The study explores mothers' perceptions of neonatal jaundice in Ilam, Nepal, highlighting their misconceptions regarding its causes, recognition, management, and outcomes. It found that mothers often attributed jaundice to food taboos and societal beliefs, while their understanding was influenced by family, particularly mothers-in-law, and health workers. The findings suggest a need for healthcare providers to actively involve families in education and counseling to improve management outcomes for affected infants.