Top 10 US Domestic Airline Brands Online
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This document summarizes the results of an analysis of the online brand effectiveness of the top 10 US domestic airline brands conducted by Heardable.com. Delta Air Lines was found to have the most effective online brand with a Heardable score of 580 out of 1000. JetBlue Airways and Southwest Airlines followed as the second and third most effective brands respectively. The analysis evaluated over 400 variables across six categories to determine each airline's overall Heardable score.
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Top 10 US Domestic Airline Brands Online
- 1. Top 10 US Domestic Airline Brands Online November 1, 2010 - Copyright 2010 - Heardable, Inc. - Heardable.com
- 2. Hundreds of airlines were scanned by the Heardable brand ranking platform. 2
- 3. To identify the most effective brands online. 3
- 4. 400+ variables compared head-to- head in real-time. 4
- 5. Brand health scores assigned on a scale of 0-1,000. 5
- 6. The results are in. 6
- 8. 8 10
- 9. 9 9
- 10. 10 8
- 11. 11 7
- 12. 12 6
- 13. 13 5
- 14. 14 4
- 15. 15 3
- 16. 16 2
- 17. 1 17
- 18. Delta beat them all. 18
- 19. 19 1. Delta Air Lines (delta.com) - 580 2. JetBlue Airways (jetblue.com) - 558 3. SouthWest Airlines (southwest.com) - 520 4. American Airlines (aa.com) - 498 5. AirTran Airways (airtran.com) - 492 6. US Airways (usairways.com) - 487 7. Alaska Airlines (alaskaair.com) - 465 8. Continental Airlines (continental.com) - 410 9. Allegiant Air (allegiantair.com) - 371 10.Virgin America (virginaamerica.com) -341 The List
- 20. How did Delta do it? 20
- 21. Heardable Score of 580 out of 1,000 21
- 22. 22
- 23. Delta's Heardable Score is comprised of 6 subscores 23
- 24. 24
- 25. Portable 173 out of 200 points Delta is optimized for the most popular mobile browsers. 25
- 26. Delta could improve how it's sharing/embedding content. Shareable 20 out of 150 points 26
- 27. Delta tracks & optimizes using various analytics tools. Measurable 40 out of 100 points 27
- 28. Delta makes it moderately easy for people to do business with them. Actionable 65 out of 150 points 28
- 29. Delta has a brand presence on major social networks. Sociable 151 out of 200 points 29
- 30. Delta.com is farily well optimized for search engines. Searchable 131 out of 200 points 30
- 31. Which airlines missed the cut? Find out at heardable.com 31
- 33. Heardable.com measure your brand effectiveness online 1-888-520-0034 | marketing@heardable.com 15456 Ventura Blvd., Suite 201, Los Angeles, CA 91403 33
Editor's Notes
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
- Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spaces Brand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand