased Brand awareness around
Live the Future and Aids
• Live The Future awareness per zip
code based on job completion and
customer score
• Creates direct communications
channel in a non threatening
manner
• Benefit from media hype created
by WeChat and M4Jam around
launch

9 Water Sourced
Job Explained
Phase 1:
• For R30. Take a Photo, Geotag
fresh water source in your
community and answer 3
questions about the water source.
Phase 2:
• For R50 deliver fresh water to XY
in community Z.
Behavioural
• Data gathering of community
service issues

1 0
Our Heritage Your Future
Job Explained
Phase 1:
historical landmark in your area
and answer 3 questions on why it
is significant.
Phase 2:
• For R30 per tour. Act as a tour
guide for touring parties to visit
the historical sites in your area.
Behavioural
• Community pride.

1 Community Discovered
Job Explained
1
Phase 1:
community park or wetlands in your
area and answer 5 questions on the
condition of the facility.
Phase 2:
• For R30 per hour. Collect litter and
remove alien plant species from the
wetlands.
• For every R50 per hour supervise the
collection of litter, identification and
removal of alien species from
community park or wetlands area XY.
• For 100. Validate wetlands or
community area XY has been
maintained daily for 1 week.
Behavioural
• Community pride.

1 2
Momentum Live the Future
Job Explained
Phase 1:
• Clean up area XY, for each bag of litter
dropped off at AB you will receive R15.
• Service Job: For every 50 bags of litter
you collect at AB you receive R40.
Phase 2:
• Maintain your stretch of road XY free of
litter and weeds for 1 week and receive
R70
• Validate AB area has been maintained
very day for 1 week and receive R100
Behavioural
• Ownership through sustainable job
creation

We help brands and organisations to connect and engage with their
audiences across mobile, social and digital channels.
Silverstone specialise in building integrated and mobile first brand
communities to develop meaningful relationships with your
prospective, new and existing customers.
strategy touch
points promote engage convert
measure
optimise
goal

To develop a solution leveraging the amazing power of
Money For Jam get in touch with:
Nicolle Harding
072 755 0425
nicolle@maxaxion.co.za
Daniel Courtenay
079 998 4310
daniel@maxaxion.co.za

Max axion 2014 m4jam

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