The document discusses how virtual reality and CGI animation can connect with digital users. It provides examples of past and present ads from brands like Audi, Galderma, DuPont, and Chanel. The document argues that VR will be a major paradigm shift in advertising similar to the introduction of photography, and that CGI animation will be the biggest growth area. It concludes by thanking the reader and providing contact information for Erik Semmelhack and Peter Jaworowski of ARSTHANEA.