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simplifying the process of promoting and discovering local live music
                 Arianna Bassoli & Johanna Brewer
the hunt for live music
the iceberg effect
problem:           Information  about  live  music  is  fragmented  between  easy  access  to  expensive  mainstream  concerts  
                   and  pockets  of  local  listings  for  smaller  gigs.

                                                                                                                  Giants like Ticket
                                                                                                                  Master, Live Nation
                                                                                                                  and Songkick promote
                                                                                                                  major label artists
                                                                                                                  playing in high capac-
                                                                                                                  ity venues.




Millions of local list-
ings, guides and blogs
highlight emerging
musicians performing
in small venues.
related work
our approach


                         User-Generated
                            Content



                Global                      Open
               Network                    Platform




                            Focus on
                           Live Music
UGC made easy
discovery & crowd-sourcing
local engagement & global visibility...

brought to you by a technical solution: geo-temporal localization
9 months later: success in Rome


   250    users  adding  live  music  events

   10%    of  local  venues  have  registered

  300+    (85%  of  total)  local  venues  added  to  database

   90%
4,000+
     >
     =
how do we scale?


                                                                                               ???
                                         Monthly Unique Visitors




          Sept. ‘10           Nov. ‘10              Jan. ‘11   Mar. ‘11   May ‘11   July ‘11

                  Worldwide
                  Rome
                  Rome:  Landing  on  Event  Page
incentives: encouraging viral growth




                         10        25   100   1,000




                         10        25   100   1,000
thanks! & questions?

Product:    https://frestyl.com

Email:      karmanet@frestyl.com
            info@frestyl.com

Twitter:    @frestylnews
            @karmanet

Facebook:   http://facebook.com/frestylnews

Github:     http://github.com/organizations/frestyl

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frestyl presentation for ChItaly2011

  • 1. simplifying the process of promoting and discovering local live music Arianna Bassoli & Johanna Brewer
  • 2. the hunt for live music
  • 3. the iceberg effect problem: Information  about  live  music  is  fragmented  between  easy  access  to  expensive  mainstream  concerts   and  pockets  of  local  listings  for  smaller  gigs. Giants like Ticket Master, Live Nation and Songkick promote major label artists playing in high capac- ity venues. Millions of local list- ings, guides and blogs highlight emerging musicians performing in small venues.
  • 5. our approach User-Generated Content Global Open Network Platform Focus on Live Music
  • 8. local engagement & global visibility... brought to you by a technical solution: geo-temporal localization
  • 9. 9 months later: success in Rome 250 users  adding  live  music  events 10% of  local  venues  have  registered 300+ (85%  of  total)  local  venues  added  to  database 90% 4,000+ > =
  • 10. how do we scale? ??? Monthly Unique Visitors Sept. ‘10 Nov. ‘10 Jan. ‘11 Mar. ‘11 May ‘11 July ‘11 Worldwide Rome Rome:  Landing  on  Event  Page
  • 11. incentives: encouraging viral growth 10 25 100 1,000 10 25 100 1,000
  • 12. thanks! & questions? Product: https://frestyl.com Email: karmanet@frestyl.com info@frestyl.com Twitter: @frestylnews @karmanet Facebook: http://facebook.com/frestylnews Github: http://github.com/organizations/frestyl