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WORLD OF TANKS MIXED REALITY
MATT DALY
SPECIAL PROJECTS LEAD
WARGAMING
CREATIVE TECH
EARLY ADOPTION
1
2
WARGAMING
UNIVERSE
“NO BLOOD, NO GORE, JUST
MEGATONS OF STEEL”
- THE NEW YORK TIMES
160MILLION+ USERS
• WORLD OF TANKS
• WORLD OF WARSHIPS
• WORLD OF WARPLANES
• LOTS OF MOBILE
• ETC.
WARGAMING OFFICES 3
4000+ EMPLOYEES, 16 OFFICES
Seattle
Austin
Baltimore
Chicago
Saint PetersburgMinsk
Kyiv
Sydney
Paris
Nicosia (HQ)
TokyoSeoul
Taipei
Singapore
Prague
4
HISTORICAL
VIDEO CONTENT
DOCUMENTARIES ABOUT
TANKS, WARSHIPS AND
WARPLANES
• 200+ HISTORICAL
VIDEOS
• 25 MILLION VIEWS
5
WARGAMING
SPECIAL PROJECTS
• COMMUNITY
• PRESS/BRANDING
• R&D
• PARTNERSHIPS
• CSR
AND CUZ WE LOVE IT
6
ME THEN
10 YEARS YOUNGER
BROOKLYN, NY
VIRTUAL WORLDS, GAMES,
NEW MEDIA, EXPERIMENTAL
STUFF, ART
7
ME NOW
10 KILOS HEAVIER
TANK MUSEUM
BOVINGTON, UK
VIRTUAL WORLDS, GAMES,
NEW MEDIA, EXPERIMENTAL
STUFF, ART
8
US SOON?
BLACK MIRROR
DYSTOPIAN/UTOPIAN
FUTURE?
9
US SOON?
POLYJOB
DYSTOPIAN/UTOPIAN
FUTURE?
10
MUSEUMS
HUGE SHARED AUDIENCE!
500 MILLION VISITS TO EU
MUSEUMS EACH YEAR.
850 MILLION VISITS TO
AMERICAN MUSEUMS
EACH YEAR.
11
WARGAMING
UNIVERSE
TOTALLY UNIQUE TYPE &
SIZE OF AUDIENCE
COMMUNITY
+ GAMING
+ TECH
+ HISTORY
12
WOT AR SPECTATE
WITH HISTORY
CHANNEL
• GDC LAUNCH
• GLOBAL FEATURE
13
WORLD OF TANKS
AR SPECTATE
WINNER WINNER CHICKN
DINNER
R&D
EARNED MEDIA
PARTNERSHIPS
COMMUNITY
2013: DORNIER DO-17 RECOVERY + AR APP 14
+
2016: WAR KNOWS NO NATION 15
2016: VIRTUALLY INSIDE HMS BELFAST 16
+
2017: VIRTUALLY INSIDE HMS CAVALIER 17
18
TANKFEST
WHAT IT SAYS ON THE TIN
WORLD OF TANKS AR @ TANKFEST 19
WORLD OF TANKS AR @ TANKFEST 20
WORLD OF TANKS AR @ TANKFEST 21
WORLD OF TANKS AR
PROOF OF CONCEPT
22
23
MICROSOFT
HOLOLENS
THE BEST IN THE BIZ (FOR
NOW)
• EXTREMELY
FUNCTIONAL
• FOV LIMITATIONS
• BEST HEADSET
AVAILABLE
24
GOOGLE TANGO
(NOW ARCORE)
• FAMILIAR PHONE
• HORSEPOWER
• COMMUNAL VIEWING
• CAN LEAVE IT TIED TO A
KIOSK
WORLD OF TANKS AR @ TANKFEST 25
SOME WOT AR PRESS COVERAGE 26
27
ARCORE WITH
GOOGLE
• GDC LAUNCH
• GLOBAL FEATURE
28
INTRIGUING
IMPRACTICAL
EXTREMELY USEFUL
LESS IMPRESSIVE_____________________________________
__________________________
29
"AHA"
BRAIN CRACKING
WONDER
(DASH OF TERROR?)
30
SOME LESSONS
• CASE STUDY IS KEY!
• MANAGE EXPECTATIONS
• AUDIO ESSENTIAL
• KNOW YOUR AUDIENCE
• SAFETY
31
EXPLAIN IT IN
ONE SENTENCE
TIME AND PLACE, PEOPLE!
FIND SIMPLE SOLUTIONS
TO PROBLEMS
DON'T INVENT PROBLEMS
TO SOLVE!
32
EXPERIMENT
RESPONSIBLY
THE NEUROMANCER'S OATH:
DO NO (PERCEPTUAL) HARM!
REMEMBER YOU'RE
TWEAKING PERCEPTION
33
SEE ALSO
"SLEEP NO MORE", THE
MOST FAMOUS IMMERSIVE
THEATER PRODUCTION
• IMMERSIVE THEATER:
SLEEP NO MORE
• VR THERAPY:
SKIP RIZZO, USC
• PSYCHONAUTICS:
TERRANCE MCKENNA
• AUDIO AR: DETOUR APP
34
LET'S TALK!
!
MATT DALY
MDALY@WARGAMING.NET

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Matt Daly (Wargaming Group): Game Devs, Marketers & Museums: Joined at the XR Hip