The document discusses the design choices for a magazine masthead. The author chose the word "voice" for the masthead to represent artists expressing opinions through music. A black and white design was selected to appeal to both male and female readers. The contrasting colors and bold font are intended to attract attention and persuade audiences to look at the masthead. The masthead will stretch across the entire top of the page to make it a prominent focal point, differing from the approach of the reference magazine Q.