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Summer of Mobile #1: Build a Bigger Business with Mobile


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The enterprise app revolution is here and the opportunity around mobile is massive. The journey to mobile first is no longer just in the consumer space, but has taken flight across enterprises. This is recording is from our June 27 webinar on the value VCs are placing on companies with a mobile strategy that solve real business problems for the enterprise. Plus, we heard from ServiceMax about the success they have found with their mobile field service app. Sign up for our next webinar: How to Go Mobile on the Salesforce Platform

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Summer of Mobile #1: Build a Bigger Business with Mobile

  1. 1. Build a Bigger Business with Mobile #summerofmobile
  2. 2. #summerofmobile Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available., inc. assumes no obligation and does not intend to update these forward-looking statements.
  3. 3. #summerofmobile Welcome to Our Summer of Mobile Series Today: The Business of Mobile 7/27: Salesforce Mobile Services 101 8/25: UX and the Enterprise
  4. 4. Salesforce AppExchange: #1 Enterprise App Marketplace 1800+ Apps 1.8M+ Enterprise Installs
  5. 5. #summerofmobile 90% Of All Enterprise Apps Will Be Mobile By 2017 90% of enterprise apps will be desktop AND mobile 20% of enterprise apps are mobile 80% desktop-only 10% desktop-only Source: Gartner, Ian Finley, Research VP; 2010
  6. 6. I always think about what’s next…the ability to marry real time customer data with real time performance data of our products, that’s the holy grail in our business. – Jeffrey Immelt, GE
  7. 7. #summerofmobile Today’s Worker Stays Productive in Micro-Moments Source: Gartner AADI Summit, “Mobile and Social: Major Drivers of Your Web.” August 14-15, 2012. 4+ hours/day Smartphones Tablets Laptops 19 Sessions 1.2 Minutes Each X 4 Sessions 36 Minutes Each X 12 Sessions 7 Minutes EachX
  8. 8. #summerofmobile Our Ecosystem is Delivering Mobile Innovation QuotingGeo-location Expense Mgmt Sales Intelligence
  9. 9. #summerofmobile Our Customers Want More Mobile Apps Top apps of most interest to salesforce.comcustomers in the next 12 to 18 months 2009 2010 2011 2012 2013 1. More capabilities for using SFDC on mobile devices 15 10 4 1 1 2. Customer satisfaction surveys 6 3 3 4 2 3. Email campaign execution (high volume) 1 1 1 2 3 4. Data cleansing, data quality services 10 13 2 3 4 5. Lead management NA NA 5 5 5
  10. 10. Our Speakers Today Brian Jacobs General Partner Emergence Capital Stacey Epstein VP of Marketing ServiceMax
  11. 11. About Emergence Capital • Founded in 2003 • 100% focus on SaaS and cloud • $575M under management • Early investors in, SuccessFactors, Box, Echosign • Increasing emphasis on Mobile Business applications
  12. 12. The Mobile Application Gap $1B Consumer $180M Enterprise VC Investment YTD 2013
  13. 13. “Mobile First”: A New Way of Thinking Built for web, then extended Built for mobile
  14. 14. How We Evaluate Mobile First Startups 1. UNIQUENESS What is the fundamental advantage of mobile that can’t be done on a laptop? 2. MARKET PENETRATION STRATEGY How can this app become part of a customer’s business process? 3. MARKET LEADERSHIP Can this company become the market leader?
  15. 15. Emergence Capital’s Mobile Business Application Landscape
  16. 16. #summerofmobile Our Speakers Today Brian Jacobs General Partner Emergence Capital Stacey Epstein VP of Marketing ServiceMax
  17. 17. #summerofmobile About ServiceMax Our vision is to put ServiceMax on every mobile device carried by every service technician in the world. 200+ customers, including some of most recognized global brands
  18. 18. #summerofmobile How ServiceMax Approaches Mobile • Mobile-first design • First field service iPad app • Hybrid approach leverages the best of Native & HTML5 • UX experts on staff • Offline matters
  19. 19. #summerofmobile How Mobile is Driving More Business 1. Field service techs are inherently mobile 2. Mobile is “mission critical” 3. Mobile innovation has fueled a leadership position in a decades old market
  20. 20. Equipment Service at CCE 1 2 6 5 1. Londerzeel 2. Milton Keynes 3. Courtaboeuf 4. Dunkerque 5. Brånåsen 6. Jordbro • 600k CCE and Customer Owned Equipment across CCE Territories • 630+ Service Technicians • 5 Service Call Centers • 6 Cold Drink Centers • Spare Parts Logistics Revenue Generation Business
  21. 21. Replacing Legacy Application to achieve a reduction in administrative time: • Device – Portability & Always On (Online and Offline) • Easy data entry and visibility – speed and accuracy • Real Time Data Synchronization • To Mobile Device • To Backend SAP Field Service on an iPhone Advanced Dispatch / work force scheduling Equipment and Case History Our Problem to Solve Parts Logistics
  22. 22. View & Search Work Orders Self Dispatch Work Order Arrival on Site Perform Necessary Work/Order Parts Work Order Complete Close Job Capture Parts Consumed/Meter Reading End of Day Service Tech: Day In the Life Start Day
  23. 23. Our Speakers Today Brian Jacobs General Partner Emergence Capital Stacey Epstein VP of Marketing ServiceMax
  24. 24. #summerofmobile The Summer of Mobile Continues Today: The Business of Mobile 7/27: Salesforce Mobile Services 101 8/25: UX and the Enterprise
  25. 25. #summerofmobile Get Ready for Dreamforce 2013 • Mobile Showcase • Features on expo floor and in partner zone • PR/AR opportunities
  26. 26. THANK YOU! Join today: