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• Prepared by Jayati Thakar
• Roll. No. 30
• Part. 2, Semester. 4
• Course no. 15 Mass Communication & Media
Studies
Explain ‘Advertisement Appeals’
with reference to advertisements
Introduction
• There are certain products
gives comfort in life (apart
from basic needs- food,
clothing and shelter, now
included).
• Advertising appeals are
used in such way of
persuading people to buy
certain products.
• To create positive image
• To influence the purchasing
decision of people
Two most important appeals
•effective for
the youth
Rational
•influences old
generation
Emotional
Emotional
Appeal
Personal
appeal
Social
appeal
Fear
appear
Short- listed appeals
• Emotional Appeal
• Music Appeal
• Masculine Feminine
Appeal
• Endorsement Appeal
• Bandwagon Appeal
Emotional Appeal
• An emotional appeal is related to an
individual’s psychological and social needs for
purchasing certain products and services.
Music Appeal
• Music can be used as types of advertising
appeals as it has certain intrinsic value and
can help in increasing the persuasiveness of
the advertisement. Also helps to capture
attention and increase customer recall.
Masculine Feminine Appeal
• This type of appeal aims at creating the
impression of the perfect them. The message
is that the product will infuse the perfection
or the stated qualities in you.
Endorsement Appeal
• Celebrities and well known personalities often
endorse certain products and their pitching
can drive the sales.
Bandwagon Appeal
• This type of advertising appeal is meant to
signify that since everybody is doing
something you should be a part of the crowd
as well.
Submitted To
• S. B. Gardi department of English
• M. K. Bhavnagar University
• Bhavnagar
• Gujarat
• India.
Mass media presentation jayati

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Mass media presentation jayati

  • 1.
  • 2. • Prepared by Jayati Thakar • Roll. No. 30 • Part. 2, Semester. 4 • Course no. 15 Mass Communication & Media Studies
  • 3. Explain ‘Advertisement Appeals’ with reference to advertisements
  • 4. Introduction • There are certain products gives comfort in life (apart from basic needs- food, clothing and shelter, now included). • Advertising appeals are used in such way of persuading people to buy certain products. • To create positive image • To influence the purchasing decision of people
  • 5. Two most important appeals •effective for the youth Rational •influences old generation Emotional
  • 7. Short- listed appeals • Emotional Appeal • Music Appeal • Masculine Feminine Appeal • Endorsement Appeal • Bandwagon Appeal
  • 8. Emotional Appeal • An emotional appeal is related to an individual’s psychological and social needs for purchasing certain products and services.
  • 9. Music Appeal • Music can be used as types of advertising appeals as it has certain intrinsic value and can help in increasing the persuasiveness of the advertisement. Also helps to capture attention and increase customer recall.
  • 10. Masculine Feminine Appeal • This type of appeal aims at creating the impression of the perfect them. The message is that the product will infuse the perfection or the stated qualities in you.
  • 11. Endorsement Appeal • Celebrities and well known personalities often endorse certain products and their pitching can drive the sales.
  • 12. Bandwagon Appeal • This type of advertising appeal is meant to signify that since everybody is doing something you should be a part of the crowd as well.
  • 13. Submitted To • S. B. Gardi department of English • M. K. Bhavnagar University • Bhavnagar • Gujarat • India.