Maverick Sabre uses his website and social media to promote his music, gigs, and new album. He lists upcoming performances and provides ways for fans to download and purchase his songs. The artist's image and album titles reflect personal and emotional themes that are common in soul, indie, and rap music. Maverick Sabre aims to connect with his target audience through lyrics based on personal experiences. His promotional campaign utilizes low-cost online promotion to engage fans.

1. Maverick Sabre
Analysing Promotional Campaign

2. The artist has displayed a list of gigs at different
The website features a large picture of the artist himself accompanied by the
places around the country where fans can come
artist’s name.
and listen and dance to Maverick Sabre sing and
perform.
The artist is using his
website to promote
The artist has his new album on
a blog for his the internet . The
fans to follow use of the internet
his is free and suggests
events, perfo that artist is
rmances, alb operating on a low
um releases budget.
and
competitions.
The artist
has
displayed
multiple
The artist stores where
has also people can
included download
his music and buy his
videos from latest and
his latest past songs.
and past
songs.

3. After research into the soul/indie/rap industry we
discovered that majority of their songs are based around The image of the artist supports our research as the
personal experiences and personal feelings. artist looks despondent and emotional reflecting his
inner feelings.
The title of his
latest album
‘lonely are the
brave’ also
supports our
research and
suggests that the
album could
consist of personal
experiences and
personal feelings.
The artist is represented
as traditional soul/indie
artist as he appears
Majority of the website is dark which emotional reflecting
could reflect the dark lyrics and personal experiences.
experiences that Maverick Sabre sings However this is a modern
about and refers to in his songs. representation of men as
the artist is portrayed as
emotional and
despondent and
traditionally men as
portrayed by the media
as emotionless.

4. Maverick Sabre is classed under
three genres rap/soul/indie. These
The top three covers were only released as single
genres suggest that Maverick Sabre is
Album Covers
covers and the bottom two were album covers
an urban artist. The viewpoint is
that were released into the charts.
reinforced as all three of the single
covers are taken in urban locations.
The first album cover is
‘Let me go’ and has used a
warm black and white
effect accompied by an
overcast effect to suggest
a deep meaning single.
The artist’s pose doesn’t
seem planned and seems
in deep thoughts which
could be reflected through
his lyrics.
The font and text are kept the
same through out each cover
which could suggest this is the
artist’s trade mark or he is
attempting to make it in to a
trademark.
All the single covers are in urban
locations but slowly progress into
less rough looking locations.
Suggesting that his career could
becoming about more positive
experiences.
The weather on the first cover ‘Let Me Go’ is overcast and dark. Then in the second cover The dark covers and emotional images suggest that the artist
‘the lost words ep’ the sun is starting to break through the clouds. In the final cover the lyrics will consist of personal experiences and feelings
picture is in full colour. This progression of colour ad weather suggests that Maverick suggesting that he is attempting to give his target audience
Sabre is starting to become more positive with lyrics and personal experiences. lyrics they can relate to. These also suggest that the artist is
trying to develop a personal connection with his target
audiece.