![[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Mobile Usability Overview
Similar to Mobile Usability Overview (20)
Mobile Usability Overview
- 1. We Make Mobile Better World’s Largest Mobile Testing and Market Research Community © 2008, 2009, 2010 Mob4Hire Inc. All rights reserved. Unauthorized duplication is prohibited.
- 3. The Problem for Mobile App / Web Developers 89% of users experience application crashes. Bad Software = No Downloads = No Revenue “But … how can we create a great user experience?” Mobile users need to see at least 4 stars before they’ll download / purchase. Understanding customers lets you create persistent and viral mobile experiences
- 5. Ste Step 1 Register and start a project Step 2 Select handset, carrier & country combo’s Step 3 Testers download, run app and perform test script; can involve roaming and tasks plus functional and usability testing Step 4 MOB STAR Rating; testers complete Impact / Performance survey Step 5 Testers get paid, results gathered, analyzed & reported
- 9. Outcomes in App Store after release Test Sept/Oct; Submitted Oct 13. Live Oct 26. SUCCESS!! Apple accepted app on first try submission to app store. Avg User Rating = 4+ “ Who knew it would be ____ that would jump to the front of the line in retail app development? Highly recommended!”
- 13. PERFORMANCE Measuring software attributes tells us “how are we doing?” User Experience Software Dimension # of Attributes Definition Overall 2 App meets expectations and does what it is designed to do Stability 4 App behaves consistently across use and does not interfere with other smart phone functions (besides voice) Application Launch 3 App installs easily and opens immediately and consistently User Interface Requirement 5 App is easy to use; graphics, output and menu is easy to understand Language 2 App’s grammar and spelling are correct; if translated, the language used is appropriate and natural Usability 7 Can perform functions with precision; App responds quickly; Inputting information is easy Connectivity 2 App does not interfere with phone calls; works well with limited wireless connectivity Developer Specified Up to 5 Up to 5 developer questions with basic market research or direct reference to specific functionality in mobile app / website
- 15. Seriously. You can Trust in the Mob. Partners Awards Customers
- 16. Join the Quality Revolution Contact info@mob4hire.com For a quote and a sample case study which shows a detailed look at the process and usability science behind MobExperience. [email_address] www.mob4hire.com www.mob4hire.blogspot.com www.twitter.com/mob4hire
Editor's Notes
- Adidas needed testing of it’s iPhone app “MyCoach” … location based testing is a challenge for many developers. MyCoach is available now on the iPhone App Store.
- $80MM total opp with 1MM mobile developers. These tests have utilized the best part of the “mob” … the people. These require location, mobility, different carriers, manually checking voice quality, etc… they cannot be automated because there needs to be a person at the other end of the developers phone.
- $80MM total opp with 1MM mobile developers. These tests have utilized the best part of the “mob” … the people. These require location, mobility, different carriers, manually checking voice quality, etc… they cannot be automated because there needs to be a person at the other end of the developers phone.
- Telecom / handset firms have “Developer Network” divisions to help 3 rd party mobile developers create software for their platform Partner engagements facilitate low-cost developer acquisition into Mob4Hire community.