The document discusses the fragmented nature of information surrounding local live music, dominated by major platforms like Ticketmaster while smaller gigs remain less visible. A user-generated content approach and geo-temporal localization have successfully increased local engagement in Rome, with significant growth in user contributions and venue registrations. The document concludes with questions on scaling the model and provides contact information for further engagement.

1. simplifying the process of promoting and discovering local live music
Arianna Bassoli & Johanna Brewer

2. the hunt for live music

3. the iceberg effect
problem: Information about live music is fragmented between easy access to expensive mainstream concerts
and pockets of local listings for smaller gigs.
Giants like Ticket
Master, Live Nation
and Songkick promote
major label artists
playing in high capac-
ity venues.
Millions of local list-
ings, guides and blogs
highlight emerging
musicians performing
in small venues.

4. related work

5. our approach
User-Generated
Content
Global Open
Network Platform
Focus on
Live Music

6. UGC made easy

7. discovery & crowd-sourcing

8. local engagement & global visibility...
brought to you by a technical solution: geo-temporal localization

9. 9 months later: success in Rome
250 users adding live music events
10% of local venues have registered
300+ (85% of total) local venues added to database
90%
4,000+
>
=

10. how do we scale?
???
Monthly Unique Visitors
Sept. ‘10 Nov. ‘10 Jan. ‘11 Mar. ‘11 May ‘11 July ‘11
Worldwide
Rome
Rome: Landing on Event Page

11. incentives: encouraging viral growth
10 25 100 1,000
10 25 100 1,000

12. thanks! & questions?
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Email: karmanet@frestyl.com
info@frestyl.com
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@karmanet
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