The document discusses mass media in China. It notes that media ownership is government-owned and private media must be licensed and monitored by the state. It describes the large number of newspapers, television channels, and radio stations in China. Major newspapers include Renmin Ribao and Global Times, while the largest TV station is CCTV. Western social media like Facebook and Twitter are blocked, but domestic alternatives like WeChat and Weibo fulfill similar functions along with mobile payments and other services. The document advocates for consolidating social features into a single application like WeChat to help marketers learn about audiences.

1. Mass Media in
China
By: Dina Moharam

2. Media Ownership in China:
 One of the largest media market in the world.
 Has no Ministry of media.
 There is a department called “The Media Office”
followed by the Council of Ministers.
 Media ownership in China is government-owned.
 private media institutions have been allowed to
be established, but they are licensed and by
monitored by the state. (dmedia, 2016)

3. Press in China:
 There are more than 1000
newspapers.
 Each city has its own title,
 usually published by the local
government, as well as
a local Communist Party daily.

4. The Renmin Ribao (People’s Daily)
3 million copies a day.
Global Times
In English language.

5. Television in China:
 More than 3000 local, regional
and national TV channels.
 TV is available in most homes
and the sector is competitive,
especially in cities.

6.  is the largest and
most powerful national
television station. (BBC, 2018)
 China Central Television (CCTV):

7. Radio in China:
 The Central People’s
Broadcasting Station (CPBS),
the nation’s official radio station,
it has seven channels.

8. Cinema in China:
Jacki Chan
Bruce Lee

9. Young

10. Social Media in China:

11. • In China social media have a different way from the
rest of the world.

12. What will you do
if you know that
Facebook, Twitter
and Instagram will be
blocked in our country?

13.  The great western social networks (Facebook,
WhatsApp, Twitter, Instagram, and others) are blocked
in China.
 This is one of the
reasons why the Chinese
creative industry has
Generated Its own apps.

14. Mobile Applications in China:

15. WeChat:
 The largest messaging app in China.
 Similar to What’sApp.
 It looks like facebook, instagram
and twitter in one application.
 It can do different things: it is
possible to transfer money, pay in
most stores, rent bikes, order food,
hotels, taxis and more. (Demasi,
2016)

16. Weibo:
 It is similar to Facebook and twitter in one
application.

17. Hady Hisham
 21 years old.
 Travelled to China
last July.
 Liked social media
system.
 Wished if we have
a mobile app like
WeChat.

18.  Finally, I think we
couldn’t block social media
apps, but we could e block
useless pages, accounts
or websites.
 Using one application instead of many apps, it will
help marketers to know more about their audience
easily, what they prefer to buy, eat and watch.

19. Thank you
谢谢