Jonny Kaldor - Customer Day 2015 introduction

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The document contains the agenda for a Pugpig event. The agenda includes presentations on avoiding technology mistakes, building a newspaper on Pugpig, mobile engagement, apps vs web, bringing mobile strategies together, and mobile monetization best practices. It also includes time for updates, breaks, and networking.

Technology

What’s been going on over the last 12 months?
#madebypugpig

After a bit of a slow start...
#madebypugpig

24/04/15
You could get the news on your watch
(Apple watch went on sale in the UK)
#madebypugpig

01/05/15
You could finally use Pugpig in the clouds!
(Pugpig cloud services launched)
#madebypugpig

Our shiny new distribution service
(You can log in from tomorrow!)
#madebypugpig

07/05/15
You could search for content in Android apps
(Google launch in-app indexing and search)
#madebypugpig

12/05/15
You could (soon) read the news in a flash in your timeline
(Facebook announced Instant Articles)
#madebypugpig

08/06/15
A rose by any other name…
(Apple announced Apple News, 5 years after project Alesia kicked off in NY)
#madebypugpig

14/07/15
You could buy your pret coffee with your phone
(Apple pay went live in the UK)
#madebypugpig

15/07/15
You could find out how faithful your partner really is
(Ashley Madison got hacked by The Impact Team)
#madebypugpig

09/09/15
You could browse the mobile web without all those pesky ads
(Apple launched iOS 9 with content blocking support built in)
#madebypugpig

09/09/15
You could search for content in iOS apps
(Apple launched iOS 9 with index, search and deep linking support built in)
#madebypugpig

07/10/15
You could read your fave content super fast and without ads
(Google announced AMP)
#madebypugpig

11/11/15
You could use tablets to create stuff, apparently
(Apple’s iPad Pro went on sale)
(but you can’t get a stylus for love nor money)
#madebypugpig

18/11/15
You can (soon) avoid even downloading apps with ads
(Google announced that app listings will state whether apps include ads)
#madebypugpig

18/11/15
You can (soon) stream apps to your phone
(Google announced that they have begun testing app streaming)
#madebypugpig

25/11/15
You can publish editions and feeds in the same app
(Pugpig dual publishing announced at historic customer event in London)
#madebypugpig

So it’s been another busy year…
(and we launched over a hundred beautiful new apps…)
#madebypugpig

And what does all this have to do with discovery and
engagement?
#madebypugpig

In fact, distribution channels for content are proliferating
#madebypugpig
And their apps
Your sites Your apps

#madebypugpig
So we have to become
part of the fabric...

And what do the next 12 months have in store?
#madebypugpig

Paul Lomax, CTO - Dennis Publishing
How to avoid screwing up technology
#madebypugpig

Mark Channon, Product Manager, Apps - The Daily Telegraph
Building a national newspaper on Pugpig
#madebypugpig

Adam Butcher - Urban Airship
From good push to great mobile engagement
#madebypugpig

Jon Marks, our CTO
Yet another apps vs web presentation
#madebypugpig

licco Elia, Head of Mobile, Digitas LBi
Bringing it all together
#madebypugpig

Assaf Grabinsky, Google
Best practices on mobile monetisation
#madebypugpig

The document discusses the differences between mobile apps and mobile web experiences. It notes that while apps traditionally had more capabilities, the lines are blurring as mobile web technologies improve. It argues we should compare apps and mobile web with an eye to evolving platforms, changing consumer behaviors, and the fact that capabilities are merging. Ultimately, it suggests building a mobile website first but also considering an app if your brand is strong, you can create usage habits, offline access is important, or you want a curated experience.

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Reply to each of the following 5 discussions – Label each response 1 – PJ I can think of two things right of the bet when thinking about Google's successes and failures of the company's innovations. One of the biggest successes that I saw and have used countless times and still continue on using it is "Google Maps." This has helped me get places I need to go when I need directions to get there. It is super easy to use and helpful and it shows some great details on the maps you look at it as well. I think this was a great innovation when talking about Google's success over the years. This was introduced on February 8, 2005. As of now it’s been 14 years, and it is still a huge success in my opinion. The data doesn’t lie when it comes to Riley Panko. Panko (2018) stated the percentages: 77% of people use Google Maps, the second highest is Waze (12%), then Apple Maps (11%), and finishing the top four is MapQuest (8%). Surveys stated the reasons for people using their favorite navigation app is because of clearer directions (25%), preferred features (20%), user-friendly design/interface (20%), best directions for non-drivers (17%), and never used another navigation app (14%) (Panko, 2018). The second thing that I thought about being a big failure for Google was the Google Glass wear product. It was not a great looking product, it was bulky, and created a lot of attention to the face because it looked so weird to everyone that wasn't wearing them. However, for the first people to pay for this product spent $1,500 each for early access to the newest tech product created by Google (Metz, 2014, para. 1). According to Metz (2014), it had a lot of great features attached to the product, but the problem with it was that none of them really worked well at all (para. 4). "Glass does a handful of things—it can take videos, give you turn-by-turn directions, make phone calls, or search the Web—but it doesn’t do any of them all that well" (Metz, 2014, para. 4). Another reason that caused it to fail because it was not fashionable. Isabelle Olsson, the lead designer for Glass, said "...the prospect of having more fashionable options “sounds kind of banal in a way” but is even more important than miniaturizing the technology... if you can pick the frame that you would normally pick and that you’re normally comfortable with, it’s going to look more like you" (Metz, 2014, para. 18-19). Google Glass was introduced for the first time as "Google Explorers" on April 15, 2013 for $1,500 and later became available to the public on May 15, 2014. Resources: Metz, R. (2014, November 26). Google Glass is dead; long live smart glasses. MIT Technology Review. Retrieved from https://www.technologyreview.com/s/532691/google-glass-is-dead-long-live-smart-glasses/ Panko, R. (2018, July 10). The popularity of Google Maps: trends in navigation apps in 2018. The Manifest. Retrieved from https://themanifest.com/app-development/popularity-google-maps-trends-navigat.

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Jonny Kaldor - Customer Day 2015 introduction

1. #madebypugpig

2. Agenda 14.00 Jonny - Quick update 14.25 Paul Lomax, Dennis Publishing - How to avoid screwing up technology 14.50 Mark Channon, Telegraph Media - Building a national newspaper on Pugpig 15.15 Adam Butcher, Urban Airship - From good push to great mobile engagement 15.40 Break 16.00 Jon - Yet another apps vs web presentation 16.25 Ilicco Elia, Head of Mobile, Digitas LBi - Bringing it all together 16.50 Assaf Grabinsky, Google - Best practices on mobile monetisation 17.15 Jonny - Close 17.16 Everyone - Drinks, maybe some food, little bit of chitter chat pugpig.com ~ @pugpig ~ info@pugpig.com#madebypugpig

3. What’s been going on over the last 12 months? #madebypugpig

4. After a bit of a slow start... #madebypugpig

5. 24/04/15 You could get the news on your watch (Apple watch went on sale in the UK) #madebypugpig

6. 01/05/15 You could finally use Pugpig in the clouds! (Pugpig cloud services launched) #madebypugpig

7. #madebypugpig

8. Our shiny new distribution service (You can log in from tomorrow!) #madebypugpig

9. 07/05/15 You could search for content in Android apps (Google launch in-app indexing and search) #madebypugpig

10. 12/05/15 You could (soon) read the news in a flash in your timeline (Facebook announced Instant Articles) #madebypugpig

11. 08/06/15 A rose by any other name… (Apple announced Apple News, 5 years after project Alesia kicked off in NY) #madebypugpig

12. 14/07/15 You could buy your pret coffee with your phone (Apple pay went live in the UK) #madebypugpig

13. 15/07/15 You could find out how faithful your partner really is (Ashley Madison got hacked by The Impact Team) #madebypugpig

14. 09/09/15 You could browse the mobile web without all those pesky ads (Apple launched iOS 9 with content blocking support built in) #madebypugpig

15. 09/09/15 You could search for content in iOS apps (Apple launched iOS 9 with index, search and deep linking support built in) #madebypugpig

16. 07/10/15 You could read your fave content super fast and without ads (Google announced AMP) #madebypugpig

17. 11/11/15 You could use tablets to create stuff, apparently (Apple’s iPad Pro went on sale) (but you can’t get a stylus for love nor money) #madebypugpig

18. 18/11/15 You can (soon) avoid even downloading apps with ads (Google announced that app listings will state whether apps include ads) #madebypugpig

19. 18/11/15 You can (soon) stream apps to your phone (Google announced that they have begun testing app streaming) #madebypugpig

20. 25/11/15 You can publish editions and feeds in the same app (Pugpig dual publishing announced at historic customer event in London) #madebypugpig

21. So it’s been another busy year… (and we launched over a hundred beautiful new apps…) #madebypugpig

22. #madebypugpig

23. And what does all this have to do with discovery and engagement? #madebypugpig

24. In fact, distribution channels for content are proliferating #madebypugpig And their apps Your sites Your apps

25. #madebypugpig So we have to become part of the fabric...

26. And what do the next 12 months have in store? #madebypugpig

27. Agenda 14.00 Jonny - Quick update 14.25 Paul Lomax, Dennis Publishing - How to avoid screwing up technology 14.50 Mark Channon, Telegraph Media - Building a national newspaper on Pugpig 15.15 Adam Butcher, Urban Airship - From good push to great mobile engagement 15.40 Break 16.00 Jon - Yet another apps vs web presentation 16.25 Ilicco Elia, Head of Mobile, Digitas LBi - Bringing it all together 16.50 Assaf Grabinsky, Google - Best practices on mobile monetisation 17.15 Jonny - Close 17.16 Everyone - Drinks, maybe some food, little bit of chitter chat pugpig.com ~ @pugpig ~ info@pugpig.com#madebypugpig

28. Paul Lomax, CTO - Dennis Publishing How to avoid screwing up technology #madebypugpig

29. Mark Channon, Product Manager, Apps - The Daily Telegraph Building a national newspaper on Pugpig #madebypugpig

30. Adam Butcher - Urban Airship From good push to great mobile engagement #madebypugpig

31. Jon Marks, our CTO Yet another apps vs web presentation #madebypugpig

32. licco Elia, Head of Mobile, Digitas LBi Bringing it all together #madebypugpig

33. Assaf Grabinsky, Google Best practices on mobile monetisation #madebypugpig

34. Agenda 14.00 Jonny - Quick update 14.25 Paul Lomax, Dennis Publishing - How to avoid screwing up technology 14.50 Mark Channon, Telegraph Media - Building a national newspaper on Pugpig 15.15 Adam Butcher, Urban Airship - From good push to great mobile engagement 15.40 Break 16.00 Jon - Yet another apps vs web presentation 16.25 Ilicco Elia, Head of Mobile, Digitas LBi - Bringing it all together 16.50 Assaf Grabinsky, Google - Best practices on mobile monetisation 17.15 Jonny - Close 17.16 Everyone - Drinks, maybe some food, little bit of chitter chat pugpig.com ~ @pugpig ~ info@pugpig.com#madebypugpig

35. #madebypugpig

Editor's Notes

But are these devices working for news?
100 live apps since May
You must have equivalent app content in website form in order for it to be served in search results,
Turns out that only 12,000 of over 5 million female accounts were actually active - less than 1% So 12,000 women and about 5.9 million men had a somewhat sweaty July and August
Accelerated mobile pages project How will advertising work on Accelerated Mobile Pages? A goal of the Accelerated Mobile Pages Project is to ensure effective ad monetization on the mobile web while embracing a user-centric approach. With that context, the objective is to provide support for a comprehensive range of ad formats, ad networks and technologies in Accelerated Mobile Pages. As part of that, those involved with the project are also engaged in crafting Sustainable Ad Practices to insure that ads in AMP files are fast, safe, compelling and effective for users.
Accelerated mobile pages project How will advertising work on Accelerated Mobile Pages? A goal of the Accelerated Mobile Pages Project is to ensure effective ad monetization on the mobile web while embracing a user-centric approach. With that context, the objective is to provide support for a comprehensive range of ad formats, ad networks and technologies in Accelerated Mobile Pages. As part of that, those involved with the project are also engaged in crafting Sustainable Ad Practices to insure that ads in AMP files are fast, safe, compelling and effective for users.
Starts early 2016
Jon will talk about this. You also no longer need equivalent web page for search results - just deep link
A lot - Google and Apple and both making your apps more searchable And they along with everyone else are providing platforms for you to get your content out there… In fact Local World - 10 Incisive - 32 EMAP - Telegraph Express - 16 Pro - 64 Connect - 20
A lot - Google and Apple and both making your apps more searchable And they along with everyone else are providing platforms for you to get your content out there… In fact
Market expansion - USA, Spain, Nordics, Europe, Latin America Becoming the distribution platform of choice Continuing to evolve our products and our services platform Become ever more automated - self service Express for example Beating Adobe DPS, one publisher at a time…

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Editor's Notes